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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

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May 2024 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

At the end of a quiet cul-de-sac, where the road e At the end of a quiet cul-de-sac, where the road ends and the lake takes over, 24 Pettet Dr. in Scugog quietly delivers something most buyers wait years to find—space, privacy, and direct views of Lake Scugog woven into everyday life.

Vaulted ceilings draw your eyes up. Water views pull you forward. Nearly 2,500–3,000 sq. ft. of flexible living space, 5 bedrooms, 3 bathrooms, and multiple bonus rooms give you options—work from home, host extended family, or escape the city without giving up comfort.

Step outside and the lake becomes routine, not a destination.
Private dock. Boat lift. Sandy, shallow shoreline. Morning swims. Sunset paddles. Evenings by the fire. This home is fully winterized, thoughtfully updated, and ready for year-round living—whether full-time or weekend retreat.

📍 Minutes to Port Perry
🚗 Approx. 1.5 hours from the GTA
💰 Offered at $980,000

And here’s where it gets smarter.

This property is represented by Keith Williams and Lisa C. Follows — Certified Agents using their long years of experience, combining precision digital marketing, targeted online exposure, and real human connection to reach buyers wherever they are—online and in real life.

Curious how waterfront living could fit your next chapter?
Let’s explore it together.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker | (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioWaterfrontHomes #DurhamRegionRealEstate #LuxuryWithoutPretence #CulDeSacLiving #WillowsRealtyGroup #GTAEscape #LakeLifeOntario #SmartRealEstateMarketing
The market has shifted — and buyers who know how t The market has shifted — and buyers who know how to read it are winning.
More choice. Less pressure. Smarter decisions.

This is where experience and innovation matter.

Keith Williams and Lisa C. Follows are Certified Agents who combine real market knowledge with the proven strategies to get listings seen, clicked, and acted on across the internet. Their driven marketing creates visibility, precision targeting, and data-backed strategy — while the human connection ensures every client feels heard, supported, and protected through the process.

Technology gets the attention.
Expert guidance earns the trust.
Results come from both working together.

If you want strategy, clarity, and a smarter way to move in today’s market, this is the difference.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #SmartMoves #ModernRealEstate #RealEstateMarketing #HomesForSale #BuyWithConfidence #SellWithStrategy #RealEstateExperts #HousingMarketUpdate #NextMove #RealEstateReel #ShortFormVideo
Noise is everywhere. Headlines contradict each oth Noise is everywhere.
Headlines contradict each other.
Social feeds are full of half-truths and hot takes.

And in today’s real estate market, confusion is expensive.

Clear advice isn’t about guessing where the market is going.
It’s about understanding what the data is saying, what buyers are actually doing, and how to position your next move with confidence.

That’s where Keith Williams and Lisa C. Follows stand apart.

They combine decades of real-world negotiation experience with cutting-edge technology as Agents, using their expertise to analyze buyer behaviour, optimize pricing strategies, and amplify listings across social media—without losing the human connection that real estate demands.

Because algorithms don’t sell homes.
People do.
And the right strategy connects both.

Whether you’re thinking about selling, buying, or simply trying to make sense of a shifting market, clear advice means:
• No hype
• No guesswork
• Just smart, strategic decisions backed by data and experience

Curious what clarity could look like for your next move?

💬 Let’s have a real conversation—no pressure, just perspective.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ClearAdvice #RealEstateStrategy #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #RealEstateMarketing #HumanConnectionMeetsAI #MarketClarity
Negotiation is back in Durham Region, and this is Negotiation is back in Durham Region, and this is where experience matters. Keith Williams and Lisa C. Follows are guiding clients through a market where strategy replaces panic and data replaces guesswork. Homes are no longer selling at breakneck speed, which means buyers can pause, compare, and make confident decisions in Port Perry, Oshawa, and Whitby.

What sets this apart is how we blend technology with real human insight. As Certified Agents, we use our advance marketing to analyze buyer behaviour, market trends, and online activity so our listings stand out and our clients stay ahead. But technology is only part of the story. Every move is backed by real conversations, local expertise, and a clear plan built around your goals.

This is modern real estate with a human approach and smarter tools working behind the scenes.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #PortPerryHomes #OshawaRealEstate #WhitbyHomes  #SmartBuying #MarketNegotiation #OntarioRealEstate #RealEstateStrategy #ModernRealEstate #WillowsRealtyGroup
Scrolling past bad advice is easy. Paying for it l Scrolling past bad advice is easy. Paying for it later isn’t.

If you’re buying or selling in Oshawa, you need more than opinions and market noise—you need guidance grounded in real data, local experience, and strategies that actually work in today’s market.

That’s where Keith Williams and Lisa C. Follows stand apart.

They don’t guess.
They don’t follow outdated playbooks.
They combine deep Oshawa market knowledge, proven negotiation skills, and their status as seasoned Agents to help clients make confident, well-timed decisions.

Here’s what that really means for you:

Smarter pricing strategies powered by real-time data
Targeted exposure using their experience across social media and digital platforms
Human-to-human guidance when it matters most—offers, conditions, and negotiations

Our strategies handles the reach.
Keith and Lisa handle the strategy, nuance, and personal connection.

If you’re tired of vague advice and want real estate guidance you can actually use in Oshawa, this is your sign to start the right conversation.

💬 Curious how our marketing and local expertise can change your result?

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #OshawaHomes #DurhamRegionRealEstate #WillowsRealtyGroup #SmartSelling #ConfidentBuying
#LocalExpertise #RealEstateGuidance #OntarioRealEstate
The Durham Region market has shifted, and guessing The Durham Region market has shifted, and guessing is no longer a strategy.
Today’s buyers and sellers need clarity, data, and a plan that actually works in real time.

Keith Williams and Lisa C. Follows live in the details of this market. As Certified Agents, they use their proven strategies to position homes where buyers are already looking, across search, social, and the wider internet. Smarter exposure, sharper insights, and faster feedback, paired with real conversations and hands-on guidance you cannot automate.

Technology creates visibility. Experience creates results.
That balance matters more than ever in a seller-leaning but more balanced market.

If you want strategy backed by data and guided by people who put your goals first, this is where it starts.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateAdvice #MarketUpdate #SmartSelling #SmartBuying #RealEstateStrategy #LocalExpert #RealEstateMarketing #HomeSellingTips #HomeBuyingGuide #WillowsRealtyGroup
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