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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
    • Book A Seller’s Meeting
    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Is your Durham home ready to sparkle this Christma Is your Durham home ready to sparkle this Christmas? 🎄✨ Here’s how to make it magical for the holidays...

With over 40 years of helping families find their dream homes in Durham Region, I’ve learned a thing or two about turning houses into festive havens. Whether you're new to the neighbourhood or a seasoned decorator, these tips will have your home glowing in no time.

1️⃣ Decorate with Purpose
Embrace traditions like tree decorating parties or crafting homemade Christmas villages. It's a fun way to deck your halls while making family memories.

2️⃣ Bake with Love
Get the family together to whip up gingerbread and sugar cookies. These tasty treats make the kitchen smell like Christmas cheer ,  and there's always room for extra sprinkles.

3️⃣ Cozy Up with Traditions
Host holiday movie nights or puzzles by the fireplace. It’s perfect for unwinding with hot chocolate, popcorn, and festive films like Elf or Rudolf.

4️⃣ Give Back
Teach the kiddos about kindness by assembling donation boxes or hosting winter clothing swaps. It’s a beautiful way to connect with your community.

5️⃣ Add Personal Touches
From hiding a pickle ornament for luck to crafting unique decorations, adding a personal flair will make your home uniquely yours this season.

Ready to transform your home into a Christmas wonderland? Share your favourite holiday tradition below! 🎅👇

#RealEstate
Some homes whisper. This one speaks clearly to buy Some homes whisper.
This one speaks clearly to buyers who see potential before the crowd does.

1627 Dufferin Street, Whitby is a detached 1½-storey home with 4 bedrooms, 2 bathrooms, two driveways, a detached garage, and a deep, fully fenced lot stretching nearly 200 feet.
Solid updates are already in place, including roof, furnace, windows, and upgraded water service—giving you a strong starting point while leaving room to shape the space your way.

Natural light pours into the large living room addition, the grounds feel park-like with mature trees, and the location keeps you close to schools, parks, and commuter routes. Offered As Is, Where Is, this property speaks to renovators, investors, and forward-thinking buyers ready to act.

This listing is marketed by Keith Williams and Lisa C. Follows, A.I. Certified Agents, combining advanced A.I. Listing Advantage exposure online with real human connection and local Whitby expertise.

📲 Let’s talk possibilities.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentPropertyWhitby #RenovationOpportunity #DetachedHomeWhitby #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #RealEstateInvesting
Craving space, privacy, and a home that actually g Craving space, privacy, and a home that actually gives you room to live?
This bungalow on an 87 x 156 ft. lot delivers open skies, mature trees, and over 2,100 sq. ft. of total living space—without giving up quick access to Port Perry.

Inside, you’ll find 3+1 bedrooms, a bright main-floor living area, and a finished lower level with a family room and extra space for guests, projects, or work-from-home flexibility.
Outside is where curiosity kicks in: a barn, workshop, garden shed, and plenty of parking—ready for hobbies, storage, and hands-on projects you can’t pull off in town.

Offered at $750,000, this is rural living with real-world convenience.

This listing is powered by Keith Williams & Lisa C. Follows, A.I. Certified Agents, using the A.I. Listing Advantage—combining smart online exposure with real human guidance to connect the right buyers to the right home.

📲 Book your private showing today.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #PortPerryRealEstate #DurhamRegionHomes #CountryPropertyOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #ScugogHomes
Waiting on the sidelines rarely builds leverage. K Waiting on the sidelines rarely builds leverage. Knowing when and how to act does.

Keith Williams and Lisa C. Follows help buyers and sellers make smart moves in shifting markets by blending real experience with real data. As A.I. Certified Agents, they use the A.I. Listing Advantage to position listings where today’s buyers are actually looking online, while keeping the process grounded in honest conversations and clear strategy.

Technology gets your home seen. Human insight gets it sold.
That balance is where results happen.

If you want guidance that cuts through noise and headlines, this is the team to watch.

📲 Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group

Follow for market clarity, smart timing, and advice backed by data and people.

#RealEstateAdvice #OntarioRealEstate #HomeBuyingTips #HomeSellingStrategy #AICertifiedAgent #AIListingAdvantage #RealEstateReels #MarketInsight #RealEstateExperts #BuyersAndSellers #SmartMoves #WillowsRealtyGroup
Ever notice how social media is changing the way w Ever notice how social media is changing the way we explore homes in Durham? Here's why short, snappy videos are shaking things up...🎥👇

After 40 years in real estate, I’ve seen every trend come and go, but this one's a game-changer. Short videos are not only fun, they're redefining how we showcase our vibrant Durham communities and school zones for families and seniors. Here’s how you can make them work for you:

1️⃣ Embrace Spontaneity: Forget the polished presentations. Try quick, off-the-cuff recordings of your favourite Durham parks or lively sports facilities. Let the real you shine through!

2️⃣ Get Social with Listening: Tune into what local families are talking about. Use social listening tools to stay ahead of the trends and keep your content fresh and relatable.

3️⃣ AI with a Heart: Use AI to streamline your video creation, but remember, people connect with people. Keep your content personal and heartwarming with stories that resonate.

4️⃣ Engage in Real Time: Use Instagram reels or Stories during open houses or neighborhood tours. Give your followers a chance to experience Durham’s charm as it happens.

5️⃣ Partner with Local Influencers: Collaborate with Durham family influencers to expand your reach. Their followers trust them, and soon, they'll trust you too.

Excited to explore Durham in a whole new way? Comment below with what you'd love to see next! 🌟👨‍👩‍👧‍👦📱

#RealEstate
Buyers aren’t guessing when they put Durham Region Buyers aren’t guessing when they put Durham Region at the top of their list.
They’re watching the data, the lifestyle shifts, and where value still exists close to the GTA.

From Oshawa to Whitby, Ajax to Pickering, this market keeps attracting people who want smart pricing, space to live, and long-term upside.
And knowing where to look makes all the difference.

Keith Williams and Lisa C. Follows don’t follow trends late.
They study buyer behaviour, local stats, and digital signals daily as A.I. Certified Agents, pairing advanced A.I. Listing Advantage marketing with real human conversations that actually convert.

That’s how homes get seen.
That’s how buyers get clarity.
That’s how decisions feel confident, not rushed.

Thinking about buying, selling, or just getting informed?
Start with insight, not guesswork.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#DurhamRegionRealEstate #LivingInDurham #OshawaHomes #WhitbyRealEstate #AjaxOntario #PickeringHomes #GTARealEstate #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #SmartBuyers #MarketInsight
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