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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The market noise is fading. Strategy is what wins The market noise is fading. Strategy is what wins now.

In Oshawa, Whitby, Ajax, and Pickering, more inventory has changed the conversation. Buyers are moving with clarity instead of pressure. Sellers who understand pricing psychology are still achieving strong results. This is not luck. It is data, timing, and experience working together.

We are Keith Williams and Lisa C. Follows, Real Estate Agents.
We use our experience and experrtise to position listings online, target the right audience, and keep our clients visible where today’s buyers are actually searching. But technology never replaces people. Every decision is guided by real conversations, local knowledge, and hands on support from start to finish.

If you want facts, not hype, and a plan built for today’s Durham Region market, let’s talk.

📲 Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

🏢 Office: 888 926 2066
Willows Realty Group

#DurhamRegionRealEstate #OshawaRealEstate #WhitbyRealEstate #AjaxOntario #PickeringOntario #OntarioRealEstate #MarketUpdate #RealEstateReel #HomeSellingStrategy #BuyingInDurham #WillowsRealtyGroup
Real estate doesn’t need to feel scripted, salesy, Real estate doesn’t need to feel scripted, salesy, or transactional.
It should feel human, strategic, and built around you.

That’s where Keith Williams and Lisa C. Follows do things differently.
They blend sharp local knowledge of Durham Region and Greater Toronto Area with data-driven insight and real conversations that actually listen.

As Agents, they use their proven strategies to place homes in front of the right buyers on social media—then guide every step with experience, clarity, and personal care.
No shortcuts. No one-size-fits-all advice. Just smarter exposure and real accountability.

If you’re thinking about buying or selling and want strategy and connection, this is the approach worth paying attention to.

Curious what a more personal real estate experience looks like?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #BuyAndSellSmart #RealEstateStrategy #ListingExperts #HomeSellingTips #HomeBuyingOntario #LocalRealEstateExperts #SocialMediaMarketingHomes
Moving is not just a logistics problem. It is a pr Moving is not just a logistics problem. It is a pressure test.

Tight timelines, big decisions, emotional weight. We see it every day. The clients who stay grounded make better choices, protect their energy, and move forward with clarity. Simple routines like sleep, movement, and fresh air are not optional when stakes are high. They are tools.

That same mindset is how we approach real estate.

As Agents, we use advanced strategies to put listings in front of the right buyers online, faster and more precisely. Data guides the strategy. Human connection drives the results. Sellers get visibility. Buyers get clarity. Clients get real support when it matters most.

This is where smart technology meets calm, steady guidance.

If you are planning a move or feeling the pressure build, we are ready to help you stay in control from start to finish.

📲 Connect with us
Keith Williams, Broker
905-903-9250

Lisa C. Follows, Broker
905-442-5847

Office: 888-926-2066
Willows Realty Group

Save this reel for later and follow for clear, grounded real estate guidance.

#DurhamRegionRealEstate #WillowsRealtyGroup #RealEstateStrategy #SmartSelling #ModernRealEstate #OntarioRealEstate #HomeSellingTips #MoveWithConfidence #HumanFirstRealEstate
Anyone can talk about the market. Few can turn dat Anyone can talk about the market.
Few can turn data into decisions that actually move you forward.

Keith Williams and Lisa C. Follows don’t guess.
They read the numbers, track buyer behaviour across Durham Region and Greater Toronto Area, and pair that insight with real conversations that matter.

As Agents, they use their expertise to position homes in front of the right buyers on social media—then back it up with experience, strategy, and genuine human connection.
That’s how listings get attention.
That’s how sellers gain clarity.
That’s how results happen.

If you’re tired of advice without outcomes, this is your sign.

📩 Let’s talk strategy, not slogans.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateMarketing #OntarioRealEstate #ListWithConfidence #SellSmart #BuyWithInsight
Quiet mornings. Green views. Zero yard work. This Quiet mornings. Green views. Zero yard work.
This two-level condo townhome in Parkwood Village flips the script on low-maintenance living.

Sunlight pours into the vaulted eat-in kitchen.
Two fireplaces set the tone for cozy nights and relaxed hosting.
A flexible loft adapts to your life—home office, guest space, or hobby room.
Engineered hardwood flows across both levels, and the primary suite delivers a walk-in closet and private ensuite.
Step back and notice the rare bonus: calm, four-season greenspace right outside your windows.

Set in central Courtice, close to shopping, transit, and commuter routes, this home supports an easy lifestyle with amenities that handle the details—snow removal included.

This property is marketed by Keith Williams and Lisa C. Follows, Agents, using their expertise—smart online exposure paired with real human connection to reach the right buyers, faster.

Curious if this fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #GreenspaceViews #LowMaintenanceLiving  #WillowsRealtyGroup #CourticeOntario
Ajax real estate isn’t about guesswork—it’s about Ajax real estate isn’t about guesswork—it’s about timing, data, and knowing when to act.

If you’re buying or selling in Ajax, Ontario, the wrong move can cost you thousands, and the right move can change everything.

Keith Williams and Lisa C. Follows bring boots-on-the-ground market knowledge in the Durham Region, paired with their edge as seasoned Agents.

They use their proven strategies to study buyer behaviour, pricing patterns, and online attention—then pair that insight with real human conversations that move people to act.

That’s how listings get seen.
That’s how decisions get clearer.

Curious what the numbers are saying about your Ajax home—or the one you want next?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxOntario #DurhamRegionRealEstate #WillowsRealtyGroup #SmartRealEstate #AjaxHomes #OntarioRealEstate #HomeSellingStrategy #HomeBuyingAdvice #LocalMarketExperts #RealEstateMarketing #RealEstateData
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