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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Northeast Pickering is being planned decades ahead Northeast Pickering is being planned decades ahead, and understanding what that means takes more than headlines. Keith Williams and Lisa C. Follows stay ahead of long-term development, infrastructure planning, and how these decisions shape property value over time. This is the kind of insight buyers, sellers, and investors need before the rest of the market catches on.

Keith and Lisa use their expertise to get listings seen where today’s buyers are actually looking online. Their approach pairs advanced marketing strategies with real conversations, local knowledge, and clear guidance, because data matters, but people always come first.

Thinking about buying, selling, or investing in Durham Region? Let’s talk strategy, not guesswork.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#NortheastPickering #PickeringRealEstate #DurhamRegionRealEstate #FutureDevelopment #AIListingAdvantage #RealEstateStrategy #OntarioRealEstate #SmartGrowth #LocalExperts #RealEstateReel #MarketInsight
You can feel when a price is off before you ever s You can feel when a price is off before you ever step inside a home.
That is where experience matters.

Keith Williams and Lisa C. Follows do not guess. We break down real sales, street-by-street data, and current buyer behavior across Port Perry, Oshawa, and Whitby to separate solid value from inflated asking prices. That insight helps buyers stay grounded and helps sellers price with purpose.

As A.I. Certified Agents, we use our expertise to position listings where buyers are actually searching online. Smarter data, wider digital reach, and real-time feedback guide every decision. But technology never replaces people. We pair startegic visibility with clear advice, honest conversations, and hands-on strategy.

If you want pricing clarity backed by data and delivered with a human touch, this is how we work.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#DurhamRegionRealEstate #PortPerryHomes #OshawaRealEstate #WhitbyRealEstate #AIListingAdvantage #AICertifiedAgent #PricingStrategy #SmartBuying #HomeValue #OntarioRealEstate #RealEstateTips #MarketInsight #WillowsRealtyGroup #BuyWithConfidence
Scugog isn’t a market for guesswork. It’s a market Scugog isn’t a market for guesswork.
It’s a market for clear thinking, sharp timing, and advisors who know what really drives results here.

Keith Williams and Lisa C. Follows don’t rely on hype or shortcuts.
They study buyer behaviour, pricing patterns, and local demand in Scugog—then pair that insight with advanced strategic systems and real human strategy to help clients move with clarity and control.

As A.I. Certified Agents, Keith and Lisa bring their expertise to every plan:
Smart data. Targeted social media reach. Strategic positioning.
All guided by hands-on experience and real conversations—not automation alone.

If you’re buying or selling in Scugog, the right move isn’t louder marketing.
It’s smarter decision-making, backed by people who know how to connect the data to the human side of real estate.

Curious what that looks like for your situation?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #SmartSelling #ConfidentBuying #OntarioRealEstate #LocalMarketExperts
Your commute should not run your life. In Durham R Your commute should not run your life.
In Durham Region, homes near transit are not just about getting from point A to point B. They shape how your day flows, how much time you get back, and how easy life feels long term.

This is where experience matters.
Keith Williams and Lisa C. Follows know which transit-connected areas hold real value and which ones are all talk. As A.I. Certified Agents, they use the A.I. Listing Advantage to put homes in front of the right buyers online, across search, video, and social platforms, while keeping the human side front and centre.

Smart data. Real strategy. Clear communication.
Technology gets your home seen. Keith and Lisa make sure it gets sold the right way.

Thinking about buying or selling near transit in Durham Region? Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker
905-903-9250

Lisa C. Follows, Broker
905-442-5847

Office: 888-926-2066
Email: team@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#DurhamRegionRealEstate #TransitOrientedLiving #GOTrafficAlternative #DurhamHomes #OshawaRealEstate #WhitbyRealEstate #AIRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #SmartSelling #ModernRealEstate #OntarioHomes #HomeSellingStrategy
Real estate doesn’t fall apart because of price al Real estate doesn’t fall apart because of price alone.
It falls apart when messages get missed, timelines get fuzzy, and no one tells you the why behind the next move.

Keith Williams and Lisa C. Follows don’t leave you guessing.
They set expectations early, explain every step in plain language, and keep you informed from listing day to closing day.

Here’s the edge most sellers never see coming 👇
Keith and Lisa are A.I. Certified Agents who pair advanced stratetgic exposure with real conversations, real strategy, and real accountability.
That means your home isn’t just seen online—it’s positioned with intention, backed by data, and guided by humans who actually pick up the phone.

Thinking of selling or buying in Durham Region or Greater Toronto Area?
Clarity changes outcomes.

💬 Let’s talk before confusion costs you time or money.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ClearCommunication #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #DurhamRegionRealEstate #SugogRealEstate #SmartSelling #RealEstateStrategy #ListWithConfidence #HumanConnection #OntarioRealEstate
Downtown Bowmanville is not waiting for the future Downtown Bowmanville is not waiting for the future. It is being built right now.
And knowing what’s coming next is where real advantage starts.

As local experts, Keith Williams and Lisa C. Follows stay ahead of major planning changes, streetscape upgrades, and growth patterns shaping Bowmanville’s core. That insight matters when you are buying, selling, or deciding when to act.

As A.I. Certified Agents, we use our proven strategies to put listings in front of the right buyers online through data-driven targeting, search visibility, and smart digital exposure. But technology is only half the story. Every move still needs clear guidance, honest conversations, and human judgment you can trust.

Smart data. Real people. Local knowledge that works.

Thinking about downtown Bowmanville? Save this reel and reach out when you want clarity, not guesswork.

📞 Keith Williams, Broker
905-903-9250

📞 Lisa C. Follows, Broker
905-442-5847

📧 team@willowsgroup.ca

🏢 Office: 888-926-2066

#BowmanvilleRealEstate #DurhamRegionRealEstate #DowntownBowmanville #AIListingAdvantage #AICertifiedAgent #RealEstateStrategy #LocalMarketExperts #OntarioRealEstate #SmartSelling #HomeBuyingTips #FutureFocusedRealEstate #WillowsRealtyGroup
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