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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

April 2024 Market Update

May 2024 Market Update

Durham Housing Market Update – December 2024

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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The market has shifted, and buyers who understand The market has shifted, and buyers who understand timing have the edge.
Longer days on market mean more room to think, compare, and negotiate with confidence.
This is where experience matters.

Keith Williams and Lisa C. Follows study buyer behavior, pricing patterns, and online traffic every day. As Agents, they use their proven strategies to place listings in front of the right people across the internet, while still guiding clients with real conversations, clear advice, and hands-on support.
Smart technology gets the visibility. Human insight drives the results.

Whether you are buying with strategy or selling with precision, this is how informed moves are made in Durham Region.

Save this reel, share it with a smart buyer, or reach out to talk next steps.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Real estate guided by insight, powered by A.I., driven by people.

#DurhamRegionRealEstate #OntarioRealEstate #HomeBuyingTips #RealEstateMarketUpdate #SmartBuyers #RealEstateStrategy #KeithWilliams #LisaCFollows #WillowsRealtyGroup #HousingMarketCanada
Ajax buyers aren’t guessing anymore — they’re read Ajax buyers aren’t guessing anymore — they’re reading the market, watching patterns, and moving with intent.
Inventory shifts fast. Pricing gaps are real. The homes that win attention aren’t always the ones you expect.

This is where strategy matters.
Keith Williams and Lisa C. Follows don’t rely on headlines or gut feelings — they read real-time data, buyer behaviour, and local momentum specific to Ajax.

As Agents, they pair advanced strategies with real conversations, real guidance, and real market experience.
That means buyers see opportunities earlier, understand value faster, and act with confidence — not pressure.

If you’re wondering why some homes disappear instantly while others sit, or how buyers are adjusting their moves in Ajax right now, this is the insight you want before making your next decision.

💬 Curious how this market intelligence works in real life? Let’s talk before the next shift hits.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxRealEstate #AjaxBuyers #DurhamRegionRealEstate #WillowsRealtyGroup #OntarioRealEstate #HomeBuyingStrategy #MarketInsight #SmartBuyers #RealEstateData #LocalExpertise
Community matters more than ever, and smart growth Community matters more than ever, and smart growth does not happen by chance.
When local programs in Whitby and Ajax grow, it is because real investment meets real people who care about connection, opportunity, and long-term impact.

This is how Keith Williams and Lisa C. Follows approach real estate too.
As Agents, they use their long experience and expertise to get listings seen where buyers are actually searching online, while never losing the human side of the process.
Data, reach, and technology drive visibility.
Experience, trust, and clear communication drive results.

If you are buying or selling in Durham Region, you want more than exposure.
You want strategy, local insight, and people who understand how community value connects directly to property value.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#WhitbyOntario #AjaxOntario #DurhamRegionRealEstate #CommunityFirst #RealEstateMarketing #LocalExperts #OntarioRealEstate #ReelEstate #SmartSelling #HumanConnection
Closed in Toronto! We’re so excited to share that Closed in Toronto!
We’re so excited to share that our first-time buyers have officially closed on their very first home.

Helping clients take this big step is always meaningful, and we’re incredibly grateful for the trust, confidence, and friendship they placed in us along the way. Wishing them good health, happiness, and many memorable moments in their new space.

Thinking about buying your first home or making a move? We’re here to guide you with clarity and care, every step of the way.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#JustClosed #FirstTimeBuyers #WillowsRealtyGroup #TorontoRealEstate #HomeOwnership #ClientSuccess #TrustedAdvisors
Whitby homeowners are done with guesswork—and they Whitby homeowners are done with guesswork—and they should be.
Markets shift, headlines confuse, and bad advice costs real money.

That’s where clarity matters.
Keith Williams and Lisa C. Follows don’t chase noise—they read the data, the buyer behaviour, and the local Whitby trends that actually move homes.

As Agents, they bring their experience together with real human conversations, sharp pricing strategy, and targeted social media exposure that reaches buyers where attention lives today.
No fluff. No vague promises. Just clear direction and smart execution.

If you’re wondering what your Whitby home is really worth, how buyers are acting right now, or how strategy beats luck—this is your sign to ask better questions.

Curious what clarity could change for your sale? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyHomeowners #DurhamRegionRealEstate #OntarioHomes #WillowsRealtyGroup #SmartSelling #RealEstateStrategy #HomeValueWhitby #SellWithConfidence #LocalMarketExperts
What if your next home gave you space to breathe a What if your next home gave you space to breathe and time back in your day? 👀

Step inside this two-level condo townhouse in Parkwood Village and feel how smart design changes everything.

Sunlight pours through the vaulted kitchen, two wood-burning fireplaces set the mood for real evenings at home, and the flexible loft keeps your options open—guest room, office, or creative space.

The living room looks out to four-season greenspace, the primary suite includes a walk-in closet and private ensuite, and snow removal plus exterior care are already handled. Low maintenance. High comfort.

📅 Open House
May 09, 2026 | 1–3 PM

This is central Courtice living with tennis courts, a party room, 24-hour security, and quick access to shops, transit, and commuter routes.

Hosted by Keith Williams & Lisa C. Follows, Real Estate Agents, powered by their expertise and experience—high-impact online exposure paired with real human connection.

Curious? Come see why this one feels different.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OpenHouseCourtice #CourticeRealEstate #ClaringtonHomes #DurhamRegionRealEstate #CondoTownhouse #BacksOnGreenspace #LowMaintenanceLiving #WillowsRealtyGroup #MoveSmart #HomeForSaleOntario
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