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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Stop hoping buyers will "see the potential." They Stop hoping buyers will "see the potential."

They usually will not.

Most buyers decide how they feel about a home within moments of walking through the front door. If they cannot picture themselves living there, they often move on.

That is why professional staging matters. It gives each room a clear purpose, helps spaces feel more open, removes distractions, and creates an emotional connection that lasts long after the showing ends.

As Certified Agents, we take it even further.

Keith Williams and Lisa C. Follows combine thoughtful staging advice with our modern tools. We use advanced marketing to place your listing where buyers are searching online, increase visibility across the internet, and deliver your home to the right audience. Technology helps us reach more buyers, but it is our personal guidance, local knowledge, and genuine human connection that help clients make confident decisions.

Selling a home is never about technology alone. It is about people helping people, supported by the right tools.

Thinking about selling in Durham Region? Let us show you how smart preparation, powerful online marketing, and personal service can help your home stand out.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066

📧 team@willowsgroup.ca

🌐 willowsrealtygroup.com

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This is not just a place to work—it’s an establish This is not just a place to work—it’s an established automotive detailing business with five revenue streams already in operation:

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✨ Window Tinting
✨ Ceramic Coating
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For more than 21 years, this Port Perry business has operated from the same location with a loyal client base, strong service reputation, low overhead, and the equipment and supplies needed to get started.

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At approximately 1,110 sq. ft., with radiant heat, municipal water, and one bathroom, this turnkey automotive business gives you something many startups spend years trying to build: a proven operating history.

👀 The real question is… what could you do with it?

Keith Williams and Lisa C. Follows are Certified Agents using the modern marketing tools—bringing together internet-based marketing strategies with real human connection to put listings in front of the right audience.

📲 Ready to take a closer look at this Port Perry business opportunity?

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca or lisa@willowsgroup.ca
Office: (888) 926-2066

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The headlines rarely tell the whole story. A head The headlines rarely tell the whole story.

A headline might say prices are up.

Another might say buyers are waiting.

But what is actually happening in Port Perry?

The real answers are found in the details: local inventory, buyer activity, property type, pricing strategy, timing, and how a home is presented to the market.

That’s where local expertise matters.

Keith Williams and Lisa C. Follows bring a detailed understanding of the Port Perry and Durham Region real estate markets, backed by experience, local insight, and a modern approach to real estate marketing.

As Certified Agents, Keith and Lisa use modern marketing to help bring together data-driven marketing, social media reach, and the human connection that technology cannot replace.

Because real estate decisions should not be based on headlines alone.

They should be based on what the market is actually doing—and what that means for you.

📩 Curious about what the Port Perry market really means for your next move?

Contact Keith or Lisa for a personal consultation.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
📞 Office: (888) 926-2066
📍 1866 B Scugog St., Port Perry, ON

Willows Realty Group — Where Dreams Take Root!

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Rental demand is changing. Are you paying attentio Rental demand is changing. Are you paying attention?

More people are moving away from the city and looking for homes that fit the way they live today.

Remote workers need space for a home office.

Retirees may be looking for simpler living.

Households want flexible spaces, practical layouts, and access to everyday services.

For investors, this shift matters. The rental property that fits today’s tenant needs may have a stronger position in the market.

At Willows Realty Group, Keith Williams and Lisa C. Follows bring local real estate knowledge together with advance marketing.

As Certified Agents, they use their experience and expertise to help market listings, improve online visibility, and put properties in front of more potential buyers.

But technology is only part of the picture.

The human connection still matters most.

Modern tools helps us reach more people. Our experience helps us understand the people behind the move.

Thinking about buying, selling, relocating, or investing? Send us a message and let’s talk about what the market means for your goals.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
team@willowsgroup.ca

Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateMarketing #RealEstateInvesting #RentalPropertyInvestment #RentalMarket #RealEstateTips #PropertyInvestment #DurhamRegionRealEstate #OntarioRealEstate #ScugogRealEstate
🚨 LAKE SCUGOG IS CALLING… AND THIS ONE HAS A DOCK. 🚨 LAKE SCUGOG IS CALLING… AND THIS ONE HAS A DOCK. 🌊

What if your next address came with direct lake views, a private dock, boat lift, sandy-bottom shoreline, and 2,500–3,000 sq. ft. of flexible living space?

📍 24 Pettet Dr., Scugog, ON

This 5-bedroom, 3-bath waterfront bungalow sits at the end of a quiet cul-de-sac, just minutes from Port Perry.

Inside: vaulted ceilings, a wood fireplace, updated kitchen with stone counters, porcelain tile and in-floor heating, plus thoughtful upgrades for year-round living.

Outside: Lake Scugog views, private docking, shallow sandy-bottom water, stairs to the lake, a fenced yard, patio space and room to enjoy the waterfront your way.

💰 Offered at $980,000.

And the marketing behind this listing is anything but ordinary.

Keith Williams and Lisa C. Follows are Certified Agents using modern marketing—bringing together advanced internet marketing, data-driven strategy and the human connection buyers and sellers still value most.

Ready to see what life at Lake Scugog could look like? Contact Keith or Lisa to arrange your private showing.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎️ Office: (888) 926-2066

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Here’s the part many people miss: real estate deci Here’s the part many people miss: real estate decisions in Durham Region are not just about the house.

It’s about understanding where demand is moving, what buyers are looking for, how local communities differ, and how your property is positioned in the market.

That’s where local expertise matters.

Keith Williams and Lisa C. Follows bring firsthand knowledge of the Durham Region and Greater Toronto Area markets, backed by modern marketing strategies.

As Certified Agents, Keith and Lisa use their proven strategies to help market listings across social media while keeping the most important part of real estate at the centre: real human connection. 🤝

The question is not simply, “Should I buy or sell?”

The better question is: “What does the local market mean for my specific situation?”

Want to see how Keith and Lisa think about real estate differently? 💬

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #DurhamRegionHomes #ScugogRealEstate #OntarioRealEstate #HomeSellingTips #HomeBuyingTips #RealEstateInvesting #PortPerryRealEstate
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