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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Housing Market Update – December 2024

February 2026 Market Update

Durham Region Market Watch – March 2025

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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High utility bills are not just annoying. They are High utility bills are not just annoying. They are expensive mistakes.

If your home is not working for you, it is costing you.

Keith Williams and Lisa C. Follows help homeowners think smarter. As Agents, they analyze market data to identify which upgrades like solar panels, smart thermostats, security systems, and energy efficient appliances actually increase resale value. Not trends. Real numbers.

When it is time to sell, their expertise positions your property online where serious buyers are already searching. Strategic digital exposure meets real human guidance. Technology drives visibility. Keith and Lisa drive the conversation.

Want to know which smart home upgrades add value in today’s market? Save this reel, share it, or message us directly.

Keith Williams, Broker
Direct: 905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: 905 442 5847
lisa@willowsgroup.ca

Office: 888 926 2066
Willows Realty Group – Where Dreams Take Root!

#SmartHomeUpgrades #EnergyEfficientHome #HomeValue #RealEstateTips #HomeSellingStrategy #PropertyMarketing #DigitalRealEstate #TechInRealEstate #SellSmart #BuySmart #OntarioRealEstate #HomeImprovement #RealEstateExperts
Tired of scrolling past vague advice and recycled Tired of scrolling past vague advice and recycled market talk?
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They analyze.
As Agents, they use their experience to track buyer behaviour, pricing trends, and market shifts, then pair that tech with real human guidance so you can make confident decisions without the noise.

Buying in Scugog isn’t just about finding a house.
It’s about timing, negotiation, and knowing what most buyers never see until it’s too late.

Curious what you should know before you buy?
That’s where the right questions change everything.

📲 Let’s talk before you make your next move.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogHomes #DurhamRegionRealEstate #OntarioHomeBuyers #FirstTimeBuyerOntario #MoveSmart  #WillowsRealtyGroup #BuyWithConfidence #RealEstateStrategy #LocalMarketExperts
Scrolls decide showings, not signs on the lawn. Th Scrolls decide showings, not signs on the lawn.
That is why presentation and digital strategy matter more than ever.

Keith Williams and Lisa C. Follows do not rely on guesswork. As Agents, we use our exoerience to position homes where buyers are actually looking, across search, social, and digital platforms, with precision and speed. Our approach combines advanced marketing with real human insight, clear pricing strategy, and hands-on guidance sellers can trust.

Experience helps us get it sold.
The human connection is what turns attention into action.

If you want your home marketed with intention, visibility, and care, we should talk.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#SmartHomeSelling #RealEstateMarketing #DigitalFirstRealEstate #OntarioRealEstate #DurhamRegionRealEstate #ScugogRealEstate #ListingStrategy #SellWithConfidence #WillowsRealtyGroup
This isn’t just a condo townhouse — it’s a smart m This isn’t just a condo townhouse — it’s a smart move.
A two-level layout with nearly 1,800 sq. ft., two bedrooms, three bathrooms, and a flexible loft that adapts to how you actually live.
Morning light pours into the vaulted eat-in kitchen, evenings settle in by the wood-burning fireplace, and the living room looks out to peaceful, year-round greenspace.
Engineered hardwood throughout keeps things seamless, while the private primary suite with ensuite adds everyday comfort.
Snow removal handled, grounds maintained, amenities at your fingertips, and commuter routes close by — this is low-maintenance living without compromise.

And behind the scenes?
Your listing is powered by Keith Williams & Lisa C. Follows, Agents using the advanced strategies— precision online marketing paired with real human strategy and connection to get results that matter.

Curious if this fits your next chapter? Let’s talk before someone else makes their move.

📲 Contact Us
Keith Williams, Broker | 905-903-9250
Lisa C. Follows, Broker | 905-442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

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No spin. No vague promises. Just straight answers No spin.
No vague promises.
Just straight answers in a market that’s anything but simple.

If you’ve ever felt confused, rushed, or left guessing in real estate, you’re not alone.
Keith Williams and Lisa C. Follows built Willows Realty Group on one core belief: clarity creates confidence.

As experienced Agents, Keith and Lisa combine real market expertise with the proven strategies—using data-driven strategy, targeted social media marketing, and real human connection to guide smarter decisions.
That means pricing with purpose, marketing with precision, and advice you can actually use.

Real answers.
Real strategy.
Real people who pick up the phone.

Curious what clear answers could change for your next move? Let’s talk before you make your next decision.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #ClearAnswersInRealEstate #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #RealEstateExperts #HomesWithStrategy
Moving to Durham Region is not a guessing game. It Moving to Durham Region is not a guessing game. It is a strategy.
And this is where experience and innovation matter.

Keith Williams and Lisa C. Follows help clients cut through the noise by pairing real local insight with advanced tools that clarify decisions before stress sets in. From virtual neighbourhood research to data driven pricing and exposure strategies, every move is planned with purpose.

As seasoned Agents, they use their proven strategies to get listings seen by the right buyers online, faster and more effectively. But technology is only half the equation. Every relocation still comes down to people, timing, trust, and clear communication. That human connection is what turns smart data into confident decisions.

If you want clarity, visibility, and guidance that actually feels personal, this is where it starts.

Ready to plan your move with confidence?
Send a message or save this reel for later.

Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #RelocatingToDurham #MoveWithConfidence #OshawaHomes #WhitbyRealEstate #AjaxHomes #PickeringRealEstate #SmartMoves #RealEstateStrategy #LocalExperts #HumanFirstRealEstate #OntarioRealEstate
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