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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Housing Market Update – December 2024

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

September Housing Market Update: Why Now is a Great Time to Buy in Durham Region

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Today, we celebrate the dads, stepdads, grandfathe Today, we celebrate the dads, stepdads, grandfathers, and father figures who show up every day in big ways and quiet moments. From teaching life lessons to offering steady support, fatherhood is about showing love through actions, patience, and presence.

Celebrating love, strength, and guidance—the qualities that shape families, build confidence, and create a sense of home that lasts far beyond four walls.

To every father and father figure: thank you for the care you give, the sacrifices you make, and the example you set. Your impact is felt more than you know, today and every day. 💙

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#FathersDay #CelebratingDads #FamilyFirst #GratefulHearts #WillowsRealtyGroup
Tired of feeling pushed, rushed, or talked into de Tired of feeling pushed, rushed, or talked into decisions that don’t sit right?
That’s not how real estate should feel.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe guidance should feel clear, strategic, and human — not salesy. You get real answers, smart data, and honest conversations, without pressure attached.

Here’s what makes the difference:
We combine decades of market expertise in Durham Region and Greater Toronto Area with cutting-edge strategy. As Agents, Keith and Lisa use their expertise to analyze pricing, buyer behavior, and social media performance — then layer in what technology can’t replace: experience, intuition, and genuine connection.

No scripts.
No urgency tactics.
Just informed decisions, made at your pace.

Whether you’re thinking about selling, buying, or simply exploring your options, this is real estate guidance designed to empower you — not overwhelm you.

Curious what a smarter, calmer real estate experience looks like?
Let’s start with a conversation.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#RealEstateGuidance #NoPressureRealEstate #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #HumanFirstMarketing #RealEstateExperts
Durham Region planning power has shifted to local Durham Region planning power has shifted to local councils, and that changes how fast homes get built, where growth happens, and what future value looks like. This is not headline news. This is strategy-level insight.

Keith Williams and Lisa C. Follows stay ahead of these shifts by combining deep local expertise with data-driven decision making. As Agents, they use their experience to position listings precisely, amplify visibility online, and attract the right buyers at the right moment. But technology is only part of the equation.

Real results still come from human connection, clear guidance, and smart negotiation. Our strategies helps us see the market sooner. Experience helps our clients act with confidence.

If you are buying or selling in Durham Region, this is the edge that matters.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHousingMarket #OntarioRealEstate #RealEstateStrategy #SmartSelling #HomeSellingTips #LocalMarketExperts #FutureOfRealEstate #WillowsRealtyGroup
Whitby real estate isn’t confusing — outdated advi Whitby real estate isn’t confusing — outdated advice is.
If you’re feeling unsure about pricing, timing, or strategy, you’re not alone.
What does make the difference is having proven local expertise paired with smarter technology.

Keith Williams and Lisa C. Follows don’t guess.
They analyze Whitby market data, buyer behaviour, and real-time trends using their Listing Advantage, then combine it with something no algorithm can replace — genuine human connection.

As Agents, they help clients cut through the noise, position homes strategically on social media, and negotiate with confidence — whether you’re buying, selling, or planning your next move.

Curious what Whitby buyers are responding to right now?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#WhitbyRealEstate #WhitbyOntario #DurhamRegionHomes #WillowsRealtyGroup #WhitbyHomes #SmartSelling #ModernRealEstate #OntarioRealEstate #RealEstateConfidence #LocalExperts
Some homes whisper. This one makes a statement. T Some homes whisper.
This one makes a statement.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr., Scugog delivers direct Lake Scugog views, a private dock, boat lift, and a shoreline that invites you in, not just to look at it.

Inside, vaulted ceilings, a flexible loft-inspired layout, and 5 bedrooms plus bonus spaces create room for real life, weekend escapes, and unforgettable gatherings.
The kitchen is modern, heated underfoot, and designed for year-round comfort.
Fully winterized, thoughtfully upgraded, and ready to enjoy without compromise.

This is lakefront living that works as hard as you do.
And it’s priced at $980,000.

Powered by Keith Williams & Lisa C. Follows — Agents, this listing uses intelligent digital marketing with real human connection to reach buyers everywhere that matter.

Curious what life could look like here?
Let’s show you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group — Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #OntarioWaterfrontHomes #LuxuryBungalow #WaterfrontLiving #WillowsRealtyGroup #DurhamRegionRealEstate #GTAtoTheLake #LakeHouseLife #RealEstateMarketing #SmartSelling
Oshawa real estate doesn’t reward guesswork — it r Oshawa real estate doesn’t reward guesswork — it rewards preparation.
And right now, the difference between feeling confident and feeling overwhelmed comes down to strategy.

Keith Williams and Lisa C. Follows don’t rely on hype or hope.
They combine deep Oshawa market knowledge with data-driven insights, and human guidance.

Their marketing goes beyond posting a home online.
It uses advanced targeting, predictive buyer behaviour, and smart social media marketing — all paired with real conversations, real negotiation skills, and real accountability.

Whether you’re buying, selling, or just trying to understand your next move, preparation is your edge.
And edge is everything in today’s Oshawa market.

Curious what being properly prepared could mean for you?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #OshawaMarketUpdate #SmartRealEstate #RealEstateStrategy #BuySellOshawa #DurhamRegionRealEstate #FutureOfRealEstate
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