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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

February 2026 Market Update

Durham Housing Market Update – November 2024

Durham Region Real Estate Update: February 2025 

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🚗 This isn’t just a business—it’s a proven engine 🚗 This isn’t just a business—it’s a proven engine for growth.
Located at 171 North Port Road 8, Port Perry, this well-established automotive detailing operation has been a trusted name in the community for over 21 years, operating successfully from the same location. That kind of longevity doesn’t happen by accident.

Inside this 1,110 sq. ft. turnkey space, you’ll find five diversified revenue streams—automotive detailing, tinting, ceramic coating, paint restoration, and residential window tinting—all supported by low overhead, radiant heat, municipal services, and a loyal repeat client base. The business comes fully equipped, stocked, and ready for its next owner to take the wheel.

💡 The opportunity? Massive upside.
Currently owner-operated Monday to Friday, there’s clear room to expand hours, scale marketing, grow a team, and amplify profits. Add in an established Facebook and Instagram presence, plus full training provided, and you’re set up to hit the ground running from day one.

🚀 And here’s where the advantage shifts:
This listing is powered by Keith Williams & Lisa C. Follows — Certified Agents using their proven strategies. That means precision-driven online exposure paired with real human connection, ensuring this opportunity reaches the right buyers, at the right time, on the right platforms.

📲 Curious what owning a business like this could mean for your future? Let’s talk strategy.

📞 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#JustListed #PortPerryBusiness #EntrepreneurOpportunity #AutomotiveBusiness #BusinessForSaleOntario #DurhamRegionRealEstate #CommercialRealEstateOntario #WillowsRealtyGroup #PortPerryOntario #BusinessOwnership #ScugogRealEstate
This isn’t just a condo townhouse—it’s a smart mov This isn’t just a condo townhouse—it’s a smart move.
Set inside the established Parkwood Village community, this two-level home delivers space, flexibility, and calm greenspace views without the upkeep that slows life down.

Vaulted ceilings in the sunlit eat-in kitchen.
Two fireplaces that change the mood with the seasons.
A flexible loft that adapts to your lifestyle—home office, creative space, or guest retreat.
And a primary suite designed for privacy, complete with a walk-in closet and ensuite.

Add engineered hardwood throughout, updated furnace + heat pump A/C (2020), ensuite laundry, and a removable stair lift for added convenience—and suddenly, “move-in ready” means exactly that.

Step outside and your weekends stay yours:
✔ Tennis courts
✔ Party room & BBQ area
✔ Heated car wash
✔ 24-hour security
✔ Snow removal & grounds maintenance included
✔ Backs onto calming greenspace

Minutes to shopping, transit, commuter routes, parks, and everyday essentials—this is Courtice living made easy.

💡 Marketed by Keith Williams & Lisa C. Follows — Certified Agents
Their long years of experience combines targeted online exposure, intelligent data-driven marketing, and real human connection to position listings where today’s buyers are actually searching.

Curious if this home fits your next chapter? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
✉️ keith@willowsgroup.ca | lisa@willowsgroup.ca
📞 Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #LowMaintenanceLiving #BacksOnGreenspace #CourticeOntario #WillowsRealtyGroup #SmartMove #OntarioRealEstate #HomeForSale
The Scugog market isn’t shifting by accident — it’ The Scugog market isn’t shifting by accident — it’s responding to real buyer behaviour, and most people are already one step behind.

Here’s what we’re seeing on the ground right now:
Buyer attention is becoming more selective. Pricing strategies matter more than ever. Homes that are positioned intentionally are the ones creating momentum — not sitting, not chasing, not discounting blindly.

This is where expertise changes outcomes.

Keith Williams and Lisa C. Follows don’t guess.
As seasoned Agents, they analyze live buyer data, digital engagement, and local market signals to understand what buyers are responding to before the competition notices. Then they combine that intelligence with real conversations, real strategy, and real human connection.

It’s the Listing Advantage™ at work:
• Data-backed pricing decisions
• Targeted social media exposure where buyers are actually scrolling
• Messaging that speaks to buyer psychology — not generic marketing
• A hands-on, relationship-driven approach that keeps clients informed and confident

Curious why some Scugog homes attract strong interest while others stall?
Wondering how buyer demand could impact your next move?

