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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Is your home giving you freedom... or giving you a Is your home giving you freedom... or giving you another weekend full of work?

Many homeowners across Durham Region are asking themselves the same question.

Downsizing is not about settling for less. It is about choosing a home that matches the way you live today. Less maintenance. Less clutter. More time for family, travel, hobbies, and the experiences that matter most.

The biggest question is not if you should downsize. It is when and how to make the move work in your favour.

That is where we come in.

We are Keith Williams and Lisa C. Follows, and helping homeowners make confident real estate decisions is what we do every day.

As Certified Agents™, we pair advanced strategies with genuine personal service. Artificial intelligence helps your property gain stronger online visibility, reach more qualified buyers, and receive marketing that works around the clock. Behind every strategy is a real conversation, honest advice, and experienced guidance from people who understand your goals.

Thinking about downsizing in Durham Region? Let's talk about your options before you make your next move.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066

📧 team@willowsgroup.ca

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #Downsizing #DownsizingTips #DurhamRegionHomes #OntarioRealEstate #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #AjaxRealEstate #PickeringRealEstate #ClaringtonRealEstate #HomeSelling #HomeSellerTips #RetirementPlanning  #KeithWilliams #LisaCFollows #WillowsRealtyGroup
🔥 What if your next home gave you more freedom and 🔥 What if your next home gave you more freedom and less maintenance?

🏡 FOR SALE | 1665 Nash Road, Unit E12, Courtice | $485,000

Two fireplaces. Vaulted ceilings. A flexible loft. Peaceful greenspace views. This move-in-ready condo townhouse offers 2 bedrooms, 3 bathrooms, 1,790 sq. ft., and the flexibility to fit your lifestyle—all in the sought-after Parkwood Village community close to shopping, parks, transit, and commuter routes.

🤖 Listed by Keith Williams and Lisa C. Follows, Certified Agents, using the advance marketing—combining advanced online marketing with genuine human connection to help your home reach more qualified buyers.

📞 Keith Williams, Broker: (905) 903-9250
📞 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066
🌐 willowsrealtygroup.com

Willows Realty Group – Where Dreams Take Root!

#CourticeRealEstate #CourticeHomesForSale #ClaringtonRealEstate #CondoTownhouse #DurhamRegionRealEstate #OntarioRealEstate #JustListed #HomeForSale #MoveInReady #GreenSpaceViews #LowMaintenanceLiving #WillowsRealtyGroup
This isn’t a cottage you visit once in a while. Th This isn’t a cottage you visit once in a while.
This is where lake life becomes your everyday reality.

Tucked at the end of a quiet cul-de-sac, 24 Pettet Drive in Scugog delivers direct views of Lake Scugog, a private dock with boat lift, and a fully winterized bungalow designed for real, year-round living. Vaulted ceilings, an open loft-inspired layout, and approximately 2,500–3,000 sq. ft. of flexible living space make this home feel expansive yet comfortable.

The kitchen? Updated with stone countertops, porcelain tile, and in-floor heating—built for mornings that start slow and gatherings that last long. Step outside and the shoreline tells the rest of the story: shallow, sandy, hard-bottom entry, effortless lake access, and sunsets that never feel routine.

Minutes to Port Perry. About 90 minutes from the GTA.
Privacy, water, space—and no compromises.

💡 Listed by Keith Williams & Lisa C. Follows, A.I. Certified Agents
This home is powered by their Marketing Advantage—combining advanced online exposure, data-driven targeting, and real human connection to reach the right buyers faster, locally and globally.

If lakefront living has been on your mind… this is your sign.

