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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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buyingclaringtondurhamregionrealestateexprealtyhomesforsalekawarthalakesPeterboroughportperryrealestatemarketresalehomessellingwillowsrealtygroup

What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Some homes whisper. This one makes a statement. T Some homes whisper.
This one makes a statement.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr., Scugog delivers direct Lake Scugog views, a private dock, boat lift, and a shoreline that invites you in, not just to look at it.

Inside, vaulted ceilings, a flexible loft-inspired layout, and 5 bedrooms plus bonus spaces create room for real life, weekend escapes, and unforgettable gatherings.
The kitchen is modern, heated underfoot, and designed for year-round comfort.
Fully winterized, thoughtfully upgraded, and ready to enjoy without compromise.

This is lakefront living that works as hard as you do.
And it’s priced at $980,000.

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Curious what life could look like here?
Let’s show you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group — Where Dreams Take Root!

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Oshawa real estate doesn’t reward guesswork — it r Oshawa real estate doesn’t reward guesswork — it rewards preparation.
And right now, the difference between feeling confident and feeling overwhelmed comes down to strategy.

Keith Williams and Lisa C. Follows don’t rely on hype or hope.
They combine deep Oshawa market knowledge with data-driven insights, and human guidance.

Their marketing goes beyond posting a home online.
It uses advanced targeting, predictive buyer behaviour, and smart social media marketing — all paired with real conversations, real negotiation skills, and real accountability.

Whether you’re buying, selling, or just trying to understand your next move, preparation is your edge.
And edge is everything in today’s Oshawa market.

Curious what being properly prepared could mean for you?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaMarketUpdate #SmartRealEstate #RealEstateStrategy #BuySellOshawa #DurhamRegionRealEstate #FutureOfRealEstate
Spring is not about luck in the Durham Region mark Spring is not about luck in the Durham Region market. It is about timing, strategy, and visibility.
When buyer activity surges, the homes that win are the ones marketed with intention, priced with precision, and positioned where buyers are already looking.

Keith Williams and Lisa C. Follows understand how spring buyers think. Families are planning moves around school schedules, lifestyle needs, and community connections. That insight shapes every listing decision.

As Agents, Keith and Lisa use their strategies to get homes seen across the internet where today’s buyers search first. Smart data, targeted exposure, and real time adjustments create momentum.
But technology is only half the equation. Clear communication, strong negotiation, and genuine human connection are what turn attention into results.

If you are thinking about selling this spring, this is when preparation meets opportunity.
Save this reel, follow along, or message us to talk strategy before the market moves on without you.

Keith Williams, Broker
Phone: 905-903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Phone: 905-442-5847
Email: lisa@willowsgroup.ca

Willows Realty Group
Office: 888-926-2066
Where Dreams Take Root!

#DurhamRegionRealEstate #SpringMarketDurham #WillowsRealtyGroup #DurhamHomes #OntarioRealEstate #HomeSellingStrategy #RealEstateMarketing #ListWithConfidence #SmartSelling #HumanFirstRealEstate
This isn’t just a condo townhouse—it’s a smart mov This isn’t just a condo townhouse—it’s a smart move.
1,790 sq. ft. of flexible living in Parkwood Village, where space, privacy, and convenience actually coexist.

Sunlight pours into the vaulted kitchen.
Two fireplaces set the tone for real evenings at home.
A loft that adapts to your life—home office, guest room, or creative space.
Backs onto greenspace, so your view stays calm year-round.

Low-maintenance living means more time for what matters, with snow removal, security, and amenities handled for you.
And yes—pets are welcome (with restrictions).

💡 This home is powered by the A.I. Listing Advantage.
As Certified Agents, Keith Williams and Lisa C. Follows combine precision online marketing with real human connection to get results that matter.

Curious? You should be.
Let’s book your private showing before someone else does.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #BacksOnGreenspace #LowMaintenanceLiving #DurhamRegionHomes #CourticeOntario #SmartMove #WillowsRealtyGroup
Local insight isn’t a buzzword. It’s how smart dec Local insight isn’t a buzzword.
It’s how smart decisions get made in Durham Region and Kawartha Lakes.

Keith Williams and Lisa C. Follows don’t guess the market — they read it, live it, and stay ahead of it.
From neighbourhood-level data to real buyer behaviour, their strategy is grounded in real-world experience and powered by innovation.

As Agents, they use their advanced strategies to position homes where today’s buyers are actually looking — across social media, search, and digital platforms — while never losing the human connection that builds trust and results.

If you want strategy over slogans and clarity over chaos, this is your sign.

💬 Curious what local knowledge + experience could do for your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #LocalMarketExperts #OntarioRealEstate #SmartSelling #StrategicBuying #RealEstateMarketing #ListWithConfidence
When affordability starts to feel tight, smart buy When affordability starts to feel tight, smart buyers and sellers do not panic. They get strategic.
We are seeing a clear shift as people rethink what really matters in a move, from monthly comfort to long term lifestyle fit. That takes more than guesswork. It takes data, timing, and real experience.

As Agents, we use advanced tools to track buyer behaviour, amplify online visibility, and position listings exactly where motivated buyers are searching. Our Listing Advantage works around the clock, but the strategy behind it is still human. Listening closely. Advising honestly. Negotiating with purpose.

This is where technology meets real connection. Clear decisions. Confident moves. No rushing. No pressure. Just a plan that fits your life and your budget.

Thinking about your next move and want clarity before you act? Save this reel and reach out when you are ready.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #HomeBuyingAdvice #HomeSellingTips #MarketInsight #SmartMoves #RealEstateExperts #HumanFirstRealEstate #RealEstateReels #PropertySearch #HousingMarket #BuyWithConfidence #SellWithConfidence
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