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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Selling your home is not about pressure. It is abo Selling your home is not about pressure. It is about strategy, timing, and trust.
That is how Keith Williams and Lisa C. Follows, Real Estate Agents, approach every seller conversation. No scripts. No hype. Just real guidance built around your goals, your timeline, and your next move.

With decades of experience and a data-driven mindset, Keith and Lisa break down pricing, preparation, and marketing in a way that actually makes sense. More importantly, they listen first. Because the best results come from human connection, not sales tactics.

If you want clear answers, smart strategy, and agents who treat your move like it matters, this is where it starts.

📲 Ready to talk it through?
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Office: 888-926-2066

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #RealEstateAgents #HomeSellingStrategy #SellerConsultation #RealEstateAdvice #RealEstateExperts #SmartSelling #ListingStrategy #OntarioRealEstate #DurhamRegionRealEstate #RealEstateReels #YouTubeShorts #HomesForSale #SellWithConfidence
This Saturday, step into a Lake Scugog home that r This Saturday, step into a Lake Scugog home that refuses to blend in.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr. delivers direct lake views, a private dock, boat lift, and a layout that adapts to real life—not the other way around.

Vaulted ceilings, a loft-inspired great room, and 2,500–3,000 sq. ft. of flexible living space make this bungalow feel open, grounded, and ready for gatherings that last longer than planned.

From heated kitchen floors to a fully winterized, mechanically upgraded home, this is waterfront living without compromise—minutes to Port Perry and an easy reach from the GTA.

📅 Saturday, June 13 | 1–3 PM
🏡 Hosted by Mary Smith

This property is marketed using the AI Listing Advantage, blending advanced online exposure with real human connection—led by Keith Williams and Lisa C. Follows, A.I. Certified Agents.

Curious if lake life fits your next chapter? Come see it in person.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Willows Realty Group

#OpenHouseScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioLakeLife #WillowsRealtyGroup #DurhamRegionHomes #ScugogLiving
Oshawa real estate doesn’t need louder promises. I Oshawa real estate doesn’t need louder promises.
It needs smarter strategy.

Most agents still rely on outdated tactics and hope the market does the heavy lifting.
Keith Williams and Lisa C. Follows take a different approach—one built on data, precision, and real human connection.

As Agents, they combine their strategies with hands-on expertise to position homes where today’s buyers actually are.
Smarter targeting.
Stronger exposure.
Decisions backed by insight, not guesswork.

This is about using technology to work harder for you, while never losing the personal touch that protects your best interests in every negotiation.

If you’re thinking about buying or selling in Oshawa, ask yourself this:
Are you getting a traditional plan… or a strategic advantage?

📲 Let’s talk about what a better approach could mean for your move.

Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #OshawaHomes #DurhamRegionRealEstate #WillowsRealtyGroup #SellSmart #BuySmart #ModernRealEstate #RealEstateStrategy #DurhamRegionHomes #OntarioRealEstate #RealEstateInnovation
High utility bills are not just annoying. They are High utility bills are not just annoying. They are expensive mistakes.

If your home is not working for you, it is costing you.

Keith Williams and Lisa C. Follows help homeowners think smarter. As Agents, they analyze market data to identify which upgrades like solar panels, smart thermostats, security systems, and energy efficient appliances actually increase resale value. Not trends. Real numbers.

When it is time to sell, their expertise positions your property online where serious buyers are already searching. Strategic digital exposure meets real human guidance. Technology drives visibility. Keith and Lisa drive the conversation.

Want to know which smart home upgrades add value in today’s market? Save this reel, share it, or message us directly.

Keith Williams, Broker
Direct: 905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: 905 442 5847
lisa@willowsgroup.ca

Office: 888 926 2066
Willows Realty Group – Where Dreams Take Root!

#SmartHomeUpgrades #EnergyEfficientHome #HomeValue #RealEstateTips #HomeSellingStrategy #PropertyMarketing #DigitalRealEstate #TechInRealEstate #SellSmart #BuySmart #OntarioRealEstate #HomeImprovement #RealEstateExperts
Tired of scrolling past vague advice and recycled Tired of scrolling past vague advice and recycled market talk?
Scugog buyers deserve straight answers, real data, and a strategy that actually works in today’s market.

Keith Williams and Lisa C. Follows don’t guess.
They analyze.
As Agents, they use their experience to track buyer behaviour, pricing trends, and market shifts, then pair that tech with real human guidance so you can make confident decisions without the noise.

Buying in Scugog isn’t just about finding a house.
It’s about timing, negotiation, and knowing what most buyers never see until it’s too late.

Curious what you should know before you buy?
That’s where the right questions change everything.

📲 Let’s talk before you make your next move.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogHomes #DurhamRegionRealEstate #OntarioHomeBuyers #FirstTimeBuyerOntario #MoveSmart  #WillowsRealtyGroup #BuyWithConfidence #RealEstateStrategy #LocalMarketExperts
Scrolls decide showings, not signs on the lawn. Th Scrolls decide showings, not signs on the lawn.
That is why presentation and digital strategy matter more than ever.

Keith Williams and Lisa C. Follows do not rely on guesswork. As Agents, we use our exoerience to position homes where buyers are actually looking, across search, social, and digital platforms, with precision and speed. Our approach combines advanced marketing with real human insight, clear pricing strategy, and hands-on guidance sellers can trust.

Experience helps us get it sold.
The human connection is what turns attention into action.

If you want your home marketed with intention, visibility, and care, we should talk.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#SmartHomeSelling #RealEstateMarketing #DigitalFirstRealEstate #OntarioRealEstate #DurhamRegionRealEstate #ScugogRealEstate #ListingStrategy #SellWithConfidence #WillowsRealtyGroup
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