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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Priced out of the big city but still want space, v Priced out of the big city but still want space, value, and a better lifestyle?

This is exactly where strategy matters.

We are Keith Williams and Lisa C. Follows, A.I. Certified Agents who use real data, growth trends, and predictive insights to help families buy smarter and sell with confidence.

Our A.I. Listing Advantage positions your home where buyers are already searching online. We use artificial intelligence to target the right audience, increase visibility across the internet, and drive serious inquiries. But here is what truly sets us apart. Technology powers the exposure. We power the relationship.

Smart marketing. Strategic pricing. Real human connection.

Thinking of buying or selling? Let’s talk.

Keith Williams, Broker
Direct: (905) 903-9250

Lisa C. Follows, Broker
Direct: (905) 442-5847

Office: (888) 926-2066
Email: keith@willowsgroup.ca

Email: lisa@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateExperts #AICertifiedAgent #AIListingAdvantage #HomeBuyingTips #HomeSellingStrategy #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #RealEstateMarketing #ListWithConfidence #MoveWithStrategy #WillowsRealtyGroup
Searching for a home in Durham Region? Don’t let t Searching for a home in Durham Region? Don’t let those cold fronts catch you off guard! 🌬️👇

Living in Ontario, I’ve learned how unpredictable the weather can be, and that it can really surprise you during a home search. Those cold fronts can bring more than a chill to the air, so here’s how to stay ahead:

1️⃣ Check the Weather Forecast
Before you head out, make sure to check the local forecast. Cold fronts can bring sudden shifts, like rain or even snow, that might affect your viewing plans.

2️⃣ Dress for the Weather
Durham’s weather can change on a dime. Dressing in layers and waterproof gear can keep you comfortable on blustery days, ensuring you focus on the house, not the cold.

3️⃣ Use Tech to Your Advantage
Leverage smart weather apps for real-time updates as you tour around. A little tech goes a long way in making sure you’re prepared!

4️⃣ Plan Showings Accordingly
Try to schedule viewings when the weather seems stable. This way, you’ll have a clearer picture of each home and its outdoor surroundings.

Weather can be unpredictable, but your home search doesn't have to be! Ready to explore Durham’s beautiful neighbourhoods, rain or shine? Comment below or send us a message! 🌧️🌤️❄️

#RealEstate
Think pricing doesn’t matter as much in a small to Think pricing doesn’t matter as much in a small town? Think again.

In communities across Durham Region and Greater Toronto Area, pricing is everything. One wrong move and your listing sits. One smart move and you create momentum, attention, and qualified offers.

Smaller markets are precise. Buyer pools are tighter. Word travels fast. That means your pricing strategy must be data-driven, locally informed, and timed with intent.

That’s where we come in.

Keith Williams and Lisa C. Follows are A.I. Certified Agents™ who combine advanced predictive analytics with real human insight. Our A.I. Listing Advantage studies buyer behaviour, absorption rates, online engagement patterns, and hyper-local trends—so your price isn’t a guess… it’s a strategy.

Then we amplify it across social media with targeted campaigns designed to reach the right buyers in and beyond your community.

Curious what your home could sell for in today’s market?

Let’s have a real conversation about strategy, positioning, and how to stand out.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca
📧 lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #PricingStrategy #HomeSellingTips #AIRealEstate #AICertifiedAgent #RealEstateMarketing #ListWithConfidence #OntarioRealEstate #PortPerryHomes #OshawaRealEstate #WhitbyHomes #ClaringtonRealEstate #LocalMarketExperts
🔥 Two Fireplaces. Vaulted Ceilings. Backing Onto G 🔥 Two Fireplaces. Vaulted Ceilings. Backing Onto Greenspace.
This one hits different.

Welcome to 1665 Nash Road, E12, Clarington, ON — a 1,790 sq. ft. condo townhouse in Parkwood Village that delivers space, flexibility, and low-maintenance living for $485,000.

Imagine morning coffee in a vaulted, sun-filled kitchen.
Picture winter evenings by the wood-burning fireplace.
Now add a second fireplace in the living room with calming, four-season greenbelt views.

You get 2 bedrooms, 3 bathrooms, and a loft that adapts to your life — home office, guest suite, or creative space.
Engineered hardwood runs throughout both levels.
Primary suite includes a walk-in closet and private 4-piece ensuite.
Furnace and heat pump A/C updated in 2020.
Snow removal? Covered.
Heated car wash? Yes.
24-hour security, tennis courts, party room, BBQ area — all included.

Located in central Courtice close to shopping, transit, library, parks, schools, and commuter routes — this is smart buying in Durham Region real estate.

And here’s the difference…

Keith Williams and Lisa C. Follows are A.I. Certified Agents™.
Our A.I. Listing Advantage positions your home across the internet with precision marketing while maintaining the human connection that drives real decisions. Data + strategy + negotiation = results.

Curious how this home fits your next move?
Let’s talk before someone else claims it.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI!

#WillowsRealtyGroup #CourticeRealEstate #ClaringtonHomes #DurhamRegionRealEstate #JustListedOntario #CondoTownhouse #ParkwoodVillage #AIListingAdvantage #AICertifiedAgent #OntarioRealEstate #MoveInReadyHome #GreenbeltLiving #LowMaintenanceLiving #RealEstateExperts #BuyInDurham
Overprice it… and buyers scroll past. Underprice i Overprice it… and buyers scroll past.
Underprice it… and you leave money on the table.
Price it right? That’s where strategy wins.

In today’s Oshawa real estate market, pricing isn’t guesswork—it’s data, timing, and buyer psychology working together. The first 7–14 days on market determine your momentum. Miss that window, and your listing can go quiet fast.

As A.I. Certified Agents™, Keith Williams and Lisa C. Follows combine advanced data analysis with real human insight to position your home where it attracts serious buyers—without sacrificing value.

Our A.I. Listing Advantage studies:
✔️ Hyper-local Oshawa trends
✔️ Buyer search behaviour on social media
✔️ Competing inventory in Durham Region
✔️ Real-time pricing shifts

Then we pair it with powerful storytelling and direct buyer engagement. Technology drives visibility. Human connection drives offers.

Curious what your home would sell for if priced with precision instead of opinion?

Let’s talk strategy before you list.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Lisa C. Follows, Broker
Direct: (905) 442-5847
Office: (888) 926-2066
Email: team@willowsgroup.ca

Website: https://willowsrealtygroup.com/

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #DurhamRegionHomes #OshawaHomesForSale #HomePricingStrategy #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #ListingExpert #SellSmart #OshawaOntario #DurhamRegionRealEstate #HomeValue #GTARealEstate #RealEstateTips #OntarioHomes
Your home should fit your life. Not drain your tim Your home should fit your life.
Not drain your time, energy, or money.

If it feels too small or too much to manage, it may be time to right size.

As A.I. Certified Agents, Keith Williams and Lisa C. Follows combine real market insight with our A.I. Listing Advantage to position homes strategically, attract qualified buyers, and increase online visibility across search, social, and digital platforms.

We use A.I. to analyze trends, target the right audience, and get your property seen. But technology is only part of the equation. Real conversations. Clear guidance. Strong negotiation. That is where we step in.

Thinking about downsizing, upsizing, or selling your home? Let’s create a smart plan built around your goals.

Comment “RIGHT SIZE” or send us a direct message to get started.

Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RightSize #HomeSellingStrategy #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #Downsizing #Upsizing #MoveWithConfidence #HomeValue #RealEstateMarketing #DigitalRealEstate #WillowsRealtyGroup
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