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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Think everything gets split 50/50 in an Ontario di Think everything gets split 50/50 in an Ontario divorce? Think again.

When it comes to divorce and real estate in Ontario, the family home follows a completely different set of rules. One misunderstanding can have a significant financial impact.

If your home became the matrimonial home, the value is treated differently than many people expect. Whether only one spouse is on title or both are, understanding your options before making decisions is essential.

At Willows Realty Group, Keith Williams and Lisa C. Follows work alongside trusted legal and financial professionals to help clients navigate the real estate side of separation with clarity, strategy, and confidence. Whether selling the property, refinancing, or exploring a buyout, having experienced real estate guidance can make the process far less stressful.

As Certified Agents, Keith and Lisa combine genuine human relationships with innovative technology through their expertise. They leverage relevant data to maximize online visibility, create targeted digital marketing, and position every listing where today's buyers are searching, while never losing sight of the personal conversations and expert guidance that matter most.

If you're facing separation or divorce in Durham Region, let's talk about your real estate options before making your next move.

💬 Have a question? Leave a comment or send us a private message.

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#OntarioDivorce #DivorceAndRealEstate #OntarioRealEstate #DurhamRegionRealEstate #WhitbyRealEstate #OshawaRealEstate #RealEstateAdvice #HomeSelling #HomeOwners #PropertyDivision #FamilyHome #DigitalMarketing #RealEstateExperts #WillowsRealtyGroup #OntarioHomes #RealEstateCanada #DurhamRegion #RealEstateTips #SellWithConfidence #HumanConnection
🚨 Think every Durham neighbourhood should be price 🚨 Think every Durham neighbourhood should be priced the same? That's exactly how sellers leave money on the table.

The biggest pricing mistake isn't asking too much or too little...

It's using the wrong strategy for the wrong neighbourhood.

A home in Whitby isn't priced the same way as one in Oshawa.
A strategy that creates multiple offers in Courtice could fall flat in Bowmanville.
Even within the same city, buyer demand, inventory, school zones, commuter access, and local market activity can completely change the pricing conversation.

That's why "average sale price" doesn't tell the whole story.

At Willows Realty Group, Keith Williams and Lisa C. Follows study neighbourhood-level market data, buyer behaviour, and local trends to help sellers position their homes where they have the greatest opportunity to attract qualified buyers.

As Certified Agents, we combine advanced marketing with something technology can never replace—the human connection. Our marketing strategy uses up to date tools to expand your property's exposure across social media while our experience, local knowledge, and personal guidance help turn interest into results.

💬 Curious what pricing strategy makes the most sense for your Durham neighbourhood?

Send us a DM with your neighbourhood or comment "PRICE" below, and we'll point you in the right direction.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group — Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRealEstate #OshawaRealEstate #PortPerryRealEstate #OntarioRealEstate #HomeSellingTips #PricingStrategy #HomeValue #RealEstateExperts #WillowsRealtyGroup #RealEstateCanada
Who really has the legal authority to sell an esta Who really has the legal authority to sell an estate home in Ontario?

The answer surprises many families.

When an estate property needs to be sold, only the estate trustee named in the will has the legal authority to sign the listing agreement and accept an offer. Even then, the sale will often require court confirmation before it can close.

Estate sales involve legal requirements, important timelines, and family dynamics. A single mistake can delay the process or create unnecessary stress.

This is where experience matters.

Keith Williams and Lisa C. Follows help families across Durham Region navigate estate sales with clear communication, thoughtful planning, and professional guidance every step of the way. We work closely with estate lawyers and other professionals to help keep your sale moving while making the process as smooth as possible.

As Certified Agents, we combine trusted real estate expertise with our advance marketing tools. We use modern strategies to position your property where today's buyers are searching, expand your online visibility across multiple digital channels, and create marketing strategies that attract more qualified attention. While technology helps your property reach more people, genuine relationships, honest advice, and personalized service remain at the center of everything we do.

If you're searching for guidance on selling an estate home in Ontario, estate sales in Durham Region, probate and real estate, or how to sell an inherited property, we're here to help.

💬 Have questions about an estate sale? Leave a comment or send us a direct message. Save this reel so you have it when you need it.

📲Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#EstateSale #EstateTrustee #OntarioRealEstate #EstatePlanning #InheritedProperty #SellAnEstateHome #DurhamRegionRealEstate #DurhamRegionHomes #WhitbyRealEstate #OshawaRealEstate #OntarioHomes #HomeSellingTips #WillowsRealtyGroup #RealEstateCanada  #OntarioProperty
🚗 What if your next business move already had a 21 🚗 What if your next business move already had a 21-year head start?

