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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Related Posts

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Durham Region Market Watch – March 2025

Durham Region Real Estate Market Update – June 2026

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Do you actually know what you're looking for? One Do you actually know what you're looking for?

One of the biggest mistakes we see buyers make in Durham Region is touring homes before defining their priorities. It feels productive, but it often leads to confusion, second-guessing, and missed opportunities.

At Willows Realty Group, we encourage every buyer to create three simple lists:
✔ Must-haves
✔ Nice-to-haves
✔ Deal-breakers

When you know what truly matters—whether it's your commute, the number of bedrooms, the neighborhood, or your everyday lifestyle—you stop chasing every new listing and start focusing on the right opportunities.

That means less stress, fewer compromises, and more confidence when it's time to make an offer.

Technology helps us move faster, but people will always come first.

As Certified Agents, Keith Williams and Lisa C. Follows combine the power of modern marketing tools with personalized guidance every step of the way. We use advanced artificial intelligence to maximize online visibility, create targeted marketing that reaches more qualified buyers and sellers, and ensure our clients' properties stand out across today's digital landscape. Behind every strategy, however, is a real conversation, local expertise, and a team that genuinely cares about helping you achieve your real estate goals.

Thinking about buying or selling in Durham Region? We'd love to help you build a strategy that works for you.

📞 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRealtor #OntarioRealEstate #HomeBuyingTips #FirstTimeHomeBuyer #MoveUpBuyer #RightSizing #RealEstateAdvice #HouseHunting #BuyingAHome #WhitbyRealEstate #OshawaRealEstate #WillowsRealtyGroup #RealEstateMarketing
The biggest mistake homeowners make? Hiring an ag The biggest mistake homeowners make?

Hiring an agent because they promise the most... instead of proving the most.

The real estate market has changed. Buyers have changed. Social media has changed.

Has your BROKER?

At Willows Realty Group, Keith Williams and Lisa C. Follows believe that great results start with honest conversations—not sales pitches. Every home has a story, and every seller deserves a strategy built around today's market, not yesterday's playbook.

As Certified Agents, Keith and Lisa combine advanced marketing with something technology can never replace—real human connection. Our expertise helps identify opportunities, create compelling marketing, and place your property in front of the right audiences across today's digital platforms. Keith and Lisa provide the local knowledge, negotiation skills, pricing guidance, and personal support that help sellers make informed decisions with confidence.

It's never about replacing people with technology.

It's about combining the power of modern marketing with experienced BROKERS who know Durham Region and the Greater Toronto Area inside and out.

If you're wondering:
🏡 "What's my home worth today?"
📈 "How do I attract more qualified buyers?"
🎯 "What makes one listing stand out while another gets overlooked?"

Let's have a real conversation.

No pressure.
No gimmicks.
Just a strategy designed around your goals.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ team@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ team@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #OntarioRealEstate #HomeSellingTips #SellYourHome #HomeValue #RealEstateExperts #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #HomeSelling #RealEstateAdvice #RealEstateAgent #HomesForSaleOntario #CanadianRealEstate #TrustedREALTOR
🚨 What if your next home gave you more freedom... 🚨 What if your next home gave you more freedom... and less maintenance?

📍 1665 Nash Road, Unit E12, Courtice
💰 $485,000

Nearly 1,800 sq. ft. of thoughtfully designed living awaits with 2 bedrooms, 3 bathrooms, and a versatile loft that can easily become a home office or third bedroom. Enjoy two wood-burning fireplaces, a bright vaulted kitchen, engineered hardwood floors, a private primary suite, and peaceful greenspace views—all in the sought-after Parkwood Village community.

With snow removal, maintained grounds, a heated car wash, tennis courts, 24-hour security, and shopping, parks, transit, and commuter routes nearby, this home is designed for easy living.

🏡 Curious if this is the one? Book your private showing today!

Keith Williams and Lisa C. Follows are Certified Agents. Their modern tools combines advanced online marketing with genuine human connection to put your home in front of more qualified buyers.

Keith Williams, Broker
📞 Direct: (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 Direct: (905) 442-5847
📧 lisa@willowsgroup.ca

🏢 Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #CondoTownhouse #TownhouseForSale #OntarioRealEstate #WillowsRealtyGroup
Anyone can put a home on the MLS. Very few know h Anyone can put a home on the MLS.

Very few know how to create demand before buyers even book a showing.

That's the difference.

Most listings simply wait for buyers to find them.

