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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Market Watch – March 2025

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

April 2024 Market Update

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Ever wonder what life feels like when the noise fa Ever wonder what life feels like when the noise fades and space takes over? 🌾
This bungalow sits on an 87 x 156 ft. lot where trees, open sky, and quiet mornings set the tone.

With 3+1 bedrooms, a finished lower level, and over 2,100 sq. ft. of total living space, this home gives you options—room for family, guests, hobbies, or a home workspace.
Step outside and the barn, workshop, and garden shed invite big ideas, weekend projects, and room to store what matters.
All this, just minutes from Port Perry’s shops, parks, and everyday essentials.

This property is powered by the A.I. Listing Advantage, led by Keith Williams and Lisa C. Follows, A.I. Certified Agents, combining smart online exposure with real human connection to reach the right buyers.

Curious to see it in person? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #CountryLivingOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #RuralHomesOntario #MoveWithConfidence #WillowsRealtyGroup
✨ As 2025 comes to a close, we want to pause and s ✨ As 2025 comes to a close, we want to pause and say thank you.

This year has been filled with meaningful conversations, important decisions, and the privilege of guiding so many of you through buying and selling homes across Durham Region and Greater Toronto Area. Your trust, referrals, and kind words mean more to us than we can say.

To our clients, past and present, and to everyone who supported our work in 2025—thank you for allowing us to be part of such important moments. We’re grateful for the relationships we’ve built and excited to continue supporting your real estate goals in the year ahead.

Here’s to new beginnings, smart moves, and continued success in 2026. 🥂

💬 Thinking about buying or selling in the year ahead? Let’s start the conversation.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ThankYou #Grateful #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #ClientAppreciation #NewYearMessage #LookingAhead
Ring in the New Year with a brand new start in Dur Ring in the New Year with a brand new start in Durham Region! 🎉 

Imagine starting 2026 in a cozy home that’s just right for your family, close to top schools and vibrant places to play. As someone who’s spent over 40 years in this market, I know how to make this dream your reality!

Here’s how to start the year in the perfect home:

1️⃣ Explore Smart Locations
Focus on vibrant neighbourhoods with excellent schools and sports facilities. It’s all about finding a community that fits your lifestyle.

2️⃣ Plan Your Budget
Consider all costs, like property taxes and potential upgrades. Online calculators can help, or consult with a financial advisor for tailored advice.

3️⃣ Connect with Experts
Working with a realtor who knows Durham Region inside out can make your search stress-free. Local expertise means better deals and more peace of mind.

4️⃣ Think About Future Needs
Choose a home that can grow with your family. Look for features like extra bedrooms or a spacious backyard for those long summer afternoons.

5️⃣ Start Home Search Early
Get a head start on the market, use the quiet holiday season to your advantage and start viewing properties now.

Dream of settling into the right home next year? Share your New Year home goals below, and let’s make it happen together! 👇🏡

#RealEstate
Think you know the Scugog market? Most buyers and Think you know the Scugog market? Most buyers and sellers are reacting to headlines—while smart moves are made with local data, timing, and strategy.
That’s where experience matters.

Keith Williams and Lisa C. Follows live and work this market every day. They break down what’s actually happening in Scugog real estate, what buyers should watch for, and how sellers can position their homes for stronger results.

As A.I. Certified Agents, Keith and Lisa pair advanced A.I. Listing Advantage strategies on social media with real human conversations—so pricing, exposure, and decisions are backed by insight, not guesswork.

Curious what today’s Scugog numbers really mean for your plans?
Let’s talk before you make a move that costs you time or money.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #ScugogBuyers #ScugogSellers #OntarioRealEstate #AIRealEstate #AICertifiedAgent #WillowsRealtyGroup #LocalMarketExperts #RealEstateInsights #SmartMoves
Quiet mornings. Smart design. Zero guesswork. Thi Quiet mornings. Smart design. Zero guesswork.

This bright 2-bedroom, 2-bath bungalow was built for easy living, with an open layout, quartz counters, stainless steel appliances, and bathrooms that feel calm and intentional, right down to the deep soaker tub and glass walk-in shower.

Step outside and maintenance stays simple thanks to the fenced yard, Unilock patio, concrete pad, and a hardwired screened gazebo that’s ready for relaxed evenings or casual hosting. Big-ticket updates are already handled with a newer furnace, A/C, and dishwasher, so your focus stays on living, not fixing.

Set inside the gated Mini Lakes community near Guelph, this home includes land ownership plus access to a heated pool, walking trails, lakes, and year-round social amenities.

This listing is powered by Keith Williams & Lisa C. Follows, A.I. Certified Agents, using the A.I. Listing Advantage to market homes online with precision, backed by real human connection.

Curious if this lifestyle fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSalePuslinch #MiniLakesLiving #WellingtonCountyRealEstate #BungalowForSale #LowMaintenanceLiving #GuelphAreaHomes #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #OntarioRealEstate #DownsizerHome #RightSizeLiving
Still waiting for the “right” home to magically ap Still waiting for the “right” home to magically appear in your feed? That is not a strategy.
Buying or selling in today’s market takes sharp timing, real data, and people who know how to get eyes on your move fast.

Keith Williams and Lisa C. Follows help clients cut through the noise by pairing smart A.I.-driven marketing with real conversations and real guidance. As A.I. Certified Agents, they use the A.I. Listing Advantage to put homes in front of the right buyers online, while staying hands-on every step of the way. The tech drives visibility. The human connection drives results.

If you want clarity, confidence, and a plan that actually works in competitive conditions, this is where it starts.

Ready to make your next move with intention? Comment “PLAN”, save this reel, or follow for straight-talking real estate insights.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#RealEstateStrategy #AIListingAdvantage #AICertifiedAgent #SmartSelling #HomeBuyingTips #MarketInsight #RealEstateExperts #DigitalRealEstate #HumanFirstRealEstate #OntarioRealEstate #HomesForSale #SellWithConfidence #BuyWithConfidence
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