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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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July Real Estate Market Update: Seize the Summer Buying Opportunity!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Feeling the stress of buying a home in Durham Regi Feeling the stress of buying a home in Durham Region? Here’s why the right agent can be your secret weapon...👇

When helping Toronto families find their dream home here, I rely on my 40+ years of expertise to make each journey seamless and stress-free. A trusted agent can make your home-buying worries disappear. Here’s how:

1️⃣ Local Expertise: A deep understanding of Durham's schools, sports facilities, and neighbourhoods means better advice and options that truly fit your family’s needs.

2️⃣ Honest Guidance: Integrity is key, an agent who offers transparent advice without pushing for quick sales ensures your best interests are front and centre.

3️⃣ Full-Time Dedication: Choose agents who are full-time and experienced, as they’ll be more responsive and skilled in navigating complex transactions.

4️⃣ Proactive Communication: Regular updates and being readily available for questions or concerns make the process feel personal and manageable.

5️⃣ Personalized Service: Look for an agent who listens and customizes their approach to suit your family’s unique needs and lifestyle preferences.

Ready to make a move or have questions? Comment below or DM us for advice tailored to you! 👇

#RealEstate
Buying a home should not feel chaotic or rushed. T Buying a home should not feel chaotic or rushed.
This is where experience, strategy, and real guidance change everything.

Keith Williams and Lisa C. Follows help buyers cut through the noise with clear advice, sharp market insight, and constant communication. They pair real human connection with smart technology as A.I. Certified Agents, using the A.I. Listing Advantage to position listings online, reach the right audiences, and stay visible where today’s buyers are actually looking.

A.I. handles the data, targeting, and online reach.
Keith and Lisa handle the conversations, decisions, and trust.

That balance is how stress drops and confidence goes up.

Thinking about buying or selling and want a smarter approach?
Send us a message or save this reel for later.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Real estate powered by A.I., guided by people.

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #SmartRealEstate #HomeBuyingAdvice #RealEstateExperts #BuyerSupport #SellerStrategy #ModernRealEstate #OntarioRealEstate #GTARealEstate #HomesForSale #RealEstateReels
Some homes whisper. This one knows exactly who it’ Some homes whisper.
This one knows exactly who it’s for.

1665 Nash Rd. E12 delivers smart space, calm views, and low-maintenance living in the heart of Courtice. Vaulted ceilings in the eat-in kitchen bring in natural light, while two wood-burning fireplaces set the tone for relaxed nights in. The living room looks out to four-season greenspace—no rear neighbours, just breathing room 🌿.

A flexible loft gives you options: third bedroom, work-from-home zone, or creative space. The primary suite includes a walk-in closet and private ensuite, and engineered hardwood flows across both levels. Furnace and heat pump A/C updated in 2020 for peace of mind.

This condo community adds value with tennis courts, 24-hour security, a heated car wash, and snow removal—so your time stays yours.

Marketed by Keith Williams & Lisa C. Follows, A.I. Certified Agents™ using the A.I. Listing Advantage—strategic online exposure backed by real human guidance.

Curious if this fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #BacksOnGreenspace #LowMaintenanceLiving #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #CourticeOntario #OntarioRealEstate
Winter storms coming? Let’s keep your Durham home Winter storms coming? Let’s keep your Durham home safe and cozy! ❄️🏠

Living near Lake Ontario, we know how intense these winter storms can get. As someone who’s seen it all in the Durham Region, here’s how you can weather the storm like a pro.

1️⃣ Insulate and Prep: Keep the cold out! Seal your windows and doors, insulate and clear those gutters. Trimming dead branches now can save you from ice damage later.

2️⃣ Power Outage Ready: Charge devices and medical equipment, have backup heat like inspected fireplaces, and check your CO and smoke alarms.

3️⃣ Car Essentials: Equip your vehicle with winter tires, blankets, and an emergency kit. A half-full tank of gas is a must for surprise trips.

4️⃣ Senior and Special Needs Care: Check in on neighbours and loved ones. Make sure they’re safe and their essentials are stocked.

5️⃣ Shoveling Safety: Be cautious of cardiac risks when shoveling. Hiring help is worth it, especially for seniors.

Feeling storm ready or got more tips to share? Let’s hear them below! 👇

#RealEstate
Price it wrong and the market punishes you fast. P Price it wrong and the market punishes you fast.
Price it right and buyers lean in.

In Whitby, pricing accuracy isn’t a guessing game—it’s a data-backed decision that directly shapes days on market, buyer demand, and final sale price.
Keith Williams and Lisa C. Follows don’t rely on hope or headlines. They study buyer behaviour, local Whitby trends, and real-time market signals to position homes where serious buyers act.

As A.I. Certified Agents, Keith and Lisa combine advanced A.I. insights with real human strategy to spot pricing pressure points before the market reacts.
That means stronger first impressions, better online traction, and pricing that invites competition instead of hesitation.

If you’re thinking of selling in Whitby, ask yourself this:
Is your price attracting buyers—or warning them away?

Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WhitbyRealEstate #WhitbyHomeSelling #PricingStrategy #AIRealEstate #AICertifiedAgent #WillowsRealtyGroup #DurhamRegionHomes #ListSmart #RealEstateInsights #SellerTips #MarketTruths
Not all homes perform the same in Scugog — and gue Not all homes perform the same in Scugog — and guessing wrong can cost you real money.

Townhomes, rural properties, waterfront, condos, custom builds… each property type attracts a very different buyer pool, responds to pricing shifts differently, and moves at its own pace in today’s market.

This is where local expertise meets real data.
Keith Williams and Lisa C. Follows don’t rely on headlines or gut feelings. As A.I. Certified Agents, they combine deep Scugog market knowledge with their A.I. Listing Advantage to analyze buyer behaviour, demand patterns, and digital engagement — then pair that insight with real human conversations that convert interest into action.

Thinking about selling? Buying? Investing?
Understanding which property types are in demand right now — and why — can change your outcome entirely.

Curious how your property type fits into the Scugog market today? Let’s talk strategy before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

📞 Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ScugogRealEstate #DurhamRegionRealEstate #PortPerryHomes #ScugogMarketUpdate #PropertyTypesMatter #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #SmartSelling #SmartBuying #LocalMarketExperts #RealEstateStrategy
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