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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Real Estate Market Update – January 2026

Durham Region Real Estate Update – January 2025

March 2024 Market Update

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Pricing your home is not a gamble, and it is never Pricing your home is not a gamble, and it is never based on gut feelings.
This is where experience, data, and real strategy come together.

As Keith Williams and Lisa C. Follows, we price homes using real market facts, buyer behaviour, and advanced strategies that track online demand and visibility. As Agents, we apply our expertise and experience to position listings where buyers are actually searching, while staying hands-on with every decision. Technology helps us reach the right audience. Human guidance helps sellers make confident choices.

The result is clearer pricing, stronger interest, and fewer surprises during the sale.

Thinking of selling in the Durham Region? Save this reel, follow for more real estate insights, or reach out to talk pricing with confidence.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #HomePricingStrategy #SellWithConfidence #RealEstateAdvice #OntarioRealEstate #ListingExperts #SmartHomeSelling #WillowsRealtyGroup
💐 𝙈𝙊𝙏𝙃𝙀𝙍’𝙎 𝘿𝘼𝙔 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 💐 Celebrating the incredib 💐 𝙈𝙊𝙏𝙃𝙀𝙍’𝙎 𝘿𝘼𝙔 𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 💐
Celebrating the incredible women in our lives — moms, mother figures, and the ones who show up every single day 💞

This Mother’s Day, some amazing local Port Perry businesses have generously donated these prizes to help us create a giveaway designed to truly treat and spoil someone special. From relaxation to great food, local wine, and a cozy getaway — this is all about giving back to the women who give so much.

Because sometimes… they deserve more than just one day.

𝐏𝐀𝐂𝐊𝐀𝐆𝐄 𝐈𝐍𝐂𝐋𝐔𝐃𝐄𝐒:
• Gift card from Piano Inn
• 45-minute RMT massage with Anton Filatov, RMT at HealthSpace Collective
• Wine & cider tasting party for up to 4 guests (including sample flights + patio pack) from Applewood Farm Winery
• Mini charcuterie package from Lisa C. Follows of Willows Realty Group
• Overnight stay from Tudor Pines & Sunflower Spa
• Bouquet of flowers from Keith Williams of The Port Perry Bulletin

𝙏𝙊 𝙀𝙉𝙏𝙀𝙍:
• Tag 4 people in the comments who deserve this
• Share to your story & tag us for an extra entry
• Let’s spread some kindness — Share a little note about why they deserve it — let’s celebrate the amazing women around us tell us why you’re nominating them 💞

📅 Contest closes May 8 at 10PM

A little local love, for someone who deserves it!

*𝘚𝘌𝘌 𝘍𝘐𝘙𝘚𝘛 𝘊𝘖𝘔𝘔𝘌𝘕𝘛 𝘍𝘖𝘙 𝘙𝘜𝘓𝘌𝘚*
Some homes whisper. This one makes a statement. 1 Some homes whisper. This one makes a statement.

1665 Nash Rd. E12 is a smart, well-designed condo townhouse in Parkwood Village that proves low-maintenance living doesn’t mean settling.
Nearly 1,800 sq. ft. of space.
Two bedrooms plus a flexible loft.
Three bathrooms.
Two wood-burning fireplaces.

Natural light pours into the vaulted eat-in kitchen, while the living room looks out to peaceful, year-round greenspace. The primary suite offers a walk-in closet and private ensuite, and engineered hardwood ties both levels together with warmth and consistency. Add updated mechanicals, ensuite laundry, parking, and access to tennis courts, security, a party room, and maintained grounds—and daily life gets easier.

Priced at $485,000 in central Courtice, close to shopping, transit, and commuter routes.

This listing is powered by Keith Williams & Lisa C. Follows. Their experience and expertise combines advanced online exposure with real human guidance, so the right buyers see the right home at the right time.

Curious if this fits your next move? Let’s talk.

📲 Keith Williams, Broker: 905-903-9250
📲 Lisa C. Follows, Broker: 905-442-5847
📞 Office: 888-926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #CourticeLiving #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #OntarioRealEstate
Anyone can talk about the market. Few can turn dat Anyone can talk about the market.
Few can turn data into decisions that actually move you forward.

Keith Williams and Lisa C. Follows don’t guess.
They read the numbers, track buyer behaviour across Durham Region and Greater Toronto Area, and pair that insight with real conversations that matter.

As Agents, they use their expertise and experience to position homes in front of the right buyers on social media—then back it up with experience, strategy, and genuine human connection.
That’s how listings get attention.
That’s how sellers gain clarity.
That’s how results happen.

If you’re tired of advice without outcomes, this is your sign.

📩 Let’s talk strategy, not slogans.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dream Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateMarketing #OntarioRealEstate #ListWithConfidence #SellSmart #BuyWithInsight
The market noise is fading. Strategy is what wins The market noise is fading. Strategy is what wins now.

In Oshawa, Whitby, Ajax, and Pickering, more inventory has changed the conversation. Buyers are moving with clarity instead of pressure. Sellers who understand pricing psychology are still achieving strong results. This is not luck. It is data, timing, and experience working together.

We are Keith Williams and Lisa C. Follows, Real Estate Agents.
We use our experience and experrtise to position listings online, target the right audience, and keep our clients visible where today’s buyers are actually searching. But technology never replaces people. Every decision is guided by real conversations, local knowledge, and hands on support from start to finish.

If you want facts, not hype, and a plan built for today’s Durham Region market, let’s talk.

📲 Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

🏢 Office: 888 926 2066
Willows Realty Group

#DurhamRegionRealEstate #OshawaRealEstate #WhitbyRealEstate #AjaxOntario #PickeringOntario #OntarioRealEstate #MarketUpdate #RealEstateReel #HomeSellingStrategy #BuyingInDurham #WillowsRealtyGroup
Real estate doesn’t need to feel scripted, salesy, Real estate doesn’t need to feel scripted, salesy, or transactional.
It should feel human, strategic, and built around you.

That’s where Keith Williams and Lisa C. Follows do things differently.
They blend sharp local knowledge of Durham Region and Greater Toronto Area with data-driven insight and real conversations that actually listen.

As Agents, they use their proven strategies to place homes in front of the right buyers on social media—then guide every step with experience, clarity, and personal care.
No shortcuts. No one-size-fits-all advice. Just smarter exposure and real accountability.

If you’re thinking about buying or selling and want strategy and connection, this is the approach worth paying attention to.

Curious what a more personal real estate experience looks like?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #BuyAndSellSmart #RealEstateStrategy #ListingExperts #HomeSellingTips #HomeBuyingOntario #LocalRealEstateExperts #SocialMediaMarketingHomes
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