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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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More space is not about square footage anymore. It More space is not about square footage anymore.
It is about how your home supports real life as it changes.

Move up buyers in Durham Region are no longer chasing extra rooms just to fill them. They want homes that flex with workdays, family time, hobbies, and quiet moments. Knowing where those opportunities exist and how to secure them takes more than guesswork. It takes strategy, data, and experience.

Keith Williams and Lisa C. Follows combine deep local market knowledge with the power of their expertise. As seasoned Agents, they use advanced technology to position listings online, maximize visibility, and attract the right buyers, while never losing sight of the human connection that matters most in every move.

Thinking about your next step or planning ahead? The right guidance makes all the difference.

Let’s talk about what “enough space” means for you.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

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Scugog isn’t for guessing—it’s for strategy. 🔥 Whe Scugog isn’t for guessing—it’s for strategy. 🔥
Whether you’re buying your first place, moving up, or selling with purpose, the difference is knowing the market and knowing how to win in it.

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If you want clarity instead of noise, this guide is where it starts.

Curious how our marketing and local expertise can work for your move? Let’s talk.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #BuyingInScugog #SellingInScugog #WillowsRealtyGroup #DurhamRegionRealEstate #LocalMarketExperts #SmartRealEstate #OntarioHomes #RealEstateStrategy #ListWithConfidence #BuyWithConfidence
Scrolling listings without a clear plan is how buy Scrolling listings without a clear plan is how buyers burn out and sellers miss opportunities.

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As Agents, Keith and Lisa use their proven strategies to position homes where today’s buyers are actually looking online. Smarter targeting, stronger reach, and real-time insights paired with hands-on guidance, honest conversations, and human connection at every step. Technology does the heavy lifting so clients get clarity, confidence, and results.

Thinking of buying or selling in Durham Region? Save this reel and reach out when you want strategy backed by experience.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #BuyerConsultation #RealEstateStrategy #OntarioRealEstate #SmartBuying #SmartSelling #RealEstateReels #HomeBuyingOntario #ListingStrategy #WillowsRealtyGroup #ModernRealEstate #HumanFirstRealEstate
Tired of feeling rushed into real estate decisions Tired of feeling rushed into real estate decisions that don’t actually serve you?
That pressure usually comes from a lack of real strategy—not from the market itself.

Keith Williams and Lisa C. Follows believe confidence is built before the first showing or listing appointment ever happens.
Their approach is simple but powerful: clear data, smart planning, and zero pressure—so every move you make is intentional.

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That means your home is marketed with precision on social media, backed by real-time insights, while every conversation stays personal, transparent, and grounded in your goals.

No guesswork.
No urgency tactics.
Just informed decisions that put you in control.

Curious what it feels like to work with a team that prepares you instead of pushing you?
Let’s talk before you ever feel pressured.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

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Offer nights are not won by luck. They are won by Offer nights are not won by luck. They are won by preparation.

Keith Williams and Lisa C. Follows help buyers step into competitive markets with clarity, not chaos. A clear price plan. Buyer protective conditions thought through in advance. Deposits and closing dates prepared long before the right home appears. That is how pressure turns into confident action.

Behind the scenes, Keith and Lisa are Agents using their experience to market homes and position clients strategically online. Advanced data, smart visibility, and precision marketing power their approach. But the heart of their work is still human. Clear conversations. Calm guidance. Real advocacy when decisions matter most.

In Durham Region real estate, strategy plus technology only works when paired with trust.

If you want a smarter way to buy or sell, this is where preparation meets people.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #SmartRealEstate #HomeBuyingStrategy #RealEstateAdvice #OntarioRealEstate #WillowsRealtyGroup #BuyWithConfidence #SellWithStrategy #ModernRealEstate #HumanFirstRealEstate
This isn’t just a condo townhouse — it’s a smart m This isn’t just a condo townhouse — it’s a smart move.
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And those greenspace views? Calm, private, and four-season beautiful. 🌿

At $485,000, this 1,600–1,799 sq. ft. home delivers lifestyle value buyers are actively searching for — plus condo conveniences like snow removal, security, and shared amenities that free up your time.

This listing is powered by their expertise — blending intelligent online marketing with real human strategy.
Keith Williams and Lisa C. Follows are experienced Agents, using data-driven exposure, targeted buyer reach, and hands-on guidance to get results that matter.

Curious if this fits your next chapter?
Let’s talk before someone else makes the move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

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