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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🚨 What if your morning commute started with the so 🚨 What if your morning commute started with the sound of the lake instead of traffic? 🌊

Some properties check boxes. This one changes the conversation.

Set at the end of a quiet cul-de-sac, 24 Pettet Drive, Scugog offers approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, and uninterrupted views across Lake Scugog. Step from your patio to your private dock, launch the boat with your boat lift, enjoy the shallow sandy shoreline, or simply take in the view with your morning coffee.

Inside, vaulted ceilings create an open, airy feel while the updated kitchen features stone countertops, porcelain tile flooring, and in-floor heating. Thoughtful upgrades throughout, including forced air gas heating, central air, high-speed internet, updated insulation, and year-round municipal road access, make this waterfront bungalow ready for every season.

📍 24 Pettet Dr., Scugog, ON
💲 Offered at $980,000

Here's the question...

How many lakefront homes let you spend more time on the water than maintaining the property?

If you've been waiting for a waterfront home that delivers space, flexibility, and everyday lake living just minutes from Port Perry and approximately 1.5 hours from the GTA, this is one you'll want to experience in person.

At Willows Realty Group, Keith Williams and Lisa C. Follows are proud Certified Agents. Our advance marketing combines advanced online marketing strategies with genuine personal service, helping connect exceptional homes with the right buyers while keeping people—not technology—at the center of every sale.

📲 Schedule your private showing today before someone else makes this waterfront lifestyle their own.

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #LakeScugog #WaterfrontHome #WaterfrontLiving #PortPerryRealEstate #DurhamRegionRealEstate #OntarioRealEstate #LuxuryBungalow #LakefrontProperty #HomeForSaleOntario #WillowsRealtyGroup
Think everything gets split 50/50 in an Ontario di Think everything gets split 50/50 in an Ontario divorce? Think again.

When it comes to divorce and real estate in Ontario, the family home follows a completely different set of rules. One misunderstanding can have a significant financial impact.

If your home became the matrimonial home, the value is treated differently than many people expect. Whether only one spouse is on title or both are, understanding your options before making decisions is essential.

At Willows Realty Group, Keith Williams and Lisa C. Follows work alongside trusted legal and financial professionals to help clients navigate the real estate side of separation with clarity, strategy, and confidence. Whether selling the property, refinancing, or exploring a buyout, having experienced real estate guidance can make the process far less stressful.

As Certified Agents, Keith and Lisa combine genuine human relationships with innovative technology through their expertise. They leverage relevant data to maximize online visibility, create targeted digital marketing, and position every listing where today's buyers are searching, while never losing sight of the personal conversations and expert guidance that matter most.

If you're facing separation or divorce in Durham Region, let's talk about your real estate options before making your next move.

💬 Have a question? Leave a comment or send us a private message.

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#OntarioDivorce #DivorceAndRealEstate #OntarioRealEstate #DurhamRegionRealEstate #WhitbyRealEstate #OshawaRealEstate #RealEstateAdvice #HomeSelling #HomeOwners #PropertyDivision #FamilyHome #DigitalMarketing #RealEstateExperts #WillowsRealtyGroup #OntarioHomes #RealEstateCanada #DurhamRegion #RealEstateTips #SellWithConfidence #HumanConnection
🚨 Think every Durham neighbourhood should be price 🚨 Think every Durham neighbourhood should be priced the same? That's exactly how sellers leave money on the table.

The biggest pricing mistake isn't asking too much or too little...

It's using the wrong strategy for the wrong neighbourhood.

A home in Whitby isn't priced the same way as one in Oshawa.
A strategy that creates multiple offers in Courtice could fall flat in Bowmanville.
Even within the same city, buyer demand, inventory, school zones, commuter access, and local market activity can completely change the pricing conversation.

That's why "average sale price" doesn't tell the whole story.

At Willows Realty Group, Keith Williams and Lisa C. Follows study neighbourhood-level market data, buyer behaviour, and local trends to help sellers position their homes where they have the greatest opportunity to attract qualified buyers.

As Certified Agents, we combine advanced marketing with something technology can never replace—the human connection. Our marketing strategy uses up to date tools to expand your property's exposure across social media while our experience, local knowledge, and personal guidance help turn interest into results.

💬 Curious what pricing strategy makes the most sense for your Durham neighbourhood?

Send us a DM with your neighbourhood or comment "PRICE" below, and we'll point you in the right direction.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group — Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRealEstate #OshawaRealEstate #PortPerryRealEstate #OntarioRealEstate #HomeSellingTips #PricingStrategy #HomeValue #RealEstateExperts #WillowsRealtyGroup #RealEstateCanada
Who really has the legal authority to sell an esta Who really has the legal authority to sell an estate home in Ontario?

