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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

June 2024 Market Highlights

Durham Housing Market Update – November 2024

Durham Region Real Estate Market Update – April 2025

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Holiday homes do not sell on decorations alone. Th Holiday homes do not sell on decorations alone. They sell on how people feel when they picture living there. That is where experience matters.

We help homeowners show warmth, comfort, and real-life moments that buyers connect with, then pair that human storytelling with smart A.I. marketing that puts listings in front of the right people online. As A.I. Certified Agents, we use the A.I. Listing Advantage to increase online visibility, reach serious buyers, and support every listing with strategy and care, not guesswork.

Technology gets attention. Human connection earns trust. That combination is how we help homes stand out.

Thinking about selling or planning ahead for next year? Let’s talk.

Keith Williams, Broker
📞 (905) 903-9250

Lisa C. Follows, Broker
📞 (905) 442-5847

📧 team@willowsgroup.ca

💼 Willows Realty Group – Real estate powered by A.I., guided by people.

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateMarketing #HomeSellingTips #HolidayHome #ListingStrategy #SellerAdvice #RealEstateExperts #OntarioRealEstate #TrustedRealtors
Dreaming of a lakeside paradise? Make the most of Dreaming of a lakeside paradise? Make the most of your Durham Region view! 🏞️✨

After years in real estate, I’ve seen how the right design can transform lakeside living into your perfect retreat. The key? Embrace those sweeping water views and open spaces.

Here’s how you can do it:

1️⃣ Bigger Windows, Brighter Views
Large windows and glass doors are your best friends. They bring the outside in, ensuring you never miss a sunset over the lake.

2️⃣ Open Floor Plans Are Your MVP
Knock down what you don't need! Open spaces let natural light fill your home, making it feel welcoming and airy.

3️⃣ Nature-Inspired Colours
Think soft blues, greens, and earthy tones. These colours whisper calmness and connect your interiors to the great outdoors.

4️⃣ Indoor-Outdoor Harmony
Decks and porches are perfect for that seamless transition from cozy sofas to starry nights by the fire pit.

5️⃣ Nautical Touches Add Charm
Wrap your space with fun elements like conch shells or rope accents for a nautical vibe that speaks of adventure.

Ready to elevate your lakeside living space? Let’s talk ideas below! 👇🔑💡

#RealEstate
Tired of real estate conversations that feel rushe Tired of real estate conversations that feel rushed, scripted, or pushy?
That’s not how Keith Williams and Lisa C. Follows work.

At Willows Realty Group, the focus is simple: clear advice, real strategy, and zero pressure.
Whether you’re buying, selling, or just trying to make sense of the Durham Region or Kawartha Lakes market, Keith and Lisa lead with facts, timing, and honest guidance—so you stay in control of every decision.

Here’s what sets them apart 👇
Keith and Lisa are A.I. Certified Agents, combining data-driven A.I. Listing Advantage marketing with real human insight.
Your listing isn’t just posted—it’s positioned, targeted, and shared where serious buyers are already paying attention.

And through it all, you still get straight answers, real conversations, and support that feels personal.
Curious what real support actually feels like in today’s market?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca
🌐 willowsrealtygroup.com

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI.

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateWithoutPressure #OntarioRealEstate #SmartSelling #HomeBuyingSupport #LocalRealEstateExperts
Craving elbow room without giving up convenience? Craving elbow room without giving up convenience?
1704 King Street in Scugog delivers a bungalow lifestyle with land, light, and flexibility. 🌾

Set on an 87 x 156 ft. lot, this 3+1 bedroom home offers over 2,100 sq. ft. of finished living space, a main-floor primary bedroom, and a finished lower level ready for guests, hobbies, or multi-generational living.

Step outside and the story gets even better.
A barn, garden shed, and workshop create real options for storage, projects, and outdoor living—plus a private double drive with parking for four. 🚗

Peaceful surroundings meet everyday access.
You’re minutes to Port Perry shops, parks, and amenities, while still enjoying open sky and mature trees.

This listing is powered by the A.I. Listing Advantage, led by Keith Williams and Lisa C. Follows—A.I. Certified Agents.
Their approach pairs targeted online exposure with real human strategy, ensuring this home reaches buyers who are actively searching for properties just like this.

Curious if this fits your next move? Let’s talk. 👇

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #PortPerryRealEstate #DurhamRegionHomes #CountryPropertyForSale #BungalowLiving #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #RuralLivingOntario #HomesWithLand #ScugogHomes #PortPerryLiving #SmartHomeSelling
Scrolling homes online but still unsure what actua Scrolling homes online but still unsure what actually fits your life? That is exactly why short-form video matters, and why strategy behind it matters even more.

Keith Williams and Lisa C. Follows do not just post videos. As A.I. Certified Agents, they use the A.I. Listing Advantage to get listings seen by the right people across search, video, and social platforms. Smart data guides where listings show up online, while real conversations guide every decision behind the scenes.

A.I. helps get attention. Human experience helps you make confident choices.

This is how modern real estate works when technology and people work together.

Save this reel if you want smarter insight.
Follow for clear, honest guidance on buying and selling today.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateMarketing #HomeSearchTips #VideoMarketing #ReelsForRealEstate #SmartSelling #ModernRealEstate #HomeBuyers #HomeSellers #RealEstateExperts #HumanFirstAI
This isn’t your typical bungalow—and it’s definite This isn’t your typical bungalow—and it’s definitely not trying to be.
This bright 2-bed, 2-bath home is built for people who want less upkeep and more living—without giving up quality or comfort.

Quartz counters.
Updated stainless steel appliances.
Spa-inspired baths with a deep soaker tub and glass walk-in shower.
A hardwired screened gazebo that turns evenings into plans you actually keep.

Add in a newer furnace (2024), A/C (2025), fenced yard, and owned land—then place it inside a gated, golf-cart-friendly community with a heated pool, trails, lakes, and year-round activities.
Suddenly, $450,000 feels like a smart move.

And here’s where it gets interesting 👀
Keith Williams & Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to market homes online with precision—backed by real human strategy and connection.

Curious enough to see it in person?
Let’s talk before someone else does.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#JustListedOntario #PuslinchRealEstate #MiniLakesLiving #BungalowForSale #LowMaintenanceLiving #AIListingAdvantage #AICertifiedAgent #OntarioHomes #GuelphAreaRealEstate #WillowsRealtyGroup #SmartRealEstateMoves
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