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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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    • Buyer Calculators
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Not your average condo townhouse—and that’s the po Not your average condo townhouse—and that’s the point.

This is where space meets flexibility and low-maintenance living meets smart design. Nearly 1,800 sq. ft. across two levels, wrapped in greenspace views that change with the seasons. Two bedrooms, three bathrooms, and a loft that refuses to be boxed in—home office, third bedroom, creative studio… you decide.

Inside, natural light pours through vaulted ceilings in the eat-in kitchen, while two wood-burning fireplaces set the tone for relaxed evenings and real connection. Engineered hardwood flows throughout both levels, and the primary suite delivers privacy with a walk-in closet and full ensuite. Practical upgrades? Already handled—furnace and heat pump A/C (2020).

Outside your door, Parkwood Village offers amenities that make everyday life easier: tennis courts, party room, BBQ area, heated car wash, maintained grounds, snow removal, and 24-hour security. Close to transit, shopping, and commuter routes—without sacrificing calm surroundings.

💡 This home isn’t just listed—it’s strategically marketed.
Keith Williams and Lisa C. Follows are Certified Agents, using the effective marketing to position homes where today’s buyers actually search—online—while pairing data-driven marketing with genuine human connection.

Curious why this one stands out? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
✉️ lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #CondoTownhouseLiving #GreenbeltViews #LowMaintenanceLifestyle #WillowsRealtyGroup #DurhamRegionRealEstate #MoveSmart #OntarioHomes #RealEstateMarketing #HomeSearchCanada
Selling a home in today’s market isn’t about luck Selling a home in today’s market isn’t about luck — it’s about leverage.
The right pricing. The right exposure. The right strategy.

Here’s the edge most sellers don’t realize they need 👇
Modern home sales demand data-driven decisions, intelligent marketing, and real human guidance — all working together.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t rely on outdated playbooks. As Certified Agents, they use the proven strategies to position homes where today’s buyers are actually looking:

Precision-targeted social media campaigns
Buyer-behaviour insights
Content that speaks to emotion and logic
Strategic storytelling paired with genuine human connection

The result?
Homes that stand out.
Serious buyers paying attention.
Stronger outcomes for sellers.

This isn’t about replacing people with technology.
It’s about using advance marketing to amplify experience, sharpen strategy, and create momentum — while Keith and Lisa handle the negotiations, guidance, and trust-building that no algorithm can replace.

If you’re thinking of selling and wondering:
“Am I leaving money or opportunity on the table?”

That question alone means it’s time for a smarter conversation.

📲 Let’s talk strategy before you make your next move.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #SmartHomeSelling #DurhamRegionRealEstate #ScugogRealEstate #SellWithStrategy #ModernRealEstate #RealEstateMarketing #HomeSellingTips #ListingStrategy #OntarioRealEstate #DataDrivenRealEstate
This isn’t cottage life. This is everyday life wit This isn’t cottage life.
This is everyday life with the lake as your backdrop.

Tucked at the end of a quiet cul-de-sac, this loft-inspired waterfront bungalow rewrites what lake living can feel like. Vaulted ceilings. Sun-filled great room. Flexible space that adapts to full-time living, weekend escapes, or hosting the people who matter most.

Step outside and the water isn’t just a view—it’s part of your routine.
• Direct Lake Scugog views
• Private dock + boat lift
• Shallow, sandy shoreline with hard bottom
• Easy swimming, paddling, boating, and sunset watching

Inside, the upgrades matter:
• Updated kitchen with stone counters & in-floor heating
• Fully winterized with forced-air gas heat & central A/C
• High-speed internet + advanced water treatment
• 5 bedrooms, 3 bathrooms, approx. 2,500–3,000 sq ft

Minutes to Port Perry. About 1.5 hours to the GTA.
Privacy, space, and water—without giving up convenience.

And here’s the difference:
This home is being marketed by Keith Williams & Lisa C. Follows, Certified Agents, using the advance marketing—a strategy that combines intelligent online exposure with real human connection to reach the right buyers, faster and more effectively.

If you’ve been waiting for a waterfront property that actually fits real life, this might be the one.

💬 Curious? Let’s talk before someone else claims the dock.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioWaterfront #DurhamRegionRealEstate #LuxuryWithoutTheHype #CulDeSacLiving #LakeLifeEveryday #WillowsRealtyGroup
City pace isn’t for everyone and knowing when a li City pace isn’t for everyone and knowing when a lifestyle shift makes sense takes real expertise.

Keith Williams and Lisa C. Follows help clients navigate these transitions every day. Not just by understanding the emotional side of change, but by pairing it with strategy, data, and visibility. As Certified Agents, they use their experience and expertise to ensure their listings and their clients are seen in all the right places online, at the right time, by the right audience.

Their approach blends advanced marketing, search optimization, and digital exposure with something technology cannot replace, genuine human connection. Real conversations. Thoughtful planning. Clear guidance from start to finish.

If you are considering a move that changes how you live, work, and spend your time, experience what happens when innovation meets personal service.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #RealEstateExpert #LifestyleMoves #SmartRealEstate #ModernRealEstate #RealEstateMarketing #RealEstateReels #MoveWithConfidence #HumanFirstRealEstate
🔥 Two cities. Two very different strategies. One s 🔥 Two cities. Two very different strategies. One smart decision.

Oshawa and Whitby may share a border, but when it comes to pricing, buyer demand, days on market, and negotiation leverage, they play by very different rules.
If you’re buying or selling without understanding those differences, you could be leaving opportunity—or money—on the table.

Keith Williams and Lisa C. Follows don’t guess.
They analyze, predict, and position homes using real data, local insight, and cutting-edge technology.

Here’s what sets them apart ⤵️
• Deep, street-level knowledge of Oshawa and Whitby
• Strategic pricing based on buyer behaviour—not headlines
• Certified Agents using advance marketing to target the right buyers at the right time
• Powerful social media marketing paired with real human connection and expert negotiation

This isn’t about choosing a city.
It’s about choosing the right strategy for your goals—whether that’s maximizing sale price, winning a competitive purchase, or timing your next move with confidence.

💡 Thinking of buying or selling in Oshawa or Whitby?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group
Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionHomes #DurhamRegionRealEstate #BuyersMarket #SellersStrategy #WillowsRealtyGroup #RealEstateWithStrategy #OntarioRealEstate #MoveSmart
Downsizing is no longer about rushing or guessing. Downsizing is no longer about rushing or guessing. It is about strategy, clarity, and control.

Keith Williams and Lisa C. Follows help clients make confident moves in calmer markets by blending real experience with advanced technology. As Certified Agents, they use advance marketing to position homes online, reach the right buyers faster, and create visibility where it matters most. But technology is only part of the equation. Every move is guided by real conversations, honest advice, and a clear plan built around your next chapter. Smart data. Strong marketing. Human connection. That is how downsizing works now.

Thinking about a move or just exploring options? Let’s talk before you make your next decision.

Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group – Where Dreams Take Root!

#DownsizingStrategy #SmartRealEstate #RealEstateAdvice #HomeTransition #SellWithConfidence #ModernRealEstate #FutureOfRealEstate #RealEstateExperts #WillowsRealtyGroup
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