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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Real Estate Update – August Stats Revealed

March 2026 Market Update

Durham Housing Market Update – December 2024

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Stress does not announce itself. It shows up quiet Stress does not announce itself. It shows up quietly during big real estate moments, and if you miss it, it can cloud smart decisions. This is where experience matters.

Keith Williams and Lisa C. Follows understand the pressure buyers and sellers feel because they see it every day in Durham Region. They combine real human guidance with smart streategies to keep clients informed, supported, and grounded from start to finish.

As Agents, they use their expertise and experience to get listings seen where today’s buyers are actually looking online. Behind the tech is a hands-on team that listens, explains, and keeps the process clear when emotions run high.

Technology creates reach. People create trust. Keith and Lisa bring both.

Thinking about buying or selling and want a calmer, smarter approach? Save this reel and reach out when you are ready.

📲 Contact Us
Keith Williams, Broker: 905-903-9250
Lisa C. Follows, Broker: 905-442-5847
Email: team@willowsgroup.ca

Office: 888-926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateExperts #HomeSellingTips #BuyingAndSelling #HumanFirstRealEstate #OntarioRealEstate #ModernRealEstate #WillowsRealtyGroup #StressFreeMoves #RealEstateAdvice
Selling in Ajax isn’t about luck. It’s about strat Selling in Ajax isn’t about luck.
It’s about strategy, timing, and knowing exactly how buyers think before they scroll past your home.

That’s where Keith Williams and Lisa C. Follows change the conversation.

They don’t guess.
They read the data, study buyer behavior, and position your home to stand out in crowded feeds and competitive markets.

As Agents, Keith and Lisa apply their proven strategies to:
• Identify what Ajax buyers respond to right now
• Shape pricing and presentation with precision
• Push listings across social platforms with purpose
• Pair technology with real human guidance every step of the way

No generic marketing.
No one-size-fits-all plans.
Just smart positioning backed by experience and local insight.

If you’re thinking about selling in Ajax and want clarity instead of noise, this is your moment.

📩 Ready to see how your home could be positioned to win attention and offers? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxHomeSellers #DurhamRegionRealEstate #SellInAjax #WillowsRealtyGroup #SmartHomeSelling #OntarioRealEstate #ListingStrategy #ModernRealEstate
Most agents talk about service. Very few actually Most agents talk about service. Very few actually change the experience.

In Durham Region, real estate works better when strategy and human connection move together. Keith Williams and Lisa C. Follows lead with listening first, then back it up with smart systems that get results.

As Agents, they use their experience and expertise to get listings seen where buyers are actually searching online. Data driven targeting. Strong online visibility. Clear positioning. And behind all of it, real conversations, real follow ups, and real care for the people they represent.

Technology gets the attention. People build the trust. That combination is where results happen.

Thinking about buying or selling in Durham Region? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #RealEstateMarketing #ListingStrategy #ModernRealEstate #ClientFirst #RealEstateReels #HomesForSale #OntarioRealEstate #RealtorLife
Most buyers do not lose money because of the marke Most buyers do not lose money because of the market. They lose it because they rely on asking prices instead of real data.

In Durham Region, comparable sales tell the real story. Keith Williams and Lisa C. Follows help buyers and sellers read those numbers clearly, street by street, so decisions are based on facts, not pressure. While many agents still guess, Keith and Lisa use artificial intelligence to track buyer behaviour, pricing patterns, and online demand, then pair that insight with real conversations and local experience.

AsAgents, they use their proven strategies to make listings visible where buyers are actually searching, while staying hands on with strategy, negotiation, and guidance every step of the way. Technology handles the reach. Keith and Lisa handle the people.

Want smarter decisions backed by real data and real humans? Follow along.

📲 Contact Us
Keith Williams, Broker
Phone: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Phone: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #HomeBuyingTips #RealEstateAdvice #KeithWilliams #LisaCFollows #WillowsRealtyGroup #BuySmart #RealEstateCanada #OntarioRealEstate #HousingMarketTips
Anyone can share an opinion online. Very few can b Anyone can share an opinion online.
Very few can back it up with real deals, real data, and real results in Oshawa.

Keith Williams and Lisa C. Follows don’t guess.
They’ve spent years in the Oshawa market reading shifts before headlines catch up, spotting patterns buyers miss, and pricing homes with precision sellers need.

Here’s what sets their advice apart 👇
It’s grounded in boots-on-the-ground Oshawa experience, strengthened by being experienced Agents, and powered by their expertise—where advanced strategies in social media and genuine human connection.
More reach. Smarter targeting. Clearer decisions. Stronger outcomes.

If you’re tired of recycled tips and want insight that actually applies to your move in Durham Region, this is where the conversation gets interesting.

Curious what proven strategy plus local expertise could change for you?
Let’s talk before the market makes the next move without you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaHomes #DurhamRegionRealEstate #SmartSelling #StrategicBuying #LocalMarketExpert #RealEstateAdvice #OntarioRealEstate
This isn’t condo living that feels cramped or cook This isn’t condo living that feels cramped or cookie-cutter.
This is 1,790 sq. ft. of smart, flexible space with calm greenspace views that actually let you exhale.

Vaulted ceilings bring light into the eat-in kitchen, while two wood-burning fireplaces set the tone for cozy nights and relaxed weekends.
A loft that adapts to your life, a private primary suite with walk-in closet and ensuite, and engineered hardwood on both levels keep everything feeling intentional and grounded.

Step outside and the work is already done.
Snow removal handled, grounds maintained, security in place, and amenities like tennis courts, a party room, BBQ area, and heated car wash ready when you are.

This home is marketed by Keith Williams and Lisa C. Follows,  using their advanced strategies—combining advanced online exposure with real human guidance buyers trust.

Curious if this fits your next move?
Let’s talk before someone else claims it.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #LowMaintenanceLiving #CourticeOntario #GreenbeltViews #WillowsRealtyGroup
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