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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Related Posts

January 2024 Market Update

Durham Region Real Estate Market Update – January 2026

Durham Housing Market Update – November 2024

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Overpriced homes do not get ignored by accident. T Overpriced homes do not get ignored by accident. They get ignored by today’s buyers on purpose.
Keith Williams and Lisa C. Follows know this market shift inside and out, and they price homes with precision, not hope.

As A.I. Certified Agents, they use the A.I. Listing Advantage to put listings directly in front of serious buyers online. Smart data, targeted digital exposure, and real-time insights guide every decision. But here’s the difference. Technology never replaces people. It supports honest conversations, clear feedback, and hands-on guidance from start to finish.

Pricing it right creates momentum. A.I. drives visibility. Human strategy closes the gap.

Thinking about selling? This is how confidence is built.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#AIListingAdvantage #AICertifiedAgent #RealEstateStrategy #PricingMatters #SellSmart #ModernRealEstate #ListingAdvice #HomeSellingTips #RealEstateExperts #DigitalMarketingHomes #HumanFirstRealEstate #WillowsRealtyGroup
Guesswork is expensive. Assumptions cost sellers t Guesswork is expensive.
Assumptions cost sellers time and money.
Clarity changes everything.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t price, position, or market homes based on opinions. Every move is backed by real data, real buyer behavior, and real-time market signals across Durham Region and Greater Toronto Area.

As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to study online demand, social media engagement, pricing pressure, and buyer patterns—then pair that insight with strong human guidance. The result? Smarter decisions, clearer strategy, and listings that cut through the noise instead of getting lost in it.

If you’re thinking about selling, the real question isn’t “What do I hope my home is worth?”
It’s “What does the data say buyers will act on right now?”

That’s where clarity replaces uncertainty—and where experienced guidance matters most.

💬 Curious what the data says about your home? Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker | 905-903-9250
Lisa C. Follows, Broker | 905-442-5847
Email: team@willowsgroup.ca

Office: 1-888-926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#SellingWithClarity #AIListingAdvantage #AICertifiedAgent #DurhamRegionRealEstate #ScugogRealEstate #SmartSellers #DataDrivenRealEstate #HomeSellingStrategy #OntarioRealEstate #RealEstateMarketing #ListingStrategy #ModernRealEstate #WillowsRealtyGroup
You do not want surprises after the keys are in yo You do not want surprises after the keys are in your hand.
A missed inspection detail can turn into a very expensive lesson, and we have seen it happen more than once.

This is why we guide our buyers to work with properly certified home inspectors, attend the inspection in person, and understand the report before moving forward. Clear information gives you leverage, confidence, and better decisions.

Behind the scenes, Keith Williams and Lisa C. Follows also use advanced A.I. tools to market listings online, increase visibility, and attract the right buyers, while keeping the human connection front and center. Data gets eyes on your home. Experience and care guide every decision.

Smart strategy. Real conversations. Better results.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Real estate powered by A.I., guided by people.

#HomeInspectionTips #SmartHomeBuying #RealEstateAdvice #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #BuyersGuide #HomeBuyingEducation #RealEstateReels #PropertyAdvice #HousingMarket #RealEstateMarketing #HumanFirstRealEstate
Buyer demand isn’t random — and in Whitby, it’s sh Buyer demand isn’t random — and in Whitby, it’s shifting faster than most people realize. 👀
Some streets are seeing intense competition, while others are quietly opening doors for smart buyers and strategic sellers. The difference? Data, timing, and knowing how buyers actually behave online.

Keith Williams and Lisa C. Follows don’t guess.
They read the numbers, track real-time buyer activity, and pair that insight with years of boots-on-the-ground experience across Durham Region.

As A.I. Certified Agents, they use the A.I. Listing Advantage to put homes directly in front of the right buyers through advanced social media targeting — then back it up with real conversations, clear advice, and hands-on strategy. Tech creates the reach. Humans create the results.

If you’re buying, selling, or even just watching the market, understanding where demand is building — and where it’s cooling — gives you leverage.
That’s the edge most people don’t see until it’s too late.

Curious how buyer demand in your part of Whitby could impact your next move?
Let’s talk before the market tells the story without you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #DurhamRegionHomes #BuyerDemand #WhitbyMarketUpdate #AIRealEstate #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #SmartSellers #ConfidentBuyers #WillowsRealtyGroup
Most homes are not sitting because buyers are unsu Most homes are not sitting because buyers are unsure.
They are sitting because the strategy is outdated.

This market rewards sellers who price honestly, present with intention, and market with precision. That is where experience and technology meet.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who use the A.I. Listing Advantage to put listings in front of the right buyers online, across search, video, and social platforms. Data guides the exposure. Real people guide the decisions.

A.I. handles the reach.
Keith and Lisa handle the conversations, negotiations, and details that matter.

That balance is how homes get noticed and sold with clarity and confidence.

If you want a smarter approach backed by real guidance, this is your sign.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#AIListingAdvantage #AICertifiedAgent #RealEstateStrategy #HomeSellingAdvice #ListingAgent #SellerTips #OntarioRealEstate #GTARealEstate #RealEstateReels #SmartSelling #HumanFirst #RealEstateMarketing
Think the Scugog market is “quiet”? That assumptio Think the Scugog market is “quiet”?
That assumption is costing homeowners real leverage.

Right now, Scugog is seeing pricing shifts, buyer behaviour changes, and listing strategies that reward homeowners who act with real data—not guesswork. The gap between an average sale and a strong result is growing, and it comes down to strategy.

This is where Willows Realty Group stands apart.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who combine advanced A.I.-driven listing exposure with something algorithms can’t replace—clear advice, sharp negotiation, and real human connection.

Their A.I. Listing Advantage helps identify:
• What buyers in Scugog are responding to right now
• How pricing psychology is shifting week to week
• Which listings get attention—and which get ignored

If you own in Scugog and haven’t reviewed your position in today’s market, you’re reacting late.

Curious what these trends mean for your property value, timing, or next move?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #ScugogHomes #DurhamRegionRealEstate #PortPerryRealEstate #AIListingAdvantage #AICertifiedAgent #OntarioHomeowners #SmartSelling #RealEstateTrends #WillowsRealtyGroup #LocalMarketExperts
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