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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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October Real Estate Market Update: What’s Happening in Durham Region?

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February 2026 Market Update

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Downsizing is no longer about rushing or guessing. Downsizing is no longer about rushing or guessing. It is about strategy, clarity, and control.

Keith Williams and Lisa C. Follows help clients make confident moves in calmer markets by blending real experience with advanced technology. As Certified Agents, they use advance marketing to position homes online, reach the right buyers faster, and create visibility where it matters most. But technology is only part of the equation. Every move is guided by real conversations, honest advice, and a clear plan built around your next chapter. Smart data. Strong marketing. Human connection. That is how downsizing works now.

Thinking about a move or just exploring options? Let’s talk before you make your next decision.

Contact Us
Keith Williams, Broker
905 903 9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905 442 5847
lisa@willowsgroup.ca

Office
888 926 2066

Willows Realty Group – Where Dreams Take Root!

#DownsizingStrategy #SmartRealEstate #RealEstateAdvice #HomeTransition #SellWithConfidence #ModernRealEstate #FutureOfRealEstate #RealEstateExperts #WillowsRealtyGroup
🚗 Not a startup. Not a gamble. This is momentum yo 🚗 Not a startup. Not a gamble. This is momentum you can step into.

For over 21 years, this automotive detailing business has quietly built something powerful in the heart of Port Perry — a loyal client base, a trusted reputation, and five proven revenue streams already working for you.

Detailing. Tinting. Ceramic coating. Paint restoration. Residential window tinting.
All operating from a 1,110 sq. ft. commercial space, with low overhead, municipal services, radiant heat, and every essential chattel included.

📈 The current owner runs solo, weekdays only — which means real upside for the next owner:
• Extend hours
• Add staff
• Scale marketing
• Increase revenue without reinventing the wheel

With an active Facebook and Instagram presence, visibility is already baked in. Full training is provided, so you’re not just buying a business — you’re stepping into a system that works.

💡 And here’s where it gets even smarter.

This opportunity is marketed by Keith Williams and Lisa C. Follows, Certified Agents, using advance marketing — combining advanced online exposure, strategic targeting, and the human connection that turns interest into action.

📍 171 North Port Road 8, Scugog (Port Perry), Ontario

Curious what owning a proven business could look like for you?
Let’s have a real conversation.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group
Where Dreams Take Root!

#ForSalePortPerry #PortPerryBusiness #OntarioBusinessForSale #AutomotiveDetailingBusiness #EntrepreneurOpportunity #ScugogOntario #CommercialRealEstateON #WillowsRealtyGroup #BuyABusiness #SmallBusinessOntario #DurhamRegionRealEstate
Thinking Port Perry is “just another small-town ma Thinking Port Perry is “just another small-town market”? That assumption can cost you time, leverage, and real money.
This market rewards strategy—not guesswork.

Port Perry has its own rhythm: seasonal demand swings, hyper-local pricing patterns, and buyer behaviour that doesn’t always follow GTA headlines. Whether you’re buying your first home, right-sizing, or preparing to sell, the difference between an average result and an exceptional one comes down to who’s guiding you—and how.

Keith Williams and Lisa C. Follows don’t rely on outdated playbooks. As Certified Agents, they combine deep Port Perry market knowledge with advance marketing—using data-driven pricing insights, advanced social media targeting, and predictive buyer behaviour analysis, all paired with real human connection and hands-on negotiation.

What does that mean for you?
• Smarter pricing decisions
• Listings positioned to stand out online
• Buyers reaching the right homes faster
• Less stress, clearer decisions, better outcomes

This isn’t about chasing trends. It’s about understanding this market, right now, and using every available advantage to protect your bottom line.

Curious what most buyers and sellers in Port Perry overlook—and how to avoid expensive mistakes? That conversation alone can change your outcome.

📲 Let’s talk strategy. Not pressure. Not guesswork.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group — Where Dreams Take Root!

