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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Oshawa real estate isn’t slowing down—and guessing Oshawa real estate isn’t slowing down—and guessing your next move can cost you real money.
This is where strategy replaces stress.

Keith Williams and Lisa C. Follows don’t rely on outdated tactics or generic advice.
They’re seasoned Agents using their proven strategies to analyze buyer behaviour, amplify listing exposure on social media, and pair cutting-edge tech with real human connection.

Translation?
Smarter pricing.
Sharper marketing.
Decisions backed by data—not noise.

Whether you’re thinking about selling, buying, or just trying to understand what your home could really be worth in today’s Oshawa market, having the right guidance changes everything.

Curious what seasoned real estate agents could do for you?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaHomes #DurhamRegionRealEstate #SmartSelling #HomeBuyingOntario #RealEstateStrategy #LocalRealEstateExperts
First impressions are not accidental. They are eng First impressions are not accidental.
They are engineered.

Buyers decide how they feel about a home within seconds of stepping inside. An open main floor with clean sightlines, modern lighting, and a connected kitchen and living space sets the tone instantly. This is not luck. This is strategy.

Keith Williams and Lisa C. Follows understand how buyers think online and in person. As seasoned Agents, they use their proven strategies to position homes where buyers are already looking, across search, video, and social platforms, while still protecting what matters most: real human connection, trust, and guidance.

Smart technology gets attention. Experience converts it into results.

If you are thinking about selling in Durham Region, your home deserves more than a sign on the lawn. It deserves a plan.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHomes #ModernHomeDesign #OpenConceptLiving #HomeSellingStrategy #RealEstateExperts #ListingMarketing #SmartSelling #RealEstateReels #OntarioRealEstate #WillowsRealtyGroup
Buying or selling a home isn’t about guesswork or Buying or selling a home isn’t about guesswork or hype.
It’s about clear thinking, smart timing, and decisions backed by real data and real people.

At Willows Realty Group, Keith Williams and Lisa C. Follows take a different approach—one that blends market intelligence, human insight, and modern A.I.-driven strategy to help clients move with confidence in Durham Region and Greater Toronto Area.

Here’s what sets this approach apart:

Decisions guided by pricing data, buyer behaviour, and local market patterns
Social media exposure powered by their proven strategies—built to place listings in front of the right audience at the right moment
A human-first strategy that keeps communication clear, personal, and grounded

Keith and Lisa areseasoned Agents. That means they don’t just post listings—they study how buyers search, scroll, and respond online, then pair that insight with hands-on guidance you can trust.

If you’re thinking about buying, selling, or simply planning your next move, this is where clarity starts.

Curious what a thoughtful, data-backed approach could look like for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #BuyAndSellSmart #RealEstateStrategy #HomesInDurham
Clear communication is not a bonus. It is the stra Clear communication is not a bonus. It is the strategy.

Most real estate stress comes from one thing: not knowing what is happening next. Keith Williams and Lisa C. Follows eliminate that gap with a defined communication plan, real conversations, and written clarity from day one. You always know where you stand, what matters right now, and what decisions are coming next.

This is where experience and innovation meet. As seasoned Agents, Keith and Lisa use their proven strategies to position listings for maximum visibility online, reach the right buyers faster, and analyze data that drives smarter pricing and timing. But technology never replaces the human connection. It enhances it. Clear guidance, honest conversations, and real accountability still lead every move.

Smart systems. Real people. Better outcomes.

Thinking of buying or selling in Durham Region? Let’s build a plan that works for you.

Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #ModernRealEstate #RealEstateMarketing #ListingExperts #BuyAndSellSmart #WillowsRealtyGroup #HumanFirstRealEstate #OntarioRealEstate #RealEstateReels #SocialMediaForRealEstate #DataDrivenRealEstate
Buying your first home in Ajax—or making the leap Buying your first home in Ajax—or making the leap into your next one—can feel overwhelming. The rules change fast. The competition is real. And generic advice just doesn’t cut it anymore.

That’s where strategy meets clarity.

Keith Williams and Lisa C. Follows don’t just help buyers find homes—they help them win with confidence. With deep, boots-on-the-ground knowledge of the Ajax real estate market and the advantage of being seasoned Agents, they combine data-driven insights, predictive analytics, and real human guidance to help you make smarter moves.

Here’s what sets them apart:

Clear, honest guidance for first-time buyers navigating affordability, financing, and timing
Smart planning for move-up buyers who need to sell and buy without chaos
Their experience and expertise, paired with hands-on negotiation and personal connection
Local expertise in Ajax that goes beyond surface-level stats

This isn’t about chasing listings.
It’s about building a plan that fits your life, your goals, and your next chapter.

If you’re tired of guessing and ready for a smarter way to buy in Ajax, this is your sign.

👉 Let’s talk strategy before you make your next move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎ Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #FirstTimeBuyerAjax #MoveUpBuyer #WillowsRealtyGroup #DurhamRegionHomes #SmartBuyers #AjaxOntario #RealEstateStrategy #BuyWithConfidence
A tidy home is not about perfection. It is about s A tidy home is not about perfection. It is about systems that respect real life.
After years of working with busy Durham Region families, we know what actually works when schedules are full and time is tight.
Simple daily resets. Smart weekly routines. And support where it matters most.

The same mindset drives how we sell homes.
As seasoned Agents, we use expertise and experience to get listings seen online, matched with the right buyers, and positioned with precision. The technology does the heavy lifting, while we stay focused on strategy, guidance, and real human connection.

Clean systems. Clear plans. Strong results.
That is how homes feel ready, and how listings get noticed.

Save this reel if smart structure beats stress in your world.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #WillowsRealtyGroup #RealEstateExperts #HomeSellingStrategy #ModernRealEstate #ListingMarketing #HumanFirstRealEstate #OntarioRealEstate
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