A strategically marketed home is placed where today's buyers spend their time—across social media, targeted digital campaigns, search platforms, and video content designed to capture attention and generate conversations before the competition catches up.

At Willows Realty Group, Keith Williams and Lisa C. Follows don't rely on yesterday's marketing methods.

As Certified Agents, they combine advanced insights with genuine human relationships to position your property in front of the right audience at the right time. Theirmodern tools helps shape marketing decisions using market intelligence, audience targeting, compelling content, and powerful social media exposure—while their experience, negotiation skills, and personal guidance help you make confident decisions every step of the way.

Here's the question...

When it's time to sell one of your largest financial assets, do you want your home listed...

Or do you want it strategically sold?

If you're curious about what today's real estate marketing can do for your home in Durham Region or Greater Toronto Area, let's have a conversation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ team@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ team@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateMarketing #HomeSellingStrategy #SellYourHome #HomeSeller #DurhamRegionRealEstate #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #OntarioRealEstate #HomeValue #RealEstateExpert #SellerTips #MovingOntario #CanadianRealEstate #HomesForSale #RealEstateOntario
🚨 What if your next morning started with coffee on 🚨 What if your next morning started with coffee on the dock instead of traffic? 🌊

Some addresses change where you live. 24 Pettet Drive, Scugog changes how you spend every day.

Set at the end of a quiet cul-de-sac, this fully winterized waterfront bungalow offers approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, and direct views across beautiful Lake Scugog. Vaulted ceilings fill the great room with natural light, while the updated kitchen features stone countertops, in-floor heated porcelain tile, modern cabinetry, and finishes designed for everyday living.

Step outside and the lake becomes part of your routine. Swim from your own shoreline with its shallow sandy hard bottom, launch your boat from the private dock and boat lift, spend evenings on the patio, or simply enjoy uninterrupted waterfront views from your backyard. Just minutes to Port Perry and approximately 90 minutes from the GTA, this property gives you the space you've been looking for without giving up convenience.

💰 Offered at $980,000

When it comes to selling waterfront properties, exposure matters.

Keith Williams and Lisa C. Follows are Certified Agents, combining their modern techniques with genuine human relationships. Their marketing strategy places your property where today's buyers are searching online while ensuring every inquiry receives the personal attention that technology alone cannot provide.

Curious if this lakefront property could be the right fit for you? Contact us today to arrange your private showing.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group | Where Dreams Take Root!

#ScugogRealEstate #WaterfrontHome #WaterfrontLiving #PortPerryRealEstate #DurhamRegionRealEstate #OntarioRealEstate #LakefrontProperty #MoveToScugog #HouseForSaleOntario #WillowsRealtyGroup #HomesForSaleCanada #RealEstateCanada
🚨 Some homes check boxes. This one changes the way 🚨 Some homes check boxes. This one changes the way you live. 🌊

At the very end of a quiet cul-de-sac sits one of Lake Scugog's most compelling waterfront opportunities. Imagine starting your morning with uninterrupted lake views, stepping onto your private dock, taking the boat out before breakfast, and ending the day beside a crackling wood-burning fireplace.

📍24 Pettet Dr., Scugog, ON
💲 Offered at $980,000

With approximately 2,500-3,000 sq. ft., this fully winterized bungalow offers 5 bedrooms, 3 bathrooms, soaring vaulted ceilings, an updated kitchen with stone countertops and heated porcelain floors, direct waterfront access, a private dock, boat lift, sandy shoreline, fenced yard, high-speed internet, and year-round municipal road access. Only minutes to Port Perry and approximately 1.5 hours from the GTA, this property delivers the waterfront lifestyle buyers have been waiting for.

🌅 Here's the question...

How many waterfront homes let you walk from your living room to your boat in minutes while still giving you the comfort and practicality for everyday living?

If you've been searching for a Lake Scugog waterfront home for sale, Port Perry waterfront real estate, or a year-round cottage with private docking, this is one you need to experience in person.

🤖 Selling with Keith Williams and Lisa C. Follows means working with Certified Agents who use their modern tools—a strategy that combines advanced online marketing across today's digital platforms with genuine human relationships, local market knowledge, and personal guidance. It's not just about putting your property online—it's about helping the right buyers find it while providing the personal service that technology alone can't replace.

📲 Book your private showing today before someone else claims this rare Lake Scugog address.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
📧 team@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#ScugogRealEstate #PortPerryRealEstate #DurhamRegionRealEstate #LakefrontProperty #CottageLiving #OntarioHomesForSale #WillowsRealtyGroup
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