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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Offer nights are not won by luck. They are won by Offer nights are not won by luck. They are won by preparation.

Keith Williams and Lisa C. Follows help buyers step into competitive markets with clarity, not chaos. A clear price plan. Buyer protective conditions thought through in advance. Deposits and closing dates prepared long before the right home appears. That is how pressure turns into confident action.

Behind the scenes, Keith and Lisa are Agents using their experience to market homes and position clients strategically online. Advanced data, smart visibility, and precision marketing power their approach. But the heart of their work is still human. Clear conversations. Calm guidance. Real advocacy when decisions matter most.

In Durham Region real estate, strategy plus technology only works when paired with trust.

If you want a smarter way to buy or sell, this is where preparation meets people.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #SmartRealEstate #HomeBuyingStrategy #RealEstateAdvice #OntarioRealEstate #WillowsRealtyGroup #BuyWithConfidence #SellWithStrategy #ModernRealEstate #HumanFirstRealEstate
This isn’t just a condo townhouse — it’s a smart m This isn’t just a condo townhouse — it’s a smart move.
Welcome to 1665 Nash Road, Unit E12, where space, flexibility, and low-maintenance living collide in the heart of Courtice.

Vaulted ceilings and sunlight energize the eat-in kitchen.
Two fireplaces set the mood for real, lived-in comfort.
A versatile loft adapts to your life — home office, creative space, or extra bedroom.
And those greenspace views? Calm, private, and four-season beautiful. 🌿

At $485,000, this 1,600–1,799 sq. ft. home delivers lifestyle value buyers are actively searching for — plus condo conveniences like snow removal, security, and shared amenities that free up your time.

This listing is powered by their expertise — blending intelligent online marketing with real human strategy.
Keith Williams and Lisa C. Follows are experienced Agents, using data-driven exposure, targeted buyer reach, and hands-on guidance to get results that matter.

Curious if this fits your next chapter?
Let’s talk before someone else makes the move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #CourticeHomes #DurhamRegionRealEstate #SmartMove #LowMaintenanceLiving #GreenbeltViews #OntarioRealEstate #WillowsRealtyGroup #HomeForSaleOntario
The headlines are loud. The opinions are everywher The headlines are loud.
The opinions are everywhere.
But clarity? That’s rare.

This market rewards strategy, not guesswork.
Keith Williams and Lisa C. Follows help clients cut through the noise with real data, real experience, and real conversations that actually make sense.

As experienced Agents, they combine their expertise with a strong human connection—using smart technology to analyze trends, position homes strategically on social media, and guide buyers and sellers with confidence, not pressure.

If you’re wondering whether now is the right time to buy, sell, or simply get informed, this is where smart decisions begin.

Curious what the numbers really say about today’s market—and how they apply to you?
Let’s talk before the next move is made for you.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #RealEstateMarketUpdate #SmartSelling #ConfidentBuying #RealEstateExperts #ListingStrategy #MarketClarity
🕺 When the beat drops, sometimes you just have to 🕺 When the beat drops, sometimes you just have to move.

That’s Keith—having a little fun to Billie Jean—and it’s a perfect reminder of how we approach real estate at Willows Realty Group.

Yes, Keith Williams and Lisa Follows bring decades of experience, market insight, and proven strategy to every listing.
But they also believe real estate works best when it’s built on real human connection.

Real conversations.
Real personalities.
And representation that feels genuine, not scripted.

From smart marketing to thoughtful guidance, Keith and Lisa lead with care, clarity, and just the right amount of personality.

Thinking about buying or selling? Let’s make it a smooth move—with confidence and maybe a little rhythm along the way.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #HumanConnection #RealEstateWithPersonality #DurhamRegionRealEstate #ScugogHomes #PeopleFirstRealEstate
More listings. More noise. Less margin for mistake More listings. More noise. Less margin for mistakes.

This spring market is not rewarding homes that simply show up online. It is rewarding homes that are positioned with intention. Buyers are slower, more selective, and focused on how a property supports real life, not just square footage.

This is where our strategy changes the outcome.

As Agents, we use our advanced strategies to make sure our listings are seen in the right places, by the right buyers, at the right time. From intelligent online visibility to data driven marketing decisions, we use artificial intelligence to cut through the clutter. But technology alone does not sell homes.

Every listing is guided by real conversations, thoughtful preparation, and a clear understanding of buyer behaviour. The tech drives reach. The human connection drives results.

If you are thinking about selling in Durham Region, do not leave your biggest asset to chance.

Let’s talk strategy before you list.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #SmartSelling #ListingMarketing #ModernRealEstate #HomeSellingTips #SellerStrategy #OntarioRealEstate #RealEstateExperts #WillowsRealtyGroup
The Ajax real estate market is shifting—and guessi The Ajax real estate market is shifting—and guessing is no longer a strategy.

Prices are adjusting, buyer behaviour is evolving, and the old “list and hope” approach is officially outdated.

This is where insight beats noise.

Keith Williams and Lisa C. Follows don’t react to market changes—they anticipate them. By combining deep local knowledge of Ajax with data-driven analysis and their expertise, they help clients make confident, informed decisions in real time.

As seasoned Agents, Keith and Lisa use advanced marketing across social media and pair it with what technology can’t replace: human connection, negotiation skill, and strategy built around your goals.

If you’re thinking of buying or selling in Ajax, understanding the market isn’t optional—it’s your edge.

Curious how today’s market changes could work for you instead of against you? Let’s talk before the next shift catches you off guard.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxMarketUpdate #DurhamRegionRealEstate #WillowsRealtyGroup #SmartRealEstate #RealEstateStrategy #LocalMarketExperts #OntarioRealEstate #BuySmartSellSmart
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