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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Clarity beats chaos every time. Most moves fall ap Clarity beats chaos every time.
Most moves fall apart because there is no real plan, just noise, guesswork, and rushed decisions. That is where experience matters.

Keith Williams and Lisa C. Follows do not wing it. They lead with strategy, structure, and constant communication so clients always know what is next. From the first conversation to closing day, every step is mapped with intention and explained in plain language.

As experienced Agents, they combine real human guidance with their proven strategies. That means smarter pricing analysis, stronger online visibility, targeted digital marketing, and data driven exposure that puts listings in front of the right buyers faster. Technology handles the reach. Keith and Lisa handle the people.

This is modern real estate with a human connection, built for buyers and sellers in Durham Region who want clarity, confidence, and results.

Thinking about a move? Start with a plan, not a guess.

Contact Us
Keith Williams, Broker
Phone: 905-903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Phone: 905-442-5847
Email: lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateStrategy #ModernRealEstate #RealEstateMarketing #HomeSellingTips #HomeBuyingTips #WillowsRealtyGroup #RealEstateExperts #ListWithConfidence #SellWithStrategy
Big real estate decisions don’t need chaos, pressu Big real estate decisions don’t need chaos, pressure, or guesswork.
They need clarity, structure, and a plan that actually makes sense.

That’s where Keith Williams and Lisa C. Follows step in.
Known for their steady guidance in high-stakes situations, they bring order to complex buying and selling decisions—without losing the human connection.

As seasoned Agents, Keith and Lisa combine sharp market insight with their expertise, using advanced social media marketing, data intelligence, and real conversations to position homes strategically and guide clients confidently.
It’s not about chasing noise.
It’s about making smart moves, at the right time, with the right information.

If you’re navigating a transition, weighing options, or simply want a clearer path forward, this is what calm expertise looks like.

💬 Ready for a smarter, more grounded real estate experience? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateStrategy #SmartSelling #ConfidentBuying #ModernRealEstate #RealEstateLeadership #MarketClarity #RealEstateExperts
Oshawa real estate isn’t slowing down—and guessing Oshawa real estate isn’t slowing down—and guessing your next move can cost you real money.
This is where strategy replaces stress.

Keith Williams and Lisa C. Follows don’t rely on outdated tactics or generic advice.
They’re seasoned Agents using their proven strategies to analyze buyer behaviour, amplify listing exposure on social media, and pair cutting-edge tech with real human connection.

Translation?
Smarter pricing.
Sharper marketing.
Decisions backed by data—not noise.

Whether you’re thinking about selling, buying, or just trying to understand what your home could really be worth in today’s Oshawa market, having the right guidance changes everything.

Curious what seasoned real estate agents could do for you?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaHomes #DurhamRegionRealEstate #SmartSelling #HomeBuyingOntario #RealEstateStrategy #LocalRealEstateExperts
First impressions are not accidental. They are eng First impressions are not accidental.
They are engineered.

Buyers decide how they feel about a home within seconds of stepping inside. An open main floor with clean sightlines, modern lighting, and a connected kitchen and living space sets the tone instantly. This is not luck. This is strategy.

Keith Williams and Lisa C. Follows understand how buyers think online and in person. As seasoned Agents, they use their proven strategies to position homes where buyers are already looking, across search, video, and social platforms, while still protecting what matters most: real human connection, trust, and guidance.

Smart technology gets attention. Experience converts it into results.

If you are thinking about selling in Durham Region, your home deserves more than a sign on the lawn. It deserves a plan.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHomes #ModernHomeDesign #OpenConceptLiving #HomeSellingStrategy #RealEstateExperts #ListingMarketing #SmartSelling #RealEstateReels #OntarioRealEstate #WillowsRealtyGroup
Buying or selling a home isn’t about guesswork or Buying or selling a home isn’t about guesswork or hype.
It’s about clear thinking, smart timing, and decisions backed by real data and real people.

At Willows Realty Group, Keith Williams and Lisa C. Follows take a different approach—one that blends market intelligence, human insight, and modern A.I.-driven strategy to help clients move with confidence in Durham Region and Greater Toronto Area.

Here’s what sets this approach apart:

Decisions guided by pricing data, buyer behaviour, and local market patterns
Social media exposure powered by their proven strategies—built to place listings in front of the right audience at the right moment
A human-first strategy that keeps communication clear, personal, and grounded

Keith and Lisa areseasoned Agents. That means they don’t just post listings—they study how buyers search, scroll, and respond online, then pair that insight with hands-on guidance you can trust.

If you’re thinking about buying, selling, or simply planning your next move, this is where clarity starts.

Curious what a thoughtful, data-backed approach could look like for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #BuyAndSellSmart #RealEstateStrategy #HomesInDurham
Clear communication is not a bonus. It is the stra Clear communication is not a bonus. It is the strategy.

Most real estate stress comes from one thing: not knowing what is happening next. Keith Williams and Lisa C. Follows eliminate that gap with a defined communication plan, real conversations, and written clarity from day one. You always know where you stand, what matters right now, and what decisions are coming next.

This is where experience and innovation meet. As seasoned Agents, Keith and Lisa use their proven strategies to position listings for maximum visibility online, reach the right buyers faster, and analyze data that drives smarter pricing and timing. But technology never replaces the human connection. It enhances it. Clear guidance, honest conversations, and real accountability still lead every move.

Smart systems. Real people. Better outcomes.

Thinking of buying or selling in Durham Region? Let’s build a plan that works for you.

Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #ModernRealEstate #RealEstateMarketing #ListingExperts #BuyAndSellSmart #WillowsRealtyGroup #HumanFirstRealEstate #OntarioRealEstate #RealEstateReels #SocialMediaForRealEstate #DataDrivenRealEstate
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