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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Real Estate Update – August Stats Revealed

May 2024 Market Update

March 2024 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Buying a home is not about rushing or guessing. It Buying a home is not about rushing or guessing. It is about clarity, timing, and having the right guidance from day one.
That is where Keith Williams and Lisa C. Follows stand apart.

As A.I. Certified Agents, we position listings online, reach the right audiences, and create visibility where today’s buyers are actually searching. But technology alone is not enough.
Every strategy is paired with real conversations, careful listening, and clear advice so decisions feel informed, not pressured.

Smart data. Strong online exposure. Real human connection.
That is how confident moves are made.

Thinking about buying or selling? Let’s talk.

Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#RealEstateAdvice #HomeBuyingSupport #AIRealEstate #AIListingAdvantage #AICertifiedAgent #HomeSellingStrategy #ModernRealEstate #RealEstateExperts #BuyWithConfidence #SellWithConfidence #RealEstateMarketing #HumanFirst #SmartHomeMoves #PropertySearch
🏡 JUST LISTED | 443 Delaney Dr, Ajax This is not j 🏡 JUST LISTED | 443 Delaney Dr, Ajax
This is not just another listing. This is what happens when smart data meets real human insight.

At 443 Delaney Drive, every detail has been positioned with intention. A spacious 4-bedroom, 4-bath home offering roughly 3,000 to 3,500 sq ft of living space, designed for real life, real families, and real moments. From cozy nights by the gas fireplace to easy everyday living with central air, flexible in-law potential, and parking for four, this home was priced and presented to stand out in today’s Ajax market at $1,229,000.

Here’s the difference.
Keith Williams and Lisa C. Follows are A.I. Certified Agents.
That means advanced strategies to analyze buyer behavior, pricing patterns, and online reach, paired with something no algorithm can replace. Human connection, experience, and hands-on guidance at every step.

More eyes. Better timing. Smarter positioning.
And a team that knows Ajax inside and out.

📲 Contact us today to schedule your private showing.

Keith Williams, Broker
📞 (905) 903-9250

Lisa C. Follows, Broker
📞 (905) 442-5847

✉️ team@willowsgroup.ca

💼 Willows Realty Group | Powered by A.I., Driven by People

#JustListedAjax #AjaxOntarioRealEstate #DurhamRegionHomes #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #AjaxHomesForSale #OntarioRealEstate #SmartSelling #HumanFirstRealEstate #MoveWithConfidence
Everyone has an opinion. Very few have real data. Everyone has an opinion.
Very few have real data.

The Whitby market isn’t slowing down or speeding up by accident—it’s shifting.
And the difference between waiting and winning comes down to strategy, timing, and how your home or search is positioned online right now.

That’s where **Keith Williams and Lisa C. Follows stand apart.
As A.I. Certified Agents, they combine predictive A.I. insights with real human conversations to help buyers and sellers make confident, informed decisions—not emotional ones.

Their A.I. Listing Advantage pinpoints buyer behaviour, pricing windows, and online attention patterns—then pairs that intelligence with hands-on guidance you can actually trust.

Thinking about a move in Whitby?
Curious what today’s numbers say about your next step?

Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#WhitbyRealEstate #DurhamRegionHomes #WhitbyOntario #AIRealEstate #AICertifiedAgent #SmartMoves #WillowsRealtyGroup #BuyInWhitby #SellInWhitby #OntarioRealEstate #LocalMarketExperts
Thinking about a move to Scugog but don’t want the Thinking about a move to Scugog but don’t want the sugar-coated version everyone else shares? Good. You deserve real insight, not hype.

Keith and Lisa live and breathe this market. They know which pockets match your lifestyle, which price points make sense right now, and which moves actually protect your long-term value. That level of clarity only comes from experience on the ground.

As Willows Realty Group agents, Keith Williams and Lisa C. Follows are A.I. Certified Agents. They use the A.I. Listing Advantage to put smart data behind every decision, then pair it with real human guidance so nothing gets missed.

Curious if Scugog fits your plans, budget, and lifestyle? Let’s talk before you guess wrong.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #DurhamRegionHomes #PortPerryLiving #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #MoveWithConfidence
Most people watch the market. We study the decisio Most people watch the market.
We study the decisions shaping it.

Behind every price shift, growth pattern, and opportunity are local policies and planning conversations most buyers and sellers never see. Keith Williams and Lisa C. Follows pay attention to those details because they matter when timing a move or positioning a property online.

As A.I. Certified Agents, they use the A.I. Listing Advantage to market listings where buyers are actually searching, amplify visibility across the internet, and back every strategy with real data. Just as important, every move is guided by real conversations, clear advice, and human care that technology alone cannot replace.

Smart tools. Real insight. Personal guidance.
That is how results happen.

📲 Ready to sell with clarity or buy with confidence? Reach out and let’s talk.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Real Strategy. Real People. Real Results with the Power of A.I.

#RealEstateStrategy #AIRealEstate #AIListingAdvantage #AICertifiedAgent #RealEstateExperts #SmartSelling #ModernMarketing #HomeSellingTips #BuyWithConfidence #SellWithConfidence #LocalMarketKnowledge #RealEstateReels #RealEstateEducation #DigitalRealEstate #TrustedAdvisors
Most homes don’t miss the market… They miss moment Most homes don’t miss the market…
They miss momentum.

Pricing is only the surface.
What often gets ignored is how your home is positioned online, who sees it first, and why buyers stop scrolling when your listing appears.

That’s where experience meets strategy.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who combine data-driven A.I. Listing Advantage strategies with real human insight to market homes where today’s buyers actually pay attention—on social platforms, search, and beyond.

No guesswork.
No one-size-fits-all plans.
Just clear positioning, smart exposure, and strong negotiation.

If you’re thinking of selling in Oshawa, this is the part most sellers never hear about—but should.

💬 Want to know what your home might be missing before it hits the market? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#OshawaRealEstate #OshawaHomeSellers #DurhamRegionRealEstate #SellSmartOshawa #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioHomeSelling #RealEstateStrategy #ModernHomeSelling #ListingAdvice #HomesForSaleOshawa #DurhamRegionHomes
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