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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

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✨ FOR SALE — 1704 King Street, Scugog ✨ 🌿 What if ✨ FOR SALE — 1704 King Street, Scugog ✨

🌿 What if your next home gave you the space you’ve been craving — inside and out?
This rural bungalow at 1704 King Street might be the place where your plans finally take shape.

Set on an expansive 87 x 156 ft. lot with trees, meadows, and open sky in every direction, this 3+1 bedroom home delivers over 2,100 sq. ft. of total living space designed for comfort, flexibility, and room to grow.
Step inside to a bright main floor with a convenient primary bedroom and cozy living area. Head downstairs to a finished lower level offering a family room, laundry, and extra space that adapts to your lifestyle — hobbies, guests, or a peaceful retreat.

Outdoors, the barn, garden shed, and workshop open the door to possibilities. Gardeners, DIY fans, and anyone seeking space for projects will feel right at home. And with a private double drive, parking is easy for households of all sizes.

All of this comes with the calm of rural living while still keeping you close to Port Perry’s shops, parks, and everyday essentials.

💡 And here’s the advantage:
Keith Williams and Lisa C. Follows are A.I. Certified Agents, using their A.I. Listing Advantage to market your property with precision across the internet — powered by data, enhanced by human connection. That’s how they get your home seen by the right buyers at the right time.

Thinking this could be the place for you?
🏡 Let’s take a closer look. Your private showing is just a message away.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #ScugogRealEstate #PortPerryHomes #DurhamRegionRealEstate #ScugogLiving #ForSaleOntario #RuralHomesOntario #BungalowForSale #AICertifiedAgents #AIListingAdvantage #OntarioRealtor #HomeForSaleOntario #CountryLivingOntario #RealEstateCanada #HouseHuntingOntario
Why do two similar homes sell at very different pr Why do two similar homes sell at very different prices?
School zones. And yes—this matters even if you do not have kids.

Strong school areas create steady demand, and understanding that impact is the type of insight smart buyers and sellers rely on. As A.I. Certified Agents, we break down real data using our A.I. Listing Advantage to help clients price strategically, attract the right buyers, and position their home for better results.

If you want clear guidance backed by analytics, you’re in the right place.
Message us anytime to learn how this affects your next move.

📲 Keith Williams, Broker: (905) 903-9250
📲 Lisa C. Follows, Broker: (905) 442-5847
📧 team@willowsgroup.ca

💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#WillowsRealtyGroup #AICertifiedAgent #AIListingAdvantage #RealEstateTips #HomeSellingStrategies #SchoolZonesAndHomeValues #RealEstateEducation #MarketInsights #HomeBuyingTips #SellerAdvice #RealtorLife #RealEstateExperts #SmartHomeSelling #PropertyMarket #HomeValueFactors
✨ JUST SOLD — 67 Acres Outside Seeley’s Bay! ✨ Wh ✨ JUST SOLD — 67 Acres Outside Seeley’s Bay! ✨

What if the place you thought only existed in your imagination actually did sell… and sold fast?
This 67-acre rural retreat captured the attention of buyers looking for space, privacy, and the freedom to create the life they’ve always wanted.

With rolling fields, trails, a classic two-storey home filled with natural light, two calming sunrooms, a bright eat-in kitchen, a cozy living room with a wood stove, and practical outbuildings—including a barn, coops, a drive shed, and a detached garage—it sparked curiosity from every corner of the market.

And yes… this sale was powered by The A.I. Listing Advantage™.
As A.I. Certified Agents, Keith Williams and Lisa C. Follows blend cutting-edge online exposure with real human connection—getting your property in front of the right buyers, at the right time, with the right strategy.

Thinking about selling a rural property, family home, or acreage in Leeds and the Thousand Islands, Scugog, or the Durham Region?
You might be surprised by how much attention your property could attract.

