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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Many homeowners think they need to make a move bef Many homeowners think they need to make a move before the market changes. Right now, the Durham Region market is showing steady, sustainable growth, which means you have time to make a decision that fits your goals instead of reacting to headlines.

A well-planned kitchen update, a more functional layout, or stronger curb appeal may add value. In other situations, selling now could be the better financial choice. Every property and every homeowner has a different story.

That is where we come in.

As Certified Agents, we combine advanced artificial intelligence with real local knowledge and genuine personal service. Our proven strategies helps your property reach more qualified buyers by increasing online visibility across digital platforms, while we provide the guidance, strategy, negotiation, and human connection that technology simply cannot replace.

Advance Marketing helps us market your home smarter. People help people make confident decisions.

If you are wondering whether renovating, selling, or holding onto your home makes the most sense, let's have a conversation based on your goals and today's Durham Region market.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca

Willows Realty Group

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What if the biggest mistake people make in real es What if the biggest mistake people make in real estate... isn't choosing the wrong house?

It's choosing the wrong REALTOR®.

Every property has a story.
Every family has different goals.
Every move comes with questions that deserve real conversations—not scripted sales pitches.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe buying or selling a home should never feel like a transaction. It should feel personal.

That's why they combine decades of local knowledge throughout Durham Region and Greater Toronto Area with something very few REALTORS® offer...

They are Certified Agents.

Their Advance Marketing helps your property gain exceptional online exposure through advanced digital marketing, intelligent audience targeting, and compelling social media strategies. But technology alone doesn't sell homes.

People do.

That's where Keith and Lisa make the difference.

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If you're wondering...

❓"How do I sell my home for today's market?"

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Let's have a conversation.

No pressure.

Just honest advice, local expertise, and a marketing approach built around you.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

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What if the biggest opportunity in Durham Region i What if the biggest opportunity in Durham Region is not the home itself, but where growth is happening?

Housing, public transit, and infrastructure are moving forward together, and that can shape property values, buyer demand, and future opportunities for years to come.

The question is not whether Durham Region is changing.

The question is whether your next real estate decision is keeping up with those changes.

This is where local knowledge matters.

Keith Williams and Lisa C. Follows stay on top of market trends, growth plans, housing policies, and emerging opportunities so clients can make confident, informed decisions based on facts instead of headlines.

As Certified Agents™, they also bring their advance marketing to every listing. Advanced tools helps identify buyer behaviour, expand online visibility, and place properties in front of the right audiences across today's digital platforms. The technology strengthens the marketing, while Keith and Lisa provide the personal guidance, strategy, communication, and trusted advice that only experienced real estate professionals can deliver.

Technology opens doors. People build relationships.

If you are thinking about buying, selling, or investing in Durham Region, let's talk about what these regional changes could mean for your goals.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegion #OntarioRealEstate #HousingMarket #HomeSelling #HomeBuying #RealEstateExpert #WillowsRealtyGroup
Opportunity doesn't knock very often... but this o Opportunity doesn't knock very often... but this one has been building trust in Port Perry for more than two decades.

📍171 North Port Road 8, Port Perry

This established automotive detailing business is ready for its next owner. With five proven income streams—including automotive detailing, window tinting, ceramic coating, paint restoration, and residential window tinting—you can start earning from day one while building on an already respected reputation.

Operating from the same location for over 21 years, this business comes fully equipped with the chattels and supplies you need to get started. Low overhead, an active Facebook and Instagram presence, loyal repeat clientele, and full training from the current owner make this an outstanding opportunity for entrepreneurs ready to take control of their future.

Here's where it gets even more interesting...

The current owner operates Monday through Friday as a one-person operation, leaving plenty of room to increase revenue by expanding business hours, growing the team, introducing additional services, or increasing digital marketing efforts.

When it comes to marketing listings, Keith Williams and Lisa C. Follows are proud Certified Agents™. Their advance marketing combines advanced online marketing strategies with genuine human relationships, helping properties and businesses gain broad exposure across the internet while ensuring every inquiry receives personal attention. Technology opens the door. People close the deal.

Could this be the business you've been searching for?

📩 Send us a message today to schedule your private tour and learn more.

Keith Williams
📱 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows
📱 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group | Real Estate Brokerage
Where Dreams Take Root!

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Not hustle culture. Not cottage-only living. Real Not hustle culture.
Not cottage-only living.
Real life balance.

Port Perry keeps pulling buyers in because it delivers something rare in today’s market: choice. Walkable streets. Waterfront moments. Strong community energy. Easy access to the GTA without giving up space, calm, or connection. Buyers aren’t guessing anymore—they’re intentional. And Port Perry answers that call.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t just watch these shifts—we analyze them, predict them, and position our clients ahead of them. As Certified Agents, we combine data-driven insight with human strategy to understand why buyers move, when they act, and how to market homes where attention actually lives: social media, digital platforms, and real conversations.

Our Marketing Advantage means:

Smarter targeting, not louder marketing
Predictive buyer behavior, not guesswork
Strategic storytelling powered by tech and experience

That’s how homes get noticed. That’s how buyers make confident moves. And that’s why Port Perry continues to outperform expectations.

Curious how this strategy works for your next move—whether you’re buying, selling, or planning ahead? Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group
Where Dreams Take Root!

#PortPerryRealEstate #DurhamRegionHomes #BalancedLiving #OntarioRealEstate #WillowsRealtyGroup #SmartMoves #FutureFocusedRealEstate #LocalExpertise #BuyWithConfidence #SellWithStrategy
Trends change. Algorithms evolve. Markets shift. B Trends change. Algorithms evolve. Markets shift.
But when real money, real homes, and real life decisions are on the line—experience still wins.

Buying or selling a home isn’t just a transaction. It’s strategy, timing, negotiation, and knowing what actually moves the needle in today’s market. That’s where Keith Williams and Lisa C. Follows stand apart.

With decades of hands-on experience across Durham Region and Greater Toronto Area, they don’t guess—they anticipate. They read the data, understand buyer behaviour, and know how to position homes to attract serious interest, not just clicks.

Here’s the edge most agents can’t offer:

• Certified Agents who leverage advanced data, targeting, and predictive insights
• The advance marketing to amplify exposure across social media and digital platforms
• Strategic pricing, negotiation, and marketing backed by real-world experience
• And most importantly—the human connection that no algorithm can replace

Because advances marketing can get attention.
Experience turns attention into results.

If you’re tired of cookie-cutter advice and want a smarter, more intentional approach to buying or selling, this is your sign.

💬 Curious what your next move should look like in today’s market? Let’s talk strategy.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎ Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicBuying #RealEstateExperts #ExperienceMatters #ModernRealEstate
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