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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

If your home is sitting on the market… it’s not “b If your home is sitting on the market… it’s not “bad luck.”
It’s strategy.

In Durham Region and Greater Toronto Area, Days on Market (DOM) shifts fast based on inventory levels, interest rates, buyer demand, and pricing psychology.

Here’s the truth most agents won’t say 👇

When the market changes, your marketing must change with it.

In a seller’s market? Speed is everything.
In a balanced market? Precision pricing wins.
In a buyer’s market? Exposure and positioning determine results.

This is where Keith Williams and Lisa C. Follows, Real Estate Agents with Willows Realty Group, stand apart.

As A.I. Certified Agents™, we combine advanced data analysis with real human connection to predict buyer behaviour, adjust pricing strategy, and position your home to reduce Days on Market.

Our A.I. Listing Advantage means:
✔ Strategic pricing backed by real-time data
✔ Hyper-targeted social media exposure
✔ Predictive audience targeting
✔ Messaging that speaks directly to today’s buyers

Curious why some homes sell in days while others sit for weeks?

Let’s break down what the numbers say about YOUR property.

📲 Contact Us Today
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
1866B Scugog St., Port Perry, ON L9L 1P9

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #DaysOnMarket #SellSmart #HomeSellingStrategy #AICertifiedAgent #AIListingAdvantage #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ClaringtonHomes #ScugogRealEstate #OntarioRealEstate #ListWithConfidence
Today's market data reveals a strategic window for Today's market data reveals a strategic window for Durham buyers. 🏠

The median home price in Durham Region settled at $776,000 this January, reflecting a more balanced environment for those looking to move. With new listings surging by over 100% since December, there is significantly more inventory to explore in communities like Pickering and Ajax. This shift allows for a more patient, thorough search process compared to the fast-paced markets of the past.

Lower interest rates and improved transit infrastructure are fueling long-term confidence for families and downsizers alike. While prices have stabilized compared to last year, the current 41-day average on market provides a calmer pace for negotiating favorable terms. 📈 Whether you are looking for a detached home or a modern condo, having a clear data-driven strategy ensures you capitalize on these current conditions.

Send this to someone planning a move in Durham Region. 📩

Have questions about your specific neighborhood? Message me anytime.

#RealEstate
📉 Think the Oshawa market is “crashing”? Or that i 📉 Think the Oshawa market is “crashing”?
Or that it’s “impossible” to buy right now?

Let’s clear the noise.

Oshawa real estate isn’t chaos — it’s shifting.
And when you understand the numbers, opportunity shows up.

Right now in Oshawa, Ontario, we’re seeing pricing adjustments, strategic buyer leverage in certain segments, and serious opportunity for sellers who position correctly. The difference between sitting and selling? Data. Timing. Strategy.

That’s where we come in.

Keith Williams and Lisa C. Follows aren’t just local real estate professionals — they are A.I. Certified Agents™ who combine advanced data insights with real human strategy.

Our A.I. Listing Advantage analyzes buyer behaviour, pricing trends, and online engagement to position your home where it gets seen — and where it gets results.

But here’s the part most people miss…
Technology doesn’t replace relationships. It strengthens them.

Curious what your home is worth in today’s Oshawa market?
Or wondering if now is the right time to buy?

Let’s talk strategy — not headlines.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #OshawaHousingMarket #DurhamRegionHomes #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #HomeBuyingOntario #HomeSellingStrategy #OshawaHomes #DurhamRegionRealEstate #RealEstateExperts #MarketTrends #RealEstateWithAI #YourNextMove
Current market shifts are creating a unique window Current market shifts are creating a unique window for Durham buyers. 📈

The Durham Region market has moved into a balanced, buyer-leaning rhythm as we head into 2026. With average sale prices around $822,000 and inventory climbing to 4.2 months, there is significantly more breathing room for those looking to make a move. This extra supply allows for a more thoughtful pace where you can prioritize finding the right fit. 🏡

For sellers, success in this environment comes down to realistic pricing and polished presentation to stand out. Most homes are currently selling at about 97.8% of the list price, showing that buyers are successfully negotiating for better value and terms. When we guide our clients through these transitions, we focus on high-impact marketing to ensure your home remains the top choice. 

Send this to someone who is planning a move in Durham Region this year. If you have questions about how these trends impact your specific neighborhood, feel free to message me anytime. 📩

#RealEstate
🏡 This isn’t your average condo townhouse… and it’ 🏡 This isn’t your average condo townhouse… and it’s definitely not playing small.

Welcome to 1665 Nash Road, E12, Courtice — where 1,790 sq. ft. of smart design meets peaceful greenspace views in the heart of Courtice.

Vaulted ceilings stretch above your sunlit eat-in kitchen.
Two wood-burning fireplaces set the tone for cozy winter nights.
Engineered hardwood runs throughout both levels for a warm, cohesive feel.

With 2 bedrooms, 3 bathrooms, and a versatile loft that easily works as a third bedroom or home office, this layout adapts to your life — not the other way around.

The primary suite features a walk-in closet and private 4-piece ensuite.
Updated furnace and heat pump A/C (2020) bring comfort year-round.
Step outside and you’re backing onto peaceful greenbelt views.

And here’s the bonus: snow removal is handled for you.
Tennis courts, party room, BBQ area, heated car wash, and 24-hour security are all part of the lifestyle.

Listed at $485,000, this move-in-ready condo townhouse offers low-maintenance living close to shopping, transit, parks, and commuter routes.

Thinking about making a move in Durham Region?

Keith Williams and Lisa C. Follows are A.I. Certified Agents™ who use the A.I. Listing Advantage — combining advanced digital marketing strategies with real human connection to position homes where today’s buyers are searching online.

Curious how this approach creates stronger exposure and serious buyer interest?

Let’s book your private showing and see if 1665 Nash Road, E12 feels like your next address.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#1665NashRoad #CourticeRealEstate #ClaringtonHomes #DurhamRegionRealEstate #CondoTownhouseLiving #OntarioHomesForSale #BackingOntoGreenbelt #MoveInReadyHome #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #KeithWilliamsRealEstate #LisaCFollows #LowMaintenanceLiving #HomesNearTransit
The market has shifted. Are you still using yeste The market has shifted.

Are you still using yesterday’s strategy to buy or sell in today’s housing market?

Prices are adjusting.
Homes are sitting longer.
Buyers are negotiating again.

That is not a crisis. That is a strategy window.

As A.I. Certified Agents™, Keith Williams and Lisa C. Follows use the A.I. Listing Advantage to position homes with precision pricing, predictive buyer targeting, and advanced online visibility across search platforms. Your property is not just listed. It is strategically marketed where buyers are actively searching.

But technology alone is not enough. Data guides the strategy. The human connection closes the deal. We combine smart analytics with real conversations, skilled negotiation, and hands-on support from start to finish.

If you are buying, we help you negotiate with confidence.
If you are selling, we help you price with purpose.

Ready to move smarter in today’s real estate market?

Comment “MARKET” for a personalized strategy review or send us a direct message.

Keith Williams, Broker
Direct: (905) 903-9250

Lisa C. Follows, Broker
Direct: (905) 442-5847

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateMarket #HomePrices2026 #BuyersMarket #SellingStrategy #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #HomeSellingTips #HomeBuyingTips #MarketUpdate #OntarioRealEstate #DurhamRealEstate #ScugogRealEstate #RealEstateReels #WillowsRealtyGroup
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