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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The market has shifted, and smart buyers are payin The market has shifted, and smart buyers are paying attention.
Prices across Durham have cooled, listings are up, and that creates real leverage if you know how to read the data and act with confidence. This is where strategy matters.

Keith Williams and Lisa C. Follows do not rely on guesswork. As A.I. Certified Agents, they use the A.I. Listing Advantage to study market trends, buyer behavior, and online visibility, then pair that insight with real conversations, local knowledge, and hands-on guidance. Technology helps get listings seen across the internet. Experience and care help clients make the right move.

From Port Perry to Oshawa to Whitby, they understand when opportunity shows up and how to position clients ahead of the curve, whether buying or selling.

Thinking about your next move in Durham? Follow along, save this reel, or reach out when you want clear answers backed by data and real human support.

Keith Williams, Broker
Phone: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Phone: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#DurhamRegionRealEstate #PortPerryRealEstate #OshawaRealEstate #WhitbyRealEstate #OntarioRealEstate #AICertifiedAgent #AIListingAdvantage #BuyersMarket #MarketShift #RealEstateAdvice #LocalExperts #WillowsRealtyGroup #SmartRealEstate #DataDrivenRealEstate
At 1704 King Street, Scugog, space, privacy, and f At 1704 King Street, Scugog, space, privacy, and flexibility take centre stage. Set on an 87 x 156 ft. lot, this bungalow delivers room to live your life your way — inside and out. 🌿

With 3+1 bedrooms, over 2,100 sq. ft. of finished living space, and a main-floor primary bedroom, the layout adapts beautifully whether you’re buying your first home, right-sizing, or planning for multi-generational living. The finished lower level opens doors for guests, hobbies, or a quiet family retreat.

Outside? A barn, workshop, and garden shed invite creativity, projects, and storage — all framed by trees, meadows, and open sky, just minutes from Port Perry amenities.

This home is being marketed by Keith Williams & Lisa C. Follows — A.I. Certified Agents™, using the A.I. Listing Advantage to pair powerful online exposure with real human connection. That means smarter reach, stronger positioning, and results that matter.

📍 1704 King Street, Scugog, ON
💰 $750,000

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #PortPerryRealEstate #DurhamRegionHomes #CountryLivingOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #HomesWithLand #MoveToScugog
The days of “list it and hope” are over. Today’s b The days of “list it and hope” are over.
Today’s buyers are scrolling, searching, and deciding faster than ever—and your home needs to show up in the right feeds, at the right time, in front of the right people.

That’s where smart A.I. marketing + real human strategy changes the outcome.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who lead with data, precision, and experience—then layer in what technology alone can’t replace: judgment, timing, and genuine connection.
Their A.I. Listing Advantage analyzes buyer behaviour, online search patterns, and social engagement to position listings where serious buyers are already looking—not just browsing.

This isn’t about chasing clicks.
It’s about placing your home in front of buyers who are most likely to act, while Keith and Lisa guide the process with clear communication, pricing insight, and hands-on representation.

Curious how your home would be marketed if strategy—not guesswork—was leading the way?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #AIListingAdvantage #AICertifiedAgent #SmartRealEstateMarketing
#DurhamRegionRealEstate #ScugogRealEstate #HomeSellingStrategy
#ModernHomeSelling #RealEstateMarketing #OntarioRealEstate #SellWithConfidence
Low-maintenance living doesn’t mean settling. It m Low-maintenance living doesn’t mean settling.
It means choosing smart. 👀

Welcome to 20 Elm St PVT, Puslinch—a bright, thoughtfully updated 2-bedroom bungalow designed for everyday comfort, easy upkeep, and real lifestyle value. From quartz countertops and updated appliances to spa-inspired bathrooms and a fenced outdoor space with a screened gazebo, every detail here supports living well without the extra work.

And location matters.
This home sits inside a gated, golf-cart-friendly community with a heated pool, walking trails, lakes, and year-round amenities—just minutes from Guelph. Convenience, connection, and calm all in one place.

Now let’s talk about how homes like this get noticed.
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to place listings directly in front of the right buyers online—while never losing the human side of real estate. Smart data. Targeted exposure. Real conversations. That’s how results happen.

If you’re buying or selling in Puslinch, Wellington County, Durham Region, or Kawartha Lakes, this is what modern real estate representation looks like.

📲 Ready to talk strategy or book a private showing?

Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group — Real Estate guided by expertise, powered by A.I., driven by people.

#WillowsRealtyGroup #PuslinchRealEstate #WellingtonCountyHomes #OntarioRealEstate #BungalowLiving #GatedCommunityLiving #LowMaintenanceHomes #AIListingAdvantage #AICertifiedAgent #SmartRealEstate #HomesNearGuelph #DownsizingMadeEasy #RightSizingLife #RealEstateWithStrategy
Not every home is meant to stay the same. Some are Not every home is meant to stay the same.
Some are meant to be re-imagined. 🔥

Set on an oversized 56 x 197 ft lot in an established Whitby neighbourhood, this 4-bedroom, 2-bath detached home is your chance to create something bold. The expanded living room floods the space with natural light, while the solid structure and major updates—roof, furnace, windows, plumbing, and water service—give you a strong starting point.

Two separate driveways.
A detached garage.
Park-like grounds with mature trees and room to think bigger.

Offered As Is, Where Is, this property speaks to renovators, builders, and buyers who see potential before others do.

And it’s marketed differently.
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to market this home online with precision—paired with real human guidance from start to finish.

Curious what’s possible here? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentProperty #RenovationOpportunity #DetachedHomeWhitby #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #FutureValue
Feeling the nudge to upgrade your family home in D Feeling the nudge to upgrade your family home in Durham Region? Here’s why now might be the perfect time to make a move…👇

In today’s market, Durham is a sweet spot for families seeking room to grow, excellent schools, and vibrant community life ,  and with the right approach, your dream home is within reach.

Here’s a simple guide to navigate:

1️⃣ Understand the Market
While the national scene slows, Durham stands strong with more negotiating power for buyers. Fewer competitors mean better terms for you!

2️⃣ Lock in Mortgage Rates
Rates might hover around 6.7%, but working with a skilled agent can help you find the best deals out there to suit your budget.

3️⃣ Explore New vs. Existing Homes
There's a surge in new listings. Compare these with existing options ,  your choice could impact pricing and amenities.

4️⃣ Use Local Expertise
Working with a team familiar with Durham means insight into schools, sports facilities, and lifestyle features unmatched elsewhere.

Ready to explore what Durham has to offer? Drop your questions, and let’s chat. After all, finding the right home should be a journey you enjoy, not a chore. 🙌🏠

#RealEstate
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