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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Clear communication is not a bonus. It is the stra Clear communication is not a bonus. It is the strategy.

Most real estate stress comes from one thing: not knowing what is happening next. Keith Williams and Lisa C. Follows eliminate that gap with a defined communication plan, real conversations, and written clarity from day one. You always know where you stand, what matters right now, and what decisions are coming next.

This is where experience and innovation meet. As seasoned Agents, Keith and Lisa use their proven strategies to position listings for maximum visibility online, reach the right buyers faster, and analyze data that drives smarter pricing and timing. But technology never replaces the human connection. It enhances it. Clear guidance, honest conversations, and real accountability still lead every move.

Smart systems. Real people. Better outcomes.

Thinking of buying or selling in Durham Region? Let’s build a plan that works for you.

Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #ModernRealEstate #RealEstateMarketing #ListingExperts #BuyAndSellSmart #WillowsRealtyGroup #HumanFirstRealEstate #OntarioRealEstate #RealEstateReels #SocialMediaForRealEstate #DataDrivenRealEstate
Buying your first home in Ajax—or making the leap Buying your first home in Ajax—or making the leap into your next one—can feel overwhelming. The rules change fast. The competition is real. And generic advice just doesn’t cut it anymore.

That’s where strategy meets clarity.

Keith Williams and Lisa C. Follows don’t just help buyers find homes—they help them win with confidence. With deep, boots-on-the-ground knowledge of the Ajax real estate market and the advantage of being seasoned Agents, they combine data-driven insights, predictive analytics, and real human guidance to help you make smarter moves.

Here’s what sets them apart:

Clear, honest guidance for first-time buyers navigating affordability, financing, and timing
Smart planning for move-up buyers who need to sell and buy without chaos
Their experience and expertise, paired with hands-on negotiation and personal connection
Local expertise in Ajax that goes beyond surface-level stats

This isn’t about chasing listings.
It’s about building a plan that fits your life, your goals, and your next chapter.

If you’re tired of guessing and ready for a smarter way to buy in Ajax, this is your sign.

👉 Let’s talk strategy before you make your next move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎ Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #FirstTimeBuyerAjax #MoveUpBuyer #WillowsRealtyGroup #DurhamRegionHomes #SmartBuyers #AjaxOntario #RealEstateStrategy #BuyWithConfidence
A tidy home is not about perfection. It is about s A tidy home is not about perfection. It is about systems that respect real life.
After years of working with busy Durham Region families, we know what actually works when schedules are full and time is tight.
Simple daily resets. Smart weekly routines. And support where it matters most.

The same mindset drives how we sell homes.
As seasoned Agents, we use expertise and experience to get listings seen online, matched with the right buyers, and positioned with precision. The technology does the heavy lifting, while we stay focused on strategy, guidance, and real human connection.

Clean systems. Clear plans. Strong results.
That is how homes feel ready, and how listings get noticed.

Save this reel if smart structure beats stress in your world.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #WillowsRealtyGroup #RealEstateExperts #HomeSellingStrategy #ModernRealEstate #ListingMarketing #HumanFirstRealEstate #OntarioRealEstate
🔥 This one doesn’t try to impress — it just does. 🔥 This one doesn’t try to impress — it just does.

A smart, flexible condo townhouse in the heart of Courtice, designed for people who want space, calm, and convenience without the maintenance headaches. Backing onto greenspace, filled with natural light, and laid out to adapt as life changes — this home quietly checks boxes most buyers didn’t think they could get at this price point.

Why buyers are stopping the scroll 👇
• Approx. 1,790 sq. ft. across two levels
• 2 bedrooms + a versatile loft (home office, guest space, or hobby zone)
• 3 bathrooms for everyday ease
• Two wood-burning fireplaces for cozy nights in
• Vaulted eat-in kitchen + formal dining room
• Greenspace views from the living room — four seasons of calm
• Engineered hardwood throughout
• Updated furnace & heat pump A/C (2020)
• Snow removal, exterior maintenance & amenities handled for you

And yes — pets are permitted (with restrictions) 🐾

📍 Parkwood Village offers tennis courts, a party room, BBQ area, heated car wash, 24-hour security, and beautifully maintained grounds — all minutes to shopping, transit, and commuter routes.

💡 Listed with intention. Marketed with precision.
Keith Williams and Lisa C. Follows are Agents, using their expertise and experience to combine next-level digital exposure with real human strategy and connection. Your listing doesn’t just go live — it gets positioned, targeted, and seen by the right buyers, at the right time.

Curious how this home fits your next chapter?
Let’s make it personal.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #CourticeRealEstate #ClaringtonHomes #CondoTownhouseLiving
#SmartHomeBuying #LowMaintenanceLiving
#BacksOnGreenspace #DurhamRegionRealEstate #WillowsRealtyGroup
The Whitby market doesn’t reward guesswork. It rew The Whitby market doesn’t reward guesswork.
It rewards strategy, timing, and insight.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t chase trends—they study data, human behaviour, and real buyer demand to help clients make smarter moves in Whitby real estate. Every decision is intentional. Every step is backed by experience.

What sets them apart?

• They are A.I. Certified Agents
• They use the A.I. Listing Advantage to position homes where buyers are already searching
• They combine advanced AI-driven marketing with real conversations, real guidance, and real results

This means:
✔ Listings engineered for visibility, not hope
✔ Pricing strategies rooted in market intelligence
✔ Social media campaigns powered by AI and refined by human judgment
✔ A client experience that feels informed, calm, and in control

If you’re thinking about buying or selling in Whitby, the question isn’t when—it’s how.
And a thoughtful approach can change everything.

Curious how expertise and experience work together to create better outcomes in today’s market?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyHomes #DurhamRegionRealEstate #WillowsRealtyGroup #SmartSelling #StrategicRealEstate
#OntarioRealEstate #ModernRealEstate #DataDrivenRealEstate
Buying a home should feel exciting, not exhausting Buying a home should feel exciting, not exhausting.

Decision fatigue is one of the biggest reasons buyers second guess themselves, miss opportunities, or walk away unsure. After decades in Durham Region real estate, we know it is not about seeing more homes, it is about seeing the right ones with clarity.

That is where our approach is different.

As seasoned Agents, we use our strategies to cut through noise, surface the best opportunities faster, and market listings where today’s buyers are actually looking online. But technology alone is not enough. The real edge is pairing data, visibility, and strategy with human guidance, calm conversations, and clear priorities.

Tech handles the heavy lifting.
We handle the decisions with you.

If you want smarter marketing, clearer choices, and a real connection throughout the process, that is exactly how we work.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DecisionFatigue #DurhamRegionRealEstate #SmartHomeBuying #ModernRealEstate #HumanFirstRealEstate #RealEstateMarketing #OntarioRealEstate #HomeBuyingTips #WillowsRealtyGroup
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