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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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More space is not about square footage anymore. It More space is not about square footage anymore.
It is about how your home supports real life as it changes.

Move up buyers in Durham Region are no longer chasing extra rooms just to fill them. They want homes that flex with workdays, family time, hobbies, and quiet moments. Knowing where those opportunities exist and how to secure them takes more than guesswork. It takes strategy, data, and experience.

Keith Williams and Lisa C. Follows combine deep local market knowledge with the power of their expertise. As seasoned Agents, they use advanced technology to position listings online, maximize visibility, and attract the right buyers, while never losing sight of the human connection that matters most in every move.

Thinking about your next step or planning ahead? The right guidance makes all the difference.

Let’s talk about what “enough space” means for you.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

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Scugog isn’t for guessing—it’s for strategy. 🔥 Whe Scugog isn’t for guessing—it’s for strategy. 🔥
Whether you’re buying your first place, moving up, or selling with purpose, the difference is knowing the market and knowing how to win in it.

Keith Williams and Lisa C. Follows don’t rely on outdated playbooks.
As Agents, they use their experience and expetrise to position homes where buyers actually look—then back it up with real conversations, real guidance, and real negotiation skill. 🤖➡️🤝

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If you want clarity instead of noise, this guide is where it starts.

Curious how our marketing and local expertise can work for your move? Let’s talk.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #BuyingInScugog #SellingInScugog #WillowsRealtyGroup #DurhamRegionRealEstate #LocalMarketExperts #SmartRealEstate #OntarioHomes #RealEstateStrategy #ListWithConfidence #BuyWithConfidence
Scrolling listings without a clear plan is how buy Scrolling listings without a clear plan is how buyers burn out and sellers miss opportunities.

Keith Williams and Lisa C. Follows do things differently. Every move starts with strategy, not guesswork. From buyer consultations that clarify real budgets and timing, to listings powered by data, visibility, and precision, every decision is intentional.

As Agents, Keith and Lisa use their proven strategies to position homes where today’s buyers are actually looking online. Smarter targeting, stronger reach, and real-time insights paired with hands-on guidance, honest conversations, and human connection at every step. Technology does the heavy lifting so clients get clarity, confidence, and results.

Thinking of buying or selling in Durham Region? Save this reel and reach out when you want strategy backed by experience.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #BuyerConsultation #RealEstateStrategy #OntarioRealEstate #SmartBuying #SmartSelling #RealEstateReels #HomeBuyingOntario #ListingStrategy #WillowsRealtyGroup #ModernRealEstate #HumanFirstRealEstate
Tired of feeling rushed into real estate decisions Tired of feeling rushed into real estate decisions that don’t actually serve you?
That pressure usually comes from a lack of real strategy—not from the market itself.

Keith Williams and Lisa C. Follows believe confidence is built before the first showing or listing appointment ever happens.
Their approach is simple but powerful: clear data, smart planning, and zero pressure—so every move you make is intentional.

As Agents, Keith and Lisa combine advanced strategies with genuine human connection.
That means your home is marketed with precision on social media, backed by real-time insights, while every conversation stays personal, transparent, and grounded in your goals.

No guesswork.
No urgency tactics.
Just informed decisions that put you in control.

Curious what it feels like to work with a team that prepares you instead of pushing you?
Let’s talk before you ever feel pressured.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#HelpingYouFeelPrepared #NotPressured #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #ModernRealEstate #RealEstateStrategy #HumanFirstMarketing #OntarioRealEstate
Offer nights are not won by luck. They are won by Offer nights are not won by luck. They are won by preparation.

Keith Williams and Lisa C. Follows help buyers step into competitive markets with clarity, not chaos. A clear price plan. Buyer protective conditions thought through in advance. Deposits and closing dates prepared long before the right home appears. That is how pressure turns into confident action.

Behind the scenes, Keith and Lisa are Agents using their experience to market homes and position clients strategically online. Advanced data, smart visibility, and precision marketing power their approach. But the heart of their work is still human. Clear conversations. Calm guidance. Real advocacy when decisions matter most.

In Durham Region real estate, strategy plus technology only works when paired with trust.

If you want a smarter way to buy or sell, this is where preparation meets people.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #SmartRealEstate #HomeBuyingStrategy #RealEstateAdvice #OntarioRealEstate #WillowsRealtyGroup #BuyWithConfidence #SellWithStrategy #ModernRealEstate #HumanFirstRealEstate
This isn’t just a condo townhouse — it’s a smart m This isn’t just a condo townhouse — it’s a smart move.
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Vaulted ceilings and sunlight energize the eat-in kitchen.
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A versatile loft adapts to your life — home office, creative space, or extra bedroom.
And those greenspace views? Calm, private, and four-season beautiful. 🌿

At $485,000, this 1,600–1,799 sq. ft. home delivers lifestyle value buyers are actively searching for — plus condo conveniences like snow removal, security, and shared amenities that free up your time.

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Keith Williams and Lisa C. Follows are experienced Agents, using data-driven exposure, targeted buyer reach, and hands-on guidance to get results that matter.

Curious if this fits your next chapter?
Let’s talk before someone else makes the move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #CourticeHomes #DurhamRegionRealEstate #SmartMove #LowMaintenanceLiving #GreenbeltViews #OntarioRealEstate #WillowsRealtyGroup #HomeForSaleOntario
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