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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

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February 2024 Market Update

July Real Estate Market Update: Seize the Summer Buying Opportunity!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Not your average condo townhouse—and that’s the po Not your average condo townhouse—and that’s the point.

This is where space meets flexibility and low-maintenance living meets smart design. Nearly 1,800 sq. ft. across two levels, wrapped in greenspace views that change with the seasons. Two bedrooms, three bathrooms, and a loft that refuses to be boxed in—home office, third bedroom, creative studio… you decide.

Inside, natural light pours through vaulted ceilings in the eat-in kitchen, while two wood-burning fireplaces set the tone for relaxed evenings and real connection. Engineered hardwood flows throughout both levels, and the primary suite delivers privacy with a walk-in closet and full ensuite. Practical upgrades? Already handled—furnace and heat pump A/C (2020).

Outside your door, Parkwood Village offers amenities that make everyday life easier: tennis courts, party room, BBQ area, heated car wash, maintained grounds, snow removal, and 24-hour security. Close to transit, shopping, and commuter routes—without sacrificing calm surroundings.

💡 This home isn’t just listed—it’s strategically marketed.
Keith Williams and Lisa C. Follows are Certified Agents, using the effective marketing to position homes where today’s buyers actually search—online—while pairing data-driven marketing with genuine human connection.

Curious why this one stands out? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
✉️ keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
✉️ lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CourticeHomes #CondoTownhouseLiving #GreenbeltViews #LowMaintenanceLifestyle #WillowsRealtyGroup #DurhamRegionRealEstate #MoveSmart #OntarioHomes #RealEstateMarketing #HomeSearchCanada
Selling a home in today’s market isn’t about luck Selling a home in today’s market isn’t about luck — it’s about leverage.
The right pricing. The right exposure. The right strategy.

Here’s the edge most sellers don’t realize they need 👇
Modern home sales demand data-driven decisions, intelligent marketing, and real human guidance — all working together.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t rely on outdated playbooks. As Certified Agents, they use the proven strategies to position homes where today’s buyers are actually looking:

Precision-targeted social media campaigns
Buyer-behaviour insights
Content that speaks to emotion and logic
Strategic storytelling paired with genuine human connection

The result?
Homes that stand out.
Serious buyers paying attention.
Stronger outcomes for sellers.

This isn’t about replacing people with technology.
It’s about using advance marketing to amplify experience, sharpen strategy, and create momentum — while Keith and Lisa handle the negotiations, guidance, and trust-building that no algorithm can replace.

If you’re thinking of selling and wondering:
“Am I leaving money or opportunity on the table?”

That question alone means it’s time for a smarter conversation.

📲 Let’s talk strategy before you make your next move.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #SmartHomeSelling #DurhamRegionRealEstate #ScugogRealEstate #SellWithStrategy #ModernRealEstate #RealEstateMarketing #HomeSellingTips #ListingStrategy #OntarioRealEstate #DataDrivenRealEstate
This isn’t cottage life. This is everyday life wit This isn’t cottage life.
This is everyday life with the lake as your backdrop.

Tucked at the end of a quiet cul-de-sac, this loft-inspired waterfront bungalow rewrites what lake living can feel like. Vaulted ceilings. Sun-filled great room. Flexible space that adapts to full-time living, weekend escapes, or hosting the people who matter most.

Step outside and the water isn’t just a view—it’s part of your routine.
• Direct Lake Scugog views
• Private dock + boat lift
• Shallow, sandy shoreline with hard bottom
• Easy swimming, paddling, boating, and sunset watching

Inside, the upgrades matter:
• Updated kitchen with stone counters & in-floor heating
• Fully winterized with forced-air gas heat & central A/C
• High-speed internet + advanced water treatment
• 5 bedrooms, 3 bathrooms, approx. 2,500–3,000 sq ft

Minutes to Port Perry. About 1.5 hours to the GTA.
Privacy, space, and water—without giving up convenience.

And here’s the difference:
This home is being marketed by Keith Williams & Lisa C. Follows, Certified Agents, using the advance marketing—a strategy that combines intelligent online exposure with real human connection to reach the right buyers, faster and more effectively.

If you’ve been waiting for a waterfront property that actually fits real life, this might be the one.

💬 Curious? Let’s talk before someone else claims the dock.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioWaterfront #DurhamRegionRealEstate #LuxuryWithoutTheHype #CulDeSacLiving #LakeLifeEveryday #WillowsRealtyGroup
City pace isn’t for everyone and knowing when a li City pace isn’t for everyone and knowing when a lifestyle shift makes sense takes real expertise.

Keith Williams and Lisa C. Follows help clients navigate these transitions every day. Not just by understanding the emotional side of change, but by pairing it with strategy, data, and visibility. As Certified Agents, they use their experience and expertise to ensure their listings and their clients are seen in all the right places online, at the right time, by the right audience.

Their approach blends advanced marketing, search optimization, and digital exposure with something technology cannot replace, genuine human connection. Real conversations. Thoughtful planning. Clear guidance from start to finish.

If you are considering a move that changes how you live, work, and spend your time, experience what happens when innovation meets personal service.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #RealEstateExpert #LifestyleMoves #SmartRealEstate #ModernRealEstate #RealEstateMarketing #RealEstateReels #MoveWithConfidence #HumanFirstRealEstate
🔥 Two cities. Two very different strategies. One s 🔥 Two cities. Two very different strategies. One smart decision.

Oshawa and Whitby may share a border, but when it comes to pricing, buyer demand, days on market, and negotiation leverage, they play by very different rules.
If you’re buying or selling without understanding those differences, you could be leaving opportunity—or money—on the table.

Keith Williams and Lisa C. Follows don’t guess.
They analyze, predict, and position homes using real data, local insight, and cutting-edge technology.

Here’s what sets them apart ⤵️
• Deep, street-level knowledge of Oshawa and Whitby
• Strategic pricing based on buyer behaviour—not headlines
• Certified Agents using advance marketing to target the right buyers at the right time
• Powerful social media marketing paired with real human connection and expert negotiation

This isn’t about choosing a city.
It’s about choosing the right strategy for your goals—whether that’s maximizing sale price, winning a competitive purchase, or timing your next move with confidence.

💡 Thinking of buying or selling in Oshawa or Whitby?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group
Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionHomes #DurhamRegionRealEstate #BuyersMarket #SellersStrategy #WillowsRealtyGroup #RealEstateWithStrategy #OntarioRealEstate #MoveSmart
Downsizing is no longer about rushing or guessing. Downsizing is no longer about rushing or guessing. It is about strategy, clarity, and control.

Keith Williams and Lisa C. Follows help clients make confident moves in calmer markets by blending real experience with advanced technology. As Certified Agents, they use advance marketing to position homes online, reach the right buyers faster, and create visibility where it matters most. But technology is only part of the equation. Every move is guided by real conversations, honest advice, and a clear plan built around your next chapter. Smart data. Strong marketing. Human connection. That is how downsizing works now.

Thinking about a move or just exploring options? Let’s talk before you make your next decision.

Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group – Where Dreams Take Root!

#DownsizingStrategy #SmartRealEstate #RealEstateAdvice #HomeTransition #SellWithConfidence #ModernRealEstate #FutureOfRealEstate #RealEstateExperts #WillowsRealtyGroup
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