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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

February 2026 Market Update

Durham Housing Market Update – December 2024

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

This isn’t cookie-cutter living. It’s space, flexi This isn’t cookie-cutter living.
It’s space, flexibility, and calm—right where convenience matters most.

Set inside the established Parkwood Village community, this two-level condo townhouse delivers nearly 1,800 sq. ft. designed for real life.
Vaulted ceilings flood the kitchen with light.
Two fireplaces set the mood for slow evenings and lively gatherings.
A versatile loft adapts to your life—home office, creative studio, or guest retreat.

Four-season greenspace views replace backyard noise.
Snow removal, security, and amenities are handled, so your time stays yours.
EV charging, transit, shopping, and commuter routes are all close by.

And here’s the edge.
This home is powered to sell by Keith Williams & Lisa C. Follows—Agents using their experience and expertise, combining intelligent online exposure with real human connection to attract the right buyers, faster and smarter.

Curious if this fits your next chapter?
Let’s make it personal.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #DurhamRegionHomes #CourticeLiving #SmartRealEstate #OntarioHomes #MoveWithConfidence
Think Scugog real estate is easy to figure out fro Think Scugog real estate is easy to figure out from a distance?
That’s where most buyers and sellers get burned.

Local experience isn’t a buzzword here.
It’s knowing how waterfront values shift street by street, how timing impacts rural properties, and how buyer demand really behaves in Port Perry and surrounding communities.

That’s where Keith Williams and Lisa C. Follows stand apart.
They don’t guess. They combine deep Scugog market knowledge with real-time data, and human strategy to position homes where today’s buyers actually pay attention—online and in person.

As Agents, they use technology to amplify reach, but never replace the human connection that drives results.

Curious what local expertise + experience can do for your next move in Scugog?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #PortPerryRealEstate #LocalExperienceMatters #DurhamRegionHomes #WillowsRealtyGroup #OntarioRealEstate #SmartSelling #BuyWithConfidence
Most homes do not lose buyers on price. They lose Most homes do not lose buyers on price.
They lose them before the second swipe.

In today’s Durham market, attention is the real currency. That is where strategy matters.
Keith Williams and Lisa C. Follows are Agents who use their experience and expertise to position homes where buyers actually look online. From data driven targeting to high impact visuals, their marketing is designed to get listings seen, shared, and remembered.

But technology is only half the equation. Every listing still needs clear guidance, honest advice, and real human connection. Their strategies help amplify the message. Experience ensures it lands with the right buyers.

If you want modern marketing backed by proven expertise and personal care, this is what it looks like.

Thinking about selling or just curious what your home could command? Send us a message or save this for later.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHomes #ModernRealEstateMarketing #HomeSellingStrategy #RealEstateExperts #ListingPresentation #DigitalRealEstate #OntarioRealEstate #WillowsRealtyGroup
Thinking about moving up but worried about timing Thinking about moving up but worried about timing it all just right? 🏡
For many move-up buyers in Durham Region, selling first creates clarity, confidence, and fewer financial surprises.

Knowing exactly what your home sells for helps you shop smarter, avoid overlapping mortgages, and stay in control of your next move—especially in today’s more balanced market.

Buying first can work in certain situations, but it often adds layers of complexity that most families would rather avoid.

If a smoother transition and financial peace of mind matter to you, strategy matters.

📲 Let’s talk about the right approach for your goals and timeline.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #MoveUpBuyers #SmartSelling #RealEstateStrategy
Main streets tell you everything about a community Main streets tell you everything about a community, if you know how to read them.

At Keith and Lisa, we look beyond the listing and into how people actually live. Walkable main streets, thriving local businesses, and spaces that bring people together are often the quiet drivers behind buyer demand in Durham Region. That insight matters when pricing, positioning, and marketing a home.

As Agents, Keith Williams and Lisa C. Follows combine local expertise with their proven strategies to get listings seen online, attract the right buyers, and support smart decisions with real data. Technology creates visibility, but it is the human connection that turns interest into action.

If you are selling or planning a move, strategy matters.

Let’s talk about what makes your location work for you.

Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #MainStreetLiving #RealEstateStrategy #RealEstateMarketing #LocalExpertise #CommunityFocused #OntarioRealEstate #SmartSelling #RealEstateReels #HousingMarketInsights #WillowsRealtyGroup
Anyone can post a listing. Very few know how to po Anyone can post a listing.
Very few know how to position it, market it, and protect your bottom line in a fast-moving market.

That’s where Keith Williams and Lisa C. Follows stand apart.

As A.I. Certified Agents, they don’t guess.
They use data, predictive insights, and their expertise to put your property in front of the right buyers, at the right time, with messaging that actually converts.

But here’s the edge most agents miss.
Technology without strategy is noise.

Keith and Lisa combine advanced strategic marketing with real human connection, strong negotiation skills, and deep local expertise across Durham Region and Greater Toronto Area.

The result?
Clear guidance.
Confident decisions.
Real estate support you can truly count on.

If you’re thinking about buying or selling and want strategy, not sales talk, this is your sign.

💬 Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker | (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ModernRealEstate #RealEstateStrategy #ListWithConfidence #BuyWithConfidence
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