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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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July Real Estate Market Update: Seize the Summer Buying Opportunity!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Craving space, privacy, and a home that lets you b Craving space, privacy, and a home that lets you breathe a little deeper?
This bungalow delivers it—without giving up convenience.

Set on an 87 x 156 ft. lot, this 3+1 bedroom, 1-bath home offers over 2,100 sq. ft. of finished living space, a main-floor bedroom, a finished lower level for guests or hobbies, and outdoor structures that invite hands-on projects, storage, and serious weekend plans. 🌿

Trees, meadows, open sky—and still just minutes to Port Perry shops, parks, and daily essentials.
That balance? Hard to find.

This listing is marketed by Keith Williams and Lisa C. Follows, A.I. Certified Agents, using their A.I. Listing Advantage—combining advanced online exposure with real human guidance buyers and sellers value.

Curious if this lifestyle fits your next move? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleScugog #ScugogRealEstate #BungalowForSale #DurhamRegionHomes #CountryLivingNearTown #PortPerryRealEstate #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioHomes #RuralLivingOntario
The market is loud right now. Headlines shift dail The market is loud right now.
Headlines shift daily. Opinions are everywhere.
And bad advice? It spreads fast.

What actually cuts through the noise is clear, grounded guidance—the kind that’s built on local data, real experience, and straight talk.

Keith Williams and Lisa C. Follows don’t guess.
They interpret what’s happening in Durham Region and Greater Toronto Area, explain what it means for you, and help you make smart moves with confidence.

As A.I. Certified Agents, they pair the A.I. Listing Advantage with real human insight—so your home isn’t just seen online, it’s positioned with purpose and communicated with clarity.

No scripts.
No fluff.
Just advice that helps you decide your next step without pressure.

Curious what clear advice would change for your buying or selling plans?
Let’s talk before the market decides for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ClearRealEstateAdvice #DurhamRegionRealEstate #ScugogHomes #AICertifiedAgent #AIListingAdvantage #OntarioRealEstate #SmartSelling #ConfidentBuying #LocalMarketExperts #WillowsRealtyGroup #RealEstateStrategy #HomeSellingTips #HomeBuyingAdvice
Your home can look bold online and still feel cold Your home can look bold online and still feel cold in real life. That disconnect matters more than most people realize.

Keith Williams and Lisa C. Follows see it every day. Design choices, colour palettes, and textures directly influence how buyers feel the moment they step inside. Warm tones, natural materials, curved lines, and layered textures are not just style trends. They create emotional pull, comfort, and connection. And that connection is what drives strong interest and confident decisions.

This is where strategy meets creativity. As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to study buyer behaviour, online search patterns, and visual engagement. Every listing is positioned using data-backed insights while keeping the human element front and centre. Technology gets your home seen. Experience makes it felt.

If you are thinking about selling, your space should not just photograph well. It should resonate.

Want your home positioned with precision and care? Follow along and save this reel for inspiration.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#AIListingAdvantage #AICertifiedAgent #HomeDesignTrends #SellingYourHome #RealEstateMarketing #ModernHomeStyle #WarmHomeFeel #HomeSellingStrategy #RealEstateExperts #HumanFirstRealEstate #SmartHomeSelling #PropertyMarketing #ListingStrategy #RealEstateReels
Want to add a pop of personality to your home? Let Want to add a pop of personality to your home? Let’s make those plain walls stand out! 🎨✨

As someone who's been part of the Durham Region real estate scene for decades, I've seen how a bit of creativity can transform spaces and attract buyers. Let’s dive into making those walls WOW!

1️⃣ Go Bold with Colour
Pick daring colours that reflect your family vibe. Not sure where to start? Consider a feature wall with shades that complement your decor.

2️⃣ Add Texture and Depth
Use wainscoting, shiplap, or reclaimed wood to add texture. It brings warmth and character, making your home feel as inviting as your favourite armchair.

3️⃣ Integrate Art and Murals
Personal murals or art installations are conversation pieces. They not only add value but also make your home memorable!

4️⃣ Create Built-In Shelving
Transform walls into book-filled retreats or display spaces for family treasures. It’s functional and a visual treat!

5️⃣ Embrace Plant Love
Install vertical gardens or simple wall planters to bring a bit of the great outdoors inside, creating a serene oasis for your family.

Excited to give your walls a makeover? Drop your favourite tip below or share how you’ve already spiced up your space! 🌟👇

#RealEstate
Most homes do not get overlooked because of price. Most homes do not get overlooked because of price.
They get overlooked because they look like everything else online.

Keith Williams and Lisa C. Follows know what makes buyers stop scrolling and start paying attention. It is not luck. It is strategy.
From strong visuals to smart positioning, every listing is built to connect with how buyers actually search today.

As A.I. Certified Agents, Keith and Lisa use the A.I. Listing Advantage to place homes in front of the right people across the internet, using data to guide timing, messaging, and exposure. But technology is only half the story. Every plan is backed by real conversations, real guidance, and hands-on support from start to finish.

A.I. creates reach. Human insight creates results.

Thinking about selling and want your home seen, remembered, and taken seriously?
Save this reel and reach out when you are ready to talk next steps.

📲 Contact Us
Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#RealEstateTips #HomeSellingStrategy #AIRealEstate #AIListingAdvantage #RealEstateMarketing #SellSmart #ListingStrategy #ModernHomeSelling #ReelEstate #PropertyMarketing #RealEstateExperts #WillowsRealtyGroup #AICertifiedAgent #HomesForSale
This isn’t a polished flip—and that’s exactly the This isn’t a polished flip—and that’s exactly the point.
1627 Dufferin Street is where vision meets square footage, land, and location in one bold move.

A detached 1½-storey home on a deep 197-ft lot in an established Whitby neighbourhood, with 4 bedrooms, 2 baths, two separate driveways, a detached garage, and parking for 6. The oversized living room addition pulls in natural light and sets the stage for a redesign that actually makes sense.

Major updates are already handled—roof, furnace, windows, plumbing, water service—so the heavy lifting is done. What’s left? Your ideas. Renovators, builders, and investors will see this for what it is: a solid structure, park-like grounds with mature trees, and long-term upside in a location that continues to perform.

And yes—this listing is powered by more than a sign on the lawn.
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to position properties online with precision—while keeping the human connection front and centre. Strategy meets experience, and exposure goes far beyond the local feed.

Curious what this property could become?
Let’s talk before someone else acts first.

📍 1627 Dufferin Street, Whitby ON

📲 Contact Us Directly
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Office: (888) 926-2066
🌐 willowsrealtygroup.com

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleWhitby #WhitbyRealEstate #DurhamRegionHomes #InvestmentPropertyWhitby #RenovationOpportunity #DetachedHomeWhitby #AICertifiedAgent #AIListingAdvantage #WillowsRealtyGroup #OntarioRealEstate #RealEstateInvesting #LandValue #FutureValue
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