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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🚨 Life doesn't wait. One phone call can change ev 🚨 Life doesn't wait.

One phone call can change everything.

A retirement.
A divorce.
An inheritance.
A growing family.
An unexpected career move.
The loss of someone you love.

These moments don't come with an instruction manual—and the real estate decisions that follow can feel overwhelming.

That's where experience matters.

Keith Williams and Lisa C. Follows don't just help people buy and sell homes. They help people make confident decisions when life changes direction.

With decades of real estate experience across Durham Region and Greater Toronto Area, they understand that every move is about more than a property. It's about protecting your future, your finances, and your peace of mind.

As Certified Agents, Keith and Lisa combine genuine human relationships with their modern strategies, helping sellers reach more qualified buyers through intelligent social media marketing, data-driven advertising, and modern digital strategies—while never losing the personal guidance every client deserves.

Technology can put your home in front of the right audience.

Real conversations, local knowledge, and trusted advice help you make the right decisions.

If you're facing a major life transition, don't make one of your biggest financial decisions alone.

Let's have a conversation before you make your next move.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 www.WillowsRealtyGroup.com

Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #HomeSelling #HomeBuying #RealEstateExpert #RealEstateAdvice #LifeTransitions
Working from home? Your home should work for you t Working from home? Your home should work for you too.

The way people buy homes in Durham Region has changed.

Today, buyers are looking beyond the number of bedrooms. They want flexible spaces that can adapt as life changes. A bright spare bedroom for focused work. A finished basement that becomes a productive office. Open layouts that make balancing work and family life feel easier.

If you're planning to sell, this matters.

Homes with adaptable layouts are catching buyers' attention because they fit today's lifestyle. Positioning those features the right way can help your home stand out in a competitive market.

At Willows Realty Group, we don't just list homes—we strategically market them.

As Certified Agents, Keith Williams and Lisa C. Follows combine innovative technology with genuine human relationships through our advance marketing strategies. We use modern tools to maximize your property's online visibility, create targeted marketing that reaches qualified buyers, and ensure your listing is seen where today's buyers are searching. Technology helps us reach more people, while our personal guidance, local expertise, and dedicated service help clients make confident decisions every step of the way.

If you're wondering how today's buyers see your home, let's have a conversation.

Save this reel for future reference, share it with someone planning a move, and follow us for more Durham Region real estate insights.

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate  #WorkFromHome #FlexibleLiving #HomeSellingTips #RealEstateMarketing #WillowsRealtyGroup  #OntarioRealEstate #CanadianRealEstate #RealtorLife #HomesForSale #MoveWithConfidence #FutureReadyHome #RealEstateExperts
🚨 Some homes have a backyard. This one has a lake. 🚨 Some homes have a backyard. This one has a lake. 🌊

At the end of a quiet cul-de-sac sits a property that changes the way you think about coming home.

📍 24 Pettet Dr., Scugog, ON
💲 Offered at $980,000

Wake up to uninterrupted views of Lake Scugog, step onto your private dock, launch the boat in minutes, or spend the afternoon swimming from your own sandy shoreline. This fully winterized waterfront bungalow offers approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, vaulted ceilings, an updated kitchen with heated porcelain floors, modern finishes, high-speed internet, and thoughtful mechanical upgrades designed for comfortable year-round living.

Outside, every day feels different. Coffee on the patio. Sunset by the water. Family gatherings in the fenced yard. Evenings around the fireplace after a day on the lake. It's the kind of property that photos only begin to capture.

Thinking about selling instead? Keith Williams and Lisa C. Follows are Certified Agents who bring together advanced digital marketing through their modern marketing with genuine human relationships. Your property receives targeted online exposure designed to reach buyers where they are searching, while you continue receiving expert guidance, local market knowledge, strategic advice, and personal service every step of the way. The technology opens more doors online—the people behind it help you make the right decisions.

Could this be the waterfront lifestyle you've been waiting for?

Send us a message today to arrange your private showing before someone else calls this shoreline home.

📲 Keith Williams, Broker
Direct: (905) 903-9250
📧 keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
📧 lisa@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #LakeScugog #WaterfrontHome #WaterfrontProperty #ScugogHomes #PortPerryRealEstate #OntarioWaterfront #DurhamRegionRealEstate #ScugogRealEstate #LuxuryBungalow #LakefrontLiving #HomesForSaleOntario #WillowsRealtyGroup #RealEstateOntario #DreamHome
🚨 The biggest mistake people make in Durham Region 🚨 The biggest mistake people make in Durham Region real estate? Believing every home — and every strategy — is the same.

