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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Most homeowners think selling starts the day the s Most homeowners think selling starts the day the sign goes up.

It doesn't.

The strongest results usually begin weeks before your home ever reaches the market.

A professional pre-listing consultation helps you identify the updates that matter, avoid spending money in the wrong places, develop the right pricing strategy, and create a marketing plan that gives your home every opportunity to attract qualified buyers from day one.

As Certified Agents™, we combine local market knowledge with our Advance Marketing to help your property reach more buyers online. We use artificial intelligence to increase your property's visibility across the internet while keeping the most important part of every sale front and center—the personal guidance, communication, and care that only experienced real estate professionals can provide.

Technology helps us reach more people.

Relationships help us achieve better results.

If you're thinking about selling, let's have the conversation before you list. A little planning today can make a meaningful difference tomorrow.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

📧 team@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#PreListingConsultation #HomeSellingTips #SellYourHome #HomeSeller #RealEstateAdvice #RealEstateExpert #ArtificialIntelligence #DigitalMarketing #OnlineMarketing #HomeValue #ListingPreparation #PricingStrategy #RealEstateMarketing #RealEstateCanada #OntarioRealEstate #WillowsRealtyGroup #RealEstateProfessionals #PropertyMarketing #HomeSellingStrategy #SellerSuccess #RealEstateEducation #HomesForSale
This isn’t just a condo—it’s a lifestyle upgrade w This isn’t just a condo—it’s a lifestyle upgrade with breathing room.

Set inside the established Parkwood Village community, this 1,790 sq. ft. two-level condo townhouse delivers space, flexibility, and calm—without the maintenance headaches. Sunlight pours into the vaulted eat-in kitchen. Evenings slow down by the wood-burning fireplace. And the living room? It looks out to four-season greenspace, not another building.

✨ Why this one hits differently:

2 bedrooms + a versatile loft (home office, guest room, hobby space—you choose)
3 bathrooms for everyday ease
Engineered hardwood on both levels
Primary suite with walk-in closet & private ensuite
Furnace + heat pump A/C updated in 2020
Backs onto a greenbelt for peaceful views year-round

And here’s the wildcard: low-maintenance living with serious perks—tennis courts, party room, BBQ area, heated car wash, snow removal handled, and 24-hour security. Yes, really.

🚀 How this home is being sold matters.
Keith Williams & Lisa C. Follows are Certified Agents, using their Marketing Advantage—a strategy that blends precision online exposure with real human connection. That means smarter marketing, broader reach, and results that protect your bottom line.

Curious? You should be. Homes like this don’t stay quiet for long.

👉 Book your private showing today.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #DurhamRegionHomes #SmartRealEstate #MoveInReady #OntarioRealEstate
Real estate doesn’t fall apart because of the mark Real estate doesn’t fall apart because of the market.
It falls apart because of miscommunication.

Silence. Vague answers. Last-minute surprises.
That’s where deals stall and stress takes over.

Keith Williams and Lisa C. Follows believe clear, proactive communication isn’t a “nice-to-have.”
It’s the foundation of a successful buying or selling experience.

From the first strategy call to the final signature, clients know:
• What’s happening
• Why it matters
• What comes next

No guessing. No chasing updates. No confusion.

Advanced marketing amplifies visibility.
Experience guides decisions.
Communication keeps everything moving forward.

If you’re tired of feeling left in the dark — or wondering if your home is reaching the right audience — it’s time for a different conversation.

💬 Curious what clear communication actually feels like in real estate?
Let’s talk.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #ClearCommunication #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #RealEstateMarketing #HumanConnection #ListWithConfidence #BuyWithClarity
The market has changed and guesswork is no longer The market has changed and guesswork is no longer a strategy.

Today’s buyers are informed, selective, and moving with intention. That is exactly why sellers need more than exposure. They need precision. As Certified Agents, Keith Williams and Lisa C. Follows use the Listing Advantage to analyze buyer behavior, optimize pricing, and position listings where they are seen by the right people at the right time across the internet.

