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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Durham Region Real Estate Market Update – January 2026

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Your down payment is not safe just because it look Your down payment is not safe just because it looks good on a screen.

When tech stocks slide, buying power can disappear fast. That is where strategy matters.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who understand both market volatility and real estate timing. We use our A.I. Listing Advantage to position your home online with precision targeting, advanced data analysis, and strategic digital visibility across search platforms.

But technology is only half the story.

We pair powerful A.I. marketing with real human guidance, honest conversations, and hands on support so you can make confident decisions in any market.

Thinking about buying or selling while the stock market shifts? Let’s build a plan that protects your equity and positions you for long term growth.

Keith Williams, Broker
Direct: (905) 903-9250

Lisa C. Follows, Broker
Direct: (905) 442-5847

Office: (888) 926-2066
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateStrategy #StockMarketVolatility #AICertifiedAgent #AIListingAdvantage #HomeSellingExpert #HomeBuyingStrategy #OntarioRealEstate #RealEstateMarketing #DigitalMarketingForHomes #WealthBuilding #MoveWithConfidence #WillowsRealtyGroup
Smart investors are watching Tesla’s $399.83 price Smart investors are watching Tesla’s $399.83 price point very closely.

Tesla experienced a 2.91% decline yesterday, closing at $399.83 as the market continues to navigate a monthly downward trend. With a P/E ratio of 188.13, this volatility reminds us that even high-performing assets require a strategic eye for timing and value. Understanding these technical shifts is essential for anyone looking to build a balanced portfolio in 2026. 📉

Whether you are analyzing tech stocks or the local Durham Region housing market, the "smart play" is always grounded in data. We focus on identifying key support levels and market trends to ensure our clients make informed, stress-free decisions during their buying or selling journey. Taking a long-term view helps turn market fluctuations into opportunities for stability and growth. 🏠

Save this for the next time you are weighing a major investment or home purchase.

#RealEstate
🏡 Parkwood Village just got more interesting… Wha 🏡 Parkwood Village just got more interesting…

What if your next move in Courtice gave you space, privacy, and freedom from weekend chores?

Welcome to 1665 Nash Road, E12, Clarington, ON — a 1,790 sq. ft. condo townhouse in Parkwood Village that balances comfort with low-maintenance living.

Vaulted ceilings in the eat-in kitchen flood the space with natural light.
Two fireplaces create warm gathering areas in both the dining and living rooms.
Engineered hardwood runs through both levels.
A flexible loft adapts as a third bedroom, office, or creative space.
The primary suite offers a walk-in closet and private ensuite.

Back onto a greenbelt and enjoy four-season views — without worrying about snow removal or exterior upkeep. Residents also enjoy access to tennis courts, a party room, BBQ area, heated car wash, and 24-hour security.

Priced at $485,000, this move-in-ready home in central Courtice puts you close to parks, schools, shopping, transit, and commuter routes.

Here’s the difference.

Keith Williams and Lisa C. Follows are A.I. Certified Agents™.
Their A.I. Listing Advantage positions properties across the internet with data-driven targeting — while maintaining the human connection that buyers value most. Technology meets strategy. Strategy meets results.

Curious how this home fits your next chapter — or how our A.I. Listing Advantage can position your property for success?

Let’s talk.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250
Lisa C. Follows, Broker – (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#CourticeHomesForSale #ClaringtonRealEstate #DurhamRegionHomes #ParkwoodVillage #CondoTownhouseLiving #GreenbeltViews #MoveInReadyHome #OntarioRealEstate #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #HomesInCourtice #FirstTimeBuyerOntario #DownsizingOntario #LowMaintenanceLiving
🎉 Big News for Durham Region Homeowners! 🎉 Lisa C 🎉 Big News for Durham Region Homeowners! 🎉

Lisa C. Follows has officially earned her Professional Real Estate Negotiator (PREN) Certification — and that means stronger representation for YOU.

In today’s Durham Region market, strategy matters.

Whether you're:

• A first-time buyer competing in multiple offers
• A move-up buyer trying to protect your equity
• A senior or right-sizer planning your next chapter
• A seller focused on securing the right terms and price

Negotiation isn’t just about price. It’s about timing, conditions, leverage, and protecting your position every step of the way.

This certification reflects Lisa’s commitment to sharpening the skills that directly impact your results — because being good is important… and making sure your clients win is essential.

If you’re planning a move in Durham Region and want experienced representation at the negotiation table, let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca or lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ProfessionalNegotiator #PREN #DurhamHomes #RealEstateExperts #HomeBuyers #HomeSellers #SeniorMoves #FirstTimeBuyer #MoveUpBuyer #RightSizing #AIListingAdvantage #DurhamRegionHomes #TopAgents
Google can show you listings. It can’t tell you wh Google can show you listings.
It can’t tell you which streets in Durham Region hold value better during shifting markets… or which pockets of Greater Toronto Area attract stronger buyer demand.

That’s where local strategy beats online searching.

At Willows Realty Group – Real Estate Brokerage, Keith Williams and Lisa C. Follows don’t rely on surface-level data. We study pricing patterns, buyer behavior, and hyper-local trends across Durham Region and Greater Toronto Area to position your home where it commands attention.

And here’s the edge 👇

Keith and Lisa are A.I. Certified Agents™.
That means we combine advanced A.I.-driven targeting with real human insight.

Our A.I. Listing Advantage™ analyzes market activity, identifies qualified buyers on social media, and ensures your property reaches the right audience — while we handle negotiations, pricing strategy, and personal guidance.

Data matters.
Experience matters more.
The right combination changes outcomes.

Thinking about buying or selling in Durham Region or Greater Toronto Area?
Let’s talk strategy before you make a move.

📲 Contact Us Today
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Real Estate Brokerage
Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogHomes #LocalMarketExpert #AIListingAdvantage #AICertifiedAgent #OntarioRealEstate #HomeSellingStrategy #HomeBuyingExperts #RealEstateMarketing #PortPerryRealEstate #OshawaHomes #WhitbyRealEstate #ClaringtonHomes #RealEstateResults
The market has shifted. If you are still planning The market has shifted.

If you are still planning to list high and “test the waters,” you could be leaving serious money on the table.

Right now, nearly 80% of homes are selling below asking price. Pricing based on outdated comparables is costing sellers time, leverage, and equity.

This is where strategy matters.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who combine real market data with their A.I. Listing Advantage to position your home where buyers are actually looking.

We use artificial intelligence to target, track, and amplify your listing online, increasing visibility across search platforms and social media.

But technology is only half the equation. Real conversations. Clear advice. Skilled negotiation. That human connection is what protects your bottom line.

If you are thinking about selling and want a data-driven strategy that works in today’s market, let’s talk.

📲 Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #HomeSellingStrategy #SellWithConfidence #OntarioRealEstate #DurhamRealEstate #ScugogRealEstate #ListingStrategy #MarketShift #RealEstateMarketing #Top1PercentRealtor
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