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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

At the end of a quiet cul-de-sac, where the road e At the end of a quiet cul-de-sac, where the road ends and the lake takes over, 24 Pettet Dr. in Scugog quietly delivers something most buyers wait years to find—space, privacy, and direct views of Lake Scugog woven into everyday life.

Vaulted ceilings draw your eyes up. Water views pull you forward. Nearly 2,500–3,000 sq. ft. of flexible living space, 5 bedrooms, 3 bathrooms, and multiple bonus rooms give you options—work from home, host extended family, or escape the city without giving up comfort.

Step outside and the lake becomes routine, not a destination.
Private dock. Boat lift. Sandy, shallow shoreline. Morning swims. Sunset paddles. Evenings by the fire. This home is fully winterized, thoughtfully updated, and ready for year-round living—whether full-time or weekend retreat.

📍 Minutes to Port Perry
🚗 Approx. 1.5 hours from the GTA
💰 Offered at $980,000

And here’s where it gets smarter.

This property is represented by Keith Williams and Lisa C. Follows — Certified Agents using their long years of experience, combining precision digital marketing, targeted online exposure, and real human connection to reach buyers wherever they are—online and in real life.

Curious how waterfront living could fit your next chapter?
Let’s explore it together.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker | (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioWaterfrontHomes #DurhamRegionRealEstate #LuxuryWithoutPretence #CulDeSacLiving #WillowsRealtyGroup #GTAEscape #LakeLifeOntario #SmartRealEstateMarketing
The market has shifted — and buyers who know how t The market has shifted — and buyers who know how to read it are winning.
More choice. Less pressure. Smarter decisions.

This is where experience and innovation matter.

Keith Williams and Lisa C. Follows are Certified Agents who combine real market knowledge with the proven strategies to get listings seen, clicked, and acted on across the internet. Their driven marketing creates visibility, precision targeting, and data-backed strategy — while the human connection ensures every client feels heard, supported, and protected through the process.

Technology gets the attention.
Expert guidance earns the trust.
Results come from both working together.

If you want strategy, clarity, and a smarter way to move in today’s market, this is the difference.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #SmartMoves #ModernRealEstate #RealEstateMarketing #HomesForSale #BuyWithConfidence #SellWithStrategy #RealEstateExperts #HousingMarketUpdate #NextMove #RealEstateReel #ShortFormVideo
Noise is everywhere. Headlines contradict each oth Noise is everywhere.
Headlines contradict each other.
Social feeds are full of half-truths and hot takes.

And in today’s real estate market, confusion is expensive.

Clear advice isn’t about guessing where the market is going.
It’s about understanding what the data is saying, what buyers are actually doing, and how to position your next move with confidence.

That’s where Keith Williams and Lisa C. Follows stand apart.

They combine decades of real-world negotiation experience with cutting-edge technology as Agents, using their expertise to analyze buyer behaviour, optimize pricing strategies, and amplify listings across social media—without losing the human connection that real estate demands.

Because algorithms don’t sell homes.
People do.
And the right strategy connects both.

Whether you’re thinking about selling, buying, or simply trying to make sense of a shifting market, clear advice means:
• No hype
• No guesswork
• Just smart, strategic decisions backed by data and experience

Curious what clarity could look like for your next move?

💬 Let’s have a real conversation—no pressure, just perspective.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ClearAdvice #RealEstateStrategy #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #RealEstateMarketing #HumanConnectionMeetsAI #MarketClarity
Negotiation is back in Durham Region, and this is Negotiation is back in Durham Region, and this is where experience matters. Keith Williams and Lisa C. Follows are guiding clients through a market where strategy replaces panic and data replaces guesswork. Homes are no longer selling at breakneck speed, which means buyers can pause, compare, and make confident decisions in Port Perry, Oshawa, and Whitby.

What sets this apart is how we blend technology with real human insight. As Certified Agents, we use our advance marketing to analyze buyer behaviour, market trends, and online activity so our listings stand out and our clients stay ahead. But technology is only part of the story. Every move is backed by real conversations, local expertise, and a clear plan built around your goals.

This is modern real estate with a human approach and smarter tools working behind the scenes.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #PortPerryHomes #OshawaRealEstate #WhitbyHomes  #SmartBuying #MarketNegotiation #OntarioRealEstate #RealEstateStrategy #ModernRealEstate #WillowsRealtyGroup
Scrolling past bad advice is easy. Paying for it l Scrolling past bad advice is easy. Paying for it later isn’t.

If you’re buying or selling in Oshawa, you need more than opinions and market noise—you need guidance grounded in real data, local experience, and strategies that actually work in today’s market.

That’s where Keith Williams and Lisa C. Follows stand apart.

They don’t guess.
They don’t follow outdated playbooks.
They combine deep Oshawa market knowledge, proven negotiation skills, and their status as seasoned Agents to help clients make confident, well-timed decisions.

Here’s what that really means for you:

Smarter pricing strategies powered by real-time data
Targeted exposure using their experience across social media and digital platforms
Human-to-human guidance when it matters most—offers, conditions, and negotiations

Our strategies handles the reach.
Keith and Lisa handle the strategy, nuance, and personal connection.

If you’re tired of vague advice and want real estate guidance you can actually use in Oshawa, this is your sign to start the right conversation.

💬 Curious how our marketing and local expertise can change your result?

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #OshawaHomes #DurhamRegionRealEstate #WillowsRealtyGroup #SmartSelling #ConfidentBuying
#LocalExpertise #RealEstateGuidance #OntarioRealEstate
The Durham Region market has shifted, and guessing The Durham Region market has shifted, and guessing is no longer a strategy.
Today’s buyers and sellers need clarity, data, and a plan that actually works in real time.

Keith Williams and Lisa C. Follows live in the details of this market. As Certified Agents, they use their proven strategies to position homes where buyers are already looking, across search, social, and the wider internet. Smarter exposure, sharper insights, and faster feedback, paired with real conversations and hands-on guidance you cannot automate.

Technology creates visibility. Experience creates results.
That balance matters more than ever in a seller-leaning but more balanced market.

If you want strategy backed by data and guided by people who put your goals first, this is where it starts.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateAdvice #MarketUpdate #SmartSelling #SmartBuying #RealEstateStrategy #LocalExpert #RealEstateMarketing #HomeSellingTips #HomeBuyingGuide #WillowsRealtyGroup
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