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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

February 2026 Market Update

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

March 2024 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

What if your next move gave you space, calm, and c What if your next move gave you space, calm, and convenience—without the upkeep?
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Curious enough to see it in person? Let’s talk before someone else does.

📍 Offered at $485,000

📲 Contact Us
Keith Williams, Broker – 905-903-9250
Lisa C. Follows, Broker – 905-442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
🏢 Office: 888-926-2066
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Most Ajax homeowners don’t lose money when they se Most Ajax homeowners don’t lose money when they sell.
They lose it long before the sign ever goes up.

Market shifts, timing mistakes, and outdated pricing strategies quietly cost sellers thousands.
Planning ahead isn’t optional anymore. It’s the edge.

Keith Williams and Lisa C. Follows help Ajax homeowners see what’s coming next, not what already happened.
As Agents, they combine local expertise and real data to  position homes strategically across social media, search, and real human conversations that convert interest into results.

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No generic plans.
Just smarter decisions, made earlier.

If you’re even thinking about selling in the next 6–24 months, this is the conversation most homeowners wish they had sooner.

Curious what planning ahead could change for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

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🌊 Lakefront living that feels easy, comfortable, a 🌊 Lakefront living that feels easy, comfortable, and ready to enjoy.

Set at the end of a quiet cul-de-sac, this waterfront bungalow offers space, privacy, and direct views of Lake Scugog woven into everyday living. With approximately two thousand five hundred to three thousand square feet, this home includes five bedrooms, additional flexible rooms, and three bathrooms designed to adapt to how you live.

Inside, vaulted ceilings fill the great room with natural light, while the updated kitchen features stone countertops, modern cabinetry, and in-floor heating for year-round comfort. Thoughtful upgrades throughout the home support full-time living, weekend escapes, or hosting family and friends with ease.

Outside, the lake becomes part of your routine. A private dock, boat lift, and stairs to the water make time on Lake Scugog effortless, while the shallow, sandy shoreline is ideal for swimming and paddling. Just minutes to Port Perry and within comfortable reach of the Greater Toronto Area, this property offers a balance many buyers are searching for.

💬 Curious if waterfront living could be your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #LakeScugog #ScugogRealEstate #WaterfrontLiving #OntarioHomes
Speed wins in this market. Hesitation costs opport Speed wins in this market. Hesitation costs opportunities.

Keith Williams and Lisa C. Follows don’t wait for the market to slow down, they help clients move smarter and faster within it. As Agents, they use their expertise to position homes in front of the right buyers at the right moment, amplifying visibility across the internet while still leading every decision with real conversations, clear advice, and hands-on guidance.

Our strategies drives the reach.
Human connection drives the results.

From strategic pricing to digital exposure and responsive communication, Keith and Lisa blend advanced technology with experience you can trust. That is how momentum is created and confidence is protected on both sides of a move.

Thinking about buying or selling soon? Let’s talk strategy before the pressure starts.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#RealEstateStrategy #SmartSelling #ModernRealEstate #DigitalMarketingForHomes #RealEstateExperts #BuySmartSellSmart #RealEstateAdvice #HomeSellingStrategy #RealEstateReels #PropertyMarketing #WillowsRealtyGroup
Anyone can scroll listings. Very few understand wh Anyone can scroll listings.
Very few understand what the numbers actually mean in Whitby right now.

Prices, buyer behaviour, days on market, negotiation gaps — this market rewards insight, not guesswork.
That’s where Keith Williams and Lisa C. Follows stand apart.

As Agents, they don’t rely on outdated tactics or surface-level stats.
They use their proven strategies to analyze buyer demand, predict momentum, and position homes with precision across social media — then combine it with real human strategy, timing, and negotiation.

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Smarter pricing.
Stronger exposure.
Decisions backed by data and experience.

If you’re thinking about buying or selling in Whitby, market knowledge isn’t optional — it’s leverage.

Curious what the data says about your next move?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
✉️ lisa@willowsgroup.ca

🏢 Willows Realty Group – Where Dreams Take Root!

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Selling your home is not about pressure. It is abo Selling your home is not about pressure. It is about strategy, timing, and trust.
That is how Keith Williams and Lisa C. Follows, Real Estate Agents, approach every seller conversation. No scripts. No hype. Just real guidance built around your goals, your timeline, and your next move.

With decades of experience and a data-driven mindset, Keith and Lisa break down pricing, preparation, and marketing in a way that actually makes sense. More importantly, they listen first. Because the best results come from human connection, not sales tactics.

If you want clear answers, smart strategy, and agents who treat your move like it matters, this is where it starts.

📲 Ready to talk it through?
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Office: 888-926-2066

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #RealEstateAgents #HomeSellingStrategy #SellerConsultation #RealEstateAdvice #RealEstateExperts #SmartSelling #ListingStrategy #OntarioRealEstate #DurhamRegionRealEstate #RealEstateReels #YouTubeShorts #HomesForSale #SellWithConfidence
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