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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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When affordability starts to feel tight, smart buy When affordability starts to feel tight, smart buyers and sellers do not panic. They get strategic.
We are seeing a clear shift as people rethink what really matters in a move, from monthly comfort to long term lifestyle fit. That takes more than guesswork. It takes data, timing, and real experience.

As Agents, we use advanced tools to track buyer behaviour, amplify online visibility, and position listings exactly where motivated buyers are searching. Our Listing Advantage works around the clock, but the strategy behind it is still human. Listening closely. Advising honestly. Negotiating with purpose.

This is where technology meets real connection. Clear decisions. Confident moves. No rushing. No pressure. Just a plan that fits your life and your budget.

Thinking about your next move and want clarity before you act? Save this reel and reach out when you are ready.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #HomeBuyingAdvice #HomeSellingTips #MarketInsight #SmartMoves #RealEstateExperts #HumanFirstRealEstate #RealEstateReels #PropertySearch #HousingMarket #BuyWithConfidence #SellWithConfidence
Some homes whisper. This one makes a statement. T Some homes whisper.
This one makes a statement.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr. in Scugog delivers direct Lake Scugog views, a private dock, and a layout that adapts to real life.
Think vaulted ceilings, sun-filled living spaces, and 5 bedrooms plus flex rooms designed for guests, work, or weekend escapes.

Step outside and the lake takes over.
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Offered at $980,000, just minutes to Port Perry and an easy drive from the GTA, this fully winterized waterfront bungalow blends space, privacy, and year-round comfort.

And it’s marketed differently.
Keith Williams & Lisa C. Follows are Certified Agents, using their Listing Advantage to combine high-impact digital exposure with real human connection—so the right buyers don’t miss homes like this.

Curious? You should be.
Let’s talk before someone else claims the dock.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Willows Realty Group – Where Dreams Take Root!

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Real estate doesn’t need more noise. It needs clar Real estate doesn’t need more noise.
It needs clarity, precision, and a strategy built around your goals.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t chase trends—they study the data, read the market, and act with intention.
As Agents, they pair their advanced marketing with real human insight to position homes where buyers actually pay attention—on social media, in search, and in real conversations that convert interest into action.

This isn’t automation without care.
It’s smart tech guided by experience, negotiation skill, and a client-first mindset that protects your bottom line.

If you want results without guesswork, this is where strategy meets confidence.

💬 Curious how our strategies and human expertise work better together? Let’s talk.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartRealEstate #RealEstateMarketing #HomeSellingStrategy #ModernRealEstate #ListWithConfidence #DataDrivenRealEstate
Quiet streets change more than traffic levels. The Quiet streets change more than traffic levels.
They shape routines, moods, and how connected life feels day to day.

This reel breaks down why buyers and sellers pay close attention to street dynamics, neighborhood flow, and daily rhythm, long before they look at finishes or floor plans. Keith Williams and Lisa C. Follows understand how these lifestyle details influence demand, pricing, and long term value.

As Agents, we combine real human insight with advacned marketing. That means data driven exposure, intelligent targeting, and stronger online visibility, paired with hands on guidance, honest conversations, and local expertise. Technology gets your property seen. Relationships get it sold.

If you want strategy backed by innovation and people who truly understand how buyers think, this is where it starts.

Let’s talk about how to position your move with clarity and confidence.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #SmartRealEstate #ModernRealEstateMarketing #RealEstateStrategy #HomeSellingTips #BuyerPsychology #HumanFirstRealEstate #OntarioRealEstate #DurhamRegionRealEstate #ScugogRealEstate #ListWithConfidence #RealEstateReel #RealEstateExperts
Pressure creates mistakes. Preparation creates lev Pressure creates mistakes. Preparation creates leverage.

Strong offers are not about rushing or pushing limits. They are built on clarity, data, and a steady plan before emotions enter the room. Keith Williams and Lisa C. Follows guide buyers through real decisions with structure, market insight, and calm strategy, so offers stay aligned with real goals, not momentary stress.

As Agents, they use their advance marketing to analyze market behavior, track online visibility, and position listings where buyers are actually looking. Artificial intelligence handles the data and reach. Keith and Lisa handle the conversations, the judgement, and the human side that technology cannot replace.

Smart strategy plus real connection is how confident decisions are made.

Save this reel before your next move and follow for clear guidance without the noise.

📲 Contact Us
Keith Williams, Broker
905 903 9250
keith@willowrealtygroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office: 888 926 2066
Willows Realty Group
Where Your Dreams Take Root!

#SmartRealEstate #HomeBuyingStrategy #RealEstateExpert #ModernRealEstate #DataDrivenDecisions #RealEstateMarketing #BuyWithConfidence #SellWithStrategy #ClientFirst #RealEstateAdvice #HumanConnection #WillowsRealtyGroup
Let’s be honest—real estate advice is everywhere, Let’s be honest—real estate advice is everywhere, but clarity is rare.
If you’re tired of opinions, noise, and “one-size-fits-all” strategies, this is your sign to do things differently.

At Willows Realty Group, Keith Williams and Lisa C. Follows deliver guidance backed by data, local expertise, and real results across Durham Region and Greater Toronto Area.
They are seasoned Agents who combine their effective strategies with real human insight—so your decisions are informed, strategic, and never reactive.

Smart algorithms handle the analytics.
Targeted social media drives visibility.
Keith and Lisa handle the conversations, negotiations, and details that actually move the needle.

No guessing.
No pressure.
Just a clear plan designed around your goals.

Curious what real estate feels like when strategy replaces stress?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateGuidance #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicBuying #ModernRealEstate #RealEstateExperts #OntarioRealEstate #ListingStrategy #FutureOfRealEstate
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