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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Downsizing is not what slows people down in Durham Downsizing is not what slows people down in Durham Region.
It is the lack of real options that fit the next chapter.

We see this every day in Port Perry, Oshawa, and Whitby. Homeowners are ready for less maintenance and more freedom, but the townhomes and semi detached homes they want are limited. Knowing when to wait, when to move, and how to position a home takes more than guesswork.

That is where our approach stands apart.
As Agents, we use our expertise to make sure our listings are seen by the right buyers online, at the right time, across the platforms people actually use. The technology helps us see patterns and buyer behaviour, but the real value comes from how we guide people through the decision with care, clarity, and honest advice.

Smart data. Real conversations. Clear strategy.

If downsizing is on your radar, timing matters more than ever. Let’s talk it through before you make a move.

📲 Contact Us
Keith Williams, Broker
Direct: 905-903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: 905-442-5847
Email: lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

#DurhamRegionRealEstate #PortPerryRealEstate #OshawaRealEstate #WhitbyRealEstate #DownsizingInDurham #SmartDownsize #RealEstateAdvice #AICertifiedAgent #OntarioRealEstate #HousingMarketOntario #WillowsRealtyGroup
This isn’t condo living that feels boxed in. This This isn’t condo living that feels boxed in.
This is space, light, and greenspace—working together.

Nearly 1,800 sq. ft. across two levels gives you room to breathe, stretch out, and live the way you want.
Two bedrooms plus a flexible loft mean guest space, home office, or hobby room—your call.
A vaulted eat-in kitchen pulls in natural light, while not one but two wood-burning fireplaces set the tone for relaxed evenings.
Large windows look out over four-season greenspace, not parking lots.
Engineered hardwood runs through both levels, the primary suite includes a walk-in closet and private ensuite, and major mechanical updates were completed in 2020.
Snow removal, exterior care, parking, water, and shared amenities are all handled—so your time stays yours.

Priced at $485,000 in central Courtice, close to transit, shopping, parks, and commuter routes.

This property is represented by Keith Williams and Lisa C. Follows, A.I. Certified Agents, combining advanced online exposure with real human guidance—because smart data works best with real conversations.

Curious enough to see it in person? Let’s book your showing.

📲 Keith Williams, Broker | 905-903-9250
📲 Lisa C. Follows, Broker | 905-442-5847
✉️ team@willowsgroup.ca

📞 Office: 888-926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #AICertifiedAgent #AIListingAdvantage #CourticeOntario #ParkwoodVillage #OntarioRealEstate #WillowsRealtyGroup
Whitby real estate doesn’t reward guesswork. It re Whitby real estate doesn’t reward guesswork.
It rewards insight, timing, and strategy.

Keith Williams and Lisa C. Follows don’t post opinions for clicks—they share local data, on-the-ground experience, and market patterns that help buyers and sellers make confident decisions in Whitby. From micro-market pricing shifts to buyer behaviour on specific streets, this is the kind of insight most people never see online.

Here’s the edge:
As A.I. Certified Agents, Keith and Lisa apply their expertise with social media marketing and pair it with real conversations, real guidance, and real accountability. Technology handles the data. Humans handle the decisions that matter.

If you’re tired of recycled advice and want clarity backed by numbers, local context, and experience in Durham Region, this is where better decisions start.

📲 Ready for insight that actually works in Whitby? Let’s talk.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group — Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #DurhamRegionHomes #WhitbyMarketUpdate #LocalRealEstateInsight #AIRealEstate #AICertifiedAgent #WillowsRealtyGroup #SmartSelling #SmartBuying #OntarioRealEstate #WhitbyOntario #RealEstateStrategy #ListingMarketing #HumanPlusAI
Pricing based on hope instead of facts is how list Pricing based on hope instead of facts is how listings stall.
This is where experience and real data matter.

Keith Williams and Lisa C. Follows lead pricing conversations with real numbers, not guesswork. As A.I. Certified Agents, they use their expertise to study current sales, buyer behaviour, and online activity across Durham Region so homes are positioned where buyers are actually paying attention.

But technology is only part of the equation. Our strategies helps your listing get seen online. Keith and Lisa guide the strategy, explain the data clearly, and negotiate with confidence so pricing decisions feel informed, not emotional.

If you want pricing clarity backed by data and guided by people who understand this market, this is your team.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group

#DurhamRegionRealEstate #PricingStrategy #AIListingAdvantage #AICertifiedAgent #RealEstateReels #OntarioRealEstate #HomeSellingTips #MarketData #ListSmart #RealEstateExperts
If you own a home in Oshawa, generic advice won’t If you own a home in Oshawa, generic advice won’t cut it.
Street-by-street trends, buyer behaviour, pricing pressure points, and timing all matter here—and that’s where local knowledge turns into real leverage.

Keith Williams and Lisa C. Follows don’t guess.
They study Oshawa’s micro-markets, track what buyers are reacting to right now, and pair that insight with data-driven strategies and real human conversations that build trust and momentum.

As A.I. Certified Agents, they bring their expertise to the table—smart targeting, strategic content, and social media reach—then layer in hands-on guidance, negotiation skill, and clear communication. Technology gets attention. People close deals.

Curious what Oshawa buyers are actually searching for this month?
Wondering how your home stacks up against competing listings on your street—not just online averages?

This is the kind of clarity homeowners are asking for.

📩 Let’s talk about your property, your timing, and what’s really happening in Oshawa.

Contact Us
Keith Williams, Broker: 📞 (905) 903-9250 | ✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker: 📞 (905) 442-5847 | ✉️ lisa@willowsgroup.ca

Office: ☎️ (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #OshawaHomeowners #DurhamRegionRealEstate #LocalMarketExpert #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #SellSmart #RealEstateStrategy #OntarioHomes
Northeast Pickering is being planned decades ahead Northeast Pickering is being planned decades ahead, and understanding what that means takes more than headlines. Keith Williams and Lisa C. Follows stay ahead of long-term development, infrastructure planning, and how these decisions shape property value over time. This is the kind of insight buyers, sellers, and investors need before the rest of the market catches on.

Keith and Lisa use their expertise to get listings seen where today’s buyers are actually looking online. Their approach pairs advanced marketing strategies with real conversations, local knowledge, and clear guidance, because data matters, but people always come first.

Thinking about buying, selling, or investing in Durham Region? Let’s talk strategy, not guesswork.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#NortheastPickering #PickeringRealEstate #DurhamRegionRealEstate #FutureDevelopment #AIListingAdvantage #RealEstateStrategy #OntarioRealEstate #SmartGrowth #LocalExperts #RealEstateReel #MarketInsight
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