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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

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Durham Region Market Watch – March 2025

May 2024 Market Update

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

You can love a house and still regret the location You can love a house and still regret the location.
That is the mistake we help clients avoid every day.

Keith Williams and Lisa C. Follows bring real strategy to neighborhood selection by combining local market knowledge, real conversations, and data-backed insight. Commute patterns, lifestyle flow, long-term value, and future flexibility all matter more than a pretty kitchen.

As A.I. Certified Agents, we use the A.I. Listing Advantage to market homes online with precision, visibility, and reach. Artificial intelligence helps us get listings seen by the right buyers, while our human approach ensures every decision is guided with care, clarity, and experience.

Smart technology finds the opportunities. Real people help you choose wisely.

Thinking about your next move? This is where confident decisions begin.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250

Lisa C. Follows, Broker
(905) 442-5847

Office: (888) 926-2066
Email: team@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateAdvice #HomeBuyingTips #NeighborhoodMatters #AICertifiedAgent #AIListingAdvantage #SmartSelling #HomeSearchTips #RealEstateExperts #HousingMarket #BuyWithConfidence #SellWithStrategy #RealEstateMarketing #LocalExperts #HumanFirst #FutureFocused
Wondering why your Durham Region home isn’t sellin Wondering why your Durham Region home isn’t selling? Let’s talk about the price… 👇

In a market that’s shifting to favour buyers, overpricing can leave your home sitting unsold longer, which, or even require a big price reduction. Here’s how to avoid that pitfall:

1️⃣ Know the Market: With more homes on the market and stable interest rates, buyers have more options. Pricing your home correctly is key to attracting the right buyers. 

2️⃣ Realistic Pricing: Homes in Durham are seeing price drops. Setting a competitive price initially can save you from a big markdown later.

3️⃣ Timing Matters: Selling in January or February? Stay competitive! These months can mean more motivated buyers looking to strike a deal.

4️⃣ Focus on the Right Audience: Many buyers are seeking energy-efficient and move-in-ready spaces. Highlight these features in your listing to catch their eye.

5️⃣ Reduce Carrying Costs: High list prices can mean longer time on the market, increasing your carrying costs on mortgages and taxes. Pricing it right at the start saves time and money.

In this evolving market, setting the right price from the get-go can make or break your sale. Ready to make an informed decision? Comment with your questions or concerns below, and let’s chat! 👇

#RealEstate
Some homes whisper. This one makes a confident sta Some homes whisper.
This one makes a confident statement.

1665 Nash Road, Unit E12 delivers 1,790 sq. ft. of thoughtfully designed space with room to flex, breathe, and settle in.
Two bedrooms, three bathrooms, plus a loft that adapts to how you live today—home office, creative space, or an extra sleeping area.

Natural light pours through the vaulted eat-in kitchen, while two wood-burning fireplaces set the tone for relaxed evenings.
Engineered hardwood flows across both levels, and the primary suite includes a walk-in closet and private ensuite overlooking peaceful greenspace.

Low-maintenance condo living meets everyday convenience in Parkwood Village, close to shopping, transit, and commuter routes.
Priced at $485,000, this is a smart move for buyers who value comfort, privacy, and location.

Marketed by Keith Williams & Lisa C. Follows, A.I. Certified Agents, using the A.I. Listing Advantage—where targeted online exposure meets real human connection.

📲 Book your private showing today.

Keith Williams, Broker | 905-903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | 905-442-5847 | lisa@willowsgroup.ca
Office | 888-926-2066
Willows Realty Group

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #GreenbeltViews #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #HomeForSale
Think Oshawa is “too competitive” for first-time b Think Oshawa is “too competitive” for first-time buyers?
That’s only half the story—and it’s the part most people get wrong.

Oshawa has pockets where first-time buyers can still win, but only if you understand pricing pressure, street-by-street trends, and how fast decisions really need to be made. This isn’t guesswork. It’s local data, timing, and strategy—something Keith Williams and Lisa C. Follows work with every single day in Durham Region.

As A.I. Certified Agents, Keith and Lisa combine advanced A.I. insights with real human conversations. That means smarter targeting, clearer numbers, and advice that actually reflects how buyers succeed right now—not last year.

If you’re a first-time buyer wondering what to watch out for, what actually matters, and how to avoid costly mistakes in Oshawa, this is exactly where you start.

💬 Curious what most buyers miss? Let’s talk before you make your first move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#FirstTimeBuyerOshawa #OshawaRealEstate #DurhamRegionHomes #WillowsRealtyGroup #AICertifiedAgent #AIMarketingRealEstate #OntarioRealEstate #BuyersGuide #RealEstateAdvice #HomeBuyingTips #OshawaHomes #DurhamRegionRealEstate
Less house. Less stress. More life. That is why do Less house. Less stress. More life.
That is why downsizing keeps coming up in our conversations with clients. Keith Williams and Lisa C. Follows help homeowners make smart, well-timed moves by pairing real market experience with clear, human guidance.

As A.I. Certified Agents, Keith and Lisa use advanced A.I. tools to place listings in front of the right buyers online, track real buyer behaviour, and adapt marketing in real time. But technology never replaces people. Every move still starts with listening, planning, and protecting your goals.

If downsizing is on your mind, work with professionals who combine data, visibility, and real connection.

Ready to talk next steps? Send us a message.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#DownsizingTips #RightSizing #SmartMoves #RealEstateExperts #AIRealEstate #AIListingAdvantage #HomeSellingStrategy #ModernRealEstate #TrustedRealtors #RealEstateAdvice #HomeTransition #LifeSimplified #SellWithConfidence
Homes aren’t selling like they used to—and that’s Homes aren’t selling like they used to—and that’s not a coincidence.

The Durham Region market has shifted. More homes are for sale, buyers are cautious, and pricing based on yesterday’s market is costing sellers time and money. This is where strategy matters.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who use the A.I. Listing Advantage to get listings seen where today’s buyers actually are—online, across search, social, and video platforms. But technology is only part of the equation. Every sale still needs human judgment, clear advice, and real conversations to guide pricing, timing, and negotiations.

Smart data plus real people. That’s how homes still sell in this market.

Thinking about buying or selling in Durham Region? Let’s talk it through.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group

#DurhamRegionRealEstate #DurhamMarketUpdate #AIRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateStrategy #SellingInDurham #BuyingInDurham #OntarioRealEstate #WillowsRealtyGroup #RealEstateAdvice #MarketUpdate #HomesForSale #SmartSelling
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