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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Real Estate Update – January 2025

May 2024 Market Update

February 2026 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Selling your home is not about pressure. It is abo Selling your home is not about pressure. It is about strategy, timing, and trust.
That is how Keith Williams and Lisa C. Follows, Real Estate Agents, approach every seller conversation. No scripts. No hype. Just real guidance built around your goals, your timeline, and your next move.

With decades of experience and a data-driven mindset, Keith and Lisa break down pricing, preparation, and marketing in a way that actually makes sense. More importantly, they listen first. Because the best results come from human connection, not sales tactics.

If you want clear answers, smart strategy, and agents who treat your move like it matters, this is where it starts.

📲 Ready to talk it through?
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Office: 888-926-2066

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #RealEstateAgents #HomeSellingStrategy #SellerConsultation #RealEstateAdvice #RealEstateExperts #SmartSelling #ListingStrategy #OntarioRealEstate #DurhamRegionRealEstate #RealEstateReels #YouTubeShorts #HomesForSale #SellWithConfidence
This Saturday, step into a Lake Scugog home that r This Saturday, step into a Lake Scugog home that refuses to blend in.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Dr. delivers direct lake views, a private dock, boat lift, and a layout that adapts to real life—not the other way around.

Vaulted ceilings, a loft-inspired great room, and 2,500–3,000 sq. ft. of flexible living space make this bungalow feel open, grounded, and ready for gatherings that last longer than planned.

From heated kitchen floors to a fully winterized, mechanically upgraded home, this is waterfront living without compromise—minutes to Port Perry and an easy reach from the GTA.

📅 Saturday, June 13 | 1–3 PM
🏡 Hosted by Mary Smith

This property is marketed using the AI Listing Advantage, blending advanced online exposure with real human connection—led by Keith Williams and Lisa C. Follows, A.I. Certified Agents.

Curious if lake life fits your next chapter? Come see it in person.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Willows Realty Group

#OpenHouseScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioLakeLife #WillowsRealtyGroup #DurhamRegionHomes #ScugogLiving
Oshawa real estate doesn’t need louder promises. I Oshawa real estate doesn’t need louder promises.
It needs smarter strategy.

Most agents still rely on outdated tactics and hope the market does the heavy lifting.
Keith Williams and Lisa C. Follows take a different approach—one built on data, precision, and real human connection.

As Agents, they combine their strategies with hands-on expertise to position homes where today’s buyers actually are.
Smarter targeting.
Stronger exposure.
Decisions backed by insight, not guesswork.

This is about using technology to work harder for you, while never losing the personal touch that protects your best interests in every negotiation.

If you’re thinking about buying or selling in Oshawa, ask yourself this:
Are you getting a traditional plan… or a strategic advantage?

📲 Let’s talk about what a better approach could mean for your move.

Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #OshawaHomes #DurhamRegionRealEstate #WillowsRealtyGroup #SellSmart #BuySmart #ModernRealEstate #RealEstateStrategy #DurhamRegionHomes #OntarioRealEstate #RealEstateInnovation
High utility bills are not just annoying. They are High utility bills are not just annoying. They are expensive mistakes.

If your home is not working for you, it is costing you.

Keith Williams and Lisa C. Follows help homeowners think smarter. As Agents, they analyze market data to identify which upgrades like solar panels, smart thermostats, security systems, and energy efficient appliances actually increase resale value. Not trends. Real numbers.

When it is time to sell, their expertise positions your property online where serious buyers are already searching. Strategic digital exposure meets real human guidance. Technology drives visibility. Keith and Lisa drive the conversation.

Want to know which smart home upgrades add value in today’s market? Save this reel, share it, or message us directly.

Keith Williams, Broker
Direct: 905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: 905 442 5847
lisa@willowsgroup.ca

Office: 888 926 2066
Willows Realty Group – Where Dreams Take Root!

#SmartHomeUpgrades #EnergyEfficientHome #HomeValue #RealEstateTips #HomeSellingStrategy #PropertyMarketing #DigitalRealEstate #TechInRealEstate #SellSmart #BuySmart #OntarioRealEstate #HomeImprovement #RealEstateExperts
Tired of scrolling past vague advice and recycled Tired of scrolling past vague advice and recycled market talk?
Scugog buyers deserve straight answers, real data, and a strategy that actually works in today’s market.

Keith Williams and Lisa C. Follows don’t guess.
They analyze.
As Agents, they use their experience to track buyer behaviour, pricing trends, and market shifts, then pair that tech with real human guidance so you can make confident decisions without the noise.

Buying in Scugog isn’t just about finding a house.
It’s about timing, negotiation, and knowing what most buyers never see until it’s too late.

Curious what you should know before you buy?
That’s where the right questions change everything.

📲 Let’s talk before you make your next move.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogHomes #DurhamRegionRealEstate #OntarioHomeBuyers #FirstTimeBuyerOntario #MoveSmart  #WillowsRealtyGroup #BuyWithConfidence #RealEstateStrategy #LocalMarketExperts
Scrolls decide showings, not signs on the lawn. Th Scrolls decide showings, not signs on the lawn.
That is why presentation and digital strategy matter more than ever.

Keith Williams and Lisa C. Follows do not rely on guesswork. As Agents, we use our exoerience to position homes where buyers are actually looking, across search, social, and digital platforms, with precision and speed. Our approach combines advanced marketing with real human insight, clear pricing strategy, and hands-on guidance sellers can trust.

Experience helps us get it sold.
The human connection is what turns attention into action.

If you want your home marketed with intention, visibility, and care, we should talk.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#SmartHomeSelling #RealEstateMarketing #DigitalFirstRealEstate #OntarioRealEstate #DurhamRegionRealEstate #ScugogRealEstate #ListingStrategy #SellWithConfidence #WillowsRealtyGroup
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