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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
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    • Buyer Calculators
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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More listings. More noise. Less margin for mistake More listings. More noise. Less margin for mistakes.

This spring market is not rewarding homes that simply show up online. It is rewarding homes that are positioned with intention. Buyers are slower, more selective, and focused on how a property supports real life, not just square footage.

This is where our strategy changes the outcome.

As Agents, we use our advanced strategies to make sure our listings are seen in the right places, by the right buyers, at the right time. From intelligent online visibility to data driven marketing decisions, we use artificial intelligence to cut through the clutter. But technology alone does not sell homes.

Every listing is guided by real conversations, thoughtful preparation, and a clear understanding of buyer behaviour. The tech drives reach. The human connection drives results.

If you are thinking about selling in Durham Region, do not leave your biggest asset to chance.

Let’s talk strategy before you list.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #SmartSelling #ListingMarketing #ModernRealEstate #HomeSellingTips #SellerStrategy #OntarioRealEstate #RealEstateExperts #WillowsRealtyGroup
The Ajax real estate market is shifting—and guessi The Ajax real estate market is shifting—and guessing is no longer a strategy.

Prices are adjusting, buyer behaviour is evolving, and the old “list and hope” approach is officially outdated.

This is where insight beats noise.

Keith Williams and Lisa C. Follows don’t react to market changes—they anticipate them. By combining deep local knowledge of Ajax with data-driven analysis and their expertise, they help clients make confident, informed decisions in real time.

As seasoned Agents, Keith and Lisa use advanced marketing across social media and pair it with what technology can’t replace: human connection, negotiation skill, and strategy built around your goals.

If you’re thinking of buying or selling in Ajax, understanding the market isn’t optional—it’s your edge.

Curious how today’s market changes could work for you instead of against you? Let’s talk before the next shift catches you off guard.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxMarketUpdate #DurhamRegionRealEstate #WillowsRealtyGroup #SmartRealEstate #RealEstateStrategy #LocalMarketExperts #OntarioRealEstate #BuySmartSellSmart
The rate you see online is not your buying power. The rate you see online is not your buying power.
Your paperwork is.

This is where most buyers get caught off guard. Approval is still driven by income, documents, and stress tests, not headlines or hype. We help our clients understand the real numbers early, so there are no surprises when it is time to act.

As Agents, we use advanced tools to get our listings seen online faster and more strategically, but the decisions, guidance, and negotiations are always human. Technology gives us reach. Experience gives our clients clarity and confidence.

If you want strategy backed by data, visibility powered by advance marketing, and advice that actually puts your goals first, you are in the right place.

📲 Let’s talk about your next move.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #OntarioRealEstate #HomeBuyingTips #MortgageApproval #RealEstateEducation #SmartBuyers #SmartSellers #LocalExperts #HumanFirstRealEstate
Buying in Whitby isn’t about luck anymore. It’s ab Buying in Whitby isn’t about luck anymore.
It’s about strategy, speed, and knowing how to win when the pressure is on.

Multiple offers, tight timelines, emotional decisions — this market rewards buyers who come prepared with a plan that actually works.
That’s where experience meets innovation.

Keith Williams and Lisa C. Follows don’t rely on guesswork.
As seasoned Agents, they use data-driven insights, real-time market intelligence, and their proven strategies, combined with genuine human connection, to help buyers compete with confidence.

From offer strategy to negotiation leverage, every move is intentional.
Every decision is backed by insight, not noise.

Curious how smart buyers are securing homes in Whitby right now?
Let’s talk before the next property hits the market.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#HelpingBuyers #WhitbyRealEstate #DurhamRegionHomes #SmartBuying #WinningOffers #WillowsRealtyGroup #BuyWithConfidence #OntarioRealEstate #RealEstateStrategy
Most buyers scroll. Smart buyers investigate. And Most buyers scroll. Smart buyers investigate.
And the smartest ones know that listing photos can quietly reveal problems or hide them in plain sight.

Keith Williams and Lisa C. Follows know exactly what to look for. Missing foundation shots. Cropped exterior angles. Furniture placed to block walls. Basements and utility areas barely shown. These are not random choices, and experienced agents read between the pixels before booking a showing.

As seasoned Agents, Keith and Lisa use their proven strategies to market homes with precision, visibility, and strategy across the internet. But data and technology only go so far. Real insight comes from human experience, sharp instincts, and asking the right questions at the right time.

This is how buyers avoid surprises.
This is how sellers get ahead of objections before they appear.
And this is how informed decisions are made in today’s market.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #SmartBuyers #RealEstateEducation #ListingPhotos #HomeBuyingTips #ModernRealEstate #WillowsRealtyGroup #HumanDrivenAI #MarketSmart #RealEstateReels
Not your average condo. Not your average lifestyle Not your average condo.
Not your average lifestyle.

Welcome to 1665 Nash Road, Unit E12—where space, flexibility, and calm greenbelt views quietly outperform expectations.

This two-level condo townhouse delivers 1,790 sq. ft. of smartly planned living, featuring:

A sun-filled vaulted kitchen designed for real life (not just photos)
Two fireplaces that add warmth, character, and year-round comfort
A versatile loft—perfect as a third bedroom, home office, or creative space
Four-season greenspace views that replace traffic noise with tranquility
Engineered hardwood throughout for a clean, cohesive feel
Furnace + heat pump A/C (2020)—efficiency already handled

And the lifestyle?
Low-maintenance, well-managed, and community-focused—with tennis courts, party room, BBQ area, heated car wash, 24-hour security, snow removal, and beautifully maintained grounds included.

This is for buyers who want:
✔ Space without compromise
✔ Convenience without chaos
✔ A home that adapts as life evolves

💡 Marketed with intention. Sold with strategy.
Keith Williams and Lisa C. Follows are seasoned Agents, leveraging their expertise—combining precision-driven online marketing with real human connection to ensure this home reaches the right buyer, at the right time, with maximum impact.

📍 1665 Nash Road, Unit E12 | Courtice
💰 Offered at $485,000

Curious? You should be. Homes like this don’t stay quiet for long.

📲 Book your private showing today.

Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeCondos #WillowsRealtyGroup #SmartRealEstateMarketing #CondoTownhouse #GreenbeltLiving #LowMaintenanceLifestyle #DurhamRegionHomes #RealEstateDoneDifferently
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