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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The Durham Region market has shifted, and guessing The Durham Region market has shifted, and guessing is no longer a strategy.
Today’s buyers and sellers need clarity, data, and a plan that actually works in real time.

Keith Williams and Lisa C. Follows live in the details of this market. As Certified Agents, they use their proven strategies to position homes where buyers are already looking, across search, social, and the wider internet. Smarter exposure, sharper insights, and faster feedback, paired with real conversations and hands-on guidance you cannot automate.

Technology creates visibility. Experience creates results.
That balance matters more than ever in a seller-leaning but more balanced market.

If you want strategy backed by data and guided by people who put your goals first, this is where it starts.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateAdvice #MarketUpdate #SmartSelling #SmartBuying #RealEstateStrategy #LocalExpert #RealEstateMarketing #HomeSellingTips #HomeBuyingGuide #WillowsRealtyGroup
Some homes whisper. This one makes a statement. S Some homes whisper.
This one makes a statement.

Set at the end of a quiet cul-de-sac, 24 Pettet Dr. in Scugog delivers something increasingly rare: true Lake Scugog waterfront paired with space, privacy, and year-round comfort. Vaulted ceilings. Flexible living areas. Five bedrooms plus bonus rooms that adapt to your life. And lake views that don’t feel decorative—they’re part of your everyday rhythm.

Morning coffee by the water.
Afternoons on the dock.
Evenings by the fire as the sun drops across the lake.

With approx. 2,500–3,000 sq. ft., a fully winterized layout, updated kitchen with in-floor heating, refreshed baths, and thoughtful mechanical upgrades, this home works just as well for full-time living as it does for weekend escapes. Add a private dock, boat lift, shallow sandy shoreline, and municipal year-round road access—and suddenly lake life feels effortless.

💡 Why this listing stands out online:
Keith Williams & Lisa C. Follows are Agents, using their proven strategies to ensure this home reaches the right buyers through intelligent digital marketing—paired with the human strategy and negotiation that still matter most.

📍 24 Pettet Dr., Scugog
💰 $980,000
🛏 5 Bedrooms | 🛁 3 Baths | 🚗 Parking for 6
🌊 Direct Lake Scugog Waterfront | Private Dock & Boat Lift

Curious what lake life could look like when it actually fits your lifestyle?
Let’s explore it—no pressure, just clarity.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker – (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSale #LakeScugog #WaterfrontRealEstate #ScugogHomes #PortPerryRealEstate #OntarioWaterfront #LakeLifeCanada #WillowsRealtyGroup #DurhamRegionRealEstate #LuxuryBungalow #CulDeSacLiving
Big moves don’t happen by accident. They happen wi Big moves don’t happen by accident.
They happen with the right strategy, the right data, and the right people guiding you forward.

If you’re thinking about buying or selling in Scugog, you already know the market isn’t slowing down—it’s getting smarter. That’s where Keith Williams and Lisa C. Follows step in.

As seasoned Agents, Keith and Lisa don’t rely on guesswork or outdated tactics. They use their proven strategies to analyze buyer behaviour, optimize pricing, and position homes across social media with precision—while never losing the human connection that real estate truly requires.

What does that mean for you?

Listings that reach the right buyers, not just more buyers
Marketing powered by AI insights and real conversations
A clear, confident plan—whether you’re moving up, right-sizing, or starting fresh

Scugog residents deserve more than a sign on the lawn.
They deserve a strategy built for today’s market—and tomorrow’s opportunities.

Curious what seasoned real estate brokers looks like when it’s done right?
Let’s talk before your next move makes itself for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogOntario #DurhamRegionRealEstate #WillowsRealtyGroup #SmartSelling #ConfidentMoves
#OntarioRealEstate #FutureOfRealEstate #LocalExpertise
Waterfront living is not about escaping life, it i Waterfront living is not about escaping life, it is about designing one that actually works for you. As local waterfront specialists, we help clients see beyond the view and understand how lifestyle, seasonality, access, and long-term value all come together. That insight matters when you are buying, and it matters even more when you are selling.

As Agents, we use our advance marketing to position properties where today’s buyers are searching. Advanced data, targeted digital exposure, and intelligent content distribution give listings the visibility they need online. What our strategies cannot replace is the human side. Strategy, negotiation, and honest guidance still drive the best outcomes, and that is where we lead.

If you want modern marketing backed by real experience and real conversations, this is where it starts.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#WaterfrontLiving #ModernRealEstate #LuxuryLifestyle #RealEstateExperts #SmartMarketing #ListingStrategy #DigitalRealEstate #HumanFirstRealEstate #OntarioHomes #CottageCountryLifestyle
What if your next move gave you space, flexibility What if your next move gave you space, flexibility, and freedom from constant upkeep?

This isn’t just a condo townhouse—it’s a smart lifestyle play.
1,790 sq. ft. across two levels. Two bedrooms. Three bathrooms. And a versatile loft that adapts to your life—home office, creative studio, guest space, or a future third bedroom.

Inside, natural light pours into the vaulted eat-in kitchen, while two wood-burning fireplaces set the tone for cozy nights and relaxed entertaining. The living room looks out to four-season greenspace, giving you privacy without isolation. Engineered hardwood flows throughout, and the primary suite delivers a walk-in closet and private ensuite—because comfort should never be optional.

Outside your door?
Low-maintenance living with tennis courts, party room, BBQ area, heated car wash, 24/7 security, snow removal, and beautifully maintained grounds already handled for you. Minutes to shopping, transit, and commuter routes—this location works as hard as you do.

🚀 Powered by their expertise and exerience!
Keith Williams & Lisa C. Follows are seasoned Agents, blending next-level digital exposure with real human connection. That means smarter marketing online, stronger reach, and a strategy designed to get results—not just clicks.

Curious? You should be. Homes like this don’t stay quiet for long.

📲 Book your private showing today.

Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #DurhamRegionHomes #SmartMoves #RealEstateMarketing #NextChapterStartsHere
Trust isn’t built with flashy promises. It’s built Trust isn’t built with flashy promises.
It’s built with consistency, strategy, and showing up when it matters most.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t chase transactions — they build relationships that last well beyond closing day. That’s why so many of their clients come back, refer friends, and trust them with life’s biggest moves.

Here’s what sets them apart 👇
• Deep market knowledge across Durham Region & Greater Toronto Area
• Clear, honest guidance at every decision point
• A human-first approach powered by data, not guesswork
• Agents using their proven Advantage to position homes strategically on social media — while never losing the personal connection clients value

Their edge?
They handle the insights, reach, and precision.
Keith and Lisa handle the conversations, care, and confidence.

That balance is how trust is earned.
That’s how long-term client relationships are built.

If you’re tired of feeling like just another number in the system — and ready for a smarter, more personal real estate experience — this is where it starts.

💬 Curious how human expertise can work for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎ Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#BuildingTrust #ClientFirstRealEstate #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateStrategy #HumanConnection #ModernRealEstate #TrustedAdvisors #ListingExperts #RealEstateMarketing
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