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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

March 2024 Market Update

Durham Region Real Estate Market Update – January 2026

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

First-time buyers think the door is closed. It is First-time buyers think the door is closed.
It is not. It just looks different now.

New housing options, smarter planning, and early signals online are changing how buyers get in. Most people never see these opportunities because they do not know where to look or what data actually matters.

That is where we come in.

We are Keith Williams and Lisa C. Follows, A.I. Certified Agents.
We use proven strategies to market homes online with precision, reach the right buyers faster, and make sure our clients are visible where decisions start today: the internet.

But data alone is not enough.
Real estate is still personal.
Every move starts with a conversation, clear guidance, and trust.

If you want smart strategy backed by technology and real human support, you are in the right place.

Save this reel. Share it with someone getting started. Follow for clear, honest insight you can use.

📲 Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#FirstTimeBuyer #RealEstateAdvice #AIRealEstate #AICertifiedAgent #AIListingAdvantage #HomeBuyingTips #RealEstateExperts #ModernRealEstate #SmartHomeBuyers #ListingStrategy #DigitalMarketingRealEstate #WillowsRealtyGroup
Ajax isn’t just a dot on the map—it’s a market tha Ajax isn’t just a dot on the map—it’s a market that rewards people who actually understand it.
That’s where Keith Williams and Lisa C. Follows step in. ⚡

Local data. Street-level insight. Clear strategy.
Not guesswork. Not recycled advice.

As A.I. Certified Agents, Keith and Lisa bring the effective strategies to the table—smart social media targeting, data-driven pricing signals, and real human conversations that move buyers to act.
Technology does the heavy lifting.
Experience makes the calls that matter.

If you’re thinking about buying or selling in Ajax, the real question is this:
Do you want opinions—or informed guidance built on what’s actually happening right now?

Curious what your next move could look like with the right strategy behind it?
Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxRealEstate #AjaxOntario #DurhamRegionRealEstate #WillowsRealtyGroup
#AIListingAdvantage #AICertifiedAgent #AjaxHomes #BuyInAjax #SellInAjax
#LocalMarketInsight #RealEstateStrategy #OntarioRealEstate
Everyone has an opinion about Scugog real estate. Everyone has an opinion about Scugog real estate.
Very few have the data and the local insight to back it up.

Right now, the Scugog housing market is sending mixed signals—price shifts, buyer hesitation, strategic opportunities hiding in plain sight. If you’re relying on headlines or guesswork, you’re already behind.

Keith Williams and Lisa C. Follows don’t guess.
They study buyer behavior, track market movement in real time, and pair advanced A.I. insight with real conversations that actually move deals forward.

As A.I. Certified Agents, they apply their proven strategies to position homes in front of the right audience on social media—while keeping the human connection front and center. That’s how properties stand out. That’s how decisions get clearer.

Thinking about buying or selling in Scugog?
The smarter move is knowing what others don’t.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogHousingMarket #PortPerryRealEstate #DurhamRegionRealEstate #ScugogHomes #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #RealEstateInsights #SmartSellers #ConfidentBuyers #WillowsRealtyGroup
Not every move is about square footage. It is abou Not every move is about square footage.
It is about choosing a place that supports real life, today and years from now.

Keith Williams and Lisa C. Follows understand how community planning, green space protection, and long-term livability affect home value and buyer demand. This is where experience meets strategy.

As A.I. Certified Agents, they use effective strategies to place listings directly in front of the right buyers online, across search platforms and social media, while staying hands-on through every conversation. Smart technology drives visibility. Human insight drives results.

If you want your home marketed with precision, clarity, and care, this is what modern real estate looks like.

Save this reel. Share it. And reach out when you want strategy backed by data and people who actually listen.

📲 Contact Keith & Lisa
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group

#RealEstateExperts #AICertifiedAgent #AIListingAdvantage #ModernRealEstate #SmartHomeSelling #RealEstateMarketing #HumanFirst #HomeSellingStrategy #ListingAgent #RealEstateReel #PropertyMarketing #TrustedAdvisors #SellWithConfidence
443 Delaney Drive didn’t wait around. Listed on M 443 Delaney Drive didn’t wait around.

Listed on March 27th.
4 offers by March 30th.
Firm offer and SOLD by April 5th.

That’s what happens when a 4-bedroom, 4-bath brick home with 3,000+ sq ft, a natural gas fireplace, in-law potential, year-round outdoor space, and parking for four is positioned the right way. Curiosity was built. Attention followed. Buyers acted fast.

This sale wasn’t luck.
It was strategy.

As A.I. Certified Agents, Keith Williams and Lisa C. Follows bring their expertise and proven strategies—smart online exposure paired with real conversations, real guidance, and real results. The tech gets eyes on your home. The human connection gets offers on the table.

Wondering what would happen if your home hit the market with this approach? Let’s talk before your neighbours do.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066 | team@willowsgroup.ca
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#JustSoldAjax #DurhamRegionRealEstate #AjaxOntarioHomes #SoldWithStrategy #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #RealEstateResults #HomesThatMove #ThinkingOfSelling #ListingSuccess
Thinking about making a move in Whitby and tired o Thinking about making a move in Whitby and tired of hearing the same recycled real estate advice?
Here’s the truth most people don’t hear until it costs them time or money.

The Whitby market rewards strategy, timing, and local insight.
That’s where Keith Williams and Lisa C. Follows step in.

As A.I. Certified Agents, they don’t guess.
They study buyer behaviour, pricing patterns, and online attention trends, then pair that data with real conversations and hands-on guidance.

Their proven strategies puts homes in front of the right people on social media, while the human connection keeps negotiations grounded and focused on results.

Buyers get clarity instead of confusion.
Sellers get exposure with purpose, not noise.

If you’re serious about buying or selling in Whitby, this is advice worth leaning into.

💬 Ready to talk strategy instead of headlines? Reach out today.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #DurhamRegionHomes #WhitbyBuyers #WhitbySellers #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #RealEstateAdvice #LocalMarketExperts
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