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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

Durham Region Real Estate Market Update – April 2025

Durham Region Real Estate Update – January 2025

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The view is not the whole story. A home can look The view is not the whole story.

A home can look perfect online, but if the commute is frustrating, everyday errands are inconvenient, or essential services are too far away, that lifestyle may not work for you.

Keith Williams and Lisa C. Follows help buyers look beyond the photos and ask the questions that matter in real life.

As Certified Agents, they also use modern marketing tools to help sellers market their properties, reach more potential buyers, and build visibility across the internet.

But technology is only part of the equation.

The real advantage is combining modern tools with local knowledge, real conversations, and a clear understanding of what matters to you.

Buying or selling in Durham Region? Let’s talk about what actually fits your life.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
team@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateTips #HomeBuyingTips #HomeSellingTips #RealEstateMarketing #RealEstateAgent #CanadianRealEstate
Some homes give you a backyard. This one gives yo Some homes give you a backyard.

This one gives you Lake Scugog.

At the end of a quiet cul-de-sac, this 5-bedroom, 3-bath waterfront bungalow offers approximately 2,500–3,000 sq. ft. of living space, direct lake views, a private dock, boat lift, shallow sandy shoreline, and year-round access.

Inside? Vaulted ceilings, an updated kitchen with stone counters and heated porcelain floors, a wood fireplace, central air, forced-air gas heating, high-speed internet, and thoughtful water-treatment systems.

📍 Minutes from Port Perry. Approximately 1.5 hours from the GTA.

💰 Offered at $980,000

The real question: what would your days look like if the lake was part of your everyday life?

📲 Book your private showing today.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Keith Williams and Lisa C. Follows are Certified Agents using the advance marketing—bringing internet-focused marketing together with the human connection that real estate still depends on.

💼 Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #ScugogRealEstate #LakeScugog #PortPerryRealEstate #DurhamRegionRealEstate #WaterfrontHomeForSale #OntarioWaterfront #LakefrontLiving #WaterfrontBungalow #ScugogRealEstate #OntarioRealEstate
Instagram post 18063509237498384 Instagram post 18063509237498384
The Durham Region market is giving buyers somethin The Durham Region market is giving buyers something they have not had in years: TIME.

More listings. Less pressure. More room to ask questions, compare homes, complete inspections, and negotiate with confidence.

For buyers, that can mean more choice and fewer rushed decisions.

For sellers, it means strong marketing matters more than ever.

That is where Keith Williams and Lisa C. Follows bring a different approach.

As Certified Agents, they use their experience and expertise to help market their listings, improve online visibility, and put properties in front of more potential buyers across the internet.

But technology is only part of the picture.

The real value comes from combining advance marketing with local Durham Region market knowledge, clear advice, careful negotiations, and real human connection.

Modern strategies helps create reach.

Keith and Lisa bring the experience, conversations, and personal guidance that help clients make informed decisions.

Thinking about buying or selling in Durham Region? Save this reel and contact Keith or Lisa to discuss your next move.

Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office
(888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRegionRealtor #OntarioRealEstate #RealEstateMarketUpdate #HomeBuyersOntario #BuyingAHome #SellingAHome #RealEstateNegotiation #RealEstateMarketing #RealEstateAdvice #WillowsRealtyGroup
A fixer-upper is not always the bargain it appears A fixer-upper is not always the bargain it appears to be.

That lower purchase price can quickly turn into renovation costs, unexpected repairs, contractor delays, and months of disruption.

A move-in-ready home may cost more upfront, but the real value can be in knowing what you are getting from day one.

As Certified Agents, Keith Williams and Lisa C. Follows use their experience to help market their listings, increase online visibility, and connect properties with potential buyers through modern powered strategies.

But technology is only part of the equation.

The human connection still matters. Local knowledge, honest advice, careful listening, and real conversations help buyers and sellers make decisions that fit their goals.

Buying or selling in Durham Region? Keith and Lisa can help you compare the full picture, not just the price tag.

Keith Williams, Broker
📞 (905) 903-9250

Lisa C. Follows, Broker
📞 (905) 442-5847

📧 team@willowsgroup.ca
📞 Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

Save this reel before your next home search and follow us for more real estate insights, advance marketing strategies, and Durham Region market advice.

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRegionRealtor #OntarioRealEstate #HomeBuyingTips #MoveInReadyHome #FixerUpper #FirstTimeHomeBuyer #RightSizers #MoveUpBuyer #RealEstateTips #RealEstateMarketing #WillowsRealtyGroup
Here’s the uncomfortable truth: putting a “For Sal Here’s the uncomfortable truth: putting a “For Sale” sign on your lawn and hoping the right buyer finds you is not a marketing strategy.

In Oshawa and Whitby, your pricing, positioning, presentation, and marketing plan all matter.

That’s where Keith Williams and Lisa C. Follows bring a different approach.

As Certified Agents™, Keith and Lisa use their experience to help give listings stronger exposure through data-informed marketing, social media strategy, and the power of advance marketing—without losing the most important part of real estate: the human connection.

Because technology can help your listing reach more people.

But experience, communication, and real local knowledge help turn attention into meaningful conversations.

🤔 The question is: What would your home-selling plan look like if you started with the strategy before the sign went up?

If you’re thinking about selling your home in Oshawa, Whitby, or across Durham Region, contact Keith or Lisa to discuss your next move.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #OshawaRealEstate #WhitbyRealEstate #SellingInOshawa #SellingInWhitby #DurhamRegionRealEstate #OshawaHomesForSale #WhitbyHomesForSale #SellMyHouseOshawa #SellMyHouseWhitby #RealEstateMarketing #OntarioRealEstate #DurhamRegionHomes
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