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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

The market has changed — and guessing the price is The market has changed — and guessing the price is no longer a strategy.

Homes that chase yesterday’s highs are sitting.
Homes priced with real data are still selling.

This is where experience and technology meet.
Keith Williams and Lisa C. Follows are A.I. Certified Agents who use their proven strategies to study buyer behaviour, online search patterns, and market signals — then pair that insight with real conversations, real guidance, and hands-on support.

Their insights helps your listing get seen online.
Human connection helps it get sold.

If you want a pricing plan built on facts, visibility, and clear communication, this is the difference.

Let’s talk before your listing loses momentum.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group — Real strategy. Real people. Real results.

#RealEstateAdvice #HomeSellingTips #PricingStrategy #AIRealEstate #AIListingAdvantage #HousingMarketUpdate #SellSmart #ListingStrategy #RealEstateExperts #ModernRealEstate #TrustedRealtors #HomeSellingGuide #MarketTruths
Tired of real estate that feels rushed, scripted, Tired of real estate that feels rushed, scripted, or all about the transaction?
This is where things change.

At Willows Realty Group, Keith Williams and Lisa C. Follows don’t lead with pressure — they lead with strategy, clarity, and real conversations. Every move starts with listening first, then building a plan around your goals, not a one-size-fits-all playbook.

As A.I. Certified Agents, Keith and Lisa use their proven strategies to position homes in front of the right buyers on social media — paired with hands-on guidance, clear communication, and real human insight. Tech handles the data. Keith and Lisa handle the details that matter to you.

Thinking about buying or selling in Durham Region or Greater Toronto Area?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateThatListens #OntarioRealEstate #SmartSelling #ConfidentBuying
The market cools down and most people wait. This i The market cools down and most people wait.
This is where smart moves actually happen.

When pressure drops and options grow, experience matters. Keith Williams and Lisa C. Follows know how to read shifting markets, spot opportunity early, and help clients act with clarity instead of stress. This is not guesswork. It is strategy.

As A.I. Certified Agents, they use their proven strategies to get listings seen online, reach the right audience, and stay visible where buyers are actually searching. But technology is only part of the equation. Every decision is guided by real conversations, real goals, and hands-on guidance from start to finish.

Data drives the reach. People drive the results.

Thinking about your next move? Timing and strategy make the difference.

📲 Contact Us
Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#RealEstateStrategy #MarketShift #SmartBuyers #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #HousingMarketUpdate #BuyWithConfidence #SellWithStrategy #RealEstateAdvice #PropertyMarket #HomeBuyingTips #HomeSellingTips #RealEstateReels
SOLD. And this one didn’t wait around. 443 Delane SOLD. And this one didn’t wait around.

443 Delaney Drive in Ajax hit the market on March 27, sparked serious attention, pulled in 4 offers by March 30, and locked in a firm sale by April 5. That’s what happens when the right home meets the right strategy.

Four bedrooms. Four bathrooms. Around 3,000–3,500 sq ft of space built for real life. A natural gas fireplace for slower evenings, an in-law setup that actually works, year-round comfort, and parking for four so daily life stays simple. Buyers saw the value immediately.

This sale was powered by more than great features. Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their proven strategies to market homes online with precision, then back it up with real conversations, strong negotiation, and hands-on guidance. Tech gets eyes on the listing. People close the deal.

Thinking of selling in Ajax or Durham Region? Curious what your home could do with the right exposure?

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#SoldAjax #AjaxRealEstate #DurhamRegionHomes #SoldInAjax #AIListingAdvantage #AICertifiedAgent #WillowsRealtyGroup #OntarioRealEstate #MultipleOffers #RealEstateMarketing #HomeSellingStrategy #ListWithConfidence
Think you know what’s really happening in Ajax rea Think you know what’s really happening in Ajax real estate right now?
Most headlines only tell part of the story—and that can cost buyers and sellers real money.

Ajax isn’t a “one-price, one-strategy” market.
Street by street, buyer behavior is shifting, and timing matters more than ever.

That’s where Keith Williams and Lisa C. Follows step in.
With deep, boots-on-the-ground experience in Ajax and across Durham Region, they break down the numbers, the trends, and the opportunities most people miss.

As A.I. Certified Agents, Keith and Lisa use their proven strategies to study buyer activity, digital demand signals, and pricing patterns—then pair that data with real conversations, real strategy, and real follow-through.
Smart tech meets human insight. That’s how homes get attention and results.

Curious how today’s Ajax market impacts your plans—buying, selling, or planning your next move?
Let’s talk before you make a decision based on outdated info.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
🌐 willowsrealtygroup.com

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxHousingMarket #AjaxRealEstate #DurhamRegionRealEstate #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #AjaxHomes #OntarioRealEstate #RealEstateInsights #SmartSelling #ConfidentBuying
𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐰𝐚𝐤𝐢𝐧𝐠 𝐮𝐩! We’re seeing more listing 𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐰𝐚𝐤𝐢𝐧𝐠 𝐮𝐩!
We’re seeing more listings AND more sales, and homes are selling faster than they were in February.

But here’s the key: buyers still have the upper hand.

FOR SELLERS
You’re no longer competing with the slower February market — you’re now competing with a wave of new listings hitting in March.

That means:
• Pricing matters more than ever
• First impressions matter (photos, staging, marketing)
• Timing matters — buyers are active right now

Think of it like this:
February was like jogging on a treadmill.
March is like running outside — with competition.

Same effort won’t get the same results anymore.

If you’re thinking about selling, this is actually a great window — buyers are out, but before the market gets crowded in April and May.

Send us a message if you want a quick strategy chat!

Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
team@willowsgroup.ca

#willowsrealty #springmarket #housingmarket #realestateadvice #realestatetips
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