#PortPerryRealEstate #PortPerryHomes #ScugogRealEstate #DurhamRegionRealEstate #SmartRealEstate #OntarioRealEstate
#BuyInPortPerry #SellInPortPerry #WillowsRealtyGroup #DataDrivenRealEstate
The market doesn’t reward guesswork anymore. It re The market doesn’t reward guesswork anymore.
It rewards strategy.

Keith Williams and Lisa C. Follows don’t rely on outdated tactics or hope-driven pricing. As Certified Agents, they use their proven strategies to position homes where today’s buyers actually are online, in search results, and across digital platforms that drive real attention.

But here’s the difference.
Advance marketing gets your listing seen.
Human expertise gets it sold.

Smart data, targeted visibility, and sharp negotiation backed by real conversations, real guidance, and real accountability. That’s how buyers gain confidence and sellers protect their outcome in a balanced market.

If you want marketing that works and advisors who stay hands-on from start to finish, this is how it gets done.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#RealEstateStrategy #SmartSelling #ModernRealEstate #ListingMarketing #DigitalVisibility #RealEstateExperts #MarketShift #HomeSellingTips #BuyerAndSellerAdvice #WillowsRealtyGroup #KeithWilliams #LisaCFollows
This isn’t just a house on the water. This is a lo This isn’t just a house on the water.
This is a loft-inspired waterfront bungalow where lake views shape your mornings, quiet evenings feel intentional, and space adapts to how you actually live.

Tucked at the end of a cul-de-sac, this fully winterized bungalow offers approx. 2,500–3,000 sq. ft., 5 bedrooms, 3 bathrooms, and a layout designed for flexibility—whether that means full-time living, weekend escapes, or hosting family and friends with ease.

Vaulted ceilings draw in natural light.
The updated kitchen delivers stone counters, modern cabinetry, porcelain tile, and in-floor heating—comfortable, practical, and ready for year-round living.
Step outside and Lake Scugog becomes part of your daily rhythm with direct water views, a private dock, boat lift, and sandy, shallow shoreline.

Minutes to Port Perry.
Approximately 1.5 hours to the GTA.
Peaceful waterfront living without losing connection.

💡 Marketed differently on purpose.
Keith Williams & Lisa C. Follows are Certified Agents, using advance marketing to position this home where today’s buyers are searching—combining advanced digital marketing with real human connection, strategy, and negotiation.

Curious how lake life could fit your next chapter?
Let’s explore it—without pressure.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #WaterfrontBungalow #PortPerryRealEstate #ScugogRealEstate #OntarioWaterfrontHomes #LuxuryLakeLiving #WillowsRealtyGroup
#LakefrontLiving #DurhamRegionRealEstate #GTAWaterfront
The Durham Region market isn’t confusing — it’s st The Durham Region market isn’t confusing — it’s strategic.
And right now, strategy matters more than ever.

Headlines will tell you one thing. Social media “experts” will tell you another.
But the real opportunities? They live in the data and the details most people miss.

Keith Williams and Lisa C. Follows don’t guess. They analyze.
As Certified Agents, they combine local market intelligence with the Adavance Marketing to uncover what’s actually driving buyer demand, pricing power, and timing — then pair it with real human insight that algorithms alone can’t replace.

Here’s what buyers and sellers in Durham Region need to know right now:
• Pricing is hyper-local — one street can outperform another
• Buyers are still active, but only for homes marketed the right way
• Exposure matters more than ever, and generic marketing is costing sellers money
• advanced powered social media strategies are reshaping how homes get seen — and sold

This is where tech meets trust.
Data meets experience.
And smart decisions replace guesswork.

If you’re thinking about buying, selling, or simply want clarity before your next move, this is the conversation you want to be part of.

💬 Curious how advance marketing + human strategy can change your outcome? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamMarketUpdate #OntarioRealEstate #WillowsRealtyGroup #BuyersAndSellers #RealEstateStrategy #HomesForSaleDurham #ListingExperts #ModernRealEstate #RealEstateMarketing #SmartMoves
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