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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🚨 What if your next home gave you more freedom... 🚨 What if your next home gave you more freedom... and less maintenance?

📍 1665 Nash Road, Unit E12, Courtice
💰 $485,000

Nearly 1,800 sq. ft. of thoughtfully designed living awaits with 2 bedrooms, 3 bathrooms, and a versatile loft that can easily become a home office or third bedroom. Enjoy two wood-burning fireplaces, a bright vaulted kitchen, engineered hardwood floors, a private primary suite, and peaceful greenspace views—all in the sought-after Parkwood Village community.

With snow removal, maintained grounds, a heated car wash, tennis courts, 24-hour security, and shopping, parks, transit, and commuter routes nearby, this home is designed for easy living.

🏡 Curious if this is the one? Book your private showing today!

Keith Williams and Lisa C. Follows are Certified Agents. Their modern tools combines advanced online marketing with genuine human connection to put your home in front of more qualified buyers.

Keith Williams, Broker
📞 Direct: (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 Direct: (905) 442-5847
📧 lisa@willowsgroup.ca

🏢 Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #CondoTownhouse #TownhouseForSale #OntarioRealEstate #WillowsRealtyGroup
Anyone can put a home on the MLS. Very few know h Anyone can put a home on the MLS.

Very few know how to create demand before buyers even book a showing.

That's the difference.

Most listings simply wait for buyers to find them.

A strategically marketed home is placed where today's buyers spend their time—across social media, targeted digital campaigns, search platforms, and video content designed to capture attention and generate conversations before the competition catches up.

At Willows Realty Group, Keith Williams and Lisa C. Follows don't rely on yesterday's marketing methods.

As Certified Agents, they combine advanced insights with genuine human relationships to position your property in front of the right audience at the right time. Theirmodern tools helps shape marketing decisions using market intelligence, audience targeting, compelling content, and powerful social media exposure—while their experience, negotiation skills, and personal guidance help you make confident decisions every step of the way.

Here's the question...

When it's time to sell one of your largest financial assets, do you want your home listed...

Or do you want it strategically sold?

If you're curious about what today's real estate marketing can do for your home in Durham Region or Greater Toronto Area, let's have a conversation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ team@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ team@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateMarketing #HomeSellingStrategy #SellYourHome #HomeSeller #DurhamRegionRealEstate #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #OntarioRealEstate #HomeValue #RealEstateExpert #SellerTips #MovingOntario #CanadianRealEstate #HomesForSale #RealEstateOntario
🚨 What if your next morning started with coffee on 🚨 What if your next morning started with coffee on the dock instead of traffic? 🌊

Some addresses change where you live. 24 Pettet Drive, Scugog changes how you spend every day.

Set at the end of a quiet cul-de-sac, this fully winterized waterfront bungalow offers approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, and direct views across beautiful Lake Scugog. Vaulted ceilings fill the great room with natural light, while the updated kitchen features stone countertops, in-floor heated porcelain tile, modern cabinetry, and finishes designed for everyday living.

Step outside and the lake becomes part of your routine. Swim from your own shoreline with its shallow sandy hard bottom, launch your boat from the private dock and boat lift, spend evenings on the patio, or simply enjoy uninterrupted waterfront views from your backyard. Just minutes to Port Perry and approximately 90 minutes from the GTA, this property gives you the space you've been looking for without giving up convenience.

💰 Offered at $980,000

When it comes to selling waterfront properties, exposure matters.

Keith Williams and Lisa C. Follows are Certified Agents, combining their modern techniques with genuine human relationships. Their marketing strategy places your property where today's buyers are searching online while ensuring every inquiry receives the personal attention that technology alone cannot provide.

Curious if this lakefront property could be the right fit for you? Contact us today to arrange your private showing.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group | Where Dreams Take Root!

#ScugogRealEstate #WaterfrontHome #WaterfrontLiving #PortPerryRealEstate #DurhamRegionRealEstate #OntarioRealEstate #LakefrontProperty #MoveToScugog #HouseForSaleOntario #WillowsRealtyGroup #HomesForSaleCanada #RealEstateCanada
🚨 Some homes check boxes. This one changes the way 🚨 Some homes check boxes. This one changes the way you live. 🌊

At the very end of a quiet cul-de-sac sits one of Lake Scugog's most compelling waterfront opportunities. Imagine starting your morning with uninterrupted lake views, stepping onto your private dock, taking the boat out before breakfast, and ending the day beside a crackling wood-burning fireplace.

