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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Your home’s safety is not just about locks and ala Your home’s safety is not just about locks and alarms anymore.
It is about data, smart systems, and real people who know how to use them.

As A.I. Certified Agents, we see firsthand how smart home technology protects families and supports independent living. Cameras that alert you in real time. Sensors that warn you before smoke or water damage becomes a problem. Systems that let you check in, even when you are not home.

That same intelligence powers how we sell homes.

We use the A.I. Listing Advantage to put listings in front of the right buyers online, analyze behavior, and create visibility across the internet. But technology never replaces people. It supports better decisions, clearer communication, and stronger results.

Smart homes need smart marketing.
And smart marketing still needs a human touch.

Thinking about selling or upgrading your home strategy? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

Save this reel for later or follow us for real estate insights that actually help.

#SmartHomeSafety #RealEstateExperts #AIinRealEstate #AIListingAdvantage #HomeSecurityTips #SellingYourHome #ModernHomeLiving #RealEstateMarketing #AICertifiedAgent #HomeValue #ListingStrategy #RealEstateAdvice #TechMeetsRealEstate #WillowsRealtyGroup
🔒Worried about keeping your family safe while buyi 🔒Worried about keeping your family safe while buying a new home? Here’s why Zero-Trust security is a game-changer...👇

With the increasing reliance on remote technologies and digital platforms, securing your data during the home-buying process is more crucial than ever. As a tech-savvy team with AI expertise, we ensure your peace of mind with robust security measures while finding your dream home in Durham.

Here are some steps we take to protect you:

1️⃣ Zero-Trust Approach
We verify every user and device before granting access, ensuring that only the right people see your information. This layer of protection is vital against breaches.

2️⃣ Advanced AI Defences
Our AI systems monitor for suspicious activity around the clock, safeguarding your data from potential threats in real-time.

3️⃣ Secure Virtual Tours
We provide safe, encrypted virtual tours of properties. Your data is protected, and you can explore homes from the comfort of your couch, perfect for families and seniors alike.

4️⃣ Multi-Factor Authentication
All transactions and access points require multi-factor authentication, adding an extra barrier against unauthorized access.

5️⃣ Sound Communication
Our communication channels are protected with encryption, keeping your personal information private at all times.

Choosing a home is a big decision, and keeping your family safe is our top priority. Got questions or want to know how we do it? Drop a comment below! 👇

#RealEstate
A.I. doesn’t replace great Realtors. It exposes wh A.I. doesn’t replace great Realtors.
It exposes what average marketing misses.

In today’s Durham Region and Greater Toronto Area market, homes don’t sell because they’re listed.
They sell because the right buyers see them, at the right time, with the right message.

That’s where Keith Williams and Lisa C. Follows stand apart.
As A.I. Certified Agents, they apply data-backed A.I. insights to pricing, buyer targeting, and social media reach—then pair it with real conversations, real strategy, and real accountability.

The result?
More eyes.
Better-qualified buyers.
Stronger outcomes for sellers who want clarity, not guesswork.

Curious what the A.I. Listing Advantage actually looks like for your home?
Let’s talk before you list.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIRealEstate #AICertifiedAgent #WillowsRealtyGroup #DurhamRegionRealEstate #KawarthaLakesRealEstate #HomeSellingStrategy #ModernRealEstate #ListingMarketing #SellerEducation #RealEstateOntario #SmartHomeSelling #DataDrivenRealEstate #HumanFirstMarketing
Not every home is meant to be polished. Some are m Not every home is meant to be polished.
Some are meant to be reimagined. 👀

This 4-bedroom, 2-bath detached home sits on an oversized, fully fenced lot in an established Whitby neighbourhood—and it’s offered As Is, Where Is. The bones are here, the space is generous, and the possibilities are wide open. A sun-filled living room addition, two separate driveways, a detached garage, and park-like grounds with mature trees set the stage for a serious transformation.

Major upgrades are already done: roof, furnace, windows, plumbing, water service, and smart security—so you can focus on vision, not repairs.

And behind the scenes?
This listing is powered by Keith Williams and Lisa C. Follows, A.I. Certified Agents, combining advanced A.I. Listing Advantage exposure across the internet with real, hands-on human strategy that buyers and sellers still expect.

Curious what this property could become? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentProperty #RenovationOpportunity #DetachedHome #LargeLot #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #BuyInWhitby
Craving space, privacy, and a home that actually g Craving space, privacy, and a home that actually gives you room to live? 🌲
This bungalow sits on an 87 x 156 ft. lot surrounded by trees, open sky, and countryside calm—without giving up quick access to Port Perry.

3+1 bedrooms, over 2,100 sq. ft. of finished living space, and a flexible layout that works for first-time buyers, right-sizers, or multi-generational living.
A finished lower level adds a family room and extra space for guests, hobbies, or a home workspace.
Outside, the barn, workshop, and garden shed invite big ideas—projects, storage, or simply space to breathe.

This home isn’t trying to fit into a mold. It’s built for people who want more from where they live.

Marketed by Keith Williams & Lisa C. Follows, A.I. Certified Agents, this listing benefits from their A.I. Listing Advantage—smart online exposure paired with real human connection to attract the right buyers.

Curious if this lifestyle fits you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #PortPerryRealEstate #DurhamRegionHomes #CountryLivingOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #HomesWithLand #RuralLifestyle #ScugogHomes #PortPerryLiving #BuyInDurham #RealEstateMarketing
Your down payment is not just money. It is data. A Your down payment is not just money. It is data. And data is what scammers go after first.

Online showings, digital documents, and virtual signings are now part of real estate. If security is weak, the risk is real. That is why we do things differently.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who apply advanced artificial intelligence to protect client information, verify identities, and monitor activity across every step of a transaction. Our A.I. Listing Advantage also puts listings in front of the right audience online, using smart targeting and data-driven exposure without losing the human side of real estate.

Technology handles the heavy lifting. We handle the conversations, the guidance, and the trust. Real people. Real strategy. Real protection.

If you want a smarter, safer way to buy or sell, this is what that looks like.
Save this reel and follow along for more real-world insights.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIRealEstate #AICertifiedAgent #SmartRealEstate #SecureTransactions #RealEstateTechnology #ListingStrategy #DigitalRealEstate #RealEstateMarketing #HomeBuyingTips #HomeSellingTips #ClientFirst #HumanCenteredRealEstate #WillowsRealtyGroup
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