The answer surprises many families.

When an estate property needs to be sold, only the estate trustee named in the will has the legal authority to sign the listing agreement and accept an offer. Even then, the sale will often require court confirmation before it can close.

Estate sales involve legal requirements, important timelines, and family dynamics. A single mistake can delay the process or create unnecessary stress.

This is where experience matters.

Keith Williams and Lisa C. Follows help families across Durham Region navigate estate sales with clear communication, thoughtful planning, and professional guidance every step of the way. We work closely with estate lawyers and other professionals to help keep your sale moving while making the process as smooth as possible.

As Certified Agents, we combine trusted real estate expertise with our advance marketing tools. We use modern strategies to position your property where today's buyers are searching, expand your online visibility across multiple digital channels, and create marketing strategies that attract more qualified attention. While technology helps your property reach more people, genuine relationships, honest advice, and personalized service remain at the center of everything we do.

If you're searching for guidance on selling an estate home in Ontario, estate sales in Durham Region, probate and real estate, or how to sell an inherited property, we're here to help.

💬 Have questions about an estate sale? Leave a comment or send us a direct message. Save this reel so you have it when you need it.

📲Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#EstateSale #EstateTrustee #OntarioRealEstate #EstatePlanning #InheritedProperty #SellAnEstateHome #DurhamRegionRealEstate #DurhamRegionHomes #WhitbyRealEstate #OshawaRealEstate #OntarioHomes #HomeSellingTips #WillowsRealtyGroup #RealEstateCanada  #OntarioProperty
🚗 What if your next business move already had a 21 🚗 What if your next business move already had a 21-year head start?

Most businesses spend years trying to earn trust. This one already has it.

Now offered for sale at 171 North Port Road 8, Port Perry, this established automotive detailing business has built a loyal client base from the same location for more than 21 years and is ready for its next owner.

With five revenue streams—automotive detailing, window tinting, ceramic coating, paint restoration, and residential window tinting—you’re stepping into a business that’s already operating, fully equipped, and positioned for growth. The current owner has successfully run the operation solo Monday through Friday, leaving plenty of room to expand hours, build a team, increase services, and grow revenue.

An active Facebook and Instagram presence provides immediate online visibility, while full training is included so you can start with confidence from day one.

💡 Thinking about buying a business instead of starting one from scratch? This opportunity deserves a closer look.

When it comes to selling businesses and real estate, Keith Williams and Lisa C. Follows are proud Certified Agents. Through our modern tools, we combine advanced online marketing strategies with genuine human relationships to place your property in front of more qualified buyers across the internet while providing the personal guidance technology alone can never replace.

📍171 North Port Road 8
Scugog (Port Perry), ON L9L 0B7

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#PortPerryBusinessForSale #PortPerryOntario #Scugog #BusinessOpportunity #BusinessForSaleOntario #AutomotiveDetailing #SmallBusinessOntario #OwnYourBusiness #InvestmentOpportunity #TurnkeyBusiness #DurhamRegionBusiness #PortPerryBusiness #CommercialRealEstateOntario #WillowsRealtyGroup #OntarioBusiness #BusinessOwnership
🚨 Think every Realtor gets the same result? Think 🚨 Think every Realtor gets the same result? Think again.

The biggest difference between a good sale and a great sale often isn't the first offer... it's what happens after it arrives.

💰 Every conversation...
💰 Every counteroffer...
💰 Every contract detail...
💰 Every negotiation strategy...

...can have a direct impact on what you take home at closing.

Most people focus on the listing price.

Experienced sellers focus on the bottom line.

Keith Williams and Lisa C. Follows know that successful negotiation isn't about being the loudest voice at the table—it's about knowing the market, reading buyer behaviour, anticipating objections before they arise, and protecting your interests from the first showing to the final signature.

Now imagine pairing that level of negotiation experience with today's technology.

As Certified Agents, Keith and Lisa combine modern tools with genuine human connection to help your property reach more qualified buyers across social media and digital platforms while personally guiding every conversation that matters. Technology helps create attention. Experience helps create opportunities. Skilled negotiation helps protect your equity.

Before you hire anyone to sell one of your largest financial assets, ask yourself:

❓ Who is negotiating for your future?
❓ Who is working to protect every dollar possible?
❓ Is your marketing attracting the right buyers before negotiations even begin?

If those questions make you stop and think, let's have a conversation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.willowsrealtygroup.com

Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateNegotiation #HomeSellingTips #SellYourHome #DurhamRegionRealEstate #OntarioRealEstate #RealEstateExpert #HomeSeller #RealEstateMarketing #RealEstateAdvice #HomeSellingStrategy #TopRealtor #PortPerryRealEstate
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