📍24 Pettet Dr., Scugog, ON
💲 Offered at $980,000

With approximately 2,500-3,000 sq. ft., this fully winterized bungalow offers 5 bedrooms, 3 bathrooms, soaring vaulted ceilings, an updated kitchen with stone countertops and heated porcelain floors, direct waterfront access, a private dock, boat lift, sandy shoreline, fenced yard, high-speed internet, and year-round municipal road access. Only minutes to Port Perry and approximately 1.5 hours from the GTA, this property delivers the waterfront lifestyle buyers have been waiting for.

🌅 Here's the question...

How many waterfront homes let you walk from your living room to your boat in minutes while still giving you the comfort and practicality for everyday living?

If you've been searching for a Lake Scugog waterfront home for sale, Port Perry waterfront real estate, or a year-round cottage with private docking, this is one you need to experience in person.

🤖 Selling with Keith Williams and Lisa C. Follows means working with Certified Agents who use their modern tools—a strategy that combines advanced online marketing across today's digital platforms with genuine human relationships, local market knowledge, and personal guidance. It's not just about putting your property online—it's about helping the right buyers find it while providing the personal service that technology alone can't replace.

📲 Book your private showing today before someone else claims this rare Lake Scugog address.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
📧 team@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#ScugogRealEstate #PortPerryRealEstate #DurhamRegionRealEstate #LakefrontProperty #CottageLiving #OntarioHomesForSale #WillowsRealtyGroup
Stop letting beautiful staging make your decision Stop letting beautiful staging make your decision for you.

The smartest home buyers in Durham Region do not fall in love with a house first. They get clear on what they truly need before they ever step inside a showing.

Your must-haves, nice-to-haves, and deal-breakers should guide every decision. When you score each home right after a tour, you stop second-guessing yourself and start making confident choices based on your lifestyle instead of emotions.

That is how Keith Williams and Lisa C. Follows help buyers stay focused, save time, and avoid costly mistakes.

As Certified Agents, we combine local market knowledge with our modern tools to help clients make better real estate decisions. We use advanced tools to give our listings greater online visibility, reach more qualified buyers, and keep our business visible where today's buyers are searching. The technology helps us work smarter, but it never replaces the personal advice, honest conversations, and one-on-one support our clients deserve.

Thinking about buying a home in Durham Region? Let us help you build a home search strategy that works for you from day one.

Save this reel for your next home search and send it to someone who is planning to buy a home.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 www.willowsrealtygroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #HomeBuyingTips #FirstTimeHomeBuyer #OntarioRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #PortPerryRealEstate #RealEstateAdvice #HouseHunting #HomeSearch #WillowsRealtyGroup
Think you know what’s happening in Oshawa and Whit Think you know what’s happening in Oshawa and Whitby real estate?

The numbers may tell one story.

The neighbourhood may tell another. 👀

Home prices, inventory, buyer demand, commute patterns, development, and local activity can all shape how a neighbourhood is moving—and what that may mean for your next real estate decision.

Keith Williams and Lisa C. Follows bring local market knowledge together with proven strategies to help buyers and sellers see more clearly.

As Certified Agents, Keith and Lisa use modern marketing tools to put listings in front of the right audience through social media, smart technology, and the human connection that technology can’t replace. 🤝🤖

📍 Oshawa. Whitby. Durham Region.

The question isn’t just, “What is happening in the market?”

It’s: “What is happening in the neighbourhood that matters to you?”

Want to know what the latest trends could mean for your real estate plans? Send us a message and let’s talk.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎️ Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #OshawaRealEstate #WhitbyRealEstate #DurhamRegionRealEstate #OshawaHomes #WhitbyHomes #DurhamRegionHomes #RealEstateMarketUpdate #NeighbourhoodTrends #OntarioRealEstate #RealEstateMarketing #HomeBuying #HomeSelling
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