But data alone does not sell homes. Strategy still needs empathy. Negotiation still needs experience. And every move still needs a human who understands the emotions behind it. We combine advanced marketing with hands on guidance, clear communication, and real conversations that help clients make confident decisions.

This is how listings stand out in a slower market. Not louder. Smarter.

Thinking about selling or just want clarity on your next move? Let’s talk.

Keith Williams, Broker
Phone: 905-903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Phone: 905-442-5847
Email: lisa@willowsgroup.ca

Willows Realty Group
Office: 888-926-2066
Where Dreams Take Root!

#RealEstateStrategy #SmartSelling #ModernRealEstate #RealEstateExperts #ListingStrategy #HomeSellingTips #RealEstateMarketing #SellWithConfidence #WillowsRealtyGroup
Some homes whisper. This one pulls you closer. Tu Some homes whisper.
This one pulls you closer.

Tucked at the end of a quiet cul-de-sac, this loft-inspired waterfront bungalow is designed for people who want space, privacy, and the lake as part of daily life—not just a weekend view. Vaulted ceilings stretch above the great room as natural light pours in. The layout offers flexibility with 5 bedrooms, 3 bathrooms, and approximately 2,500–3,000 sq. ft.—ideal for full-time living, hosting guests, or escaping the city without compromise.

Step outside and Lake Scugog takes over.
Private dock. Boat lift. Sandy, shallow shoreline. Morning swims, paddleboard evenings, and sunset conversations become routine. Fully winterized, thoughtfully updated, and connected with high-speed internet—this is waterfront living that works year-round.

✨ Why this home stands apart:

Direct lake views woven into everyday living
Updated kitchen with stone counters & in-floor heating
Forced air gas heat, central air, and upgraded systems
Private dock with effortless water access
Minutes to Port Perry, approx. 1.5 hours from the GTA

This isn’t just a property.
It’s a lifestyle shift.

🚀 Marketed with advanced marketing strategies!
Keith Williams and Lisa C. Follows are A.I. Certified Agents, combining advanced marketing strategies with genuine human connection—ensuring this home reaches the right buyers, at the right time, across the internet and beyond.

💬 Curious if this lakefront move is your next chapter? Let’s talk.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#ForSale #LakeScugog #WaterfrontHome #ScugogRealEstate #PortPerryHomes
#OntarioWaterfront #BungalowLiving #LakeLife #WillowsRealtyGroup #LuxuryRealEstateOntario #DurhamRegionHomes #GTAEscape #WaterfrontLifestyle
Not your average condo townhouse—and that’s the po Not your average condo townhouse—and that’s the point.

This is where space meets flexibility and low-maintenance living meets smart design. Nearly 1,800 sq. ft. across two levels, wrapped in greenspace views that change with the seasons. Two bedrooms, three bathrooms, and a loft that refuses to be boxed in—home office, third bedroom, creative studio… you decide.

Inside, natural light pours through vaulted ceilings in the eat-in kitchen, while two wood-burning fireplaces set the tone for relaxed evenings and real connection. Engineered hardwood flows throughout both levels, and the primary suite delivers privacy with a walk-in closet and full ensuite. Practical upgrades? Already handled—furnace and heat pump A/C (2020).

Outside your door, Parkwood Village offers amenities that make everyday life easier: tennis courts, party room, BBQ area, heated car wash, maintained grounds, snow removal, and 24-hour security. Close to transit, shopping, and commuter routes—without sacrificing calm surroundings.

💡 This home isn’t just listed—it’s strategically marketed.
Keith Williams and Lisa C. Follows are Certified Agents, using the effective marketing to position homes where today’s buyers actually search—online—while pairing data-driven marketing with genuine human connection.

Curious why this one stands out? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
✉️ lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #CondoTownhouseLiving #GreenbeltViews #LowMaintenanceLifestyle #WillowsRealtyGroup #DurhamRegionRealEstate #MoveSmart #OntarioHomes #RealEstateMarketing #HomeSearchCanada
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