That insight is exactly what Keith and Lisa help their clients uncover — and use — to win.

💬 Let’s talk strategy before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #ScugogMarketUpdate #DurhamRegionRealEstate #LakeScugogHomes #WillowsRealtyGroup #RealEstateStrategy #OntarioRealEstate #LocalMarketExperts #SmartSelling #InformedBuyers #ModernRealEstate
At the end of a quiet cul-de-sac, where the road e At the end of a quiet cul-de-sac, where the road ends and the lake takes over, 24 Pettet Dr. in Scugog quietly delivers something most buyers wait years to find—space, privacy, and direct views of Lake Scugog woven into everyday life.

Vaulted ceilings draw your eyes up. Water views pull you forward. Nearly 2,500–3,000 sq. ft. of flexible living space, 5 bedrooms, 3 bathrooms, and multiple bonus rooms give you options—work from home, host extended family, or escape the city without giving up comfort.

Step outside and the lake becomes routine, not a destination.
Private dock. Boat lift. Sandy, shallow shoreline. Morning swims. Sunset paddles. Evenings by the fire. This home is fully winterized, thoughtfully updated, and ready for year-round living—whether full-time or weekend retreat.

📍 Minutes to Port Perry
🚗 Approx. 1.5 hours from the GTA
💰 Offered at $980,000

And here’s where it gets smarter.

This property is represented by Keith Williams and Lisa C. Follows — Certified Agents using their long years of experience, combining precision digital marketing, targeted online exposure, and real human connection to reach buyers wherever they are—online and in real life.

Curious how waterfront living could fit your next chapter?
Let’s explore it together.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker | (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #PortPerryRealEstate #WaterfrontBungalow #OntarioWaterfrontHomes #DurhamRegionRealEstate #LuxuryWithoutPretence #CulDeSacLiving #WillowsRealtyGroup #GTAEscape #LakeLifeOntario #SmartRealEstateMarketing
The market has shifted — and buyers who know how t The market has shifted — and buyers who know how to read it are winning.
More choice. Less pressure. Smarter decisions.

This is where experience and innovation matter.

Keith Williams and Lisa C. Follows are Certified Agents who combine real market knowledge with the proven strategies to get listings seen, clicked, and acted on across the internet. Their driven marketing creates visibility, precision targeting, and data-backed strategy — while the human connection ensures every client feels heard, supported, and protected through the process.

Technology gets the attention.
Expert guidance earns the trust.
Results come from both working together.

If you want strategy, clarity, and a smarter way to move in today’s market, this is the difference.

📲 Contact Us
Keith Williams, Broker
(905) 903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
(905) 442-5847
lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateStrategy #SmartMoves #ModernRealEstate #RealEstateMarketing #HomesForSale #BuyWithConfidence #SellWithStrategy #RealEstateExperts #HousingMarketUpdate #NextMove #RealEstateReel #ShortFormVideo
Noise is everywhere. Headlines contradict each oth Noise is everywhere.
Headlines contradict each other.
Social feeds are full of half-truths and hot takes.

And in today’s real estate market, confusion is expensive.

Clear advice isn’t about guessing where the market is going.
It’s about understanding what the data is saying, what buyers are actually doing, and how to position your next move with confidence.

That’s where Keith Williams and Lisa C. Follows stand apart.

They combine decades of real-world negotiation experience with cutting-edge technology as Agents, using their expertise to analyze buyer behaviour, optimize pricing strategies, and amplify listings across social media—without losing the human connection that real estate demands.

Because algorithms don’t sell homes.
People do.
And the right strategy connects both.

Whether you’re thinking about selling, buying, or simply trying to make sense of a shifting market, clear advice means:
• No hype
• No guesswork
• Just smart, strategic decisions backed by data and experience

Curious what clarity could look like for your next move?

💬 Let’s have a real conversation—no pressure, just perspective.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ClearAdvice #RealEstateStrategy #WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #ConfidentBuying #RealEstateMarketing #HumanConnectionMeetsAI #MarketClarity
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