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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Buyers finally have breathing room, and this is wh Buyers finally have breathing room, and this is where experience matters.
Markets shift fast, and knowing how to read pricing, timing, and seller flexibility makes all the difference. That is where we step in.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who pair advanced strategies with real human guidance. We use A.I. to position listings, expand online visibility, and attract the right attention, while staying hands-on with every client conversation, negotiation, and decision. Data drives the strategy. People drive the results.

If you want clarity instead of noise and guidance instead of pressure, this is how smart moves get made.

📲 Connect with us
Keith Williams, Broker
905-903-9250

Lisa C. Follows, Broker
905-442-5847

Office: 888-926-2066
Email: team@willowsgroup.ca

#RealEstateStrategy #HousingMarketUpdate #AIRealEstate #AICertifiedAgent #AIListingAdvantage #HomeBuyingTips #MarketShift #SmartBuying #RealEstateExperts #NegotiationSkills #ModernRealEstate #HumanFirstRealEstate #PropertyMarket #BuyersMarket #RealEstateReel
Noise is everywhere in real estate. Opinions. Hot Noise is everywhere in real estate.
Opinions. Hot takes. Guesswork.

What cuts through it? Experience backed by data—and people who know how to use it.

Keith Williams and Lisa C. Follows don’t rely on hope or hype.
They read the market, spot shifts early, and turn insight into clear next steps you can act on with confidence.

As A.I. Certified Agents, they combine sharp local knowledge in Durham Region and Greater Toronto Area—smart targeting, real-time data, and social media reach—then layer in what technology can’t replace: human judgment, negotiation skill, and honest conversations.

That’s how better decisions get made.
That’s how results follow.

If you’re done guessing and ready for a smarter way to buy or sell, this is your moment.

📲 Let’s talk strategy.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #AIRealEstate #AIListingAdvantage #AICertifiedAgent #SmartRealEstate #RealEstateStrategy #OntarioRealEstate #BuyWithConfidence #SellWithConfidence #ModernRealEstate #DataDrivenRealEstate
First-time buyers think the door is closed. It is First-time buyers think the door is closed.
It is not. It just looks different now.

New housing options, smarter planning, and early signals online are changing how buyers get in. Most people never see these opportunities because they do not know where to look or what data actually matters.

That is where we come in.

We are Keith Williams and Lisa C. Follows, A.I. Certified Agents.
We use proven strategies to market homes online with precision, reach the right buyers faster, and make sure our clients are visible where decisions start today: the internet.

But data alone is not enough.
Real estate is still personal.
Every move starts with a conversation, clear guidance, and trust.

If you want smart strategy backed by technology and real human support, you are in the right place.

Save this reel. Share it with someone getting started. Follow for clear, honest insight you can use.

📲 Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#FirstTimeBuyer #RealEstateAdvice #AIRealEstate #AICertifiedAgent #AIListingAdvantage #HomeBuyingTips #RealEstateExperts #ModernRealEstate #SmartHomeBuyers #ListingStrategy #DigitalMarketingRealEstate #WillowsRealtyGroup
Ajax isn’t just a dot on the map—it’s a market tha Ajax isn’t just a dot on the map—it’s a market that rewards people who actually understand it.
That’s where Keith Williams and Lisa C. Follows step in. ⚡

Local data. Street-level insight. Clear strategy.
Not guesswork. Not recycled advice.

As A.I. Certified Agents, Keith and Lisa bring the effective strategies to the table—smart social media targeting, data-driven pricing signals, and real human conversations that move buyers to act.
Technology does the heavy lifting.
Experience makes the calls that matter.

If you’re thinking about buying or selling in Ajax, the real question is this:
Do you want opinions—or informed guidance built on what’s actually happening right now?

Curious what your next move could look like with the right strategy behind it?
Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxRealEstate #AjaxOntario #DurhamRegionRealEstate #WillowsRealtyGroup
#AIListingAdvantage #AICertifiedAgent #AjaxHomes #BuyInAjax #SellInAjax
#LocalMarketInsight #RealEstateStrategy #OntarioRealEstate
Everyone has an opinion about Scugog real estate. Everyone has an opinion about Scugog real estate.
Very few have the data and the local insight to back it up.

Right now, the Scugog housing market is sending mixed signals—price shifts, buyer hesitation, strategic opportunities hiding in plain sight. If you’re relying on headlines or guesswork, you’re already behind.

Keith Williams and Lisa C. Follows don’t guess.
They study buyer behavior, track market movement in real time, and pair advanced A.I. insight with real conversations that actually move deals forward.

As A.I. Certified Agents, they apply their proven strategies to position homes in front of the right audience on social media—while keeping the human connection front and center. That’s how properties stand out. That’s how decisions get clearer.

Thinking about buying or selling in Scugog?
The smarter move is knowing what others don’t.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogHousingMarket #PortPerryRealEstate #DurhamRegionRealEstate #ScugogHomes #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #RealEstateInsights #SmartSellers #ConfidentBuyers #WillowsRealtyGroup
Not every move is about square footage. It is abou Not every move is about square footage.
It is about choosing a place that supports real life, today and years from now.

Keith Williams and Lisa C. Follows understand how community planning, green space protection, and long-term livability affect home value and buyer demand. This is where experience meets strategy.

As A.I. Certified Agents, they use effective strategies to place listings directly in front of the right buyers online, across search platforms and social media, while staying hands-on through every conversation. Smart technology drives visibility. Human insight drives results.

If you want your home marketed with precision, clarity, and care, this is what modern real estate looks like.

Save this reel. Share it. And reach out when you want strategy backed by data and people who actually listen.

📲 Contact Keith & Lisa
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group

#RealEstateExperts #AICertifiedAgent #AIListingAdvantage #ModernRealEstate #SmartHomeSelling #RealEstateMarketing #HumanFirst #HomeSellingStrategy #ListingAgent #RealEstateReel #PropertyMarketing #TrustedAdvisors #SellWithConfidence
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