Most businesses spend years trying to earn trust. This one already has it.

Now offered for sale at 171 North Port Road 8, Port Perry, this established automotive detailing business has built a loyal client base from the same location for more than 21 years and is ready for its next owner.

With five revenue streams—automotive detailing, window tinting, ceramic coating, paint restoration, and residential window tinting—you’re stepping into a business that’s already operating, fully equipped, and positioned for growth. The current owner has successfully run the operation solo Monday through Friday, leaving plenty of room to expand hours, build a team, increase services, and grow revenue.

An active Facebook and Instagram presence provides immediate online visibility, while full training is included so you can start with confidence from day one.

💡 Thinking about buying a business instead of starting one from scratch? This opportunity deserves a closer look.

When it comes to selling businesses and real estate, Keith Williams and Lisa C. Follows are proud Certified Agents. Through our modern tools, we combine advanced online marketing strategies with genuine human relationships to place your property in front of more qualified buyers across the internet while providing the personal guidance technology alone can never replace.

📍171 North Port Road 8
Scugog (Port Perry), ON L9L 0B7

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#PortPerryBusinessForSale #PortPerryOntario #Scugog #BusinessOpportunity #BusinessForSaleOntario #AutomotiveDetailing #SmallBusinessOntario #OwnYourBusiness #InvestmentOpportunity #TurnkeyBusiness #DurhamRegionBusiness #PortPerryBusiness #CommercialRealEstateOntario #WillowsRealtyGroup #OntarioBusiness #BusinessOwnership
🚨 Think every Realtor gets the same result? Think 🚨 Think every Realtor gets the same result? Think again.

The biggest difference between a good sale and a great sale often isn't the first offer... it's what happens after it arrives.

💰 Every conversation...
💰 Every counteroffer...
💰 Every contract detail...
💰 Every negotiation strategy...

...can have a direct impact on what you take home at closing.

Most people focus on the listing price.

Experienced sellers focus on the bottom line.

Keith Williams and Lisa C. Follows know that successful negotiation isn't about being the loudest voice at the table—it's about knowing the market, reading buyer behaviour, anticipating objections before they arise, and protecting your interests from the first showing to the final signature.

Now imagine pairing that level of negotiation experience with today's technology.

As Certified Agents, Keith and Lisa combine modern tools with genuine human connection to help your property reach more qualified buyers across social media and digital platforms while personally guiding every conversation that matters. Technology helps create attention. Experience helps create opportunities. Skilled negotiation helps protect your equity.

Before you hire anyone to sell one of your largest financial assets, ask yourself:

❓ Who is negotiating for your future?
❓ Who is working to protect every dollar possible?
❓ Is your marketing attracting the right buyers before negotiations even begin?

If those questions make you stop and think, let's have a conversation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.willowsrealtygroup.com

Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateNegotiation #HomeSellingTips #SellYourHome #DurhamRegionRealEstate #OntarioRealEstate #RealEstateExpert #HomeSeller #RealEstateMarketing #RealEstateAdvice #HomeSellingStrategy #TopRealtor #PortPerryRealEstate
Stop searching for the perfect house before you fi Stop searching for the perfect house before you find the right neighborhood.

The biggest mistake many buyers make is falling in love with a home before considering what daily life will actually look like.

In Durham Region, choosing where to live means thinking beyond the front door.

✔ How are the local schools?
✔ Can you walk to parks, shops, and community spaces?
✔ What will your daily commute really feel like?
✔ Will this neighborhood still fit your family five years from now?

These are the conversations we have with every client because buying a home is about creating the lifestyle that works for you—not simply purchasing a property.

As Certified Agents, we combine local expertise with the power of the Modern Marketing. While advance tools helps us expand your home's online visibility, create strategic digital marketing, and reach more qualified buyers across multiple platforms, it never replaces what matters most—real relationships, honest advice, and personalized guidance every step of the way.

Technology gets your property noticed.
People build trust.
That's where we make the difference.

Thinking about buying or selling in Durham Region? Let's create a strategy that works for your goals.

📲Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #MovingToDurhamRegion #OshawaRealEstate  #OntarioRealEstate #HomeBuyingTips #NeighborhoodGuide #FamilyHomes #RealEstateExpert #DigitalMarketing #RealEstateMarketing #HomesForSaleOntario #WillowsRealtyGroup #PublicTransit #RealEstateCanada #HouseHunting #RealEstateAdvice #LocalExpert #ExploreDurhamRegion
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