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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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What the Recent Interest Rate Cut Means for Buyers, Sellers, and the Canadian Real Estate Market

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Scrolls do not sell homes. Strategy does. If your Scrolls do not sell homes. Strategy does.

If your listing is getting attention online but not getting action, presentation is usually the gap. This is where experience and smart technology work together. Keith Williams and Lisa C. Follows are A.I. Certified Agents who use the A.I. Listing Advantage to price homes with real data, improve how listings appear online, and place them in front of the right buyers across the internet.

But technology is only part of the story. Every click, inquiry, and showing still needs a real conversation. We pair advanced A.I. marketing with hands-on guidance, clear communication, and real care for our clients, so no detail is missed and no opportunity is wasted.

If you want your home marketed with intention, visibility, and a human-first approach, this is how it gets done.

Ready to talk strategy? Send us a message or save this reel for later.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#AIListingAdvantage #AICertifiedAgent #RealEstateMarketing #SmartHomeSelling #ListingStrategy #RealEstateReels #HomeSellingTips #ModernRealEstate #RealEstateExperts #SellWithConfidence #DigitalRealEstate #ListingVisibility #WillowsRealtyGroup
Space, sky, and freedom to breathe — this bungalow Space, sky, and freedom to breathe — this bungalow hits differently. 🌾
Set on an 87 x 156 ft. lot with trees, meadows, and open views, this 3+1 bedroom home offers over 2,100 sq. ft. of total living space designed for real life, not just weekends.

Picture mornings with sunlight pouring into the main-floor living area, evenings in the finished lower-level family room, and weekends spent in the barn, workshop, or garden creating something that’s truly yours. With flexible space for guests, hobbies, or multi-generational living — plus a private double drive with parking for four — this property gives you options most homes simply don’t.

Tucked into a peaceful rural setting, yet minutes to Port Perry shops, parks, and amenities, this is where calm and convenience finally meet.

And here’s the edge:
This home is marketed by Keith Williams and Lisa C. Follows — A.I. Certified Agents™, powered by the A.I. Listing Advantage. That means your property isn’t just listed online — it’s positioned across the internet with data-driven exposure, backed by real human strategy and connection buyers trust.

Curious to see how this lifestyle feels in person?
Let’s make it happen.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #BungalowLiving #RuralOntario #CountryHomeVibes #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioHomes #HomeForSaleOntario #MoveWithConfidence
This isn’t a polished flip — it’s a power move for This isn’t a polished flip — it’s a power move for the buyer who sees what others miss. 🔥
A solid 4-bedroom, 2-bath detached home on a deep, park-like lot with two driveways, a detached garage, and room to rethink the future.

Inside, the sun-filled living room addition sets the tone for bold ideas.
Major updates are already handled — roof, furnace, windows, plumbing, and water service — so the focus stays on design, value, and vision.
Offered As Is, Where Is, this property speaks directly to renovators, builders, and investors watching Whitby closely.

This listing is backed by Keith Williams and Lisa C. Follows — A.I. Certified Agents.
Their A.I. Listing Advantage places this home across the internet with precision, backed by real conversations, real strategy, and real follow-up.

Curious what this address could become?
Let’s talk before someone else sees it first.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentPropertyWhitby #RenovationOpportunity #DetachedHomeWhitby #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #OntarioRealEstate #BuilderOpportunity #WhitbyOntario #RealEstateMarketing
What if your next move wasn’t a job… but ownership What if your next move wasn’t a job… but ownership? 👀
This established automotive detailing business in Port Perry has been operating from the same location for 21+ years, and opportunities like this don’t surface often.

With five income streams—automotive detailing, tinting, ceramic coating, paint restoration, and residential window tinting—this is a turnkey operation with low overhead, a loyal client base, and everything in place to keep revenue flowing from day one.
1,110 sq. ft. of functional space, radiant heat, municipal services, and strong social media presence already working in your favour.

Currently run solo, Monday to Friday, the real upside is growth. Extended hours. Added staff. Expanded marketing. Full training is included so you can step in with confidence.

This listing is powered by Keith Williams & Lisa C. Follows, A.I. Certified Agents, using the A.I. Listing Advantage—strategic online exposure paired with real human connection to attract serious buyers and investors.

Curious if this fits your plans? Let’s talk.

📍 8-171 North Port Road, Port Perry, ON

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#PortPerryOntario #PortPerryBusiness #BusinessForSaleOntario #AutomotiveBusiness #DurhamRegionRealEstate #CommercialRealEstateOntario #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #InvestInOntario #EntrepreneurLife #ScugogOntario #SmallBusinessForSale #OntarioInvestors
Here’s the part no one tells you. Experience isn’t Here’s the part no one tells you.
Experience isn’t about how long someone’s been licensed. It’s about what actually changes when decisions matter, timing is tight, and the stakes are real.

For buyers, experience means spotting problems before emotions take over, reading the room in multiple-offer scenarios, and knowing when to push—or pause.
For sellers, it’s about pricing with precision, positioning your home for today’s digital-first buyer, and creating momentum that translates into real offers.

Keith Williams and Lisa C. Follows don’t guess.
As A.I. Certified Agents, they apply the A.I. Listing Advantage to analyze buyer behavior, target the right audiences across social media, and pair that data with something tech can’t replace—human connection and negotiation skill.

That combination changes outcomes.
And outcomes change lives.

Curious what that looks like for your move in Durham Region or Greater Toronto Area?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #RealEstateExperience #DurhamRegionRealEstate #ScugogRealEstate #AICertifiedAgent #AIListingAdvantage #BuyersAndSellers #SmartMoves #OntarioRealEstate #ListingStrategy #RealEstateMarketing
Winter buying isn’t slow. It’s strategic. When th Winter buying isn’t slow. It’s strategic.

When the temperature drops, the smartest buyers lean in. Fewer people competing, more room for real conversations, and a clearer picture of how a home truly performs when it matters most. Heating, insulation, natural light, and comfort all show up honestly in winter.

This is where experience meets precision.
As A.I. Certified Agents, we use the A.I. Listing Advantage to study buyer behavior, pricing patterns, and online demand so our listings get seen where today’s buyers are actually looking. That technology powers the reach. The strategy guides the process. The human connection drives the results.

We blend data with real conversations, clear guidance, and hands-on support so our clients feel confident every step of the way.

Thinking about buying or selling this winter? There is more opportunity here than most people realize.

Save this reel if winter moves are on your radar.
Follow along for smarter real estate insights.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group
Your Trusted Partner in Real Estate with the Power of A.I.

#WinterRealEstate #SmartHomeBuying #AIRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #HomeBuyingTips #HomeSellingStrategy #MarketInsights #RealEstateReels #PropertyAdvice #HumanFirstRealEstate #ScugogRealEstate #OntarioHomes #BuySmartSellSmart
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