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  • Buy
    • Helping You Buy
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    • Get New Listing Alerts
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Moving isn't just about packing boxes. It's about Moving isn't just about packing boxes. It's about leaving behind familiar places and starting a new chapter.

If you're moving from the Greater Toronto Area to Durham Region, it's completely normal to feel excited and overwhelmed at the same time. At Willows Realty Group, Keith Williams and Lisa C. Follows understand that a successful move is about more than buying or selling a home. It's about supporting you every step of the way.

As Certified Agents, we combine the advantage of modern tools with genuine human connection. We use advanced marketing to maximize your home's online visibility while delivering the personal guidance every client deserves.

Thinking about making the move to Durham Region? We'd love to help.

💬 Comment "MOVE" if you're planning a move, save this reel for later, and follow us for more real estate tips.

📲 Keith Williams, Broker
Direct: (905) 903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
lisa@willowsgroup.ca

☎️ Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegion #MovingToDurhamRegion #DurhamRegionRealEstate #GreaterTorontoArea #OntarioRealEstate #HomeSelling #HomeBuying #MovingTips #RealEstateMarketing #WillowsRealtyGroup #HumanConnection #RealEstateExperts
🌊 What if your next address came with sunrise view 🌊 What if your next address came with sunrise views over Lake Scugog?

Tucked away at the end of a quiet cul-de-sac, 24 Pettet Dr., Scugog offers approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, an updated kitchen with in-floor heating, vaulted ceilings, and direct waterfront access with your own dock, boat lift, and sandy shoreline.

💰 Offered at $980,000

Keith Williams and Lisa C. Follows are Certified Agents, bringing together our modern tecniques with genuine personal service. Their approach helps market listings across the internet while building the human connection that buyers and sellers value.

Ready to see what lakefront living could look like? Contact us today to book your private showing!

📞 Keith Williams: (905) 903-9250 | keith@willowsgroup.ca
📞 Lisa C. Follows: (905) 442-5847 | lisa@willowsgroup.ca

🏢 Willows Realty Group | Office: (888) 926-2066

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🔥 From First Showing to Final Signatures: What Pro 🔥 From First Showing to Final Signatures: What Professional Representation Really Delivers.

Think buying or selling a home is just about unlocking doors or putting a sign on the lawn?

Think again.

The biggest mistakes in real estate usually happen before the first showing... and long before the final signatures.

The right representation isn't about opening doors—it's about opening opportunities, protecting your investment, and helping you avoid costly decisions that most people never see coming.

At Willows Realty Group, Keith Williams and Lisa C. Follows don't leave your success to chance.

As Certified Agents, they combine advanced marketing strategies with genuine human relationships to give every client a smarter approach to buying and selling.

That means:
✅ Data-backed pricing strategies.
✅ Social media marketing designed to reach more qualified buyers.
✅ A marketing plan built around today's digital consumer.
✅ Skilled negotiation from offer to closing.
✅ Clear guidance every step of the process.
✅ Personal service that technology alone can never replace.

We can help identify opportunities.

Experience helps you act on them.

Together, that's where real results begin.

Whether you're buying your first home, moving into your next chapter, or preparing to sell, having professionals who understand both technology and people can make all the difference.

Curious what your home could achieve with our marketing strategies?

Let's have a conversation about your goals and show you what's possible.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
✉️ team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #RealEstateMarketing #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #RealEstateOntario #HouseSelling #FirstTimeHomeBuyer #MoveUpBuyer #Downsizing
Think you don't qualify as a first-time homebuyer? Think you don't qualify as a first-time homebuyer?

You might be surprised.

Many buyers in Durham Region miss out on valuable programs simply because they misunderstand the rules. In some situations, you may still qualify even if you've owned a home before.

As Certified Agents, we combine the power of our advacne marketing with real, personal guidance to help buyers make informed decisions and sellers gain maximum online exposure.

Technology gets your property seen. Relationships get results.

Comment FIRST HOME if you'd like to find out what you may qualify for, and save this Reel for later.

📲 Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #FirstTimeHomeBuyer #OntarioRealEstate #HomeBuyingTips #WillowsRealtyGroup
🚨 Think pricing your home $100,000 higher means yo 🚨 Think pricing your home $100,000 higher means you'll make $100,000 more? Think again.

The biggest pricing mistake we see in Oshawa and Whitby isn't pricing too low...

It's pricing without a strategy.

The market doesn't reward wishful thinking—it rewards precision.

Today's buyers have instant access to comparable sales, market trends, price history, and new listings within seconds. If your home enters the market at the wrong price, buyers notice immediately. Fewer showings lead to fewer offers, and many sellers eventually reduce their price after valuable time has already been lost.

So here's the real question...

Is your pricing strategy attracting buyers—or pushing them toward your competition?

At Willows Realty Group, Keith Williams and Lisa C. Follows don't rely on guesswork. They combine decades of local market knowledge with advanced artificial intelligence to identify pricing opportunities, buyer behaviour, and marketing strategies that help your property gain attention from the moment it goes live.

As Certified Agents, Keith and Lisa pair the power of their expertise with something technology can never replace—the human connection. Every pricing recommendation is backed by local expertise, market analysis, strategic digital marketing across social media, and real conversations that help sellers make confident decisions.

If you're thinking about selling in Oshawa, Whitby, Durham Region, or Scugog, don't ask...

"What do I want for my home?"

Ask...

"What pricing strategy will put me in the strongest position to achieve the best possible result?"

💬 Curious what today's market says your home is worth—and how the right pricing strategy could change the outcome?

Let's have a conversation before you list.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group
Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionRealEstate #ScugogRealEstate #OshawaHomes #WhitbyHomes #HomeSellingTips #PricingStrategy #OntarioRealEstate #WillowsRealtyGroup #DurhamHomes
🏡 What if your next move didn’t mean giving up com 🏡 What if your next move didn’t mean giving up comfort… but gaining more of it?

Some homes check the boxes. 1665 Nash Road, Unit E12 in Courtice changes the conversation.

Priced at $485,000, this beautifully updated condo townhouse offers nearly 1,800 sq. ft., 2 bedrooms, 3 bathrooms, and a versatile loft that can easily become a home office, guest room, or third bedroom. Vaulted ceilings, engineered hardwood floors, two wood-burning fireplaces, and peaceful greenspace views create a setting you'll appreciate every day.

Step outside your door and enjoy everything Parkwood Village has to offer, including a heated car wash, tennis courts, party room, BBQ area, 24-hour security, beautifully maintained grounds, and snow removal—giving you more time to enjoy life and less time worrying about maintenance.

📍Located in the heart of Courtice, you're just minutes from shopping, parks, transit, the library, schools, commuter routes, and everyday essentials.

👀 Here's the question... what does this home have that photos alone can't show? You'll have to see it in person to find out.

When it comes to selling homes, Keith Williams and Lisa C. Follows are Certified Agents. Their advanced marketing brings together advanced online marketing strategies with something technology can never replace—the human connection. Your property is presented where today's buyers are searching while you receive personal guidance every step of the process.

📲 Schedule your private showing today!

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Willows Realty Group
📞 Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root

#CourticeRealEstate #CourticeHomes #ClaringtonRealEstate #CondoTownhouse #OntarioRealEstate #DurhamRegionHomes #HomesForSaleOntario #MoveInReady #HomeBuyers #RealEstateCanada #WillowsRealtyGroup #GreenspaceViews #CourticeLiving #HouseHunting
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