Let’s talk about turning your home into the next success story.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#JustSoldOntario #WillowsRealtyGroup #AICertifiedAgent #AListingAdvantage #SeeleyBayRealEstate #LeedsAndTheThousandIslands #OntarioAcreage #CountryLivingOntario #ScugogRealEstate #DurhamRegionRealtor #RuralOntarioProperty #AcreageForSaleOntario #FarmLifeOntario #RealEstateSuccessStory #CanadianRealtors
👀 What if your home could tell a story… and AI cou 👀 What if your home could tell a story… and AI could read every detail?
Today’s sellers are shocked when they see what our A.I. Listing Advantage uncovers — patterns in buyer behaviour, room-by-room strengths, and the hidden factors that influence online engagement.

As A.I. Certified Agents, we blend tech and human insight to show you exactly how your home performs in the digital world.
One scan. Real data. Real strategies.
And the best part? It helps you understand how your property can stand out in the Durham Region: Port Perry, Oshawa, and Whitby markets.

Ready for the breakdown?
You might be surprised by what AI sees… and how it could reshape your selling plans.

📬 Message us to get your personalized A.I. Home Insight Report.
Let’s talk about what your home looks like through the eyes of serious buyers — and the technology built to spot what others miss.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: keith@willowsgroup.ca | lisa@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI.

🌐 Durham Region | Port Perry | AI Listing Advantage

#WillowsRealtyGroup #AICertifiedAgents #AIListingAdvantage #DurhamRegionRealEstate #ScugogHomes #PortPerryRealtor #OntarioRealEstate #HomeSellingTips #RealEstateMarketing #AIMarketing #RealtorsOfInstagram #SellerTips #CanadianRealEstate #DigitalRealEstateMarketing #ListingExperts
Why do prices swing so much from one area to anoth Why do prices swing so much from one area to another? We break it down with clear, real-world insight so you can make smarter moves as a buyer or seller. This is where strong strategy meets real experience. As A.I. Certified Agents, we pair human guidance with the power of the A.I. Listing Advantage to help our clients stay ahead in any market. Ready to understand what truly shapes value? Watch, learn, and let’s talk about your next step.

Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
team@willowsgroup.ca

WillowsRealtyGroup.com
Willows Realty Group – Your Trusted Partner in Real Estate with the Power of A.I.

#WillowsRealtyGroup #RealEstateTips #HomeSellingStrategies #AICertifiedAgent #AIListingAdvantage #RealEstateExperts #MarketInsights #HomeBuyerAdvice #HomeSellerAdvice #PropertyValueFactors #RealEstateEducation #KeithAndLisa #RealtorLife #SmartSelling #SmartBuying
📣 Durham Region Is Growing—Here’s What That Means 📣 Durham Region Is Growing—Here’s What That Means for Your Next Move

Durham Region isn’t slowing down—it's shifting, expanding, and opening the door to fresh opportunities for buyers and sellers.

And here’s the real advantage:
When the market moves fast, you need local experts who stay ahead of every trend. That’s where we come in.

We’re Keith Williams and Lisa C. Follows—A.I. Certified Agents who combine cutting-edge A.I. Listing Advantage strategies with the power of real human connection.
That means sharper pricing insights, smarter marketing, and exposure that reaches the right people at the right time.

Whether you're planning to make your first purchase, right-size, move up, or prepare a property for the market, the growth happening in Durham is shaping real possibilities for your next step.
And we’re here to help you make the most of it.

Curious what this shift means for your plans?
You’ll want to see what’s happening next.

📲 Contact Us
Keith Williams, Broker: (905) 903-9250
Lisa C. Follows, Broker: (905) 442-5847
Email: team@willowsgroup.ca

Office: (888) 926-2066
💼 Willows Realty Group – Your Trusted Partner in Real Estate with the Power of AI

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogHomes #AICertifiedAgent #AIListingAdvantage #DurhamRegionMarket #RealEstateExperts #HomeSellingTips #HomeBuyingTips #OntarioRealEstate #RealEstateGrowth #MarketUpdate #DurhamRegionHomes #SmartSelling #SmartBuying #RealtorsOfInstagram
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