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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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No pressure. No rushed calls. No pushing you into No pressure. No rushed calls. No pushing you into a move that doesn’t feel right.
That’s the standard set by Keith Williams and Lisa C. Follows.

Real estate decisions are personal. Your timing matters. Your choices matter. And your clarity matters most.
Keith and Lisa lead with straight talk, sharp market insight, and a strategy built around your goals—not someone else’s agenda.

As Agents, they pair data-driven marketing with real human conversations.
That means stronger visibility on social media, smarter buyer reach, and guidance that still feels personal—whether you’re buying, selling, or simply gathering information in Durham Region or Greater Toronto Area.

Curious what it looks like when advanced strategies meets calm, respectful advice?
Let’s have that conversation—on your terms.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateGuidance #SmartSelling #InformedBuyers #OntarioRealEstate #ClientFirst
Letting go of a childhood home is not about square Letting go of a childhood home is not about square footage.
It is about memories, identity, and knowing when it is time to turn the page.

Keith Williams and Lisa C. Follows work with clients through this moment every day. They understand the emotion behind the decision and pair that human care with smart strategy. As Agents, they use their experience and expertise to make homes visible where buyers are actually looking online, while never losing the personal connection that matters most.

Technology gets attention. Experience guides the process. People always come first.

If selling feels emotional or overwhelming, this is where clarity replaces stress.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #RealEstateAdvice #SellingYourHome #DownsizingSupport #LifeTransitions #HomeSellingTips #ListingStrategy #RealEstateMarketing #HumanFirstRealEstate #OntarioRealtor #SellerSupport #RealEstateExperts
Quietly confident. Smartly updated. And backed by Quietly confident. Smartly updated. And backed by serious strategy.

This 1,790 sq. ft. two-level condo townhouse in Parkwood Village isn’t trying to impress—it just does. Vaulted ceilings pull in natural light. Two fireplaces set the tone for real, relaxed living. And those four-season greenspace views? They don’t come with maintenance on your weekends.

Here’s what sets this one apart 👇
• Flexible loft space—guest room, office, or creative zone
• Primary suite with walk-in closet + private ensuite
• Engineered hardwood on both levels for clean, consistent flow
• Furnace + heat pump A/C updated in 2020
• Snow removal, water, parking, and building insurance included
• Backs onto a greenbelt—privacy without isolation
• EV charger access, tennis courts, party room, BBQ area & 24-hr security

And here’s the part most listings don’t talk about 👀
This home is marketed by Keith Williams & Lisa C. Follows—Real Estate Agents with proven Strategies. That means your next move is powered by precision online exposure and real human insight—data working alongside experience to connect the right buyer to the right home.

📍 Centrally located in Courtice, close to transit, shopping, parks, and commuter routes—this is low-maintenance living without compromise.

Curious enough to see it in person? Let’s make that happen.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group
Where Dreams Take Root!

#ForSaleCourtice #DurhamRegionRealEstate #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #CourticeHomes #SmartRealEstate #WillowsRealtyGroup
Guesswork has no place in real estate. Clear plann Guesswork has no place in real estate.
Clear planning does.

Whether you’re buying, selling, or simply thinking ahead, real estate decisions deserve strategy, timing, and facts—not pressure or noise.

That’s where Keith Williams and Lisa C. Follows stand apart.

As Agents, they combine advanced data-driven marketing with real human insight to position properties strategically, reach the right audience on social media, and guide clients with confidence—every step grounded in experience across Durham Region and Greater Toronto Area.

This isn’t about flashy promises.
It’s about smart planning, strong positioning, and results that make sense for your goals.

Curious what a clear, confident real estate plan could look like for you?
Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstatePlanning #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #OntarioRealEstate #RealEstateStrategy
Stress does not announce itself. It shows up quiet Stress does not announce itself. It shows up quietly during big real estate moments, and if you miss it, it can cloud smart decisions. This is where experience matters.

Keith Williams and Lisa C. Follows understand the pressure buyers and sellers feel because they see it every day in Durham Region. They combine real human guidance with smart streategies to keep clients informed, supported, and grounded from start to finish.

As Agents, they use their expertise and experience to get listings seen where today’s buyers are actually looking online. Behind the tech is a hands-on team that listens, explains, and keeps the process clear when emotions run high.

Technology creates reach. People create trust. Keith and Lisa bring both.

Thinking about buying or selling and want a calmer, smarter approach? Save this reel and reach out when you are ready.

📲 Contact Us
Keith Williams, Broker: 905-903-9250
Lisa C. Follows, Broker: 905-442-5847
Email: team@willowsgroup.ca

Office: 888-926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateExperts #HomeSellingTips #BuyingAndSelling #HumanFirstRealEstate #OntarioRealEstate #ModernRealEstate #WillowsRealtyGroup #StressFreeMoves #RealEstateAdvice
Selling in Ajax isn’t about luck. It’s about strat Selling in Ajax isn’t about luck.
It’s about strategy, timing, and knowing exactly how buyers think before they scroll past your home.

That’s where Keith Williams and Lisa C. Follows change the conversation.

They don’t guess.
They read the data, study buyer behavior, and position your home to stand out in crowded feeds and competitive markets.

As Agents, Keith and Lisa apply their proven strategies to:
• Identify what Ajax buyers respond to right now
• Shape pricing and presentation with precision
• Push listings across social platforms with purpose
• Pair technology with real human guidance every step of the way

No generic marketing.
No one-size-fits-all plans.
Just smart positioning backed by experience and local insight.

If you’re thinking about selling in Ajax and want clarity instead of noise, this is your moment.

📩 Ready to see how your home could be positioned to win attention and offers? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxHomeSellers #DurhamRegionRealEstate #SellInAjax #WillowsRealtyGroup #SmartHomeSelling #OntarioRealEstate #ListingStrategy #ModernRealEstate
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