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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

October Real Estate Market Update: What’s Happening in Durham Region?

Durham Housing Market Update – December 2024

📍 North Durham Market Snapshot (March 2026)

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Whitby isn’t unpredictable. It’s precise. And when Whitby isn’t unpredictable.
It’s precise. And when you know what to watch, the market tells you exactly where it’s heading.

Buyer demand doesn’t shift by accident.
Pricing doesn’t change without signals.
And homes don’t sell quickly just because they’re listed.

Keith Williams and Lisa C. Follows break down the real drivers behind Whitby real estate—data patterns, buyer behavior, timing, and strategy—then pair that insight with something technology can’t replace: human judgment.

As Agents, Keith and Lisa apply their experience and expertise to social media exposure, pricing intelligence, and buyer targeting—while staying personally involved at every step.
No autopilot.
No guesswork.
Just smart analysis backed by real conversations.

If you’re thinking about selling, buying, or simply want to understand where Whitby is heading next, this is the edge most people never see coming.

💬 Curious what the Whitby market is signaling right now? Let’s talk before the numbers change again.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyMarketUpdate #DurhamRegionRealEstate #WillowsRealtyGroup #WhitbyHomes #DurhamRegionHomes #RealEstateStrategy #OntarioRealEstate #LocalMarketExperts
Bidding wars are not chaos. They are patterns. And Bidding wars are not chaos. They are patterns.
And once you understand the seller mindset, the game changes.

Most buyers focus only on price. Keith Williams and Lisa C. Follows focus on signals. How the home is positioned. How buyers are responding. How emotion is influencing decisions behind the scenes. That insight is what turns pressure into leverage.

As Agents, Keith and Lisa use their proven strategies to market homes with precision, maximize online visibility, and attract the right buyers at the right time. But technology alone does not win deals. Strategy, timing, and human connection do.

That is where experience matters. Reading the room. Staying calm. Knowing when to move and when to wait. This is how smart offers stand out in competitive Durham Region markets.

Thinking of buying or selling? Let’s talk strategy before the pressure hits.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #DurhamRegionRealEstate #BiddingWars #HomeBuyingStrategy #SmartOffers #RealEstateExperts #OntarioRealEstate #HumanFirstRealEstate #MarketStrategy #RealEstateReels
One size fits all real estate advice costs people One size fits all real estate advice costs people time, money, and peace of mind.
Keith Williams and Lisa C. Follows take a smarter route by starting with real conversations and backing them with real data.

As Agents, they use their proven stratgies to place listings where buyers are already looking online, analyzing behaviour, search patterns, and demand signals to increase visibility across the internet. But technology never replaces people here. It supports better listening, clearer guidance, and decisions that stay grounded in your goals.

This is where expertise meets experience, strategy, and a strong human connection in Durham Region real estate.

Thinking about buying or selling and want clarity from the start? Let’s talk.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

#KeithWilliams #LisaCFollows #WillowsRealtyGroup #DurhamRegionRealEstate #RealEstateMarketing #HomeSellingStrategy #ListingExperts #OntarioRealEstate #RealEstateReels #ReelEstate #SellerTips #BuyerAdvice
You don’t need another agent who talks at you. You You don’t need another agent who talks at you.
You need advisors who listen first, then move with precision.

Keith Williams and Lisa C. Follows don’t guess.
They study the data, read the market, and pair it with real conversations that uncover what actually matters to you.

As Agents, they use their long experience and expertise to position homes where today’s buyers are paying attention—across social platforms, search behavior, and digital patterns—while keeping the human connection front and centre.
Strategy meets insight. Tech meets trust.

If you’re buying, selling, or even just weighing options in Durham Region or Greater Toronto Area, this is what thoughtful service looks like:
clear advice, smart marketing, and decisions built around your goals—not someone else’s script.

Curious what your next move could look like with the right plan behind it?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #StrategicRealEstate #OntarioRealEstate #ModernRealEstate #HumanFirstRealEstate
Zoning shifts in Oshawa are changing what is possi Zoning shifts in Oshawa are changing what is possible, and most people will not see the opportunity until it is already gone. This is where experience and data matter. We stay ahead of planning changes, buyer behaviour, and market signals so our clients can act with confidence, not guesswork.

As Agents, we use our proven strategies to make listings visible where buyers are actually searching online. Smart targeting, real market data, and constant optimization help our sellers stand out, while the human connection keeps every decision grounded in real goals, not trends.

Real estate is not just about algorithms. It is about understanding people, timing, and the local market, then using technology to support better outcomes.

If you want strategy backed by insight and real conversations, you are in the right place.

📞 Keith Williams, Broker | (905) 903-9250
📞 Lisa C. Follows, Broker | (905) 442-5847
📧 team@willowsgroup.ca

Willows Realty Group - Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionRealEstate #ZoningUpdates #RealEstateStrategy #OntarioRealEstate #ListingExperts #ModernRealEstate #SmartSelling #LocalMarketExperts
Happy Mother’s Day 💐 Today, we’re taking a moment Happy Mother’s Day 💐

Today, we’re taking a moment to recognize and appreciate all the moms and mother figures who do so much for their families every day. Your care, strength, patience, and commitment make a lasting difference—at home and beyond.

From our families to yours, we hope today is filled with time together, gratitude, and a few well-earned moments to relax.

Wishing you a wonderful Mother’s Day.

— Keith & Lisa

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#MothersDay #WillowsRealtyGroup #DurhamRegion #Scugog
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