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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Market Watch – March 2025

📍 North Durham Market Snapshot (March 2026)

February 2026 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Transit changes do not just affect commutes. They Transit changes do not just affect commutes. They quietly shift demand, pricing, and which homes buyers notice first.
That is where experience and data matter.

Keith Williams and Lisa C. Follows look at transit growth through two lenses at once.
Artificial intelligence shows where attention is moving online.
Human insight explains why buyers act the way they do once they see it.

As A.I. Certified Agents, they use their proven expertise to place listings directly in front of motivated buyers across the internet, then guide clients with real conversations, real strategy, and real timing decisions. Data creates visibility. People create results.

If you want clarity in a market shaped by change, this is how smart moves are made.

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group — Real expertise powered by A.I. and guided by people.

#RealEstateStrategy #AIRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateMarketing #TransitAndHousing #HousingMarketTrends #ListingStrategy #HomeSellingTips #ModernRealEstate #AgentExpertise #SmartSelling #BuyerBehavior #PropertyMarketing
Waiting rarely wins in real estate. Timing does. Waiting rarely wins in real estate. Timing does.

Big projects move from plans to pavement fast, and once that happens, buyer behavior shifts just as quickly. We do not guess. We study how change affects demand, pricing, and attention online, then act before disruption shows up in photos, showings, and negotiations.

As A.I. Certified Agents, we use our proven strategies to put homes in front of the right buyers at the right moment across search, social, and video. Data tells us where buyers are looking. Experience tells us how they feel. The result is smart exposure backed by real conversations, clear advice, and hands on support from start to sold.

If you want strategy, not wishful thinking, this is where it starts.

Let’s talk timing, visibility, and next steps.

📲 Keith Williams, Broker
905-903-9250

📲 Lisa C. Follows, Broker
905-442-5847

📧 team@willowsgroup.ca

📞 Office: 888-926-2066

Willows Realty Group
Real estate guided by data, powered by A.I., delivered with a human touch.

#RealEstateStrategy #AIListingAdvantage #AICertifiedAgent #HomeSellingTips #RealEstateExperts #SmartSellers #ListingStrategy #HousingMarket #SellWithConfidence #RealEstateReels #YouTubeShorts #PropertyMarketing #HomeValue #SellerAdvice #WillowsRealtyGroup
Thinking about your next move in Whitby and feelin Thinking about your next move in Whitby and feeling stuck between wait and act?
That hesitation usually comes from missing information, not bad timing.

Keith Williams and Lisa C. Follows don’t guess.
They read the data, the streets, and the momentum behind every Whitby neighbourhood.

As A.I. Certified Agents, they use their expertise to power smart social media exposure, sharper pricing insight, and real buyer attention—then layer it with something tech can’t replace: human connection.

No scripts.
No pressure.
Just clear direction built around your next step.

Curious what your options actually look like right now in Whitby?
Start with a conversation that gives you clarity before decisions.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #WhitbyOntario #DurhamRegionHomes #WillowsRealtyGroup #AIRealEstate #AICertifiedAgent #SmartMovesWhitby #OntarioRealEstate #ListWithConfidence #BuySmart #RealEstateStrategy
Still tired of endless showings and online clicks Still tired of endless showings and online clicks that go nowhere? This is where strategy matters. Keith Williams and Lisa C. Follows use high-quality virtual tours, smart data, and our proven strategies to connect the right buyers to the right homes faster. As A.I. Certified Agents, they use advanced tools to get listings seen across the internet, attract serious interest, and cut through the noise. But technology never replaces people. Every decision is guided by real conversations, clear advice, and hands-on support so clients feel confident from first click to final signature. Smart tech gets attention. Human insight gets results.

Thinking of buying or selling and want a clearer plan? Send us a message or save this reel for later.

📲 Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIListingAdvantage #AICertifiedAgent #VirtualHomeTours #RealEstateMarketing #SellingYourHome #BuyingAHome #RealEstateExperts #ModernRealEstate #HumanFirstApproach #OntarioRealEstate #CanadianRealEstate #RealtorLife #HomeSellingTips #RealEstateTech
Buying or selling in Oshawa right now isn’t about Buying or selling in Oshawa right now isn’t about hype.
It’s about clear thinking, sharp timing, and knowing what actually moves the needle.

Keith Williams and Lisa C. Follows don’t guess.
They study market data, buyer behaviour, and local trends street by street—then pair that insight with real conversations that keep you in control of every decision.

As A.I. Certified Agents, they use their experience and expertise to position homes in front of the right buyers on social media, while still leading every step with strategy, experience, and human judgment.
No noise. No shortcuts. Just smart moves that protect your money and your timeline.

Thinking about buying or selling in Oshawa?
This is where clarity replaces confusion.

📩 Ready for a straight-up plan that works in today’s Oshawa market? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #DurhamRegionHomes #OshawaMarketUpdate #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #BuyInOshawa #SellInOshawa #OntarioRealEstate #SmartSelling #ConfidentBuying
You should not have to book five showings to find You should not have to book five showings to find one that actually works.

This is where experience and technology meet.

We do not rely on guesswork or pretty photos. As A.I. Certified Agents, we use advanced marketing, virtual tours, and data-driven exposure to put listings in front of the right buyers online first. That means fewer wasted showings, stronger interest, and better conversations when it matters most.

But here is the difference. A.I. does not replace people. It supports them. We guide buyers through virtual walk-throughs with real insight, and we advise sellers with real context, strategy, and care. Technology gets attention. Human judgment closes the gap.

If you want your home marketed with precision and handled with intention, that is what we do.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

Follow for smarter real estate guidance, or save this for later.

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