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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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Lisa C. Follows

Broker

We want to hear from you!

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team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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Your commute should not run your life. In Durham R Your commute should not run your life.
In Durham Region, homes near transit are not just about getting from point A to point B. They shape how your day flows, how much time you get back, and how easy life feels long term.

This is where experience matters.
Keith Williams and Lisa C. Follows know which transit-connected areas hold real value and which ones are all talk. As A.I. Certified Agents, they use the A.I. Listing Advantage to put homes in front of the right buyers online, across search, video, and social platforms, while keeping the human side front and centre.

Smart data. Real strategy. Clear communication.
Technology gets your home seen. Keith and Lisa make sure it gets sold the right way.

Thinking about buying or selling near transit in Durham Region? Let’s talk before you make your next move.

📲 Contact Us
Keith Williams, Broker
905-903-9250

Lisa C. Follows, Broker
905-442-5847

Office: 888-926-2066
Email: team@willowsgroup.ca

Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#DurhamRegionRealEstate #TransitOrientedLiving #GOTrafficAlternative #DurhamHomes #OshawaRealEstate #WhitbyRealEstate #AIRealEstate #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #SmartSelling #ModernRealEstate #OntarioHomes #HomeSellingStrategy
Real estate doesn’t fall apart because of price al Real estate doesn’t fall apart because of price alone.
It falls apart when messages get missed, timelines get fuzzy, and no one tells you the why behind the next move.

Keith Williams and Lisa C. Follows don’t leave you guessing.
They set expectations early, explain every step in plain language, and keep you informed from listing day to closing day.

Here’s the edge most sellers never see coming 👇
Keith and Lisa are A.I. Certified Agents who pair advanced stratetgic exposure with real conversations, real strategy, and real accountability.
That means your home isn’t just seen online—it’s positioned with intention, backed by data, and guided by humans who actually pick up the phone.

Thinking of selling or buying in Durham Region or Greater Toronto Area?
Clarity changes outcomes.

💬 Let’s talk before confusion costs you time or money.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ClearCommunication #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #DurhamRegionRealEstate #SugogRealEstate #SmartSelling #RealEstateStrategy #ListWithConfidence #HumanConnection #OntarioRealEstate
Downtown Bowmanville is not waiting for the future Downtown Bowmanville is not waiting for the future. It is being built right now.
And knowing what’s coming next is where real advantage starts.

As local experts, Keith Williams and Lisa C. Follows stay ahead of major planning changes, streetscape upgrades, and growth patterns shaping Bowmanville’s core. That insight matters when you are buying, selling, or deciding when to act.

As A.I. Certified Agents, we use our proven strategies to put listings in front of the right buyers online through data-driven targeting, search visibility, and smart digital exposure. But technology is only half the story. Every move still needs clear guidance, honest conversations, and human judgment you can trust.

Smart data. Real people. Local knowledge that works.

Thinking about downtown Bowmanville? Save this reel and reach out when you want clarity, not guesswork.

📞 Keith Williams, Broker
905-903-9250

📞 Lisa C. Follows, Broker
905-442-5847

📧 team@willowsgroup.ca

🏢 Office: 888-926-2066

#BowmanvilleRealEstate #DurhamRegionRealEstate #DowntownBowmanville #AIListingAdvantage #AICertifiedAgent #RealEstateStrategy #LocalMarketExperts #OntarioRealEstate #SmartSelling #HomeBuyingTips #FutureFocusedRealEstate #WillowsRealtyGroup
Quiet mornings. Greenbelt views. Zero compromise o Quiet mornings. Greenbelt views. Zero compromise on convenience.
This is where low-maintenance living gets interesting.

Set inside the established Parkwood Village community, this two-level condo townhouse offers nearly 1,800 sq. ft. of flexible space, natural light that actually shows up, and greenspace views that don’t disappear after summer.
The vaulted eat-in kitchen flows into a formal dining area with a wood-burning fireplace, while the living room opens to calming four-season scenery.
A generous primary suite with walk-in closet and ensuite, a second bedroom, and a loft that easily works as a third bedroom or home office give you options—not limitations.
Add engineered hardwood throughout, updated furnace and heat pump A/C (2020), ensuite laundry, parking, pet-friendly rules, and amenities like tennis courts, 24-hour security, and snow removal handled for you.

Offered at $485,000 in central Courtice, close to shopping, transit, and commuter routes.

This listing is powered by Keith Williams and Lisa C. Follows, A.I. Certified Agents, combining data-driven online exposure with real human guidance through the process.

Curious if this fits your next move? Let’s talk.

📲 Keith Williams, Broker | 905-903-9250
📲 Lisa C. Follows, Broker | 905-442-5847
✉️ team@willowsgroup.ca

📞 Office: 888-926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#ForSaleCourtice #ClaringtonRealEstate #DurhamRegionHomes #CondoTownhouse #GreenbeltViews #LowMaintenanceLiving #AICertifiedAgent #AIListingAdvantage #CourticeOntario #WillowsRealtyGroup
Ajax homeowners—let’s cut through the noise. Selli Ajax homeowners—let’s cut through the noise.
Selling or buying in today’s market isn’t about guesswork, gimmicks, or crossing your fingers and hoping for the best.

It’s about strategy, timing, and visibility.

Keith Williams and Lisa C. Follows are A.I. Certified Agents who pair smart data with real human conversations. Their expertise puts your home in front of the right buyers on social media, while their hands-on guidance keeps you informed, calm, and confident from start to finish.

If you own a home in Ajax, this is the kind of support that changes outcomes—not just expectations.

Curious what your home could command right now, and how modern marketing really works?
Let’s talk before the market makes the decision for you.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca
Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca
Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#AjaxRealEstate #AjaxHomeowners #WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #DurhamRegionRealEstate #SmartSelling #ModernRealEstate #OntarioHomes #ListWithConfidence
Trends don’t sell homes. Local insight does. In Du Trends don’t sell homes. Local insight does.
In Durham Region and Greater Toronto Area, knowing why buyers move matters more than watching headlines.

Keith Williams and Lisa C. Follows don’t guess.
They study street-level data, buyer behaviour, and timing that only comes from working these markets every day.

As A.I. Certified Agents, they pair sharp local knowledge with their exprience—smart social media targeting, data-led pricing guidance, and real conversations that build trust.
Technology gets eyes on your home.
Human connection gets results.

If you’re tired of generic advice and want a strategy that fits your property and your market, this is where it starts.

💬 Curious what your home could do with the right strategy behind it? Let’s talk.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250 | keith@willowsgroup.ca

Lisa C. Follows, Broker: (905) 442-5847 | lisa@willowsgroup.ca

Office: (888) 926-2066

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #LocalMarketExperts #AIListingAdvantage #AICertifiedAgent #OntarioRealEstate #RealEstateStrategy #HomeSellingTips #ListingMarketing #BuyAndSellSmart #PortPerryRealEstate #OshawaRealEstate #LindsayON #GTARealEstate
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