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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Related Posts

Durham Region Market Watch – March 2025

Durham Region Real Estate Update – August Stats Revealed

Durham Housing Market Update – December 2024

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Not every home whispers. This one knows exactly wh Not every home whispers.
This one knows exactly who it’s for.

Step inside this 1,790 sq. ft. two-level condo townhouse in Parkwood Village and feel the difference right away. Vaulted ceilings. Natural light pouring through oversized windows. Two wood-burning fireplaces setting the tone for slow mornings and relaxed evenings. A flexible loft that adapts to your life—home office, guest space, or creative zone. And views? Calm, four-season greenspace that makes everyday living feel grounded.

Low-maintenance living is handled for you—snow removal, grounds care, water, parking—while you enjoy tennis courts, a party room, BBQ area, heated car wash, and 24-hour security. Central Courtice keeps shopping, transit, and commuter routes close, without the noise.

This home isn’t trying to impress everyone.
It’s waiting for the right buyer.

And it’s marketed differently.

Keith Williams and Lisa C. Follows are A.I. Certified Agents, combining data-driven online exposure with real human connection through their A.I. Listing Advantage—so the right people see it, feel it, and act.

📲 Book your private showing today.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #DurhamRegionRealEstate #ClaringtonHomes #CondoTownhouseForSale #GreenbeltViews #LowMaintenanceLiving #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #CourticeOntario #SmartRealEstate #MoveWithConfidence
This is where strategy matters. Keith Williams and This is where strategy matters.
Keith Williams and Lisa C. Follows don’t guess on price. They study buyer behaviour, online search patterns, and real-time market data to position homes where buyers are actually looking.

As A.I. Certified Agents, they use the A.I. Listing Advantage to get listings seen on the internet by the right buyers, at the right time, with the right message. But technology is only part of the story. Every pricing decision is backed by real conversations, real experience, and hands-on guidance from start to finish.

Smart pricing creates momentum.
Momentum creates options.
And options protect your bottom line.

Thinking about selling? This is a conversation worth having.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AIListingAdvantage #AICertifiedAgent #SmartPricing #HomeSellingStrategy #RealEstateAdvice #ListingStrategy #SellSmart #ModernRealEstate #DataDrivenRealEstate #HumanFirstRealEstate #RealEstateExperts #SellerTips #RealEstateReels #HomeSellingTips
Most listings don’t miss the mark because of price Most listings don’t miss the mark because of price alone.
They miss because preparation was rushed and timing was guessed.

At Willows Realty Group, Keith Williams and Lisa C. Follows take a different approach.
They prepare first, launch with intent, and time every move using real data—not gut feelings.

As A.I. Certified Agents, they combine the A.I. Listing Advantage with real human insight to answer questions most sellers never think to ask:
What buyers are searching for right now.
Where attention is forming on social media.
When demand quietly spikes before the headlines catch up.

The result? Listings positioned to be seen, clicked, and remembered—while still guided by clear communication and hands-on strategy.

If you’re thinking about selling, the real question isn’t “Is now the right time?”
It’s “Am I fully prepared to win when the timing is right?”

Curious what preparation and timing look like for your home in Durham Region or Greater Toronto Area?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #AIListingAdvantage #AICertifiedAgent #HomeSellingStrategy #RealEstateMarketing #OntarioRealEstate #ListWithConfidence #SmartSellers
🏆 We’re incredibly grateful to share this mileston 🏆 We’re incredibly grateful to share this milestone.

Willows Realty Group has been named Durham Region’s Top Choice Real Estate Brokerage for 2026 — and being recognized for consecutive years makes this honour even more meaningful.

This recognition belongs to the people who made it possible.
To every client who trusted Keith Williams and Lisa C. Follows with their buying or selling decisions, referred us to friends and family, or supported our work over the years — thank you.

Your confidence in our guidance, experience, and commitment to clear, results-driven service is what continues to shape everything we do.

It’s a privilege to serve Durham Region and Greater Toronto Area, and we’re proud to stand alongside so many incredible clients and community members.

💬 Considering your next move? We’re here when you’re ready.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#TopChoiceAwards2026 #TopChoiceRealEstateBrokerage #DurhamRegionRealEstate #WillowsRealtyGroup #ThankYou #ClientTrust
Feeling overwhelmed at home? It might be time for Feeling overwhelmed at home? It might be time for a clutter cleanse!🌟

As someone who's strived to create a calm space for my growing family, I can tell you firsthand: less mess equals more peace. Plus, it’s proven to boost mental health!

Here's how you can start enjoying life with less stress right now:

1️⃣ Start Small
Begin with one room or even a drawer. The goal isn’t perfection ,  just progress. Remember, each item you release is a step toward simplicity.

2️⃣ Donate with Purpose
Set aside items you no longer use or need. Donating them to local charities not only helps others but also supports your community!

3️⃣ Digital Declutter
Our online spaces count too! Organize your digital life by cleaning out old emails and apps. A tidy digital space is just as freeing.

4️⃣ Establish Decluttering Habits 
Make it a routine ,  maybe ten minutes a day. Consistency leads to long-term change!

5️⃣ Visualize Your Ideal Home
Imagine the space you want to create and let that vision guide your decluttering process.

Ready for a tidier, happier home? Share your thoughts or questions below!👇 

#RealEstate
Guesswork doesn’t sell homes. Numbers do. 📊 If yo Guesswork doesn’t sell homes.
Numbers do. 📊

If you’re thinking about selling in Durham Region or Greater Toronto Area, the difference between hoping and knowing comes down to how well your pricing and marketing are backed by real market data.

Keith Williams and Lisa C. Follows don’t rely on opinions or outdated stats.
As A.I. Certified Agents, they analyze real-time buyer behaviour, absorption rates, and pricing patterns—then pair that intelligence with strategic storytelling and real human connection.

That’s the A.I. Listing Advantage in action.
Smarter positioning.
Targeted exposure on social media.
Clear decisions supported by facts, not fear.

Curious what the data says about your home’s position in today’s market?
Let’s talk before you list.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #DurhamRegionRealEstate #ScugogRealEstate #SmartSelling #DataDrivenRealEstate #HomeSellingStrategy #ListWithConfidence #OntarioRealEstate #RealEstateMarketing #SellerEducation #ModernRealEstate
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