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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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If a home sits on the market, the issue is rarely If a home sits on the market, the issue is rarely the house.
It is almost always the price and how that price is presented online.

This is where experience and strategy matter.
Keith Williams and Lisa C. Follows do not guess. They use data, real buyer behavior, and position homes where buyers are actually looking and searching.

Human insight is what turns that attention into offers through clear pricing advice, strong storytelling, and hands on guidance from start to sold.

If your listing feels stuck, it may be time for a smarter plan backed by real intelligence and real people.

Keith Williams, Broker
Direct: 905 903 9250

Lisa C. Follows, Broker
Direct: 905 442 5847

Office: 888 926 2066
team@willowsgroup.ca

Willows Realty Group
Your trusted real estate partners powered by A.I. and guided by people

#RealEstateAdvice #HomeSellingTips #AIListingAdvantage #AICertifiedAgent #SellSmart #PricingStrategy #ListingStrategy #RealEstateExperts #HomesForSale #PropertyMarketing #OntarioRealEstate #CanadianRealEstate #HousingMarket #RealEstateReel
Let’s be real—this market rewards strategy, not gu Let’s be real—this market rewards strategy, not guesswork.

Scugog isn’t a “set it and hope” kind of place. Pricing, timing, and visibility matter here more than ever. That’s where experience meets precision.

Keith Williams and Lisa C. Follows don’t rely on outdated playbooks. They pair data-driven A.I. insights with real human conversations to help buyers act with confidence and sellers stand out online—especially on social media, where today’s buyers are paying attention.

What does that mean for you?
Smarter exposure.
Clearer decisions.
Less noise. More results.

If you’re wondering what your home could sell for in Scugog—or how to secure the right property without overplaying your hand—this is the conversation you want to have before making a move.

Curious what A.I. + local expertise can change for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#ScugogRealEstate #PortPerryHomes #BuyInScugog #SellInScugog #DurhamRegionRealEstate #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #SmartSellers #ConfidentBuyers #LocalRealEstateExperts #SocialMediaMarketingHomes
Buyers are getting leverage again, and most people Buyers are getting leverage again, and most people will miss it.
Keith Williams and Lisa C. Follows see these shifts early because we study real data, not headlines. More listings, longer days on market, and real negotiation are opening doors for buyers who move with a plan, not pressure.

When it comes to selling, this is where our edge shows. They use the A.I. Listing Advantage to place homes directly in front of active buyers online through targeted digital exposure, smarter pricing insight, and constant performance tracking. But technology is only part of the story. Every strategy is guided by real conversations, real guidance, and hands-on support from start to finish.

This is data-driven real estate with a human voice, serving Durham Region and Greater Toronto Area.

Thinking of buying or selling? Timing matters. Strategy matters more.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250

Lisa C. Follows, Broker
(905) 442-5847

Office: (888) 926-2066
Email: team@willowsgroup.ca

Willows Realty Group – Real estate powered by A.I., guided by people.

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #DurhamRegionRealEstate #KawarthaLakesRealEstate #OntarioRealEstate #HomeBuyingTips #HomeSellingStrategy #MarketInsight #RealEstateExperts #DigitalMarketingHomes #BuySmartSellSmart
You don’t need another agent telling you what they You don’t need another agent telling you what they do.
You need a strategy built around what matters to you. 👀

At Willows Realty Group, Keith Williams and Lisa C. Follows flip the script.
Your goals lead. Data backs every decision. People stay at the centre.

As Brokers, Keith and Lisa place your home in front of the right buyers at the right time—across social media, digital platforms, and real conversations that convert interest into action. 🤖➡️🤝

No guesswork.
No generic plans.
Just clear direction, market insight, and hands-on guidance from two professionals who know Durham Region and Greater Toronto Area inside and out.

If you’re thinking about buying or selling, the real question is this:
Are you ready for a real estate experience built around your priorities?

📲 Let’s talk.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group — Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #AIListingAdvantage #AICertifiedAgent #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #HomeSellingStrategy #HomeBuyingOntario #ModernRealEstate #RealEstateExperts
Buying your first home does not have to feel rushe Buying your first home does not have to feel rushed, confusing, or stacked against you.

This is where strategy matters.

Keith Williams and Lisa C. Follows help first-time buyers cut through the noise with real data, clear advice, and timing that actually works. More choice in the market and improved borrowing conditions mean smart buyers can slow down, compare homes, and negotiate with confidence.

Behind the scenes, Keith and Lisa are A.I. Certified Agents. They study market behavior, expand online visibility, and position listings where serious buyers are already looking. But technology is only half the equation. Every move is guided by real conversations, honest guidance, and hands-on support from start to finish.

If you want clear answers instead of pressure, this is the difference.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Real Estate Guidance Powered by A.I. and Human Insight

#FirstTimeBuyer #RealEstateAdvice #HomeBuyingTips #AIRealEstate #AICertifiedAgent #AIListingAdvantage #SmartBuyers #HousingMarketUpdate #RealEstateExperts #BuyWithConfidence #ModernRealEstate #HomeOwnership #ReelEstate #MarketInsights
Noise is everywhere. Clear guidance is not. If yo Noise is everywhere.
Clear guidance is not.

If you’re buying or selling in Durham Region, opinions are cheap.
Accurate advice, backed by data, experience, and real conversations, is what actually protects your next move.

That’s where Keith Williams and Lisa C. Follows stand apart.

As A.I. Certified Agents, they pair advanced strategies with hands-on expertise, local insight, and real human connection.
Smart targeting. Real conversations. Clear next steps.
No guesswork. No pressure.

Whether you’re planning ahead or ready to act, the right advice changes everything.

Curious what your next move could look like with a smarter plan behind it?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
Email: team@willowsgroup.ca
💼 Willows Realty Group – Real Estate Expertise and Human Insight

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #AIRealEstate #AIListingAdvantage #WillowsRealtyGroup #SmartSelling #HomeBuyersOntario #HomeSellersDurham #RealEstateAdvice
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