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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The Durham Region market has shifted, and guessing The Durham Region market has shifted, and guessing is no longer a strategy.
Today’s buyers and sellers need clarity, data, and a plan that actually works in real time.

Keith Williams and Lisa C. Follows live in the details of this market. As Certified Agents, they use their proven strategies to position homes where buyers are already looking, across search, social, and the wider internet. Smarter exposure, sharper insights, and faster feedback, paired with real conversations and hands-on guidance you cannot automate.

Technology creates visibility. Experience creates results.
That balance matters more than ever in a seller-leaning but more balanced market.

If you want strategy backed by data and guided by people who put your goals first, this is where it starts.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #OntarioRealEstate #RealEstateAdvice #MarketUpdate #SmartSelling #SmartBuying #RealEstateStrategy #LocalExpert #RealEstateMarketing #HomeSellingTips #HomeBuyingGuide #WillowsRealtyGroup
Some homes whisper. This one makes a statement. S Some homes whisper.
This one makes a statement.

Set at the end of a quiet cul-de-sac, 24 Pettet Dr. in Scugog delivers something increasingly rare: true Lake Scugog waterfront paired with space, privacy, and year-round comfort. Vaulted ceilings. Flexible living areas. Five bedrooms plus bonus rooms that adapt to your life. And lake views that don’t feel decorative—they’re part of your everyday rhythm.

Morning coffee by the water.
Afternoons on the dock.
Evenings by the fire as the sun drops across the lake.

With approx. 2,500–3,000 sq. ft., a fully winterized layout, updated kitchen with in-floor heating, refreshed baths, and thoughtful mechanical upgrades, this home works just as well for full-time living as it does for weekend escapes. Add a private dock, boat lift, shallow sandy shoreline, and municipal year-round road access—and suddenly lake life feels effortless.

💡 Why this listing stands out online:
Keith Williams & Lisa C. Follows are Agents, using their proven strategies to ensure this home reaches the right buyers through intelligent digital marketing—paired with the human strategy and negotiation that still matter most.

📍 24 Pettet Dr., Scugog
💰 $980,000
🛏 5 Bedrooms | 🛁 3 Baths | 🚗 Parking for 6
🌊 Direct Lake Scugog Waterfront | Private Dock & Boat Lift

Curious what lake life could look like when it actually fits your lifestyle?
Let’s explore it—no pressure, just clarity.

📲 Contact Us
Keith Williams, Broker – (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker – (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSale #LakeScugog #WaterfrontRealEstate #ScugogHomes #PortPerryRealEstate #OntarioWaterfront #LakeLifeCanada #WillowsRealtyGroup #DurhamRegionRealEstate #LuxuryBungalow #CulDeSacLiving
Big moves don’t happen by accident. They happen wi Big moves don’t happen by accident.
They happen with the right strategy, the right data, and the right people guiding you forward.

If you’re thinking about buying or selling in Scugog, you already know the market isn’t slowing down—it’s getting smarter. That’s where Keith Williams and Lisa C. Follows step in.

As seasoned Agents, Keith and Lisa don’t rely on guesswork or outdated tactics. They use their proven strategies to analyze buyer behaviour, optimize pricing, and position homes across social media with precision—while never losing the human connection that real estate truly requires.

What does that mean for you?

Listings that reach the right buyers, not just more buyers
Marketing powered by AI insights and real conversations
A clear, confident plan—whether you’re moving up, right-sizing, or starting fresh

Scugog residents deserve more than a sign on the lawn.
They deserve a strategy built for today’s market—and tomorrow’s opportunities.

Curious what seasoned real estate brokers looks like when it’s done right?
Let’s talk before your next move makes itself for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogOntario #DurhamRegionRealEstate #WillowsRealtyGroup #SmartSelling #ConfidentMoves
#OntarioRealEstate #FutureOfRealEstate #LocalExpertise
Waterfront living is not about escaping life, it i Waterfront living is not about escaping life, it is about designing one that actually works for you. As local waterfront specialists, we help clients see beyond the view and understand how lifestyle, seasonality, access, and long-term value all come together. That insight matters when you are buying, and it matters even more when you are selling.

As Agents, we use our advance marketing to position properties where today’s buyers are searching. Advanced data, targeted digital exposure, and intelligent content distribution give listings the visibility they need online. What our strategies cannot replace is the human side. Strategy, negotiation, and honest guidance still drive the best outcomes, and that is where we lead.

If you want modern marketing backed by real experience and real conversations, this is where it starts.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group – Where Dreams Take Root!

#WaterfrontLiving #ModernRealEstate #LuxuryLifestyle #RealEstateExperts #SmartMarketing #ListingStrategy #DigitalRealEstate #HumanFirstRealEstate #OntarioHomes #CottageCountryLifestyle
What if your next move gave you space, flexibility What if your next move gave you space, flexibility, and freedom from constant upkeep?

This isn’t just a condo townhouse—it’s a smart lifestyle play.
1,790 sq. ft. across two levels. Two bedrooms. Three bathrooms. And a versatile loft that adapts to your life—home office, creative studio, guest space, or a future third bedroom.

Inside, natural light pours into the vaulted eat-in kitchen, while two wood-burning fireplaces set the tone for cozy nights and relaxed entertaining. The living room looks out to four-season greenspace, giving you privacy without isolation. Engineered hardwood flows throughout, and the primary suite delivers a walk-in closet and private ensuite—because comfort should never be optional.

Outside your door?
Low-maintenance living with tennis courts, party room, BBQ area, heated car wash, 24/7 security, snow removal, and beautifully maintained grounds already handled for you. Minutes to shopping, transit, and commuter routes—this location works as hard as you do.

🚀 Powered by their expertise and exerience!
Keith Williams & Lisa C. Follows are seasoned Agents, blending next-level digital exposure with real human connection. That means smarter marketing online, stronger reach, and a strategy designed to get results—not just clicks.

Curious? You should be. Homes like this don’t stay quiet for long.

📲 Book your private showing today.

Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #WillowsRealtyGroup #DurhamRegionHomes #SmartMoves #RealEstateMarketing #NextChapterStartsHere
Trust isn’t built with flashy promises. It’s built Trust isn’t built with flashy promises.
It’s built with consistency, strategy, and showing up when it matters most.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t chase transactions — they build relationships that last well beyond closing day. That’s why so many of their clients come back, refer friends, and trust them with life’s biggest moves.

Here’s what sets them apart 👇
• Deep market knowledge across Durham Region & Greater Toronto Area
• Clear, honest guidance at every decision point
• A human-first approach powered by data, not guesswork
• Agents using their proven Advantage to position homes strategically on social media — while never losing the personal connection clients value

Their edge?
They handle the insights, reach, and precision.
Keith and Lisa handle the conversations, care, and confidence.

That balance is how trust is earned.
That’s how long-term client relationships are built.

If you’re tired of feeling like just another number in the system — and ready for a smarter, more personal real estate experience — this is where it starts.

💬 Curious how human expertise can work for you? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
☎ Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#BuildingTrust #ClientFirstRealEstate #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #RealEstateStrategy #HumanConnection #ModernRealEstate #TrustedAdvisors #ListingExperts #RealEstateMarketing
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