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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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🚨 What if your next move meant less maintenance... 🚨 What if your next move meant less maintenance... but more living? 👀

At 1665 Nash Road, Unit E12, Courtice, you'll find a home that gives you room to breathe without giving up the space you love. With nearly 1,800 sq. ft., 2 bedrooms, 3 bathrooms, and a flexible loft that can easily become a third bedroom, home office, or creative retreat, this condo townhouse adapts to the way you live.

Natural light pours into the vaulted eat-in kitchen, while not one—but two wood-burning fireplaces create warm gathering spaces throughout the home. Wake up to peaceful greenspace views, unwind in the spacious primary suite with its walk-in closet and private ensuite, and enjoy the comfort of engineered hardwood flooring throughout.

Outside your door, you'll appreciate maintained grounds, snow removal, a heated car wash, tennis courts, a BBQ area, party room, 24-hour security, and quick access to shopping, parks, transit, schools, and commuter routes. Plus, the property backs onto a greenbelt for year-round views you'll look forward to coming home to.

💰 Offered at $485,000

Thinking about selling instead? Keith Williams and Lisa C. Follows are A.I. Certified Agents™. Their A.I. Listing Advantage combines advanced online marketing strategies with genuine human connection, helping your property reach more qualified buyers while providing expert guidance every step of the way.

Curious if this Courtice home could be the right fit—or wondering what your own property could achieve with the A.I. Listing Advantage? Send us a message today to book your private showing or schedule a confidential consultation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
📧 keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
📧 lisa@willowsgroup.ca

Click Here to schedule a personal Comfort Consultation.
https://calendly.com/keith-2wg/30min

🏢 Office: (888) 926-2066
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Willows Realty Group – Where Dreams Take Root!

#CourticeRealEstate #CourticeHomes #DurhamRegionRealEstate #CondoTownhouse #OntarioRealEstate #HomesForSaleOntario #GreenbeltViews #LowMaintenanceLiving #RightSizer #RetirementLiving #HomeForSale #WillowsRealtyGroup #MoveWithConfidence
🚨 Here's an uncomfortable truth... Hiring someone 🚨 Here's an uncomfortable truth...

Hiring someone who "does real estate on the side" could cost you far more than their commission ever will.

Your home is likely one of your largest financial assets. So why trust its sale to someone who doesn't know your neighbourhood block by block, isn't in the market every day, or relies on outdated marketing?

The real value isn't simply putting a sign on the lawn.

It's knowing what buyers are looking for in Durham Region and Kawartha Lakes.

It's pricing with market knowledge instead of guesswork.

It's negotiating from experience instead of emotion.

And it's getting your property in front of the right buyers before they scroll past.

That's exactly why Keith Williams and Lisa C. Follows work as a full-time real estate team.

As Certified Agents, they combine advanced strategies with something technology can never replace—real conversations, local knowledge, skilled negotiation, and genuine relationships.

Their listings don't rely on luck.

They use targeted social media campaigns, data-driven marketing, compelling video content, buyer behaviour insights, and personal follow-up to help connect homes with serious buyers.

Technology gets attention.

People build trust.

You deserve both.

If you're thinking about selling—or simply want to know what your home could be worth in today's market—let's have a conversation before you make one of the biggest financial decisions you'll ever make.

📞 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #PickeringRealEstate #OntarioRealEstate #HomeSellingTips #SellYourHome #RealEstateExperts #LocalRealtor #RealEstateMarketing
🌊 What if your best view wasn't reserved for weeke 🌊 What if your best view wasn't reserved for weekends?

Now offered at $980,000, this fully winterized waterfront bungalow at 24 Pettet Dr., Scugog delivers direct views of Lake Scugog, a private dock, boat lift, sandy shoreline, and 2,500–3,000 sq. ft. of living space with 5 bedrooms and 3 bathrooms.

Whether you're entertaining under vaulted ceilings or heading out on the water from your own backyard, this home offers the lifestyle buyers wait years to find.

Keith Williams and Lisa C. Follows are Certified Agents, bringing you the modern strategies—combining advanced online marketing with genuine human connection to help your property reach more qualified buyers.

📲 Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
📲 Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Click Here to schedule a personal Comfort Consultation.
https://calendly.com/keith-2wg/30min

🏢 Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#LakeScugog #ScugogRealEstate #WaterfrontHome #OntarioRealEstate #DurhamRegionRealEstate #PortPerry #WillowsRealtyGroup #HomesForSale
Think the highest offer always wins? Think again. Think the highest offer always wins? Think again.

In today's Durham Region real estate market, the strongest offer is often the one that shows preparation, confidence, and smart strategy. Knowing which conditions to keep, when to move quickly, and how to protect your interests can make all the difference.

As Certified Agents, Keith Williams and Lisa C. Follows combine advanced strategies with real human guidance. We use modern techniques to give our listings greater online visibility, reach more qualified buyers, and help our clients make informed decisions every step of the way. Technology opens the door. People build the trust.

Thinking about buying or selling in Durham Region? Let's talk.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #HomeBuyingTips #RealEstateAdvice #RealEstateExpert #WillowsRealtyGroup #HomeSeller #HomeBuyer #RealEstateCanada #PortPerryRealEstate
In today's market, strategy beats guesswork. As C In today's market, strategy beats guesswork.

As Certified Agents, Keith Williams and Lisa C. Follows combine their local expertise with their experience to help buyers and sellers make smarter decisions. From advanced social media marketing to genuine human guidance, they know what it takes to stand out in a competitive market.

💬 Curious about the strategies that are helping buyers and sellers stay ahead in Oshawa and Whitby?

Send us a message with "MARKET" and let's chat.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group Real Estate Brokerage
Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionRealEstate #WillowsRealtyGroup #HomeBuying #HomeSelling #OntarioRealEstate #RealEstateTips
It is not the last-minute cleaning that stresses m It is not the last-minute cleaning that stresses most sellers. It is not having a simple plan.

Busy households in Durham Region do not need perfection. They need smart systems that keep a home ready without turning every showing into a scramble.

That is the same approach we take when selling homes.

As Certified Agents, Keith Williams and Lisa C. Follows combine the modern techniques with real human guidance. We use artificial intelligence to increase your home's online visibility, reach more qualified buyers, and make sure your listing gets seen where today's buyers are searching. Then we add what technology cannot replace: personal advice, thoughtful strategy, and hands-on support from start to finish.

Thinking about selling? Let's create a plan that works for your home and your lifestyle.

📞 Keith Williams
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📞 Lisa C. Follows
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

🏢 Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

#DurhamRegionRealEstate #DurhamRegionHomes #WhitbyRealEstate #OshawaRealEstate #PortPerryRealEstate #HomeSellingTips #SellYourHome #RealEstateMarketing #OntarioRealEstate #WillowsRealtyGroup #HouseShowingTips #RealEstateExperts
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