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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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The market has changed, and guesswork no longer cu The market has changed, and guesswork no longer cuts it.

When sale prices line up with list prices, it tells us one thing: strategy matters more than speed. This is where experience, data, and timing come together. Keith Williams and Lisa C. Follows read the Durham Region market daily, pricing with intention and marketing with precision so sellers are seen by the right buyers at the right moment.

As Agents, they use their expertise to place listings where today’s buyers are actually looking online. Smarter targeting. Stronger visibility. Backed by real people who listen, explain, and guide every step with care.

Technology gets your home noticed. Human connection gets it sold.

Thinking about your next move in Durham Region? Let’s talk strategy.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Where Dreams Take Root!

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Real estate stress usually starts with bad advice, Real estate stress usually starts with bad advice, guesswork, and outdated marketing.
It doesn’t have to.

If you’re buying or selling in Whitby, you want clarity, strategy, and someone who’s already thinking three steps ahead.
That’s where Keith Williams and Lisa C. Follows step in.

As Agents, they use their proven strategies to study buyer behaviour, price patterns, and online activity—then pair it with real human conversations that actually move deals forward.
No noise. No pressure. Just smart decisions backed by data and experience.

Curious how the right mix of tech and personal guidance can change your result?
Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
📧 team@willowsgroup.ca

💼 Willows Realty Group – Where Dreams Take Root!

#WhitbyRealEstate #WhitbyHomes #DurhamRegionRealEstate #WillowsRealtyGroup #BuyWhitby #SellWhitby #OntarioRealEstate #SmartRealEstateMoves
Your home choice should work as hard as you do. In Your home choice should work as hard as you do.
In Durham Region, the right property style can support your life today and protect your future tomorrow.

Keith Williams and Lisa C. Follows help buyers and sellers cut through the noise by matching real homes to real lifestyles. From detached homes with room to grow, to townhomes that simplify daily life, to apartments that keep everything close, their advice is grounded in experience and local insight.

As Agents, Keith and Lisa use their expertise to get listings seen online by the right audience, at the right time. Smart technology drives reach and exposure, while real conversations, clear guidance, and steady support keep the process human from start to finish.

Thinking about a move or planning ahead? This is where strategy meets personal service.

Let’s talk about what fits your next chapter.

📲 Keith Williams, Broker
905-903-9250

📲 Lisa C. Follows, Broker
905-442-5847

📧 team@willowsgroup.ca
📍 Willows Realty Group
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#DurhamRegionRealEstate #DurhamHomes #OntarioRealEstate #RealEstateStrategy #HomeBuyingOntario #HomeSellingOntario #RealEstateExperts #LocalRealEstate #HousingOptions #SmartRealEstate #WillowsRealtyGroup
The market has changed and guesswork no longer cut The market has changed and guesswork no longer cuts it.

More choice. Calmer negotiations. Real conversations again.
That is not an accident. It takes clear data, strong strategy, and people who know how to read what the numbers are actually saying.

Keith Williams and Lisa C. Follows stay ahead of shifts like this because they combine deep local knowledge with advanced strategies that put listings in front of the right buyers online, at the right time. Their expertise drives visibility across the internet, while the human connection keeps every decision grounded, thoughtful, and personal.

That balance matters. Especially in a market like today.

If you are thinking about buying or selling in Durham Region, work with agents who understand both the tech and the people behind every move.

📲 Keith Williams, Broker
905-903-9250

📲 Lisa C. Follows, Broker
905-442-5847

📧 team@willowsgroup.ca

🏢 Willows Realty Group

Follow for smart market insights. Save this reel if timing matters to you.

#DurhamRegionRealEstate #OntarioRealEstate #RealEstateMarketUpdate #HomeSellingStrategy #HomeBuyingTips #RealEstateExperts #WillowsRealtyGroup #PortPerryRealEstate #OshawaRealEstate #WhitbyRealEstate #AjaxRealEstate #PickeringRealEstate
Confused by headlines, mixed advice, and market no Confused by headlines, mixed advice, and market noise in Oshawa real estate?
That uncertainty can cost you real money.

Keith Williams and Lisa C. Follows don’t guess.
They interpret data, read buyer behaviour, and connect it to what’s actually happening on Oshawa streets right now.

As Agents, Keith and Lisa apply their expertise to position homes in front of the right buyers on social media, backed by strategy, timing, and real human conversations that convert curiosity into action.

This isn’t about flashy trends.
It’s about clear answers, smart decisions, and a plan built for today’s Oshawa market.

If you’re thinking about selling, buying, or just want clarity before your next move, this is where certainty starts.

💬 Want real answers, not sales talk? Let’s have a conversation.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #DurhamRegionRealEstate #WillowsRealtyGroup #OshawaHomes #OntarioRealEstate #SmartSelling #HomeSellingStrategy #RealEstateMarketing #LocalMarketExperts
New builds change the rules before your listing ev New builds change the rules before your listing even hits the market.
In Durham Region, fresh construction and redevelopment give buyers more choice, and that can quietly cool offer nights if sellers are not prepared.

Keith Williams and Lisa C. Follows stay ahead of this shift by tracking what is coming next and pairing that insight with their proven srategies. As Agents, they use experience and expertise to place listings where buyers are actually searching online, while still guiding every step with real conversations, real advice, and real care.

This is data-backed marketing with a human voice, built to help sellers price with confidence and negotiate from a stronger position.

Thinking about selling and want clarity before you list? Let’s talk.

Keith Williams, Broker
905-903-9250

Lisa C. Follows, Broker
905-442-5847

Office: 888-926-2066
Willows Realty Group

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRegionSellers #OntarioRealEstate #RealEstateMarketing #HomeSellingTips #SellerStrategy #MultipleOffers #RealEstateAdvice #WillowsRealtyGroup
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