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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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July Real Estate Market Update: Seize the Summer Buying Opportunity!

Durham Region Market Watch – March 2025

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

When affordability starts to feel tight, smart buy When affordability starts to feel tight, smart buyers and sellers do not panic. They get strategic.
We are seeing a clear shift as people rethink what really matters in a move, from monthly comfort to long term lifestyle fit. That takes more than guesswork. It takes data, timing, and real experience.

As Agents, we use advanced tools to track buyer behaviour, amplify online visibility, and position listings exactly where motivated buyers are searching. Our Listing Advantage works around the clock, but the strategy behind it is still human. Listening closely. Advising honestly. Negotiating with purpose.

This is where technology meets real connection. Clear decisions. Confident moves. No rushing. No pressure. Just a plan that fits your life and your budget.

Thinking about your next move and want clarity before you act? Save this reel and reach out when you are ready.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #HomeBuyingAdvice #HomeSellingTips #MarketInsight #SmartMoves #RealEstateExperts #HumanFirstRealEstate #RealEstateReels #PropertySearch #HousingMarket #BuyWithConfidence #SellWithConfidence
Some homes whisper. This one makes a statement. T Some homes whisper.
This one makes a statement.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr. in Scugog delivers direct Lake Scugog views, a private dock, and a layout that adapts to real life.
Think vaulted ceilings, sun-filled living spaces, and 5 bedrooms plus flex rooms designed for guests, work, or weekend escapes.

Step outside and the lake takes over.
Shallow sandy shoreline, boat lift ready, and effortless access to the water—morning paddles, sunset swims, and dockside evenings come standard.

Offered at $980,000, just minutes to Port Perry and an easy drive from the GTA, this fully winterized waterfront bungalow blends space, privacy, and year-round comfort.

And it’s marketed differently.
Keith Williams & Lisa C. Follows are Certified Agents, using their Listing Advantage to combine high-impact digital exposure with real human connection—so the right buyers don’t miss homes like this.

Curious? You should be.
Let’s talk before someone else claims the dock.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Willows Realty Group – Where Dreams Take Root!

#ForSale #LakeScugog #WaterfrontHomeForSale #ScugogRealEstate #PortPerryHomes #OntarioWaterfront #LuxuryBungalow #LakeLifeOntario #WillowsRealtyGroup #DurhamRegionRealEstate #GTAWaterfront #RealEstateMarketing #HomeForSale
Real estate doesn’t need more noise. It needs clar Real estate doesn’t need more noise.
It needs clarity, precision, and a strategy built around your goals.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t chase trends—they study the data, read the market, and act with intention.
As Agents, they pair their advanced marketing with real human insight to position homes where buyers actually pay attention—on social media, in search, and in real conversations that convert interest into action.

This isn’t automation without care.
It’s smart tech guided by experience, negotiation skill, and a client-first mindset that protects your bottom line.

If you want results without guesswork, this is where strategy meets confidence.

💬 Curious how our strategies and human expertise work better together? Let’s talk.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartRealEstate #RealEstateMarketing #HomeSellingStrategy #ModernRealEstate #ListWithConfidence #DataDrivenRealEstate
Quiet streets change more than traffic levels. The Quiet streets change more than traffic levels.
They shape routines, moods, and how connected life feels day to day.

This reel breaks down why buyers and sellers pay close attention to street dynamics, neighborhood flow, and daily rhythm, long before they look at finishes or floor plans. Keith Williams and Lisa C. Follows understand how these lifestyle details influence demand, pricing, and long term value.

As Agents, we combine real human insight with advacned marketing. That means data driven exposure, intelligent targeting, and stronger online visibility, paired with hands on guidance, honest conversations, and local expertise. Technology gets your property seen. Relationships get it sold.

If you want strategy backed by innovation and people who truly understand how buyers think, this is where it starts.

Let’s talk about how to position your move with clarity and confidence.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #SmartRealEstate #ModernRealEstateMarketing #RealEstateStrategy #HomeSellingTips #BuyerPsychology #HumanFirstRealEstate #OntarioRealEstate #DurhamRegionRealEstate #ScugogRealEstate #ListWithConfidence #RealEstateReel #RealEstateExperts
Pressure creates mistakes. Preparation creates lev Pressure creates mistakes. Preparation creates leverage.

Strong offers are not about rushing or pushing limits. They are built on clarity, data, and a steady plan before emotions enter the room. Keith Williams and Lisa C. Follows guide buyers through real decisions with structure, market insight, and calm strategy, so offers stay aligned with real goals, not momentary stress.

As Agents, they use their advance marketing to analyze market behavior, track online visibility, and position listings where buyers are actually looking. Artificial intelligence handles the data and reach. Keith and Lisa handle the conversations, the judgement, and the human side that technology cannot replace.

Smart strategy plus real connection is how confident decisions are made.

Save this reel before your next move and follow for clear guidance without the noise.

📲 Contact Us
Keith Williams, Broker
905 903 9250
keith@willowrealtygroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office: 888 926 2066
Willows Realty Group
Where Your Dreams Take Root!

#SmartRealEstate #HomeBuyingStrategy #RealEstateExpert #ModernRealEstate #DataDrivenDecisions #RealEstateMarketing #BuyWithConfidence #SellWithStrategy #ClientFirst #RealEstateAdvice #HumanConnection #WillowsRealtyGroup
Let’s be honest—real estate advice is everywhere, Let’s be honest—real estate advice is everywhere, but clarity is rare.
If you’re tired of opinions, noise, and “one-size-fits-all” strategies, this is your sign to do things differently.

At Willows Realty Group, Keith Williams and Lisa C. Follows deliver guidance backed by data, local expertise, and real results across Durham Region and Greater Toronto Area.
They are seasoned Agents who combine their effective strategies with real human insight—so your decisions are informed, strategic, and never reactive.

Smart algorithms handle the analytics.
Targeted social media drives visibility.
Keith and Lisa handle the conversations, negotiations, and details that actually move the needle.

No guessing.
No pressure.
Just a clear plan designed around your goals.

Curious what real estate feels like when strategy replaces stress?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateGuidance #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicBuying #ModernRealEstate #RealEstateExperts #OntarioRealEstate #ListingStrategy #FutureOfRealEstate
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