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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Whitby isn’t unpredictable. It’s precise. And when Whitby isn’t unpredictable.
It’s precise. And when you know what to watch, the market tells you exactly where it’s heading.

Buyer demand doesn’t shift by accident.
Pricing doesn’t change without signals.
And homes don’t sell quickly just because they’re listed.

Keith Williams and Lisa C. Follows break down the real drivers behind Whitby real estate—data patterns, buyer behavior, timing, and strategy—then pair that insight with something technology can’t replace: human judgment.

As Agents, Keith and Lisa apply their experience and expertise to social media exposure, pricing intelligence, and buyer targeting—while staying personally involved at every step.
No autopilot.
No guesswork.
Just smart analysis backed by real conversations.

If you’re thinking about selling, buying, or simply want to understand where Whitby is heading next, this is the edge most people never see coming.

💬 Curious what the Whitby market is signaling right now? Let’s talk before the numbers change again.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyMarketUpdate #DurhamRegionRealEstate #WillowsRealtyGroup #WhitbyHomes #DurhamRegionHomes #RealEstateStrategy #OntarioRealEstate #LocalMarketExperts
Bidding wars are not chaos. They are patterns. And Bidding wars are not chaos. They are patterns.
And once you understand the seller mindset, the game changes.

Most buyers focus only on price. Keith Williams and Lisa C. Follows focus on signals. How the home is positioned. How buyers are responding. How emotion is influencing decisions behind the scenes. That insight is what turns pressure into leverage.

As Agents, Keith and Lisa use their proven strategies to market homes with precision, maximize online visibility, and attract the right buyers at the right time. But technology alone does not win deals. Strategy, timing, and human connection do.

That is where experience matters. Reading the room. Staying calm. Knowing when to move and when to wait. This is how smart offers stand out in competitive Durham Region markets.

Thinking of buying or selling? Let’s talk strategy before the pressure hits.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #DurhamRegionRealEstate #BiddingWars #HomeBuyingStrategy #SmartOffers #RealEstateExperts #OntarioRealEstate #HumanFirstRealEstate #MarketStrategy #RealEstateReels
One size fits all real estate advice costs people One size fits all real estate advice costs people time, money, and peace of mind.
Keith Williams and Lisa C. Follows take a smarter route by starting with real conversations and backing them with real data.

As Agents, they use their proven stratgies to place listings where buyers are already looking online, analyzing behaviour, search patterns, and demand signals to increase visibility across the internet. But technology never replaces people here. It supports better listening, clearer guidance, and decisions that stay grounded in your goals.

This is where expertise meets experience, strategy, and a strong human connection in Durham Region real estate.

Thinking about buying or selling and want clarity from the start? Let’s talk.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #DurhamRegionRealEstate #RealEstateMarketing #HomeSellingStrategy #ListingExperts #OntarioRealEstate #RealEstateReels #ReelEstate #SellerTips #BuyerAdvice
You don’t need another agent who talks at you. You You don’t need another agent who talks at you.
You need advisors who listen first, then move with precision.

Keith Williams and Lisa C. Follows don’t guess.
They study the data, read the market, and pair it with real conversations that uncover what actually matters to you.

As Agents, they use their long experience and expertise to position homes where today’s buyers are paying attention—across social platforms, search behavior, and digital patterns—while keeping the human connection front and centre.
Strategy meets insight. Tech meets trust.

If you’re buying, selling, or even just weighing options in Durham Region or Greater Toronto Area, this is what thoughtful service looks like:
clear advice, smart marketing, and decisions built around your goals—not someone else’s script.

Curious what your next move could look like with the right plan behind it?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicRealEstate #OntarioRealEstate #ModernRealEstate #HumanFirstRealEstate
Zoning shifts in Oshawa are changing what is possi Zoning shifts in Oshawa are changing what is possible, and most people will not see the opportunity until it is already gone. This is where experience and data matter. We stay ahead of planning changes, buyer behaviour, and market signals so our clients can act with confidence, not guesswork.

As Agents, we use our proven strategies to make listings visible where buyers are actually searching online. Smart targeting, real market data, and constant optimization help our sellers stand out, while the human connection keeps every decision grounded in real goals, not trends.

Real estate is not just about algorithms. It is about understanding people, timing, and the local market, then using technology to support better outcomes.

If you want strategy backed by insight and real conversations, you are in the right place.

📞 Keith Williams, Broker | (905) 903-9250
📞 Lisa C. Follows, Broker | (905) 442-5847
📧 team@willowsgroup.ca

Willows Realty Group - Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionRealEstate #ZoningUpdates #RealEstateStrategy #OntarioRealEstate #ListingExperts #ModernRealEstate #SmartSelling #LocalMarketExperts
Happy Mother’s Day 💐 Today, we’re taking a moment Happy Mother’s Day 💐

Today, we’re taking a moment to recognize and appreciate all the moms and mother figures who do so much for their families every day. Your care, strength, patience, and commitment make a lasting difference—at home and beyond.

From our families to yours, we hope today is filled with time together, gratitude, and a few well-earned moments to relax.

Wishing you a wonderful Mother’s Day.

— Keith & Lisa

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#MothersDay #WillowsRealtyGroup #DurhamRegion #Scugog
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