📍 24 Pettet Dr., Scugog
💰 Offered at $980,000
🛏 5 Bedrooms | 🛁 3 Bathrooms | 🚗 Parking for 6
🌊 Direct Lake Scugog Waterfront | Private Dock & Boat Lift

📲 Let’s talk before someone else does.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #OntarioWaterfrontHomes #LuxuryBungalow #WaterfrontLiving #WillowsRealtyGroup #DurhamRegionRealEstate #OntarioRealEstate #GTARealEstate #LakeLifeLiving #SmartRealEstateMarketing
🚨 Anyone can pull stats. Not everyone can read the 🚨 Anyone can pull stats. Not everyone can read the street.
In Durham Region real estate, outcomes aren’t shaped by guesswork or generic market reports. They’re shaped by local insight—the kind you only get from years of boots-on-the-ground experience combined with cutting-edge strategy.

Keith Williams and Lisa C. Follows don’t just know Durham on paper. They understand:

How micro-neighbourhood trends shift before headlines catch up
Why two homes on the same street can deliver very different results
When timing, pricing, and positioning make (or break) a sale

Now layer in this advantage👇
Certified Agents using their Marketing Advantage—where data-driven targeting, predictive analytics, and social media amplification meet real human connection. That means smarter exposure, better-qualified buyers, and strategies tailored to your property, not a template.

This is where tech supports expertise—not replaces it.
Local knowledge guides the decisions.
And real conversations close the gap.

If you’re thinking about buying or selling in Durham Region, ask yourself one thing:
👉 Do you want average advice… or insight that actually moves the needle?

💬 Let’s talk strategy before you make your next move.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #LocalInsightMatters #WillowsRealtyGroup #DurhamHomes #RealEstateStrategy #SmartSelling #ModernRealEstate #OntarioRealEstate #ListingExperts
Same region. Very different outcomes. And if you d Same region. Very different outcomes.
And if you don’t know the difference, the market will teach you the hard way.

Oshawa and Whitby are often lumped together—but buyers and sellers who do that leave opportunity on the table. Pricing momentum, buyer demand, inventory pressure, and negotiation power shift street by street. One strategy works. The other misses the mark.

That’s where Keith Williams and Lisa C. Follows step in.

They don’t guess.
They analyze.
They combine local market intelligence + human insight + advance marketing to position clients ahead of the curve—not chasing it.

As Certified Agents, Keith and Lisa use advanced data modeling, buyer-behaviour analysis, and social media precision targeting—then layer it with real conversations, real negotiation skills, and real experience in Durham Region.

📍 Thinking of selling in Oshawa? The strategy needs speed and accuracy.
📍 Buying or selling in Whitby? Timing and positioning matter more than ever.

This isn’t about “the market.”
It’s about your micro-market—and knowing how to win in it.

Curious how advance marketing and expert guidance change results?
Let’s talk before you make a move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionHomes #RealEstateStrategy #LocalMarketExpert #OntarioRealEstate #WillowsRealtyGroup #SmartSelling #DataDrivenRealEstate
Most homeowners think selling starts the day the s Most homeowners think selling starts the day the sign goes up.

It doesn't.

The strongest results usually begin weeks before your home ever reaches the market.

A professional pre-listing consultation helps you identify the updates that matter, avoid spending money in the wrong places, develop the right pricing strategy, and create a marketing plan that gives your home every opportunity to attract qualified buyers from day one.

As Certified Agents™, we combine local market knowledge with our Advance Marketing to help your property reach more buyers online. We use artificial intelligence to increase your property's visibility across the internet while keeping the most important part of every sale front and center—the personal guidance, communication, and care that only experienced real estate professionals can provide.

Technology helps us reach more people.

Relationships help us achieve better results.

If you're thinking about selling, let's have the conversation before you list. A little planning today can make a meaningful difference tomorrow.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

📧 team@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#PreListingConsultation #HomeSellingTips #SellYourHome #HomeSeller #RealEstateAdvice #RealEstateExpert #ArtificialIntelligence #DigitalMarketing #OnlineMarketing #HomeValue #ListingPreparation #PricingStrategy #RealEstateMarketing #RealEstateCanada #OntarioRealEstate #WillowsRealtyGroup #RealEstateProfessionals #PropertyMarketing #HomeSellingStrategy #SellerSuccess #RealEstateEducation #HomesForSale
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