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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🕺 When the beat drops, sometimes you just have to 🕺 When the beat drops, sometimes you just have to move.

That’s Keith—having a little fun to Billie Jean—and it’s a perfect reminder of how we approach real estate at Willows Realty Group.

Yes, Keith Williams and Lisa Follows bring decades of experience, market insight, and proven strategy to every listing.
But they also believe real estate works best when it’s built on real human connection.

Real conversations.
Real personalities.
And representation that feels genuine, not scripted.

From smart marketing to thoughtful guidance, Keith and Lisa lead with care, clarity, and just the right amount of personality.

Thinking about buying or selling? Let’s make it a smooth move—with confidence and maybe a little rhythm along the way.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #HumanConnection #RealEstateWithPersonality #DurhamRegionRealEstate #ScugogHomes #PeopleFirstRealEstate
More listings. More noise. Less margin for mistake More listings. More noise. Less margin for mistakes.

This spring market is not rewarding homes that simply show up online. It is rewarding homes that are positioned with intention. Buyers are slower, more selective, and focused on how a property supports real life, not just square footage.

This is where our strategy changes the outcome.

As Agents, we use our advanced strategies to make sure our listings are seen in the right places, by the right buyers, at the right time. From intelligent online visibility to data driven marketing decisions, we use artificial intelligence to cut through the clutter. But technology alone does not sell homes.

Every listing is guided by real conversations, thoughtful preparation, and a clear understanding of buyer behaviour. The tech drives reach. The human connection drives results.

If you are thinking about selling in Durham Region, do not leave your biggest asset to chance.

Let’s talk strategy before you list.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #SmartSelling #ListingMarketing #ModernRealEstate #HomeSellingTips #SellerStrategy #OntarioRealEstate #RealEstateExperts #WillowsRealtyGroup
The Ajax real estate market is shifting—and guessi The Ajax real estate market is shifting—and guessing is no longer a strategy.

Prices are adjusting, buyer behaviour is evolving, and the old “list and hope” approach is officially outdated.

This is where insight beats noise.

Keith Williams and Lisa C. Follows don’t react to market changes—they anticipate them. By combining deep local knowledge of Ajax with data-driven analysis and their expertise, they help clients make confident, informed decisions in real time.

As seasoned Agents, Keith and Lisa use advanced marketing across social media and pair it with what technology can’t replace: human connection, negotiation skill, and strategy built around your goals.

If you’re thinking of buying or selling in Ajax, understanding the market isn’t optional—it’s your edge.

Curious how today’s market changes could work for you instead of against you? Let’s talk before the next shift catches you off guard.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#AjaxRealEstate #AjaxMarketUpdate #DurhamRegionRealEstate #WillowsRealtyGroup #SmartRealEstate #RealEstateStrategy #LocalMarketExperts #OntarioRealEstate #BuySmartSellSmart
The rate you see online is not your buying power. The rate you see online is not your buying power.
Your paperwork is.

This is where most buyers get caught off guard. Approval is still driven by income, documents, and stress tests, not headlines or hype. We help our clients understand the real numbers early, so there are no surprises when it is time to act.

As Agents, we use advanced tools to get our listings seen online faster and more strategically, but the decisions, guidance, and negotiations are always human. Technology gives us reach. Experience gives our clients clarity and confidence.

If you want strategy backed by data, visibility powered by advance marketing, and advice that actually puts your goals first, you are in the right place.

📲 Let’s talk about your next move.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #OntarioRealEstate #HomeBuyingTips #MortgageApproval #RealEstateEducation #SmartBuyers #SmartSellers #LocalExperts #HumanFirstRealEstate
Buying in Whitby isn’t about luck anymore. It’s ab Buying in Whitby isn’t about luck anymore.
It’s about strategy, speed, and knowing how to win when the pressure is on.

Multiple offers, tight timelines, emotional decisions — this market rewards buyers who come prepared with a plan that actually works.
That’s where experience meets innovation.

Keith Williams and Lisa C. Follows don’t rely on guesswork.
As seasoned Agents, they use data-driven insights, real-time market intelligence, and their proven strategies, combined with genuine human connection, to help buyers compete with confidence.

From offer strategy to negotiation leverage, every move is intentional.
Every decision is backed by insight, not noise.

Curious how smart buyers are securing homes in Whitby right now?
Let’s talk before the next property hits the market.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#HelpingBuyers #WhitbyRealEstate #DurhamRegionHomes #SmartBuying #WinningOffers #WillowsRealtyGroup #BuyWithConfidence #OntarioRealEstate #RealEstateStrategy
Most buyers scroll. Smart buyers investigate. And Most buyers scroll. Smart buyers investigate.
And the smartest ones know that listing photos can quietly reveal problems or hide them in plain sight.

Keith Williams and Lisa C. Follows know exactly what to look for. Missing foundation shots. Cropped exterior angles. Furniture placed to block walls. Basements and utility areas barely shown. These are not random choices, and experienced agents read between the pixels before booking a showing.

As seasoned Agents, Keith and Lisa use their proven strategies to market homes with precision, visibility, and strategy across the internet. But data and technology only go so far. Real insight comes from human experience, sharp instincts, and asking the right questions at the right time.

This is how buyers avoid surprises.
This is how sellers get ahead of objections before they appear.
And this is how informed decisions are made in today’s market.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #RealEstateStrategy #SmartBuyers #RealEstateEducation #ListingPhotos #HomeBuyingTips #ModernRealEstate #WillowsRealtyGroup #HumanDrivenAI #MarketSmart #RealEstateReels
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