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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Moving to Durham Region is not a guessing game. It Moving to Durham Region is not a guessing game. It is a strategy.
And this is where experience and innovation matter.

Keith Williams and Lisa C. Follows help clients cut through the noise by pairing real local insight with advanced tools that clarify decisions before stress sets in. From virtual neighbourhood research to data driven pricing and exposure strategies, every move is planned with purpose.

As seasoned Agents, they use their proven strategies to get listings seen by the right buyers online, faster and more effectively. But technology is only half the equation. Every relocation still comes down to people, timing, trust, and clear communication. That human connection is what turns smart data into confident decisions.

If you want clarity, visibility, and guidance that actually feels personal, this is where it starts.

Ready to plan your move with confidence?
Send a message or save this reel for later.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RelocatingToDurham #MoveWithConfidence #OshawaHomes #WhitbyRealEstate #AjaxHomes #PickeringRealEstate #SmartMoves #RealEstateStrategy #LocalExperts #HumanFirstRealEstate #OntarioRealEstate
Results don’t come from guesswork. They come from Results don’t come from guesswork.
They come from experience, strategy, and knowing how to adapt faster than the market.

Keith Williams and Lisa C. Follows don’t rely on outdated playbooks.
As experienced Agents, they combine proven real estate expertise with their proven strategies—using intelligent data, targeted social media exposure, and real human connection to position homes where today’s buyers are actually paying attention.

This isn’t about chasing trends.
It’s about making smarter decisions, reducing friction, and creating outcomes that align with your goals—whether you’re selling, buying, or planning your next move in Durham Region or Greater Toronto Area.

Curious what happens when experience meets innovation?
Let’s talk before the market moves again.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ExperienceThatDelivers #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicRealEstate #ModernAgent #RealEstateMarketing #HumanConnection #OntarioRealEstate
The future of housing is not guesswork, it is patt The future of housing is not guesswork, it is pattern recognition.
Durham Region’s growth in clean energy and electric vehicle innovation is creating stable employment, attracting skilled talent, and shaping long term housing demand. This is where experience matters.

Keith Williams and Lisa C. Follows do not market homes the old way. As Agents, they use their proven strategies to position listings where buyers are already searching online, amplify visibility across digital platforms, and analyze real market data to guide smarter decisions.

But technology never replaces people. It enhances them. Behind every strategy is a human conversation, a clear plan, and a commitment to protecting your best interests whether you are buying or selling.

Thinking ahead matters. How your home is marketed today impacts its value tomorrow.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #FutureFocusedRealEstate #SmartSelling #MarketInsight #CleanEnergyCommunities #ElectricVehicleGrowth #OntarioRealEstate #RealEstateMarketing #TechMeetsHuman #WillowsRealtyGroup
JUST LISTED | Waterfront, Rewritten. 🌊🔥 24 Pettet JUST LISTED | Waterfront, Rewritten. 🌊🔥
24 Pettet Dr., Scugog | $980,000

This isn’t a cottage.
It’s a loft-inspired waterfront bungalow designed for real life on the lake.

Tucked at the end of a quiet cul-de-sac, this Lake Scugog home delivers direct water views, a private dock, boat lift, and shallow sandy shoreline—so the lake isn’t a feature, it’s part of your routine.

Inside, vaulted ceilings, sun-filled spaces, and a flexible 3+2 bedroom layout give you room to live, host, and breathe. The updated kitchen with in-floor heating, refreshed baths, and full winterization mean comfort isn’t seasonal—it’s year-round.

Minutes to Port Perry.
About 90 minutes to the GTA.
Zero compromise between escape and convenience.

And this home isn’t just listed—it’s strategically launched.
As seasoned Agents, Keith Williams and Lisa C. Follows use their expertise, combining intelligent online exposure with real human connection to get homes noticed, talked about, and moved.

Curious if lake life fits your next chapter? Let’s find out.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#JustListed #LakeScugog #ScugogRealEstate #WaterfrontHome #PortPerryLiving #OntarioWaterfront #BungalowLiving #LakeLifeYearRound #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogHomes #LuxuryIsLocation #LiveByTheWater
Buying in Ajax isn’t about hype. It’s about strate Buying in Ajax isn’t about hype.
It’s about strategy, timing, and knowing where the real opportunities are hiding.

Prices shift street by street here.
Some homes attract bidding wars, while others sit quietly waiting for the right buyer who knows how to read the data.

That’s where Keith Williams and Lisa C. Follows come in.
They break down Ajax real estate using real numbers, local insight, and effective tools that most buyers never see.

As seasoned Agents, they combine their proven strategies with hands-on guidance, sharp negotiation, and real human connection—so clients make confident decisions, not emotional guesses.

If you’re thinking about buying in Ajax, this is the practical lens you want before making a move.

Curious what today’s market is really saying?
Let’s talk before you click “book a showing.”

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #BuyingInAjax #DurhamRegionHomes #OntarioRealEstate #SmartHomeBuying #WillowsRealtyGroup #DataDrivenRealEstate #ModernRealEstate
This isn’t condo living that tells you to compromi This isn’t condo living that tells you to compromise.
This is space, flexibility, and freedom wrapped into a move-in-ready townhouse backing onto greenspace. 🌿

Step inside and feel the difference—vaulted, sun-filled kitchen, two fireplaces setting the tone for cozy nights, engineered hardwood throughout, and a versatile loft that adapts to your life.
Home office today. Guest retreat tomorrow. Creative space whenever you need it.

Wake up to peaceful four-season views.
Skip the snow shoveling.
Enjoy amenities that actually add value—tennis courts, party room, heated car wash, 24-hour security, and beautifully maintained grounds.

And here’s the edge: this home isn’t just listed—it’s strategically launched.
Keith Williams and Lisa C. Follows are Agents, using their experience to combine precision digital marketing with real human connection—so the right buyers find this home faster and with purpose.

Curious? You should be.
Let’s book your private showing before someone else claims it.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #DurhamRegionHomes #CondoTownhouse #BacksOnGreenspace #LowMaintenanceLiving #MoveInReady #WillowsRealtyGroup #SmartRealEstate #OntarioHomes #NextChapterStartsHere
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