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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
    • Book A Buyer’s Meeting
    • Get New Listing Alerts
    • Buyer Calculators
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    • Helping You Sell
    • Book A Seller’s Meeting
    • Book A Home Evaluation
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

Durham Region Real Estate Update: February 2025 

May 2024 Market Update

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Feeling lost in the world of home loans? Let's unt Feeling lost in the world of home loans? Let's untangle it together! 🏡💡

In Durham, finding the right loan can open doors to your dream home. Here at Willows Realty Group, we get it ,  navigating this journey can be overwhelming. But with the right guidance, you can make informed decisions with confidence.

1️⃣ Know Your Loan Options
From internal savings to external mortgages, understanding the difference is key. Your choice will depend on your personal goals and financial situation.

2️⃣ Consider the Type of Financing
Think about whether a traditional bank loan, a government program, or even something creative like shared equity makes sense for your family.

3️⃣ Weigh the Pros and Cons
Every loan type has its trade-offs. Some might offer lower interest but require more paperwork. Others might be fast yet pricey. It's about finding the sweet spot for your needs.

4️⃣ Use Resources and Tools
Online calculators and financial advisors can help you forecast payments and understand the upfront costs. Don’t go in blind!

Remember, each loan is unique ,  just like every family we serve. Which loan option are you considering? Comment below and let’s chat! 👇✨

#RealEstate
Quiet doesn’t have to mean disconnected. At 1704 K Quiet doesn’t have to mean disconnected.
At 1704 King Street, space, privacy, and flexibility come together on an 87 x 156 ft. lot surrounded by trees, open sky, and room to live the way you want. 🌾

This bungalow offers 3+1 bedrooms, over 2,100 sq. ft. of finished living space, and a layout that works for first-time buyers, right-sizers, or multi-generational living.
The main floor keeps daily life simple with a bright living area and primary bedroom, while the finished lower level adds a family room, laundry, and extra space for guests, hobbies, or work-from-home life.

Outside is where curiosity kicks in.
A barn. A workshop. A garden shed. Plenty of parking.
Whether you’re growing, building, or just enjoying the calm, this property gives you options without giving up quick access to Port Perry shops, parks, and amenities.

This home is being marketed with the A.I. Listing Advantage—powered by Keith Williams and Lisa C. Follows, A.I. Certified Agents who combine advanced online exposure with real human connection to reach buyers where they actually are.

Thinking this might fit your lifestyle? Let’s talk before someone else does.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #PortPerryRealEstate #DurhamRegionHomes #CountryLivingOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #RuralHomesOntario #MoveUpBuyers #RightSizing #FirstTimeBuyerHomes #ScugogRealEstate
Weekend plans should not require a long drive or a Weekend plans should not require a long drive or a guesswork decision.
That is why Keith Williams and Lisa C. Follows guide clients toward areas where parks, walking paths, and year-round outdoor options support real daily living. From quick evening walks to waterfront paths and winter activities, they understand how lifestyle and location work together when buying or selling a home.

When it is time to sell, that same local insight is paired with data-driven A.I. tools. As A.I. Certified Agents, Keith and Lisa use their A.I. Listing Advantage to position listings with precision, reach the right buyers, and support confident decisions from start to finish.

Thinking about your next move? Let’s talk strategy, not guesswork.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateStrategy #SmartSelling #HomeSellingTips #LifestyleDrivenRealEstate #OntarioRealEstate #GTAHomes #RealEstateReels #YouTubeShorts #HousingMarket #ListWithConfidence
What if your next move wasn’t a job… but ownership What if your next move wasn’t a job… but ownership?
At 8-171 North Port Road in Port Perry, this well-established automotive detailing business has been a local go-to for 21+ years, operating from the same location with a reputation people trust.

Five income streams.
A loyal client base.
Low overhead.
Fully equipped and ready for day one.

From detailing and ceramic coating to tinting, paint restoration, and residential window tinting, this is a turnkey operation with room to grow. The current owner runs it solo, Monday to Friday, leaving clear upside to expand hours, add staff, and increase visibility. Training is included so you’re not starting cold.

This opportunity is being marketed by Keith Williams and Lisa C. Follows, A.I. Certified Agents, using their A.I. Listing Advantage—pairing strong online exposure with real human connection to reach serious buyers locally and beyond Port Perry and Scugog.

Curious what owning a proven business could look like for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSalePortPerry #BusinessForSaleOntario #PortPerryBusiness #ScugogOntario #AutomotiveBusiness #EntrepreneurLife #TurnkeyBusiness #CommercialRealEstateOntario #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #DurhamRegionRealEstate
"Do open houses always sell homes faster?" 🤔 Let's "Do open houses always sell homes faster?" 🤔 Let's bust that myth today!

Here's the scoop: Open houses bring potential buyers in but don't always close the deal faster. They're just one piece of the puzzle. 📅

1️⃣ Scheduling Flexibility: Not every buyer can visit during open house hours. Private showings allow for flexible timings, making it easier for more interested buyers to see your home.

2️⃣ Digital Tools: With tech-forward apps and virtual tours, buyers can explore your home anytime, anywhere. 🖥️ With our tech approach at Willows Realty Group, you're never off the market!

3️⃣ Local Expertise: We know the Durham Region inside out. Understanding the neighborhood adds powerful insight that open houses alone might miss!

Remember, it's all about combining traditional methods with modern marketing to find the right buyer. 

What's your take on open houses? Love them or leave them? Comment below and let me know! 👇

#RealEstate
Most homes lose buyers before they even realize it Most homes lose buyers before they even realize it. Plain walls fade into the background.
Color makes people stop, look, and remember.

Keith Williams and Lisa C. Follows know how design choices affect buyer behavior. The right paint tones can open up small rooms, add warmth, and draw attention to details buyers talk about after the showing ends. Texture and natural shades create spaces that feel comfortable, current, and easy to picture living in.

This is where design meets data. As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to study buyer trends, online behavior, and visual response so every listing is positioned with purpose, not guesswork.

Smart preparation plus smart technology gets results.

Thinking about selling or improving your home’s impact? Let’s talk.

Keith Williams, Broker
📞 905-903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 905-442-5847
📧 lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group

#AIListingAdvantage #AICertifiedAgent #RealEstateTips #HomeSellingStrategy #ListingPreparation #RealEstateMarketing #InteriorDesignTips #SellSmarter #RealEstateExperts #HomePresentation #RealEstateVideo #PropertyMarketing #HousingMarket #AgentAdvice
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