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  • Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

First-time buyers are finally getting breathing ro First-time buyers are finally getting breathing room in Durham and we are here for it.

More listings and balanced conditions mean real options, not rushed decisions or pressure-packed bidding wars. Condos and starter homes are giving buyers a smart way to step into ownership, build equity, and stay close to monthly costs that often feel similar to rent. This is where strategy matters.

We are Keith Williams and Lisa C. Follows, and we combine deep local market knowledge with advanced marketing to keep our clients ahead. As Agents, we use the advanced strategies to position homes online, maximize visibility across the internet, and attract the right buyers faster. But data and technology are only part of the story. Every move is backed by real conversations, clear guidance, and a human connection that puts your goals first.

Thinking about buying your first home or planning your next move in Durham. Let’s talk strategy, timing, and what makes sense for you.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group – Where Your Dreams Take Root!

#DurhamRegionRealEstate #FirstTimeBuyerDurham #DurhamCondos #DurhamHomes #RealEstateStrategy #SmartHomeBuying #OntarioRealEstate #RealEstateEducation #HumanFirstRealEstate #WillowsRealtyGroup
What if your next move gave you space, calm, and c What if your next move gave you space, calm, and convenience—without the upkeep?
This 2-level condo townhouse delivers 1,790 sq. ft. of smart design, forest-facing views, and flexibility that adapts as your life does.

Vaulted, sun-filled kitchen mornings.
Evenings by not one—but two wood-burning fireplaces.
A loft that shifts effortlessly from home office to guest space to creative zone.
All wrapped in an established community where snow removal, security, and maintenance are handled—so your time stays yours.

And yes, pets are welcome (with restrictions). 🐾

This isn’t just a listing—it’s a strategy.
As Agents, Keith Williams and Lisa C. Follows use their proven strategies to position this home everywhere today’s buyers are searching—powered by data, elevated by human connection.

Curious enough to see it in person? Let’s talk before someone else does.

📍 Offered at $485,000

📲 Contact Us
Keith Williams, Broker – 905-903-9250
Lisa C. Follows, Broker – 905-442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Office: 888-926-2066
💼 Willows Realty Group – Where Your Dreams Take Root!

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Most Ajax homeowners don’t lose money when they se Most Ajax homeowners don’t lose money when they sell.
They lose it long before the sign ever goes up.

Market shifts, timing mistakes, and outdated pricing strategies quietly cost sellers thousands.
Planning ahead isn’t optional anymore. It’s the edge.

Keith Williams and Lisa C. Follows help Ajax homeowners see what’s coming next, not what already happened.
As Agents, they combine local expertise and real data to  position homes strategically across social media, search, and real human conversations that convert interest into results.

No guesswork.
No generic plans.
Just smarter decisions, made earlier.

If you’re even thinking about selling in the next 6–24 months, this is the conversation most homeowners wish they had sooner.

Curious what planning ahead could change for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxHomeowners #DurhamRegionRealEstate #FutureSeller #SmartSelling #WillowsRealtyGroup #RealEstateStrategy #PlanAhead #LocalExperts #OntarioRealEstate
🌊 Lakefront living that feels easy, comfortable, a 🌊 Lakefront living that feels easy, comfortable, and ready to enjoy.

Set at the end of a quiet cul-de-sac, this waterfront bungalow offers space, privacy, and direct views of Lake Scugog woven into everyday living. With approximately two thousand five hundred to three thousand square feet, this home includes five bedrooms, additional flexible rooms, and three bathrooms designed to adapt to how you live.

Inside, vaulted ceilings fill the great room with natural light, while the updated kitchen features stone countertops, modern cabinetry, and in-floor heating for year-round comfort. Thoughtful upgrades throughout the home support full-time living, weekend escapes, or hosting family and friends with ease.

Outside, the lake becomes part of your routine. A private dock, boat lift, and stairs to the water make time on Lake Scugog effortless, while the shallow, sandy shoreline is ideal for swimming and paddling. Just minutes to Port Perry and within comfortable reach of the Greater Toronto Area, this property offers a balance many buyers are searching for.

💬 Curious if waterfront living could be your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #LakeScugog #ScugogRealEstate #WaterfrontLiving #OntarioHomes
Speed wins in this market. Hesitation costs opport Speed wins in this market. Hesitation costs opportunities.

Keith Williams and Lisa C. Follows don’t wait for the market to slow down, they help clients move smarter and faster within it. As Agents, they use their expertise to position homes in front of the right buyers at the right moment, amplifying visibility across the internet while still leading every decision with real conversations, clear advice, and hands-on guidance.

Our strategies drives the reach.
Human connection drives the results.

From strategic pricing to digital exposure and responsive communication, Keith and Lisa blend advanced technology with experience you can trust. That is how momentum is created and confidence is protected on both sides of a move.

Thinking about buying or selling soon? Let’s talk strategy before the pressure starts.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#RealEstateStrategy #SmartSelling #ModernRealEstate #DigitalMarketingForHomes #RealEstateExperts #BuySmartSellSmart #RealEstateAdvice #HomeSellingStrategy #RealEstateReels #PropertyMarketing #WillowsRealtyGroup
Anyone can scroll listings. Very few understand wh Anyone can scroll listings.
Very few understand what the numbers actually mean in Whitby right now.

Prices, buyer behaviour, days on market, negotiation gaps — this market rewards insight, not guesswork.
That’s where Keith Williams and Lisa C. Follows stand apart.

As Agents, they don’t rely on outdated tactics or surface-level stats.
They use their proven strategies to analyze buyer demand, predict momentum, and position homes with precision across social media — then combine it with real human strategy, timing, and negotiation.

The result?
Smarter pricing.
Stronger exposure.
Decisions backed by data and experience.

If you’re thinking about buying or selling in Whitby, market knowledge isn’t optional — it’s leverage.

Curious what the data says about your next move?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
✉️ lisa@willowsgroup.ca

🏢 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyMarketUpdate #DurhamRegionHomes #WhitbyOntario #RealEstateStrategy #WillowsRealtyGroup #DataDrivenRealEstate #BuyWhitby #SellWhitby #LocalMarketExperts
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