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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The market cools down and most people wait. This i The market cools down and most people wait.
This is where smart moves actually happen.

When pressure drops and options grow, experience matters. Keith Williams and Lisa C. Follows know how to read shifting markets, spot opportunity early, and help clients act with clarity instead of stress. This is not guesswork. It is strategy.

As A.I. Certified Agents, they use their proven strategies to get listings seen online, reach the right audience, and stay visible where buyers are actually searching. But technology is only part of the equation. Every decision is guided by real conversations, real goals, and hands-on guidance from start to finish.

Data drives the reach. People drive the results.

Thinking about your next move? Timing and strategy make the difference.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateStrategy #MarketShift #SmartBuyers #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #HousingMarketUpdate #BuyWithConfidence #SellWithStrategy #RealEstateAdvice #PropertyMarket #HomeBuyingTips #HomeSellingTips #RealEstateReels
SOLD. And this one didn’t wait around. 443 Delane SOLD. And this one didn’t wait around.

443 Delaney Drive in Ajax hit the market on March 27, sparked serious attention, pulled in 4 offers by March 30, and locked in a firm sale by April 5. That’s what happens when the right home meets the right strategy.

Four bedrooms. Four bathrooms. Around 3,000–3,500 sq ft of space built for real life. A natural gas fireplace for slower evenings, an in-law setup that actually works, year-round comfort, and parking for four so daily life stays simple. Buyers saw the value immediately.

This sale was powered by more than great features. Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their proven strategies to market homes online with precision, then back it up with real conversations, strong negotiation, and hands-on guidance. Tech gets eyes on the listing. People close the deal.

Thinking of selling in Ajax or Durham Region? Curious what your home could do with the right exposure?

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#SoldAjax #AjaxRealEstate #DurhamRegionHomes #SoldInAjax #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #OntarioRealEstate #MultipleOffers #RealEstateMarketing #HomeSellingStrategy #ListWithConfidence
Think you know what’s really happening in Ajax rea Think you know what’s really happening in Ajax real estate right now?
Most headlines only tell part of the story—and that can cost buyers and sellers real money.

Ajax isn’t a “one-price, one-strategy” market.
Street by street, buyer behavior is shifting, and timing matters more than ever.

That’s where Keith Williams and Lisa C. Follows step in.
With deep, boots-on-the-ground experience in Ajax and across Durham Region, they break down the numbers, the trends, and the opportunities most people miss.

As A.I. Certified Agents, Keith and Lisa use their proven strategies to study buyer activity, digital demand signals, and pricing patterns—then pair that data with real conversations, real strategy, and real follow-through.
Smart tech meets human insight. That’s how homes get attention and results.

Curious how today’s Ajax market impacts your plans—buying, selling, or planning your next move?
Let’s talk before you make a decision based on outdated info.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
🌐 willowsrealtygroup.com

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxHousingMarket #AjaxRealEstate #DurhamRegionRealEstate #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #AjaxHomes #OntarioRealEstate #RealEstateInsights #SmartSelling #ConfidentBuying
𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐰𝐚𝐤𝐢𝐧𝐠 𝐮𝐩! We’re seeing more listing 𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐰𝐚𝐤𝐢𝐧𝐠 𝐮𝐩!
We’re seeing more listings AND more sales, and homes are selling faster than they were in February.

But here’s the key: buyers still have the upper hand.

FOR SELLERS
You’re no longer competing with the slower February market — you’re now competing with a wave of new listings hitting in March.

That means:
• Pricing matters more than ever
• First impressions matter (photos, staging, marketing)
• Timing matters — buyers are active right now

Think of it like this:
February was like jogging on a treadmill.
March is like running outside — with competition.

Same effort won’t get the same results anymore.

If you’re thinking about selling, this is actually a great window — buyers are out, but before the market gets crowded in April and May.

Send us a message if you want a quick strategy chat!

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
team@willowsgroup.ca

#willowsrealty #springmarket #housingmarket #realestateadvice #realestatetips
This isn’t condo living that feels boxed in. This This isn’t condo living that feels boxed in.
This is space, light, and calm—without the weekend yard work.

Set in Parkwood Village, this 1,790 sq. ft. two-level condo townhouse delivers flexibility that adapts to real life.
Two bedrooms, three baths, and a loft that easily becomes a home office, guest space, or creative zone.

Vaulted ceilings bring natural light into the kitchen and dining area, while two wood-burning fireplaces set the tone for relaxed evenings.
Large windows look out to four-season greenspace, not another wall of windows.

Major updates are already handled, including furnace and heat pump A/C (2020), so you can focus on living, not fixing.
Maintenance covers the essentials, snow removal included, with amenities that support an easy lifestyle.

This home is marketed by Keith Williams & Lisa C. Follows—A.I. Certified Agents, combining advanced strategies with real human strategy to reach serious buyers online and beyond.

Curious if this fits your next move? Let’s talk before someone else does.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

📞 Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #DurhamRegionHomes #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #MoveSmart
The market is shifting, and guessing is no longer The market is shifting, and guessing is no longer a strategy.
In Port Perry, Oshawa, and Whitby, the buyers and sellers who win are the ones who work with real insight, strong data, and real people who know how to use it.

Keith Williams and Lisa C. Follows are Artificial Intelligence Certified Agents who combine smart online exposure with hands-on guidance. Their proven strategies puts listings in front of the right buyers across the internet, while the human connection keeps decisions clear, calm, and grounded. Data helps guide the plan, people guide the process.

If you want strategy backed by tech and led by experience, this is how real estate should be done.

📲 Contact Us
Keith Williams, Broker
905 903 9250

Lisa C. Follows, Broker
905 442 5847

Office
888 926 2066

Willows Realty Group

#PortPerryRealEstate #OshawaRealEstate #WhitbyRealEstate #OntarioRealEstate #AIRealEstate #AIListingAdvantage #RealEstateStrategy #SmartSelling #HomeBuyingOntario #LocalRealEstateExperts #WillowsRealtyGroup #RealEstateReel #MarketUpdateOntario
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