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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Scrolls decide showings, not signs on the lawn. Th Scrolls decide showings, not signs on the lawn.
That is why presentation and digital strategy matter more than ever.

Keith Williams and Lisa C. Follows do not rely on guesswork. As Agents, we use our exoerience to position homes where buyers are actually looking, across search, social, and digital platforms, with precision and speed. Our approach combines advanced marketing with real human insight, clear pricing strategy, and hands-on guidance sellers can trust.

Experience helps us get it sold.
The human connection is what turns attention into action.

If you want your home marketed with intention, visibility, and care, we should talk.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
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No spin. No vague promises. Just straight answers No spin.
No vague promises.
Just straight answers in a market that’s anything but simple.

If you’ve ever felt confused, rushed, or left guessing in real estate, you’re not alone.
Keith Williams and Lisa C. Follows built Willows Realty Group on one core belief: clarity creates confidence.

As experienced Agents, Keith and Lisa combine real market expertise with the proven strategies—using data-driven strategy, targeted social media marketing, and real human connection to guide smarter decisions.
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Real answers.
Real strategy.
Real people who pick up the phone.

Curious what clear answers could change for your next move? Let’s talk before you make your next decision.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
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Office: (888) 926-2066

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Moving to Durham Region is not a guessing game. It Moving to Durham Region is not a guessing game. It is a strategy.
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Keith Williams and Lisa C. Follows help clients cut through the noise by pairing real local insight with advanced tools that clarify decisions before stress sets in. From virtual neighbourhood research to data driven pricing and exposure strategies, every move is planned with purpose.

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If you want clarity, visibility, and guidance that actually feels personal, this is where it starts.

Ready to plan your move with confidence?
Send a message or save this reel for later.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RelocatingToDurham #MoveWithConfidence #OshawaHomes #WhitbyRealEstate #AjaxHomes #PickeringRealEstate #SmartMoves #RealEstateStrategy #LocalExperts #HumanFirstRealEstate #OntarioRealEstate
Results don’t come from guesswork. They come from Results don’t come from guesswork.
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Keith Williams and Lisa C. Follows don’t rely on outdated playbooks.
As experienced Agents, they combine proven real estate expertise with their proven strategies—using intelligent data, targeted social media exposure, and real human connection to position homes where today’s buyers are actually paying attention.

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Curious what happens when experience meets innovation?
Let’s talk before the market moves again.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ExperienceThatDelivers #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicRealEstate #ModernAgent #RealEstateMarketing #HumanConnection #OntarioRealEstate
The future of housing is not guesswork, it is patt The future of housing is not guesswork, it is pattern recognition.
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Keith Williams and Lisa C. Follows do not market homes the old way. As Agents, they use their proven strategies to position listings where buyers are already searching online, amplify visibility across digital platforms, and analyze real market data to guide smarter decisions.

But technology never replaces people. It enhances them. Behind every strategy is a human conversation, a clear plan, and a commitment to protecting your best interests whether you are buying or selling.

Thinking ahead matters. How your home is marketed today impacts its value tomorrow.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #FutureFocusedRealEstate #SmartSelling #MarketInsight #CleanEnergyCommunities #ElectricVehicleGrowth #OntarioRealEstate #RealEstateMarketing #TechMeetsHuman #WillowsRealtyGroup
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