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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
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    • Book A Buyer’s Meeting
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Related Posts

Durham Housing Market Update – November 2024

Durham Region Real Estate Market Update – April 2025

January 2024 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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This isn’t cookie-cutter living. It’s space, flexi This isn’t cookie-cutter living.
It’s space, flexibility, and calm—right where convenience matters most.

Set inside the established Parkwood Village community, this two-level condo townhouse delivers nearly 1,800 sq. ft. designed for real life.
Vaulted ceilings flood the kitchen with light.
Two fireplaces set the mood for slow evenings and lively gatherings.
A versatile loft adapts to your life—home office, creative studio, or guest retreat.

Four-season greenspace views replace backyard noise.
Snow removal, security, and amenities are handled, so your time stays yours.
EV charging, transit, shopping, and commuter routes are all close by.

And here’s the edge.
This home is powered to sell by Keith Williams & Lisa C. Follows—Agents using their experience and expertise, combining intelligent online exposure with real human connection to attract the right buyers, faster and smarter.

Curious if this fits your next chapter?
Let’s make it personal.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

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Think Scugog real estate is easy to figure out fro Think Scugog real estate is easy to figure out from a distance?
That’s where most buyers and sellers get burned.

Local experience isn’t a buzzword here.
It’s knowing how waterfront values shift street by street, how timing impacts rural properties, and how buyer demand really behaves in Port Perry and surrounding communities.

That’s where Keith Williams and Lisa C. Follows stand apart.
They don’t guess. They combine deep Scugog market knowledge with real-time data, and human strategy to position homes where today’s buyers actually pay attention—online and in person.

As Agents, they use technology to amplify reach, but never replace the human connection that drives results.

Curious what local expertise + experience can do for your next move in Scugog?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #PortPerryRealEstate #LocalExperienceMatters #DurhamRegionHomes #WillowsRealtyGroup #OntarioRealEstate #SmartSelling #BuyWithConfidence
Most homes do not lose buyers on price. They lose Most homes do not lose buyers on price.
They lose them before the second swipe.

In today’s Durham market, attention is the real currency. That is where strategy matters.
Keith Williams and Lisa C. Follows are Agents who use their experience and expertise to position homes where buyers actually look online. From data driven targeting to high impact visuals, their marketing is designed to get listings seen, shared, and remembered.

But technology is only half the equation. Every listing still needs clear guidance, honest advice, and real human connection. Their strategies help amplify the message. Experience ensures it lands with the right buyers.

If you want modern marketing backed by proven expertise and personal care, this is what it looks like.

Thinking about selling or just curious what your home could command? Send us a message or save this for later.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHomes #ModernRealEstateMarketing #HomeSellingStrategy #RealEstateExperts #ListingPresentation #DigitalRealEstate #OntarioRealEstate #WillowsRealtyGroup
Thinking about moving up but worried about timing Thinking about moving up but worried about timing it all just right? 🏡
For many move-up buyers in Durham Region, selling first creates clarity, confidence, and fewer financial surprises.

Knowing exactly what your home sells for helps you shop smarter, avoid overlapping mortgages, and stay in control of your next move—especially in today’s more balanced market.

Buying first can work in certain situations, but it often adds layers of complexity that most families would rather avoid.

If a smoother transition and financial peace of mind matter to you, strategy matters.

📲 Let’s talk about the right approach for your goals and timeline.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #MoveUpBuyers #SmartSelling #RealEstateStrategy
Main streets tell you everything about a community Main streets tell you everything about a community, if you know how to read them.

At Keith and Lisa, we look beyond the listing and into how people actually live. Walkable main streets, thriving local businesses, and spaces that bring people together are often the quiet drivers behind buyer demand in Durham Region. That insight matters when pricing, positioning, and marketing a home.

As Agents, Keith Williams and Lisa C. Follows combine local expertise with their proven strategies to get listings seen online, attract the right buyers, and support smart decisions with real data. Technology creates visibility, but it is the human connection that turns interest into action.

If you are selling or planning a move, strategy matters.

Let’s talk about what makes your location work for you.

Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #MainStreetLiving #RealEstateStrategy #RealEstateMarketing #LocalExpertise #CommunityFocused #OntarioRealEstate #SmartSelling #RealEstateReels #HousingMarketInsights #WillowsRealtyGroup
Anyone can post a listing. Very few know how to po Anyone can post a listing.
Very few know how to position it, market it, and protect your bottom line in a fast-moving market.

That’s where Keith Williams and Lisa C. Follows stand apart.

As A.I. Certified Agents, they don’t guess.
They use data, predictive insights, and their expertise to put your property in front of the right buyers, at the right time, with messaging that actually converts.

But here’s the edge most agents miss.
Technology without strategy is noise.

Keith and Lisa combine advanced strategic marketing with real human connection, strong negotiation skills, and deep local expertise across Durham Region and Greater Toronto Area.

The result?
Clear guidance.
Confident decisions.
Real estate support you can truly count on.

If you’re thinking about buying or selling and want strategy, not sales talk, this is your sign.

💬 Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker | (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ModernRealEstate #RealEstateStrategy #ListWithConfidence #BuyWithConfidence
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