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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Still tired of endless showings and online clicks Still tired of endless showings and online clicks that go nowhere? This is where strategy matters. Keith Williams and Lisa C. Follows use high-quality virtual tours, smart data, and our proven strategies to connect the right buyers to the right homes faster. As A.I. Certified Agents, they use advanced tools to get listings seen across the internet, attract serious interest, and cut through the noise. But technology never replaces people. Every decision is guided by real conversations, clear advice, and hands-on support so clients feel confident from first click to final signature. Smart tech gets attention. Human insight gets results.

Thinking of buying or selling and want a clearer plan? Send us a message or save this reel for later.

📲 Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIListingAdvantage #AICertifiedAgent #VirtualHomeTours #RealEstateMarketing #SellingYourHome #BuyingAHome #RealEstateExperts #ModernRealEstate #HumanFirstApproach #OntarioRealEstate #CanadianRealEstate #RealtorLife #HomeSellingTips #RealEstateTech
Buying or selling in Oshawa right now isn’t about Buying or selling in Oshawa right now isn’t about hype.
It’s about clear thinking, sharp timing, and knowing what actually moves the needle.

Keith Williams and Lisa C. Follows don’t guess.
They study market data, buyer behaviour, and local trends street by street—then pair that insight with real conversations that keep you in control of every decision.

As A.I. Certified Agents, they use their experience and expertise to position homes in front of the right buyers on social media, while still leading every step with strategy, experience, and human judgment.
No noise. No shortcuts. Just smart moves that protect your money and your timeline.

Thinking about buying or selling in Oshawa?
This is where clarity replaces confusion.

📩 Ready for a straight-up plan that works in today’s Oshawa market? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

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You should not have to book five showings to find You should not have to book five showings to find one that actually works.

This is where experience and technology meet.

We do not rely on guesswork or pretty photos. As A.I. Certified Agents, we use advanced marketing, virtual tours, and data-driven exposure to put listings in front of the right buyers online first. That means fewer wasted showings, stronger interest, and better conversations when it matters most.

But here is the difference. A.I. does not replace people. It supports them. We guide buyers through virtual walk-throughs with real insight, and we advise sellers with real context, strategy, and care. Technology gets attention. Human judgment closes the gap.

If you want your home marketed with precision and handled with intention, that is what we do.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

Follow for smarter real estate guidance, or save this for later.

#AICertifiedAgent #AIListingAdvantage #VirtualHomeTours #RealEstateMarketing #RealEstateExperts #ModernRealEstate #HomeSellingStrategy #RealEstateReels #BuyersAndSellers #RealEstateAdvice #OntarioRealEstate #WillowsRealtyGroup
Thinking about selling or staying put in Scugog? H Thinking about selling or staying put in Scugog?
Here’s the straight talk most homeowners never hear. 👀

The Scugog market is shifting fast, and guessing your next move can cost you real money. Keith Williams and Lisa C. Follows don’t rely on gut feelings or recycled advice. They break down local Scugog data, buyer behavior, and pricing signals so homeowners can make decisions with confidence—not pressure.

Here’s where it gets interesting.
Keith and Lisa are A.I. Certified Agents, combining advanced strategies with real, human conversations. That means your home doesn’t just get posted—it gets positioned, targeted, and shared with the right buyers across social media and beyond, while you stay informed every step of the way.

If you own a home in Scugog, Port Perry, or the surrounding Durham Region and you’re even thinking about selling, right-sizing, or planning your next move, this guidance could change your outcome.

Curious what your home could do in today’s market—before everyone else catches on?

📲 Let’s talk strategy.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #ScugogHomeowners #WillowsRealtyGroup #AIListingAdvantage #AICertifiedAgent #SellSmart #LocalRealEstateExperts #OntarioRealEstate #HomeSellingStrategy
The market has changed — and guessing the price is The market has changed — and guessing the price is no longer a strategy.

Homes that chase yesterday’s highs are sitting.
Homes priced with real data are still selling.

This is where experience and technology meet.
Keith Williams and Lisa C. Follows are A.I. Certified Agents who use their proven strategies to study buyer behaviour, online search patterns, and market signals — then pair that insight with real conversations, real guidance, and hands-on support.

Their insights helps your listing get seen online.
Human connection helps it get sold.

If you want a pricing plan built on facts, visibility, and clear communication, this is the difference.

Let’s talk before your listing loses momentum.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group — Real strategy. Real people. Real results.

#RealEstateAdvice #HomeSellingTips #PricingStrategy #AIRealEstate #AIListingAdvantage #HousingMarketUpdate #SellSmart #ListingStrategy #RealEstateExperts #ModernRealEstate #TrustedRealtors #HomeSellingGuide #MarketTruths
Tired of real estate that feels rushed, scripted, Tired of real estate that feels rushed, scripted, or all about the transaction?
This is where things change.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t lead with pressure — they lead with strategy, clarity, and real conversations. Every move starts with listening first, then building a plan around your goals, not a one-size-fits-all playbook.

As A.I. Certified Agents, Keith and Lisa use their proven strategies to position homes in front of the right buyers on social media — paired with hands-on guidance, clear communication, and real human insight. Tech handles the data. Keith and Lisa handle the details that matter to you.

Thinking about buying or selling in Durham Region or Greater Toronto Area?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateThatListens #OntarioRealEstate #SmartSelling #ConfidentBuying
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