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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Your home budget is NOT just the number on the lis Your home budget is NOT just the number on the listing.

The real question is: what will this home cost you every month?

Mortgage payments, property taxes, utilities, maintenance and closing costs all matter. That’s where local Durham Region knowledge makes a difference.

Keith Williams and Lisa C. Follows are Certified Agents, using their modern tools to help market their listings and build visibility online.

But technology is only part of the equation. The human connection still matters.

Buying or selling in Durham Region? Let’s talk.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
team@willowsgroup.ca

Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #DurhamRegionHomes #DurhamRealEstate #OntarioRealEstate #HomeBuyingTips #HomeSellingTips #RealEstateTips #RealEstateMarketing #HomeBuying #RealEstateAdvice #DurhamRegion
Your listing is competing for attention. Are you m Your listing is competing for attention. Are you making buyers stop scrolling?

In a balanced Durham Region market, great marketing matters. Keith Williams and Lisa C. Follows are Certified Agents who use their advanced strategies to help market listings across the internet through professional content, targeted digital marketing, video, and more.

The technology gets attention. The human connection builds trust.

Thinking of selling in Durham Region? Let’s talk about how modern tools can give your listing more visibility while keeping real people at the heart of the process.

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
team@willowsgroup.ca

Willows Realty Group | Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #DurhamRegionHomes #SellYourHome #HomeSellingTips #RealEstateMarketing #DigitalMarketing #DurhamRealEstate #OntarioRealEstate #HomeSeller #RealEstateTips
🔥 PRICE ADJUSTMENT — $537,500 → $510,000! What co 🔥 PRICE ADJUSTMENT — $537,500 → $510,000!

What could you do with TWO separately deeded lots in Campbellford? 👀

At 155 Cromwell St., you’ll find a 3+2 bedroom, 2-bathroom bungalow with approximately 1,100–1,500 sq. ft., a separate basement entrance, 6 parking spaces, and a backyard built for enjoying the outdoors.

Think patio dinners, fireside evenings, a gazebo, pond—and room for a future garage or workshop.

Plus, the roof shingles were replaced in June 2025, and a brand-new high-end Maytag washer and dryer are included.

📍 Walk to Campbellford Memorial Hospital, schools, parks, downtown shops and restaurants.

Keith Williams and Lisa C. Follows are Certified Agents using their modern tools to put listings in front of more people online while keeping the human connection at the centre.

💬 Now priced at $510,000. Curious what this property could offer you? Contact us for a private showing.

Click Here to schedule a personal Comfort Consultation.
https://calendly.com/keith-2wg/30min

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group — Where Dreams Take Root!

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🚨 PORT PERRY BUSINESS PRICE ADJUSTMENT! 🚨 $139,00 🚨 PORT PERRY BUSINESS PRICE ADJUSTMENT! 🚨

$139,000 ➡️ NOW $130,000

What would you do with an established automotive detailing business that has served Port Perry for 21+ years?

📍 171 North Port Road 8, Scugog (Port Perry), ON

This 1,110 sq. ft. turnkey automotive business offers five revenue streams: detailing, tinting, ceramic coating, paint restoration, and residential window tinting.

It comes equipped with the chattels and supplies needed to operate, has an established client base, an active social media presence, and currently operates with the owner working solo Monday–Friday.

That also means there’s room to grow through expanded hours, additional staff, and stronger marketing.

Keith Williams and Lisa C. Follows are Certified Agents, using their modern tools to market listings across the internet while keeping the human connection at the centre of the process.

💬 Could this be the Port Perry business opportunity you’ve been waiting for? Contact us for the details.

Click Here to schedule a personal Comfort Consultation.
https://calendly.com/keith-2wg/30min

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📞 Office: (888) 926-2066

Willows Realty Group — Where Dreams Take Root!

#WillowsRealtyGroup #PortPerryBusiness #PortPerryOntario #ScugogBusiness #DurhamRegionBusiness #OntarioBusinessForSale #BusinessForSale #AutomotiveBusiness #AutoDetailingBusiness #BusinessOpportunity #DurhamRegionRealEstate #ScugogRealEstate #PortPerryRealEstate
🌊 WHAT IF YOUR BACKYARD WAS LAKE SCUGOG? 24 Pette 🌊 WHAT IF YOUR BACKYARD WAS LAKE SCUGOG?

24 Pettet Dr., Scugog is a 5-bedroom, 3-bath waterfront bungalow with 2,500–3,000 sq. ft. of living space, direct lake views, a private dock, boat lift, and shallow sandy-bottom shoreline.

Set at the end of a quiet cul-de-sac, this fully winterized home delivers year-round comfort with a vaulted great room, updated kitchen, wood fireplace, central air, and thoughtful mechanical upgrades.

📍 Minutes from Port Perry | Approx. 1.5 hours from the GTA
💰 $960,000

And the marketing behind it matters.

Keith Williams and Lisa C. Follows are Certified Agents, using the advance strategies to bring together smart technology, internet marketing, exposure, and—most importantly—the human connection.

👀 Curious what waterfront living at 24 Pettet Dr. really looks like?

Click Here to schedule a personal Comfort Consultation.
https://calendly.com/keith-2wg/30min

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎️ Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #24PettetDr #LakeScugog #ScugogRealEstate #PortPerryRealEstate #PortPerryHomes #LakeScugogWaterfront #WaterfrontHome #WaterfrontProperty #ScugogHomes #DurhamRegionRealEstate #DurhamRegionHomes #OntarioWaterfront
Modern tools can process market data. But can it e Modern tools can process market data.
But can it explain what that data means for your home, your goals, and your next move?

That’s where Keith Williams and Lisa C. Follows bring the human connection.

As Certified Agents, Keith and Lisa use their modern strategies to support smarter listing marketing across social media—while their real-world experience helps turn information into clear, informed decisions.

📍 Serving Durham Region & Greater Toronto Area.

Thinking about selling or buying? Don’t just look at the numbers. Understand them.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📞 Office: (888) 926-2066
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #RealEstateMarketing #HomeSelling #HomeBuying #RealEstateExpert #DurhamRegionHomes #ScugogHomes #OntarioHomes
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