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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Downsizing is not about settling for less. It is a Downsizing is not about settling for less. It is about designing a life that works better.

Keith Williams and Lisa C. Follows guide homeowners through downsizing with clarity, strategy, and real conversations. From knowing when to make a move, to positioning a home for today’s buyers, this is where experience matters. As Agents, they combine their experience with proven real estate expertise to make listings visible across the internet, attract the right audience, and support strong results. Smart technology handles the reach, while Keith and Lisa stay focused on what matters most, your goals, your timing, and your peace of mind.

Thinking about downsizing in Port Perry or planning your next move. Start with a conversation that puts people first.

📲 Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group. Where Dreams Take Root!

#DownsizingInPortPerry #PortPerryRealEstate #DownsizingWithConfidence #SmartRealEstateMarketing #RealEstateExpertise #LifeTransitions #Rightsizing #OntarioRealEstate #WillowsRealtyGroup #HumanFirstRealEstate
Anyone can post a listing. Very few know how to po Anyone can post a listing.
Very few know how to position it, promote it, and convert attention into real results.

That’s where Keith Williams and Lisa C. Follows stand apart.
Years of hands-on market experience in Durham Region and Greater Toronto Area, paired with data-backed strategy, sharp pricing insight, and human-first negotiation.

Now layer in something most agents talk about but don’t truly use.
Keith and Lisa are Agents, leveraging their experience and expertise to amplify exposure, target the right buyers, and spark meaningful engagement across social media—while never losing the personal connection that actually closes deals.

This isn’t guesswork.
It’s proven market knowledge, powered by technology, guided by people who know how to use it.

Curious what smarter marketing and real expertise could do for your next move?
Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #ProvenMarketKnowledge #DurhamRegionRealEstate #ScugogRealEstate #SmartRealEstate #ModernMarketing #RealEstateExperts #ListWithConfidence #SellSmarter #OntarioRealEstate
Too many move-up buyers try to time two moves at o Too many move-up buyers try to time two moves at once and end up stretched, stressed, and forced into fast decisions. Keith Williams and Lisa C. Follows help you flip that script. By selling first, you lock in your budget, remove uncertainty, and step into your next purchase with leverage and confidence.

This is where strategy meets innovation. As Agents, Keith and Lisa use their expertise to position listings where today’s buyers are actually looking online. Their proven strategies increases visibility, sharpens pricing decisions, and creates momentum, while their hands-on guidance ensures every client feels supported, informed, and in control.

High tech gets your home seen. Human connection gets it sold.

Thinking about moving up in Durham Region? Let’s map out a smarter plan.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #MoveUpBuyers #SellingFirst #RealEstateStrategy #SmartMoves #OntarioRealEstate #HomeSellingTips #RealEstateReels #RealEstateExperts #WillowsRealtyGroup
This isn’t just a condo townhouse — it’s a smart m This isn’t just a condo townhouse — it’s a smart move for how you want to live next. 🔥

Step inside 1665 Nash Road, E12 and feel the difference of space that actually works for real life, with nearly 1,800 sq. ft., two fireplaces, engineered hardwood throughout, and a flexible loft that adapts to your needs.

Morning light pours into the vaulted eat-in kitchen, while the living room opens to peaceful, four-season greenspace views that change with the calendar, not the noise. 🌿

Low-maintenance living is dialed in here, with snow removal, grounds care, security, and amenities handled, so your time stays yours.

Curious how this home stands out online before buyers even walk through the door? Keith Williams and Lisa C. Follows are Agents, using their experience and expertise to combine powerful digital reach with real human connection.

Come experience it in person.
Your next chapter might start this Saturday.

📍 1665 Nash Road, E12, Clarington
💰 $485,000

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#OpenHouseClarington #CourticeRealEstate #CondoTownhouseLiving #DurhamRegionHomes #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #RealEstateWithResults #MoveSmart #YourNextChapter
Life changes fast. Your real estate plan should mo Life changes fast.
Your real estate plan should move even faster.

If your home no longer fits your lifestyle, your family dynamics are shifting, or you’re planning your next chapter in Whitby, you need more than advice — you need strategy.

Keith Williams and Lisa C. Follows understand changing needs because they’ve helped hundreds of homeowners navigate them with clarity, confidence, and results.

As Agents, they don’t rely on guesswork.
They combine their experience and expertise with real human insight to position homes strategically, attract the right buyers, and drive stronger outcomes through social media and targeted marketing.

This isn’t traditional real estate.
It’s data-backed, people-first, and built for today’s market in Whitby and Durham Region.

Curious how smart strategy could change your next move?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #DurhamRegionHomes #WillowsRealtyGroup #SmartRealEstate #WhitbyOntario #LifeTransitions #RealEstateSupport #ModernRealEstate #FutureFocused #HomeMovesMadeSmart
Most real estate advice online is generic. The Aja Most real estate advice online is generic.
The Ajax market is not.

What works in Toronto doesn’t always work here, and guessing can cost you time, leverage, and real money.
Keith Williams and Lisa C. Follows don’t guess. They study Ajax street by street, buyer behaviour by buyer behaviour, and price homes based on what the market is actually doing today.

As Agents, they pair deep local expertise with their proven strategies, using data-driven targeting, smart social media distribution, and real human connection to attract the right buyers at the right moment.
Technology handles the reach. Experience handles the results.

If you want advice built for Ajax, not copied from somewhere else, this is where the conversation starts.

👉 Thinking about buying or selling in Ajax? Let’s talk strategy before you make a move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowagroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxOntario #DurhamRegionRealEstate #LocalMarketExperts #SmartRealEstate #BuyAjax #SellAjax #DurhamHomes #WillowsRealtyGroup #RealEstateAdvice #ModernRealEstate
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