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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The market doesn’t reward guesswork anymore. It re The market doesn’t reward guesswork anymore.
It rewards strategy.

Keith Williams and Lisa C. Follows don’t rely on outdated tactics or hope-driven pricing. As Certified Agents, they use their proven strategies to position homes where today’s buyers actually are online, in search results, and across digital platforms that drive real attention.

But here’s the difference.
Advance marketing gets your listing seen.
Human expertise gets it sold.

Smart data, targeted visibility, and sharp negotiation backed by real conversations, real guidance, and real accountability. That’s how buyers gain confidence and sellers protect their outcome in a balanced market.

If you want marketing that works and advisors who stay hands-on from start to finish, this is how it gets done.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

Willows Realty Group – Where Dreams Take Root!

#RealEstateStrategy #SmartSelling #ModernRealEstate #ListingMarketing #DigitalVisibility #RealEstateExperts #MarketShift #HomeSellingTips #BuyerAndSellerAdvice #WillowsRealtyGroup #KeithWilliams #LisaCFollows
This isn’t just a house on the water. This is a lo This isn’t just a house on the water.
This is a loft-inspired waterfront bungalow where lake views shape your mornings, quiet evenings feel intentional, and space adapts to how you actually live.

Tucked at the end of a cul-de-sac, this fully winterized bungalow offers approx. 2,500–3,000 sq. ft., 5 bedrooms, 3 bathrooms, and a layout designed for flexibility—whether that means full-time living, weekend escapes, or hosting family and friends with ease.

Vaulted ceilings draw in natural light.
The updated kitchen delivers stone counters, modern cabinetry, porcelain tile, and in-floor heating—comfortable, practical, and ready for year-round living.
Step outside and Lake Scugog becomes part of your daily rhythm with direct water views, a private dock, boat lift, and sandy, shallow shoreline.

Minutes to Port Perry.
Approximately 1.5 hours to the GTA.
Peaceful waterfront living without losing connection.

💡 Marketed differently on purpose.
Keith Williams & Lisa C. Follows are Certified Agents, using advance marketing to position this home where today’s buyers are searching—combining advanced digital marketing with real human connection, strategy, and negotiation.

Curious how lake life could fit your next chapter?
Let’s explore it—without pressure.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250
Lisa C. Follows, Broker | (905) 442-5847
📧 keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleScugog #LakeScugogWaterfront #WaterfrontBungalow #PortPerryRealEstate #ScugogRealEstate #OntarioWaterfrontHomes #LuxuryLakeLiving #WillowsRealtyGroup
#LakefrontLiving #DurhamRegionRealEstate #GTAWaterfront
The Durham Region market isn’t confusing — it’s st The Durham Region market isn’t confusing — it’s strategic.
And right now, strategy matters more than ever.

Headlines will tell you one thing. Social media “experts” will tell you another.
But the real opportunities? They live in the data and the details most people miss.

Keith Williams and Lisa C. Follows don’t guess. They analyze.
As Certified Agents, they combine local market intelligence with the Adavance Marketing to uncover what’s actually driving buyer demand, pricing power, and timing — then pair it with real human insight that algorithms alone can’t replace.

Here’s what buyers and sellers in Durham Region need to know right now:
• Pricing is hyper-local — one street can outperform another
• Buyers are still active, but only for homes marketed the right way
• Exposure matters more than ever, and generic marketing is costing sellers money
• advanced powered social media strategies are reshaping how homes get seen — and sold

This is where tech meets trust.
Data meets experience.
And smart decisions replace guesswork.

If you’re thinking about buying, selling, or simply want clarity before your next move, this is the conversation you want to be part of.

💬 Curious how advance marketing + human strategy can change your outcome? Let’s talk.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamMarketUpdate #OntarioRealEstate #WillowsRealtyGroup #BuyersAndSellers #RealEstateStrategy #HomesForSaleDurham #ListingExperts #ModernRealEstate #RealEstateMarketing #SmartMoves
First-time buyers are getting something they haven First-time buyers are getting something they haven’t had in a long time: time, leverage, and real negotiating power. Knowing how to use that window is where experience matters.

