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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

March 8, 2024 | Market Update

February 2024 Market Update

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Momentum Builds Towards a Better Spring Market

Real estate sales increased in February, gearing up towards a solid, Spring market. Sales volume jumped 38% to 745 units from 539 units in January. On a year over year basis, sales were up 25% from 2023!

New Listings also jumped by 47% from the previous month; from 828 to 1,217 units across the Region. On a year-to-date basis, the jump was 15% compared to the same period last year. The increase in inventory presented more choice for Buyers but, with the sizeable increase in sales, the most desirable properties were getting multiple offers, mainly in the price ranges below $900,000.

 

Interest rate increases have stalled, creating optimism in the market. Buyers who sat on the sidelines for over a year want to find a home, especially with astronomically high rents showing no signs of slowing. Many Buyers have saved more money for a down payment over the past year, somewhat off setting the higher rates.

 

The Market in Durham Region sat at 1.1 Months of Inventory, down slightly from 1.4 Months in January. Average Sale Price was up slightly, from $894,825 in January to $919,017 in February and up 2% from $886,908 recorded in February 2023. Year-To-Date Total Dollar Volume really took a leap of 33% over last year, across the Region with Oshawa (42%) and Whitby (41%) leading the pack!

 

Average Days On Market also declined from 33 Days in January to 20 Days in February, showing pick-up in the pace of the market. The Average Sale Price/List Price percentage increased from 99% to 102% month over month and, the Sales To New Listing Ratio came in at 61.2%, slightly favouring Sellers and making things a bit more challenging for Buyers.

 

Momentum will continue to build. We’re busy doing Market Appraisals and Seller/Buyer consultations, so we see the action before it translates to the streets. One thing we lose sleep on is “affordability.” It’s an on-going issue at every level of government. We’d love to see an increase in Amortization Rates, allowing first-time buyers more options for affordable mortgage payments, yet no one in government is speaking to this issue.

 

If your mortgage is coming up, please get mortgage advice. Banks are offering early renewals which, in a market of future declining rates may not be the best choice for you. We can put you in touch with some excellent lenders who have your best interests at heart.

 

Reach out anytime to: team@willowsgroup.ca

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Today, we celebrate the dads, stepdads, grandfathe Today, we celebrate the dads, stepdads, grandfathers, and father figures who show up every day in big ways and quiet moments. From teaching life lessons to offering steady support, fatherhood is about showing love through actions, patience, and presence.

Celebrating love, strength, and guidance—the qualities that shape families, build confidence, and create a sense of home that lasts far beyond four walls.

To every father and father figure: thank you for the care you give, the sacrifices you make, and the example you set. Your impact is felt more than you know, today and every day. 💙

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#FathersDay #CelebratingDads #FamilyFirst #GratefulHearts #WillowsRealtyGroup
Tired of feeling pushed, rushed, or talked into de Tired of feeling pushed, rushed, or talked into decisions that don’t sit right?
That’s not how real estate should feel.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe guidance should feel clear, strategic, and human — not salesy. You get real answers, smart data, and honest conversations, without pressure attached.

Here’s what makes the difference:
We combine decades of market expertise in Durham Region and Greater Toronto Area with cutting-edge strategy. As Agents, Keith and Lisa use their expertise to analyze pricing, buyer behavior, and social media performance — then layer in what technology can’t replace: experience, intuition, and genuine connection.

No scripts.
No urgency tactics.
Just informed decisions, made at your pace.

Whether you’re thinking about selling, buying, or simply exploring your options, this is real estate guidance designed to empower you — not overwhelm you.

Curious what a smarter, calmer real estate experience looks like?
Let’s start with a conversation.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#RealEstateGuidance #NoPressureRealEstate #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #HumanFirstMarketing #RealEstateExperts
Durham Region planning power has shifted to local Durham Region planning power has shifted to local councils, and that changes how fast homes get built, where growth happens, and what future value looks like. This is not headline news. This is strategy-level insight.

Keith Williams and Lisa C. Follows stay ahead of these shifts by combining deep local expertise with data-driven decision making. As Agents, they use their experience to position listings precisely, amplify visibility online, and attract the right buyers at the right moment. But technology is only part of the equation.

Real results still come from human connection, clear guidance, and smart negotiation. Our strategies helps us see the market sooner. Experience helps our clients act with confidence.

If you are buying or selling in Durham Region, this is the edge that matters.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHousingMarket #OntarioRealEstate #RealEstateStrategy #SmartSelling #HomeSellingTips #LocalMarketExperts #FutureOfRealEstate #WillowsRealtyGroup
Whitby real estate isn’t confusing — outdated advi Whitby real estate isn’t confusing — outdated advice is.
If you’re feeling unsure about pricing, timing, or strategy, you’re not alone.
What does make the difference is having proven local expertise paired with smarter technology.

Keith Williams and Lisa C. Follows don’t guess.
They analyze Whitby market data, buyer behaviour, and real-time trends using their Listing Advantage, then combine it with something no algorithm can replace — genuine human connection.

As Agents, they help clients cut through the noise, position homes strategically on social media, and negotiate with confidence — whether you’re buying, selling, or planning your next move.

Curious what Whitby buyers are responding to right now?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#WhitbyRealEstate #WhitbyOntario #DurhamRegionHomes #WillowsRealtyGroup #WhitbyHomes #SmartSelling #ModernRealEstate #OntarioRealEstate #RealEstateConfidence #LocalExperts
Some homes whisper. This one makes a statement. T Some homes whisper.
This one makes a statement.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr., Scugog delivers direct Lake Scugog views, a private dock, boat lift, and a shoreline that invites you in, not just to look at it.

Inside, vaulted ceilings, a flexible loft-inspired layout, and 5 bedrooms plus bonus spaces create room for real life, weekend escapes, and unforgettable gatherings.
The kitchen is modern, heated underfoot, and designed for year-round comfort.
Fully winterized, thoughtfully upgraded, and ready to enjoy without compromise.

This is lakefront living that works as hard as you do.
And it’s priced at $980,000.

Powered by Keith Williams & Lisa C. Follows — Agents, this listing uses intelligent digital marketing with real human connection to reach buyers everywhere that matter.

Curious what life could look like here?
Let’s show you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group — Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #OntarioWaterfrontHomes #LuxuryBungalow #WaterfrontLiving #WillowsRealtyGroup #DurhamRegionRealEstate #GTAtoTheLake #LakeHouseLife #RealEstateMarketing #SmartSelling
Oshawa real estate doesn’t reward guesswork — it r Oshawa real estate doesn’t reward guesswork — it rewards preparation.
And right now, the difference between feeling confident and feeling overwhelmed comes down to strategy.

Keith Williams and Lisa C. Follows don’t rely on hype or hope.
They combine deep Oshawa market knowledge with data-driven insights, and human guidance.

Their marketing goes beyond posting a home online.
It uses advanced targeting, predictive buyer behaviour, and smart social media marketing — all paired with real conversations, real negotiation skills, and real accountability.

Whether you’re buying, selling, or just trying to understand your next move, preparation is your edge.
And edge is everything in today’s Oshawa market.

Curious what being properly prepared could mean for you?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaMarketUpdate #SmartRealEstate #RealEstateStrategy #BuySellOshawa #DurhamRegionRealEstate #FutureOfRealEstate
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