The market doesn't reward guesswork. It rewards experience, smart planning, and a marketing strategy built for today's buyers.

Whether you're buying your first home, moving up, right-sizing, relocating, or preparing to sell, the right advice can save you thousands of dollars, weeks of uncertainty, and countless sleepless nights.

That's where Keith Williams and Lisa C. Follows of Willows Realty Group come in.

As Certified Agents, Keith and Lisa combine local market knowledge with their proven strategies—using advanced modern tools to create powerful social media marketing, identify buyer behaviour, increase online visibility, and put your property in front of the right audience. But technology is only part of the equation.

The real difference is the human connection.

Real conversations.
Real advice.
Real negotiation.
Real results.

Because while modern marketing tools helps your property get noticed, it's Keith and Lisa's experience, communication, and commitment that help clients make confident decisions every step of the way.

If you're wondering:
🏡 Is now the right time to buy?
📈 What's happening with Durham Region home prices?
💰 How can I sell for the strongest possible price?

Let's have a conversation about your goals before you make your next move.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRegionRealtor #WhitbyRealEstate #OshawaRealEstate #PortPerryRealEstate #ScugogRealEstate #OntarioRealEstate #HomeSellingTips #HomeBuyingTips #RealEstateExpert #WillowsRealtyGroup
Do you actually know what you're looking for? One Do you actually know what you're looking for?

One of the biggest mistakes we see buyers make in Durham Region is touring homes before defining their priorities. It feels productive, but it often leads to confusion, second-guessing, and missed opportunities.

At Willows Realty Group, we encourage every buyer to create three simple lists:
✔ Must-haves
✔ Nice-to-haves
✔ Deal-breakers

When you know what truly matters—whether it's your commute, the number of bedrooms, the neighborhood, or your everyday lifestyle—you stop chasing every new listing and start focusing on the right opportunities.

That means less stress, fewer compromises, and more confidence when it's time to make an offer.

Technology helps us move faster, but people will always come first.

As Certified Agents, Keith Williams and Lisa C. Follows combine the power of modern marketing tools with personalized guidance every step of the way. We use advanced artificial intelligence to maximize online visibility, create targeted marketing that reaches more qualified buyers and sellers, and ensure our clients' properties stand out across today's digital landscape. Behind every strategy, however, is a real conversation, local expertise, and a team that genuinely cares about helping you achieve your real estate goals.

Thinking about buying or selling in Durham Region? We'd love to help you build a strategy that works for you.

📞 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRealtor #OntarioRealEstate #HomeBuyingTips #FirstTimeHomeBuyer #MoveUpBuyer #RightSizing #RealEstateAdvice #HouseHunting #BuyingAHome #WhitbyRealEstate #OshawaRealEstate #WillowsRealtyGroup #RealEstateMarketing
The biggest mistake homeowners make? Hiring an ag The biggest mistake homeowners make?

Hiring an agent because they promise the most... instead of proving the most.

The real estate market has changed. Buyers have changed. Social media has changed.

Has your BROKER?

At Willows Realty Group, Keith Williams and Lisa C. Follows believe that great results start with honest conversations—not sales pitches. Every home has a story, and every seller deserves a strategy built around today's market, not yesterday's playbook.

As Certified Agents, Keith and Lisa combine advanced marketing with something technology can never replace—real human connection. Our expertise helps identify opportunities, create compelling marketing, and place your property in front of the right audiences across today's digital platforms. Keith and Lisa provide the local knowledge, negotiation skills, pricing guidance, and personal support that help sellers make informed decisions with confidence.

It's never about replacing people with technology.

It's about combining the power of modern marketing with experienced BROKERS who know Durham Region and the Greater Toronto Area inside and out.

If you're wondering:
🏡 "What's my home worth today?"
📈 "How do I attract more qualified buyers?"
🎯 "What makes one listing stand out while another gets overlooked?"

Let's have a real conversation.

No pressure.
No gimmicks.
Just a strategy designed around your goals.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ team@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ team@willowsgroup.ca

🏢 Willows Realty Group
Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #OntarioRealEstate #HomeSellingTips #SellYourHome #HomeValue #RealEstateExperts #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #ScugogRealEstate #HomeSelling #RealEstateAdvice #RealEstateAgent #HomesForSaleOntario #CanadianRealEstate #TrustedREALTOR
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