Keith Williams and Lisa C. Follows don’t just follow the market, they read it, model it, and act on it. As Certified Agents, they use advanced marketing tools to position listings, amplify online visibility, and attract the right buyers faster. But technology is only half the equation. Every strategy is paired with clear communication, honest guidance, and real human connection.

This is where smart data meets real conversations.
This is how pressure turns into opportunity.

If you want strategy instead of noise, and clarity instead of guesswork, this is your sign.

📲 Contact Us
Keith Williams, Broker
905-903-9250
keith@willowsgroup.ca

Lisa C. Follows, Broker
905-442-5847
lisa@willowsgroup.ca

Office: 888-926-2066
Willows Realty Group
Where Dreams Take Root!

#FirstTimeBuyer #RealEstateStrategy #ModernRealEstate #MarketShift #SmartBuying #RealEstateReels #HousingMarket #BuyersMarket #RealEstateExperts #HumanFirst #FutureOfRealEstate
This isn’t just a condo townhouse—it’s a smarter w This isn’t just a condo townhouse—it’s a smarter way to live.
Tucked into the established Parkwood Village community, this 1,790 sq. ft. two-level home delivers space, flexibility, and calm greenspace views right in the heart of Courtice.

Here’s what makes it stand out ⬇️
• Light-filled vaulted kitchen that connects effortlessly to the dining room
• Two wood-burning fireplaces for cozy, real-life comfort
• A flexible loft that adapts to your life—home office, guest space, or hobby room
• Primary suite with walk-in closet and private ensuite
• Engineered hardwood on both levels for a clean, cohesive feel
• Backs onto a four-season greenbelt—peaceful views, zero yard work

Add in low-maintenance condo living with amenities like tennis courts, party room, BBQ area, heated car wash, 24-hour security, snow removal, and you’ve got a lifestyle that works just as hard as you do.

🚀 Marketed differently. Marketed smarter.
This property is powered by their expertise, blending precision online marketing with genuine human connection. As Certified Agents, Keith Williams and Lisa C. Follows ensure this home reaches the right buyers—locally, regionally, and digitally—without losing the personal touch that moves people to act.

Curious if this home fits your next chapter? Let’s talk before someone else does.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#ForSaleCourtice #CourticeRealEstate #ClaringtonHomes #CondoTownhouse #GreenbeltLiving #LowMaintenanceLifestyle #WillowsRealtyGroup #DurhamRegionRealEstate #MoveSmart #HomesForSaleOntario
Let’s be honest. Anyone can list a property. Not e Let’s be honest.
Anyone can list a property.
Not everyone knows how to listen, strategize, and protect your best interests when the stakes are high.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe real estate decisions are deeply personal. They’re about timing, life changes, emotions, and future goals—not just square footage and price tags.

That’s where expertise meets innovation.

As Certified Agents, Keith and Lisa use their long years of experience to:

Analyze market data in real time
Position listings strategically on social media and search platforms
Target the right buyers with precision
Maximize exposure without losing the human connection

But here’s the difference most people don’t talk about:
The tools handles the data. Keith and Lisa handle the people.

Negotiation. Guidance. Strategy. Empathy.
That’s what turns a transaction into a result you feel confident about.

If you’re thinking about buying or selling in Durham Region or Greater Toronto Area, don’t settle for marketing that’s loud but shallow. Work with professionals who combine advanced technology with real-world experience and genuine care.

Curious what  real estate looks like when it’s done right?
Let’s talk.

📲 Contact Us
Keith Williams, Broker | (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker | (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#RealEstateIsPersonal #WillowsRealtyGroup #DurhamRegionRealEstate #KawarthaLakesRealEstate  #SmartSelling #ModernRealEstate #HumanFirstRealEstate #OntarioRealEstate #BuyWithConfidence #SellWithStrategy
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