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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Real Estate Update – January 2025

Durham Housing Market Update – November 2024

Durham Region Real Estate Update: February 2025 

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Everyone has an opinion on when to sell a home in Everyone has an opinion on when to sell a home in Port Perry.
Very few back it up with real data.

Price and timing aren’t luck.
They’re driven by buyer demand, micro-neighbourhood trends, seasonality, interest rates, and how your home is positioned online the moment it hits the market.

This is where Keith Williams and Lisa C. Follows stand apart.
As A.I. Certified Agents, they read the Port Perry market through advanced A.I. insights and real human conversations buyers are having right now.

Their A.I. Listing Advantage pinpoints who is most likely to buy your home, when they’re searching, and how to reach them through social media—then pairs that tech with hands-on strategy, pricing discipline, and local experience that algorithms alone can’t replace.

If you’re thinking about selling in Port Perry, the wrong timing can cost you.
The right strategy can change everything.

Curious what your home could command right now?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#PortPerryRealEstate #SellingInPortPerry #DurhamRegionHomes #PortPerryOntario #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #HomeSellingStrategy #OntarioRealEstate #LocalMarketExperts
This isn’t a polished flip. It’s a blank canvas wi This isn’t a polished flip.
It’s a blank canvas with backbone—and the smart buyers will see it fast.

Set on a rare, extra-deep 56 x 197 ft lot in an established Whitby neighbourhood, this 4-bedroom, 2-bath detached home brings space, structure, and serious upside.
A bright living room addition floods the home with light, while big-ticket updates are already handled: roof, furnace, windows, plumbing, and water service.
Two driveways. A detached garage. Park-like grounds with mature trees.
Offered As Is, Where Is, this property speaks directly to renovators, builders, and investors who know value when they see it.

Here’s the edge:
Keith Williams and Lisa C. Follows are A.I. Certified Agents, combining data-driven online exposure with real human conversations.
Their A.I. Listing Advantage connects this home to the right buyers—locally and beyond—without losing the personal touch that closes deals.

Curious what this property could become? Let’s talk before someone else acts.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentProperty #RenovationOpportunity #DetachedHomeWhitby #LargeLot #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #BuilderOpportunity #InvestorListing
Fixed rate or adjustable rate? Most buyers get thi Fixed rate or adjustable rate? Most buyers get this wrong before they even make an offer.

Mortgage choices shape your cash flow, your stress level, and your long-term flexibility. Keith Williams and Lisa C. Follows help buyers look past the rate headline and focus on what actually fits their plans. Staying long term often calls for payment stability. Shorter plans may benefit from lower starting payments. The smartest move is understanding the risk before you commit.

This is where strategy matters. As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to keep their business highly visible online, analyze market behavior, and position listings where buyers are actually searching. But data alone is not enough. Every decision is backed by real conversations, clear guidance, and hands-on support from start to finish.

Smart tech plus human insight leads to better outcomes.

Save this reel before you talk to a lender. Follow for real estate advice that helps you decide with confidence.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Real estate guidance powered by A.I. and driven by people.

#RealEstateAdvice #MortgageTips #HomeBuyingEducation #AIRealEstate #AIListingAdvantage #AICertifiedAgent #SmartHomeBuying #HousingMarket #RealEstateExperts #BuyWithConfidence #PropertyInsights #HomeFinancing #RealEstateCanada
Ever wonder how smart home tech can keep your fami Ever wonder how smart home tech can keep your family safe, even when you're not around? Let’s break it down…👇

As someone who’s been tech-savvy for over 40 years, I know how advanced security systems can ease your mind, especially for busy families in Durham Region.

Here’s how you can boost safety:

1️⃣ Choose Professional Monitoring: Services like ADT offer 24/7 vigilance, ensuring live responses during emergencies, so you, and your loved ones, can have peace of mind.

2️⃣ Integrate Smart Home Features: Control lights, locks, and thermostats remotely with systems like Vivint. Perfect for managing your home while on a family road trip.

3️⃣ Use AI-Powered Cameras: Systems like SimpliSafe offer instant live agent intervention, stopping potential intruders in their tracks before they even reach the door.

4️⃣ Install Environmental Sensors: Protect your home from hazards with smoke detectors, CO2 monitors, and water leak sensors, especially crucial for families with kids or seniors.

5️⃣ Opt for Video Doorbells: Get alerts of any activity at your front door, letting you screen visitors and collect evidence if needed.

Keeping your family safe shouldn’t be a worry. Thinking of upgrading? Comment with your questions below! 👇🔑🚪📹

#RealEstate
Craving space, privacy, and a home that lets you b Craving space, privacy, and a home that lets you breathe?
This bungalow hits different. 🌾

Set on an 87 x 156 ft. lot in Scugog, 1704 King Street delivers over 2,100 sq. ft. of total living space, 3+1 bedrooms, and room to shape your lifestyle—inside and out.
Morning coffee with open sky views.
Evenings in a finished lower level ready for movie nights, guests, or hobbies.
A barn, workshop, and garden shed that finally give you space for projects, storage, and ideas you’ve been putting off.

You’re surrounded by trees and meadows, yet only minutes to Port Perry shops, parks, and everyday essentials. That balance is hard to find—and even harder to replace.

This home isn’t just listed.
It’s powered by the A.I. Listing Advantage, combining smart online exposure with real human strategy from Keith Williams & Lisa C. Follows — A.I. Certified Agents focused on results, not noise.

📲 Ready to see it before someone else does?

Contact Us
Keith Williams: (905) 903-9250
Lisa C. Follows: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #1704KingStreet #ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #CountryLivingOntario #BungalowForSale #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioHomes #RuralLivingOntario
Most real estate mistakes don’t start with bad int Most real estate mistakes don’t start with bad intentions.
They start with bad advice, missed data, or trusting the wrong strategy at the wrong time.

In competitive markets like Durham Region and Greater Toronto Area, guessing can cost you thousands. Timing errors. Pricing misreads. Marketing that looks good but reaches the wrong buyers.

This is where experience changes outcomes.

Keith Williams and Lisa C. Follows don’t rely on hope or hype. As A.I. Certified Agents, they pair years of real-world negotiation experience with the A.I. Listing Advantage—combining advanced data analysis, targeted social media exposure, and real human insight to protect clients from expensive missteps.

It’s not just about tech.
It’s about knowing when to trust the data, when to challenge it, and how to communicate value to real people making emotional decisions.

If you’re buying or selling, ask yourself:
👉 Are you getting advice—or a strategy?

Curious how seasoned guidance and smart A.I. marketing can work for you? Let’s talk before a small mistake becomes a costly one.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #AIListingAdvantage #AICertifiedAgent #DurhamRegionRealEstate #ScugogRealEstate #RealEstateAdvice #SmartSelling #HomeBuyingTips #RealEstateMarketing #OntarioRealEstate #SellerStrategy #BuyerGuidance
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