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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Pricing isn’t a guess. It’s a strategy. And when i Pricing isn’t a guess. It’s a strategy.
And when it’s done right, sellers stay in control from day one.

Keith Williams and Lisa C. Follows don’t price homes based on hope or online opinions. They price using real sold data, real buyer behavior, and real results. That’s how listings create early interest instead of sitting quietly online.

As A.I. Certified Agents, they use the A.I. Listing Advantage to get listings seen where buyers are actually searching. Smarter online exposure, stronger positioning, and better timing. But technology is only half the story. Every decision is guided by experience, judgment, and honest conversations with clients.

A.I. handles the data. Keith and Lisa handle the people.

If you want a pricing plan backed by facts and handled by professionals who stay hands on from start to finish, this is where it starts.

📞 Keith Williams, Broker: (905) 903-9250
📞 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

🌐 willowsrealtygroup.com

#RealEstateStrategy #HomeSellingAdvice #PricingMatters #AIListingAdvantage #AICertifiedAgent #SellSmart #RealEstateExperts #ListingStrategy #HomeSellers #ModernRealEstate #DataDrivenRealEstate #HumanFirstRealEstate
The right pricing strategy puts sellers in control The right pricing strategy puts sellers in control from day one in Durham Region. 

When a property is priced based on current sold data rather than active competition, it creates immediate interest from motivated buyers. In the current balanced market, homes that stand out through professional staging and high-quality presentation are successfully capturing buyer attention while others remain on the market longer. 

Setting a realistic price point allows for smoother negotiations and a more efficient sale process. As buyer demand shifts toward move-in ready homes, investing in minor repairs and strategic marketing ensures your property remains a top choice for those looking to make a move. 

Thinking about making a move? Send me a DM and let’s chat. 

Save this for the next time you're preparing to list your home. 

#RealEstate
Everyone talks about the market. Smart buyers and Everyone talks about the market.
Smart buyers and sellers pay attention to their market.

In Durham Region and Greater Toronto Area, negotiation power shifts block by block, week by week. Inventory levels, buyer urgency, pricing trends, and even how a home is positioned online can change the outcome of an offer—fast.

That’s where experience meets strategy.
Keith Williams and Lisa C. Follows don’t guess. They interpret local data, read buyer behaviour, and anticipate pressure points before negotiations even begin.

As A.I. Certified Agents, they pair real-time market insight with the A.I. Listing Advantage—strategic social media exposure guided by data, supported by real human conversations that move deals forward. No templates. No assumptions. Just clear positioning and strong negotiation thinking.

Curious how today’s conditions could work for you—not against you?
Let’s talk before the market makes the first move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateNegotiation #LocalMarketExperts #AIListingAdvantage #AICertifiedAgent #OntarioRealEstate #HomeSellingStrategy #SmartMoves
Thinking about selling in Scugog? Here’s the part Thinking about selling in Scugog?
Here’s the part most sellers don’t hear soon enough.
The market rewards preparation, not guesswork.

Pricing shifts quickly in Port Perry and the surrounding Scugog communities.
Buyer behaviour is data-driven.
Marketing that “looks good” isn’t enough anymore.

This is where experience matters.
Keith Williams and Lisa C. Follows of Willows Realty Group are A.I. Certified Agents who combine advanced A.I. Listing Advantage strategies with real human connection.
Your home isn’t pushed to the market.
It’s positioned with precision, insight, and local Scugog expertise.

Wondering what buyers are reacting to right now?
Curious how A.I.-driven targeting can change your sale result?

Let’s talk before you list.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #PortPerryHomes #DurhamRegionSellers #SellSmart #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #HomeSellingStrategy #LocalMarketExperts
Big community upgrades change how people live, but Big community upgrades change how people live, but they also change how homes are valued and how quickly they sell. That is where experience matters.

Keith Williams and Lisa C. Follows do not just watch these shifts, they track them, explain them, and help clients use them to their advantage. As A.I. Certified Agents, they use advanced A.I. tools to get listings seen online, attract the right buyers, and back every move with real data. But the tech never replaces the human side. Clear advice, honest conversations, and real support still come first.

If you want strategy powered by A.I. and guided by people who truly listen, this is the difference.

📲 Keith Williams, Broker
905 903 9250
📧 keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905 442 5847
📧 lisa@willowsgroup.ca

🏢 Office 888 926 2066
Willows Realty Group

#WillowsRealtyGroup #KeithWilliams #LisaFollows #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #CommunityDrivenRealEstate #SmartSelling #ModernRealEstate #HomeSellingStrategy #RealEstateMarketing #HumanFirstRealEstate #LocalRealEstateExperts
New family recreation hubs are completely transfor New family recreation hubs are completely transforming the landscape of Whitby and Oshawa. 

🏗️ The Fieldgate Sports Complex is quickly becoming a focal point for the community, offering expansive swimming facilities, multi-sport gymnasiums, and outdoor spaces that cater to every age group. This massive addition, alongside the established YMCA and local park networks, reinforces why Durham Region remains a top choice for families seeking an active lifestyle. These facilities are designed with inclusivity in mind, featuring accessible playgrounds and diverse courts that bring neighbors together. 

📍 As experts in the local market, we see how these amenities directly influence the long-term appeal of our neighborhoods. Whether you are looking for a home near a premier skatepark or a quiet street with easy access to summer camps, the current developments in Whitby and Oshawa are creating incredible opportunities for new residents. The investment in community infrastructure ensures that your next move is backed by a vibrant, supportive environment. 

📬 Send this to someone who is looking for the perfect family-oriented neighborhood in Durham Region.

#RealEstate
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