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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

February 2024 Market Update

May 2024 Market Update

Durham Housing Market Update – November 2024

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Feeling priced out of a bigger home? That story is Feeling priced out of a bigger home? That story is changing fast.

When mortgage rates ease, buying power shifts. We break down how small rate changes can open the door to more space, smarter monthly payments, and options many families thought were off the table. This is not guesswork. It is strategy backed by data, timing, and experience.

As A.I. Certified Agents, we use the A.I. Listing Advantage to position homes online where today’s buyers are actually looking. Our systems analyze buyer behaviour, search patterns, and market signals to get listings seen, clicked, and acted on. But technology is only part of the equation. Every move is guided by real conversations, clear advice, and hands-on support from start to finish.

Thinking about making a move while rates are working in your favour? Let’s talk it through and see what makes sense for you.

Contact Us
Keith Williams, Broker
Direct: 905-903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: 905-442-5847
Email: lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Real estate expertise powered by A.I., guided by people.

#RealEstateTips #MortgageRates #HomeBuyingStrategy #AIinRealEstate #AICertifiedAgent #AIListingAdvantage #SmartHomeMoves #HousingMarketUpdate #FamilyHomes #MoveUpBuyers #HomeBuyingAdvice #OntarioRealEstate #CanadianRealEstate #RealEstateReels #WillowsRealtyGroup
Want to boost your home’s value before selling? St Want to boost your home’s value before selling? Start with the outside! Here's why first impressions matter... ✨

In Durham Region, where family homes are my specialty, I've seen time and time again how a little curb appeal can make a huge difference. Ready to wow your potential buyers before they even step inside? Here’s how!

1️⃣ Revamp That Garage Door
Replace or freshen it up, it can return up to 268% of your investment. Talk about impact! 

2️⃣ Spruce Up the Front Door
A new or freshly painted door can yield a 216% return. It’s all about setting the tone for what’s inside. 

3️⃣ Consider New Siding
This upgrade means around 208% profitability. It transforms the look and feel of your home, giving it an instant facelift.

4️⃣ Update the Front Landscape
A little landscaping goes a long way. It’s budget-friendly but packs a punch when it comes to curb appeal.

5️⃣ Add Some Outdoor Living
Decks and patios not only create additional living spaces but also return 89-95% of the cost. Perfect for families looking to enjoy all seasons!

Ready to transform your home? Trust us at Willows Realty to guide your next steps. What’s your go-to exterior update? Share below! 👇

#RealEstate
What if your home didn’t wait for buyers to find i What if your home didn’t wait for buyers to find it…
What if the right buyers were identified before your listing hit their feed?

That’s the difference A.I.-driven buyer targeting makes in today’s Durham Region and Greater Tornot Area real estate market.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who apply data-backed buyer behavior, predictive targeting, and strategic social media exposure—paired with real human insight—to position listings in front of buyers who are already showing intent.

This isn’t posting and hoping.
It’s precise buyer matching, smarter reach, and messaging that speaks to real motivation.

If you’re thinking about selling, the question isn’t if buyers are online.
It’s whether your agent knows how to reach the right ones.

Curious how the A.I. Listing Advantage can work for your home?
Let’s talk before you list.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIListingAdvantage #AICertifiedAgent #DurhamRegionRealEstate #ScugogRealEstate #HomeSellingStrategy #SmartRealEstate #WillowsRealtyGroup #SellerEducation #RealEstateMarketing #ListWithConfidence
🔥 Not every bungalow gets this much right. Bright, 🔥 Not every bungalow gets this much right.
Bright, smartly laid out, and designed for low-maintenance living, this 2-bed, 2-bath home inside the Mini Lakes community quietly raises the bar.

Quartz counters, stainless steel appliances, and a stone backsplash set the tone indoors, while spa-inspired baths, walk-in closets, and pull-forward laundry storage keep daily life simple and comfortable.
Step outside to a fenced yard, Unilock patio, and a hardwired screened gazebo made for easy hosting or peaceful evenings.
Big-ticket updates are already done, including a furnace (2024) and A/C (2025).

Ownership includes your land plus access to a gated, golf-cart-friendly community with a heated pool, trails, lakes, and year-round social amenities—just minutes south of Guelph.

This home is powered to stand out online and in real life.
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using the A.I. Listing Advantage to market listings across the internet while keeping the human connection front and centre.

Curious if this lifestyle fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSalePuslinch #MiniLakesLiving #BungalowForSale #WellingtonCountyRealEstate #GuelphAreaHomes #LowMaintenanceLiving #AdultLifestyleCommunity #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #OntarioRealEstate
Real life is busy. Families want balance, space to Real life is busy. Families want balance, space to breathe, and neighborhoods that support everyday living. That’s where experience matters.

We don’t just sell homes. We understand how access to parks, trails, and walkable spaces shapes daily routines, long-term value, and quality of life. Keith Williams and Lisa C. Follows help clients see beyond the address and focus on how a home truly supports the way you live.

As A.I. Certified Agents, we use the A.I. Listing Advantage to place listings in front of the right audience online, increase visibility across digital platforms, and support smarter decisions with real data. Technology drives reach. Human connection drives results. You get both.

Thinking about buying or selling? Let’s talk strategy, lifestyle, and what actually matters.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250

Lisa C. Follows, Broker
📞 (905) 442-5847

Office: (888) 926-2066
💼 Willows Realty Group

#WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #LifestyleDrivenRealEstate #SmartHomeSelling #DigitalRealEstate #HumanFirstRealEstate #OntarioRealEstate #TorontoRealEstate #HomeSellingStrategy #ModernRealEstate
Ever wondered how a bit of TLC can reimagine older Ever wondered how a bit of TLC can reimagine older homes into dream spaces? Let's talk flipping magic in Durham Region! 🎨🏠

With four decades of real estate passion, I'm all about helping you see beyond the old carpet to the potential within. Here's how you can flip and thrive:

1️⃣ Know the 70% rule
Purchase and repair costs should stay under 70% of the home's after-repair value (ARV). This keeps profit margins healthy and your wallet smiling.

2️⃣ Choose your rehab level
Decide between light, average, or heavy rehabs, think paint vs. full kitchen remodel. Align your skills and budget to the right level for fewer surprises down the road.

3️⃣ Secure the right financing
Hard money loans can provide the quick cash needed for flips but be mindful of higher interest rates and plan for a fast turnaround.

4️⃣ Time your flips smart
Set clear timelines: quick touch-ups (2-4 weeks) or total makeovers (6+ months). This helps manage costs and keeps you on track.

In Durham, taking on renovation projects can not only benefit your family but also revitalise our vibrant communities! Ready to start your flipping journey or got questions? Let’s chat in the comments!👇✨

#RealEstate
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