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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

May 2024 Market Update

October Real Estate Market Update: What’s Happening in Durham Region?

September Housing Market Update: Why Now is a Great Time to Buy in Durham Region

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Most homes lose buyers before they even realize it Most homes lose buyers before they even realize it. Plain walls fade into the background.
Color makes people stop, look, and remember.

Keith Williams and Lisa C. Follows know how design choices affect buyer behavior. The right paint tones can open up small rooms, add warmth, and draw attention to details buyers talk about after the showing ends. Texture and natural shades create spaces that feel comfortable, current, and easy to picture living in.

This is where design meets data. As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to study buyer trends, online behavior, and visual response so every listing is positioned with purpose, not guesswork.

Smart preparation plus smart technology gets results.

Thinking about selling or improving your home’s impact? Let’s talk.

Keith Williams, Broker
📞 905-903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 905-442-5847
📧 lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

#AIListingAdvantage #AICertifiedAgent #RealEstateTips #HomeSellingStrategy #ListingPreparation #RealEstateMarketing #InteriorDesignTips #SellSmarter #RealEstateExperts #HomePresentation #RealEstateVideo #PropertyMarketing #HousingMarket #AgentAdvice
1627 Dufferin Street, Whitby | PRICE ADJUSTED ⬇️ 1627 Dufferin Street, Whitby | PRICE ADJUSTED ⬇️

The number just changed… and so did the opportunity.

Now $750,000 (previously $780,000), this is your moment to step into a property where space, lot size, and long-term upside do the heavy lifting.

This 4-bedroom, 2-bath detached home sits on an approx. 56 x 198 ft fully fenced lot with mature trees, two separate driveways, a detached garage, and park-like grounds that are getting harder to find in Whitby. Inside, the large living room addition pulls in natural light, creating flexibility for family living, reworking the layout, or a full redesign.

Big-ticket updates are already handled — roof, furnace, windows, plumbing, and water service — giving you a solid starting point while you focus on vision, not surprises. Offered “As Is, Where Is,” this one speaks directly to buyers who see potential before the crowd does.

And yes — this price adjustment is backed by strategy.
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to drive digital exposure across the internet, while still leading with what matters most: real conversations, real guidance, and real results.

Curious what this property could become?
Let’s talk before someone else moves first.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

📞 Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#PriceAdjusted #WhitbyRealEstate #WhitbyHomes #DurhamRegionRealEstate #InvestmentOpportunity #RenovationPotential #LargeLotHomes #DetachedHome #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #BuildersAndInvestors #RealEstateOpportunity
Is renting just tossing money out the window? 😲 Le Is renting just tossing money out the window? 😲 Let's dig into it!

Sure, owning a home is a dream for many, but renting is not just wasted money. Sometimes it's THE smart choice! Here's why:

1️⃣ Flexibility is freedom! If you're not sure where you want to be in the next few years, renting lets you explore different neighborhoods and find your perfect fit. 

2️⃣ No surprise costs! Homeownership comes with lots of expenses - taxes, repairs, and insurance, oh my! Renters dodge these extras, saving money.

3️⃣ Your needs come first! If you're saving for a bigger dream, like a home with great schools and sports facilities in the Durham Region, renting lets you save up worry-free!

If you want to find a place where rent vs. buy makes sense, try online affordability calculators to weigh your options.

At Willows Realty Group, we're all about helping you make smart real estate choices. Want more tips? Drop a question in the comments! 👇✨

#RealEstate
Stepping into the market doesn’t have to feel conf Stepping into the market doesn’t have to feel confusing.
Whether you're buying your first place, planning a fresh start, or looking for a better fit, you deserve guidance that’s direct, human, and built on real experience in Durham Region and Greater Toronto Area.

And here’s the part most people don’t expect…
Keith Williams and Lisa C. Follows are A.I. Certified Agents—bringing you the A.I. Listing Advantage that helps your property get in front of more qualified eyes while still keeping the personal connection that matters.

This blend of smart marketing and real conversations helps clients feel confident from the very first step.
Curious how it works?
You might be surprised by what’s possible for you in today’s market.

Let’s talk strategy, clarity, and your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group — Your Trusted Partner in Real Estate with the Power of AI.

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogHomes #AICertifiedAgent #AIMarketing #AListingAdvantage #FirstTimeBuyersCanada #RightSizers #MoveUpBuyers #SeniorsRealEstateHelp #PortPerryRealEstate #OshawaRealEstate #BowmanvilleRealEstate #LindsayOntario #RealEstateSupport #CanadianRealEstateExperts #HomeSellingTipsCanada #HomeBuyingTipsOntario
Thinking of selling your home on your own to save Thinking of selling your home on your own to save some cash? Let's bust that myth right now...👇

Here at Willows Realty Group, with over 40 years of local knowledge, we know the Durham Region inside out. Selling a home yourself might sound tempting, but here’s why it might not save you money in the long run:

1️⃣ The FSBO Illusion: Selling "For Sale by Owner" (FSBO) often means missing out on marketing resources and ending up with a lower sale price. Professional agents bring the buyer pool and marketing tools that make a huge difference.

2️⃣ True Cost of DIY: While skipping agent fees sounds smart, don’t forget the hidden costs—time, stress, and potentially lower offers due to limited exposure.

3️⃣ Price it Right: Overpricing can scare off potential buyers leading to longer market time. An experienced agent ensures your home is priced realistically and competitively.

4️⃣ Extras Beyond the Sign: From pre-listing inspections to strategic home staging, an expert agent makes sure your home shines, attracting serious buyers willing to pay more.

Confused about what step to take next? Drop a question below; I’m here to help you navigate the market with ease! 👇

#RealEstate
Ever feel like your home is one weekend away from Ever feel like your home is one weekend away from feeling completely refreshed? That is exactly what we help homeowners do every day across Whitby, Oshawa, and Port Perry.
A simple paint update, better lighting, or a smart tech add-on can change the entire feel of your space and even support your home’s value.

As A.I. Certified Agents, we use the A.I. Listing Advantage to help sellers showcase these upgrades in the strongest way possible. When your home presents well, the right buyers take notice fast.

Thinking about prepping your home for the market? We can guide you on the updates that matter most.

Send us a message and let’s talk strategy.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
team@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#WillowsRealtyGroup #DurhamRegionRealEstate #WhitbyHomes #OshawaRealEstate #PortPerryHomes #HomeUpdateTips #AIListingAdvantage #AICertifiedAgent #RealEstateExperts #HomePrepTips #WeekendProjects #HomeSellingTips #WhitbyRealtor #OshawaRealtor #PortPerryRealtor
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