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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Prices have shifted and smart downsizers are payin Prices have shifted and smart downsizers are paying attention.
When the market cools, strategy matters more than timing guesses. This is where experience, data, and clear thinking separate stress from smart decisions.

Keith Williams and Lisa C. Follows break down what price shifts really mean for homeowners looking to sell larger properties and move into something simpler. Using real market data, advanced A.I. marketing, and hands-on guidance, they help sellers position their homes clearly online, reach the right buyers, and make confident moves without pressure.

As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to get listings seen across the internet while staying deeply involved in every conversation, showing, and negotiation. Technology drives visibility. People drive results.

Thinking about downsizing or selling in today’s market? This is a conversation worth having.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
Email: team@willowsgroup.ca

Willows Realty Group — Real people. Real data. Real results.

#DownsizingTips #RealEstateMarketUpdate #SmartSellers #AIRealEstate #AIListingAdvantage #AICertifiedAgent #OntarioRealEstate #HomeSellingAdvice #MoveWithConfidence #RealEstateExperts #MarketKnowledge #WillowsRealtyGroup
Most homes don’t stall because of the market. They Most homes don’t stall because of the market.
They stall because of strategy.

In Whitby, buyers scroll fast and decide faster.
If your home doesn’t stop them cold online, you’ve already lost ground.

Keith Williams and Lisa C. Follows don’t guess.
They study buyer behaviour, local Whitby data, and real-time demand before a listing ever goes live.

As A.I. Certified Agents, they pair the A.I. Listing Advantage with sharp pricing insight, high-impact social media exposure, and real human conversations that move buyers from “just looking” to booking a showing.

That’s how attention turns into action.
And action turns into sold signs.

Curious what your home could do with the right plan behind it?
Let’s talk before the market tells your story for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #WhitbyHomes #DurhamRegionRealEstate #WillowsRealtyGroup #AIListingAdvantage #AICertifiedAgent #SellInWhitby #WhitbyOntario #GTARealEstate #HomeSellingStrategy #LocalRealEstateExperts
Some homes whisper. This one makes a confident sta Some homes whisper.
This one makes a confident statement.

Set inside the established Parkwood Village community, this 1,790 sq. ft. condo townhouse at 1665 Nash Road, E12 is designed for buyers who want space that adapts as life changes.
Two bedrooms, three bathrooms, and a flexible loft that easily becomes a home office, hobby room, or guest space — your layout adjusts as you do.

Natural light pours into the vaulted eat-in kitchen, while two wood-burning fireplaces anchor cozy evenings and relaxed weekends.
Engineered hardwood flows through both levels, and the primary suite offers a walk-in closet plus a private ensuite.
Step back and take in peaceful, four-season greenspace views — no rear neighbours, just calm.

Low-maintenance living is handled for you with snow removal, landscaped grounds, and access to tennis courts, a party room, BBQ area, heated car wash, and 24-hour security.
Minutes to shopping, transit, and commuter routes — convenience without compromise.

💡 Listed by A.I. Certified Agents Keith Williams & Lisa C. Follows
Their A.I. Listing Advantage combines powerful online exposure with real human strategy — ensuring this home reaches the right buyers, at the right time, with the right message.

💬 Curious if this fits your next chapter? Let’s talk before someone else does.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

☎ Office: (888) 926-2066

💼 Willows Realty Group — Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #DurhamRegionRealEstate #ClaringtonHomes #CondoTownhouse #GreenspaceViews #LowMaintenanceLiving #AICertifiedAgent #AIListingAdvantage #CourticeOntario #RealEstateOntario #WillowsRealtyGroup #HomesForSaleDurham #SmartRealEstate
If your home is sitting on the market… it’s not “b If your home is sitting on the market… it’s not “bad luck.”
It’s strategy.

In Durham Region and Greater Toronto Area, Days on Market (DOM) shifts fast based on inventory levels, interest rates, buyer demand, and pricing psychology.

Here’s the truth most agents won’t say 👇

When the market changes, your marketing must change with it.

In a seller’s market? Speed is everything.
In a balanced market? Precision pricing wins.
In a buyer’s market? Exposure and positioning determine results.

This is where Keith Williams and Lisa C. Follows, Real Estate Agents with Willows Realty Group, stand apart.

As A.I. Certified Agents™, we combine advanced data analysis with real human connection to predict buyer behaviour, adjust pricing strategy, and position your home to reduce Days on Market.

Our A.I. Listing Advantage means:
✔ Strategic pricing backed by real-time data
✔ Hyper-targeted social media exposure
✔ Predictive audience targeting
✔ Messaging that speaks directly to today’s buyers

Curious why some homes sell in days while others sit for weeks?

Let’s break down what the numbers say about YOUR property.

📲 Contact Us Today
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
1866B Scugog St., Port Perry, ON L9L 1P9

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #DaysOnMarket #SellSmart #HomeSellingStrategy #AICertifiedAgent #AIListingAdvantage #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ClaringtonHomes #ScugogRealEstate #OntarioRealEstate #ListWithConfidence
Today's market data reveals a strategic window for Today's market data reveals a strategic window for Durham buyers. 🏠

The median home price in Durham Region settled at $776,000 this January, reflecting a more balanced environment for those looking to move. With new listings surging by over 100% since December, there is significantly more inventory to explore in communities like Pickering and Ajax. This shift allows for a more patient, thorough search process compared to the fast-paced markets of the past.

Lower interest rates and improved transit infrastructure are fueling long-term confidence for families and downsizers alike. While prices have stabilized compared to last year, the current 41-day average on market provides a calmer pace for negotiating favorable terms. 📈 Whether you are looking for a detached home or a modern condo, having a clear data-driven strategy ensures you capitalize on these current conditions.

Send this to someone planning a move in Durham Region. 📩

Have questions about your specific neighborhood? Message me anytime.

#RealEstate
📉 Think the Oshawa market is “crashing”? Or that i 📉 Think the Oshawa market is “crashing”?
Or that it’s “impossible” to buy right now?

Let’s clear the noise.

Oshawa real estate isn’t chaos — it’s shifting.
And when you understand the numbers, opportunity shows up.

Right now in Oshawa, Ontario, we’re seeing pricing adjustments, strategic buyer leverage in certain segments, and serious opportunity for sellers who position correctly. The difference between sitting and selling? Data. Timing. Strategy.

That’s where we come in.

Keith Williams and Lisa C. Follows aren’t just local real estate professionals — they are A.I. Certified Agents™ who combine advanced data insights with real human strategy.

Our A.I. Listing Advantage analyzes buyer behaviour, pricing trends, and online engagement to position your home where it gets seen — and where it gets results.

But here’s the part most people miss…
Technology doesn’t replace relationships. It strengthens them.

Curious what your home is worth in today’s Oshawa market?
Or wondering if now is the right time to buy?

Let’s talk strategy — not headlines.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #OshawaHousingMarket #DurhamRegionHomes #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #HomeBuyingOntario #HomeSellingStrategy #OshawaHomes #DurhamRegionRealEstate #RealEstateExperts #MarketTrends #RealEstateWithAI #YourNextMove
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