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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

First-time buyers are playing a different game rig First-time buyers are playing a different game right now and most people have not caught up yet.

Mortgage rules have shifted, approvals look different, and the buyers who win are the ones who understand how lenders really think. This is where experience matters. Keith Williams and Lisa C. Follows guide buyers through income strategy, debt positioning, and mortgage structure so opportunities do not get missed.

They are also Agents who use advanced marketing to keep their listings and their clients visible across the internet, while never losing the human connection that turns strategy into results. Smart data meets real conversations. Technology powered by trust.

If you want clear answers, modern strategy, and guidance built for today’s market, this is your sign.

Ready to make informed moves? Save this reel and reach out.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Office 888-926-2066

#DurhamRegionRealEstate #FirstTimeBuyerCanada #MortgageStrategy #SmartHomeBuying #RealEstateAdvice #OntarioRealEstate #HomeBuyingTips #RealEstateReels #HousingMarketCanada
Some homes whisper. This one makes a statement. S Some homes whisper.
This one makes a statement.

Set at the end of a quiet cul-de-sac, 24 Pettet Drive delivers a rare mix of privacy, flexibility, and uninterrupted Lake Scugog views. This loft-inspired waterfront bungalow spans approximately 2,500–3,000 sq ft, offering 5 bedrooms, 3 bathrooms, and spaces that adapt to how you actually live—whether that’s full-time lakefront living, weekend escapes, or hosting everyone you love under one roof.

Vaulted ceilings elevate the great room, natural light moves effortlessly through the home, and the updated kitchen pairs stone countertops with in-floor heating for year-round comfort. Step outside and the lake becomes part of your routine—private dock, boat lift, sandy shallow shoreline, and direct water access. Morning swims, sunset paddles, quiet evenings by the fire… this is a lifestyle, not just an address.

Minutes to Port Perry, with year-round municipal road access and an easy drive from the GTA—this property answers a question many buyers are asking right now:
What if home felt like an escape every single day?

And when it comes to selling homes like this, exposure matters.
Keith Williams and Lisa C. Follows are Agents, using their expertise to combine targeted online marketing with genuine human connection—ensuring this home is seen by the right buyers, in the right places, at the right time.

💬 Curious if this lakefront opportunity fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsrealty

💼 Willows Realty Group – Where Dreams Take Root!

#ForSale #LakeScugog #WaterfrontHome #PortPerryRealEstate #ScugogRealEstate #OntarioWaterfront #LuxuryBungalow #CulDeSacLiving #WillowsRealtyGroup #DurhamRegionHomes #GTARealEstate #LakefrontLifestyle
The market doesn’t reward guesswork. It rewards st The market doesn’t reward guesswork.
It rewards strategy.

In Durham Region and Greater Toronto Area, real estate decisions need to be backed by real data, hyper-local insight, and smart execution—not headlines or hype. That’s where Keith Williams and Lisa C. Follows stand apart.

As seasoned Agents, Keith and Lisa combine:

Deep, boots-on-the-ground local knowledge
Predictive market data and buyer-behaviour insights
The Listing Advantage, amplifying listings across social media with precision targeting
And something algorithms can’t replace: human connection, negotiation skill, and experience

This isn’t about chasing clicks.
It’s about positioning your home where the right buyers are already looking—and guiding buyers with clarity in a fast-moving market.

Whether you’re selling, buying, or planning your next move, their advice is built on what’s actually happening on your street, not just what’s trending online.

Curious what data-backed advice could change for your next move?
That conversation alone can shift your outcome.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #LocalMarketExperts #SmartSelling #StrategicBuying #OntarioRealEstate #RealEstateMarketing #HumanFirstRealEstate
Today, we celebrate the dads, stepdads, grandfathe Today, we celebrate the dads, stepdads, grandfathers, and father figures who show up every day in big ways and quiet moments. From teaching life lessons to offering steady support, fatherhood is about showing love through actions, patience, and presence.

Celebrating love, strength, and guidance—the qualities that shape families, build confidence, and create a sense of home that lasts far beyond four walls.

To every father and father figure: thank you for the care you give, the sacrifices you make, and the example you set. Your impact is felt more than you know, today and every day. 💙

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#FathersDay #CelebratingDads #FamilyFirst #GratefulHearts #WillowsRealtyGroup
Tired of feeling pushed, rushed, or talked into de Tired of feeling pushed, rushed, or talked into decisions that don’t sit right?
That’s not how real estate should feel.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe guidance should feel clear, strategic, and human — not salesy. You get real answers, smart data, and honest conversations, without pressure attached.

Here’s what makes the difference:
We combine decades of market expertise in Durham Region and Greater Toronto Area with cutting-edge strategy. As Agents, Keith and Lisa use their expertise to analyze pricing, buyer behavior, and social media performance — then layer in what technology can’t replace: experience, intuition, and genuine connection.

No scripts.
No urgency tactics.
Just informed decisions, made at your pace.

Whether you’re thinking about selling, buying, or simply exploring your options, this is real estate guidance designed to empower you — not overwhelm you.

Curious what a smarter, calmer real estate experience looks like?
Let’s start with a conversation.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#RealEstateGuidance #NoPressureRealEstate #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #HumanFirstMarketing #RealEstateExperts
Durham Region planning power has shifted to local Durham Region planning power has shifted to local councils, and that changes how fast homes get built, where growth happens, and what future value looks like. This is not headline news. This is strategy-level insight.

Keith Williams and Lisa C. Follows stay ahead of these shifts by combining deep local expertise with data-driven decision making. As Agents, they use their experience to position listings precisely, amplify visibility online, and attract the right buyers at the right moment. But technology is only part of the equation.

Real results still come from human connection, clear guidance, and smart negotiation. Our strategies helps us see the market sooner. Experience helps our clients act with confidence.

If you are buying or selling in Durham Region, this is the edge that matters.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamHousingMarket #OntarioRealEstate #RealEstateStrategy #SmartSelling #HomeSellingTips #LocalMarketExperts #FutureOfRealEstate #WillowsRealtyGroup
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