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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The future of housing is not guesswork, it is patt The future of housing is not guesswork, it is pattern recognition.
Durham Region’s growth in clean energy and electric vehicle innovation is creating stable employment, attracting skilled talent, and shaping long term housing demand. This is where experience matters.

Keith Williams and Lisa C. Follows do not market homes the old way. As Agents, they use their proven strategies to position listings where buyers are already searching online, amplify visibility across digital platforms, and analyze real market data to guide smarter decisions.

But technology never replaces people. It enhances them. Behind every strategy is a human conversation, a clear plan, and a commitment to protecting your best interests whether you are buying or selling.

Thinking ahead matters. How your home is marketed today impacts its value tomorrow.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #FutureFocusedRealEstate #SmartSelling #MarketInsight #CleanEnergyCommunities #ElectricVehicleGrowth #OntarioRealEstate #RealEstateMarketing #TechMeetsHuman #WillowsRealtyGroup
JUST LISTED | Waterfront, Rewritten. 🌊🔥 24 Pettet JUST LISTED | Waterfront, Rewritten. 🌊🔥
24 Pettet Dr., Scugog | $980,000

This isn’t a cottage.
It’s a loft-inspired waterfront bungalow designed for real life on the lake.

Tucked at the end of a quiet cul-de-sac, this Lake Scugog home delivers direct water views, a private dock, boat lift, and shallow sandy shoreline—so the lake isn’t a feature, it’s part of your routine.

Inside, vaulted ceilings, sun-filled spaces, and a flexible 3+2 bedroom layout give you room to live, host, and breathe. The updated kitchen with in-floor heating, refreshed baths, and full winterization mean comfort isn’t seasonal—it’s year-round.

Minutes to Port Perry.
About 90 minutes to the GTA.
Zero compromise between escape and convenience.

And this home isn’t just listed—it’s strategically launched.
As seasoned Agents, Keith Williams and Lisa C. Follows use their expertise, combining intelligent online exposure with real human connection to get homes noticed, talked about, and moved.

Curious if lake life fits your next chapter? Let’s find out.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#JustListed #LakeScugog #ScugogRealEstate #WaterfrontHome #PortPerryLiving #OntarioWaterfront #BungalowLiving #LakeLifeYearRound #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogHomes #LuxuryIsLocation #LiveByTheWater
Buying in Ajax isn’t about hype. It’s about strate Buying in Ajax isn’t about hype.
It’s about strategy, timing, and knowing where the real opportunities are hiding.

Prices shift street by street here.
Some homes attract bidding wars, while others sit quietly waiting for the right buyer who knows how to read the data.

That’s where Keith Williams and Lisa C. Follows come in.
They break down Ajax real estate using real numbers, local insight, and effective tools that most buyers never see.

As seasoned Agents, they combine their proven strategies with hands-on guidance, sharp negotiation, and real human connection—so clients make confident decisions, not emotional guesses.

If you’re thinking about buying in Ajax, this is the practical lens you want before making a move.

Curious what today’s market is really saying?
Let’s talk before you click “book a showing.”

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #BuyingInAjax #DurhamRegionHomes #OntarioRealEstate #SmartHomeBuying #WillowsRealtyGroup #DataDrivenRealEstate #ModernRealEstate
This isn’t condo living that tells you to compromi This isn’t condo living that tells you to compromise.
This is space, flexibility, and freedom wrapped into a move-in-ready townhouse backing onto greenspace. 🌿

Step inside and feel the difference—vaulted, sun-filled kitchen, two fireplaces setting the tone for cozy nights, engineered hardwood throughout, and a versatile loft that adapts to your life.
Home office today. Guest retreat tomorrow. Creative space whenever you need it.

Wake up to peaceful four-season views.
Skip the snow shoveling.
Enjoy amenities that actually add value—tennis courts, party room, heated car wash, 24-hour security, and beautifully maintained grounds.

And here’s the edge: this home isn’t just listed—it’s strategically launched.
Keith Williams and Lisa C. Follows are Agents, using their experience to combine precision digital marketing with real human connection—so the right buyers find this home faster and with purpose.

Curious? You should be.
Let’s book your private showing before someone else claims it.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #DurhamRegionHomes #CondoTownhouse #BacksOnGreenspace #LowMaintenanceLiving #MoveInReady #WillowsRealtyGroup #SmartRealEstate #OntarioHomes #NextChapterStartsHere
Selling in Whitby isn’t about luck — it’s about le Selling in Whitby isn’t about luck — it’s about leverage.
Most homes don’t fail because of the market. They fail because of poor planning.

If you’re thinking of selling, the question isn’t “Should I list?”
It’s “Do I have a strategy that actually attracts today’s buyers?”

Keith Williams and Lisa C. Follows don’t guess.
They plan, position, and execute with precision.

As Agents, they use their proven strategies to analyze buyer behaviour, optimize pricing, and deploy high-impact social media marketing — all backed by real human connection, negotiation skill, and local Whitby expertise.

That’s how listings stand out.
That’s how sellers protect their equity.
That’s how results happen on purpose.

If you want a sign on your lawn, call anyone.
If you want a plan that works in today’s Whitby market, talk to Keith and Lisa.

📲 Let’s plan your next move with clarity and confidence.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyHomeSellers #DurhamRegionRealEstate #WillowsRealtyGroup #ListingStrategy #SellSmart #RealEstatePlanning #ModernRealEstate #OntarioRealEstate #SellerStrategy #RealEstateExperts
Pricing your home based on yesterday’s market is h Pricing your home based on yesterday’s market is how listings get ignored today.
In Durham Region, buyers are informed, selective, and scrolling fast.
That is why strategy matters more than ever.

Keith Williams and Lisa C. Follows do not guess.
They analyze real-time data, buyer behaviour, and neighborhood trends to position homes where they actually sell.
As seasoned Agents, they use their proven strategies to amplify exposure online, target the right buyers, and make sure listings are seen where decisions are being made.

But technology is only half the equation.
Every strategy is backed by honest conversations, clear guidance, and hands-on support from start to sold.
Smart data. Real people. Results that move sellers forward with confidence.

If you are thinking about selling in Durham Region, this is how modern strategy meets human connection.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #SmartPricingStrategy #ModernHomeSelling #RealEstateExperts #OntarioRealEstate #ListingStrategy #HomeSellingTips #RealEstateMarketing #WillowsRealtyGroup #SellWithConfidence #HumanFirstRealEstate
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