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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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  • Buy
    • Helping You Buy
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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

Who really has the legal authority to sell an esta Who really has the legal authority to sell an estate home in Ontario?

The answer surprises many families.

When an estate property needs to be sold, only the estate trustee named in the will has the legal authority to sign the listing agreement and accept an offer. Even then, the sale will often require court confirmation before it can close.

Estate sales involve legal requirements, important timelines, and family dynamics. A single mistake can delay the process or create unnecessary stress.

This is where experience matters.

Keith Williams and Lisa C. Follows help families across Durham Region navigate estate sales with clear communication, thoughtful planning, and professional guidance every step of the way. We work closely with estate lawyers and other professionals to help keep your sale moving while making the process as smooth as possible.

As Certified Agents, we combine trusted real estate expertise with our advance marketing tools. We use modern strategies to position your property where today's buyers are searching, expand your online visibility across multiple digital channels, and create marketing strategies that attract more qualified attention. While technology helps your property reach more people, genuine relationships, honest advice, and personalized service remain at the center of everything we do.

If you're searching for guidance on selling an estate home in Ontario, estate sales in Durham Region, probate and real estate, or how to sell an inherited property, we're here to help.

💬 Have questions about an estate sale? Leave a comment or send us a direct message. Save this reel so you have it when you need it.

📲Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#EstateSale #EstateTrustee #OntarioRealEstate #EstatePlanning #InheritedProperty #SellAnEstateHome #DurhamRegionRealEstate #DurhamRegionHomes #WhitbyRealEstate #OshawaRealEstate #OntarioHomes #HomeSellingTips #WillowsRealtyGroup #RealEstateCanada  #OntarioProperty
🚗 What if your next business move already had a 21 🚗 What if your next business move already had a 21-year head start?

Most businesses spend years trying to earn trust. This one already has it.

Now offered for sale at 171 North Port Road 8, Port Perry, this established automotive detailing business has built a loyal client base from the same location for more than 21 years and is ready for its next owner.

With five revenue streams—automotive detailing, window tinting, ceramic coating, paint restoration, and residential window tinting—you’re stepping into a business that’s already operating, fully equipped, and positioned for growth. The current owner has successfully run the operation solo Monday through Friday, leaving plenty of room to expand hours, build a team, increase services, and grow revenue.

An active Facebook and Instagram presence provides immediate online visibility, while full training is included so you can start with confidence from day one.

💡 Thinking about buying a business instead of starting one from scratch? This opportunity deserves a closer look.

When it comes to selling businesses and real estate, Keith Williams and Lisa C. Follows are proud Certified Agents. Through our modern tools, we combine advanced online marketing strategies with genuine human relationships to place your property in front of more qualified buyers across the internet while providing the personal guidance technology alone can never replace.

📍171 North Port Road 8
Scugog (Port Perry), ON L9L 0B7

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#PortPerryBusinessForSale #PortPerryOntario #Scugog #BusinessOpportunity #BusinessForSaleOntario #AutomotiveDetailing #SmallBusinessOntario #OwnYourBusiness #InvestmentOpportunity #TurnkeyBusiness #DurhamRegionBusiness #PortPerryBusiness #CommercialRealEstateOntario #WillowsRealtyGroup #OntarioBusiness #BusinessOwnership
🚨 Think every Realtor gets the same result? Think 🚨 Think every Realtor gets the same result? Think again.

The biggest difference between a good sale and a great sale often isn't the first offer... it's what happens after it arrives.

💰 Every conversation...
💰 Every counteroffer...
💰 Every contract detail...
💰 Every negotiation strategy...

...can have a direct impact on what you take home at closing.

Most people focus on the listing price.

Experienced sellers focus on the bottom line.

Keith Williams and Lisa C. Follows know that successful negotiation isn't about being the loudest voice at the table—it's about knowing the market, reading buyer behaviour, anticipating objections before they arise, and protecting your interests from the first showing to the final signature.

Now imagine pairing that level of negotiation experience with today's technology.

As Certified Agents, Keith and Lisa combine modern tools with genuine human connection to help your property reach more qualified buyers across social media and digital platforms while personally guiding every conversation that matters. Technology helps create attention. Experience helps create opportunities. Skilled negotiation helps protect your equity.

Before you hire anyone to sell one of your largest financial assets, ask yourself:

❓ Who is negotiating for your future?
❓ Who is working to protect every dollar possible?
❓ Is your marketing attracting the right buyers before negotiations even begin?

If those questions make you stop and think, let's have a conversation.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066
🌐 www.willowsrealtygroup.com

Willows Realty Group
Where Dreams Take Root!

#WillowsRealtyGroup #RealEstateNegotiation #HomeSellingTips #SellYourHome #DurhamRegionRealEstate #OntarioRealEstate #RealEstateExpert #HomeSeller #RealEstateMarketing #RealEstateAdvice #HomeSellingStrategy #TopRealtor #PortPerryRealEstate
Stop searching for the perfect house before you fi Stop searching for the perfect house before you find the right neighborhood.

The biggest mistake many buyers make is falling in love with a home before considering what daily life will actually look like.

In Durham Region, choosing where to live means thinking beyond the front door.

✔ How are the local schools?
✔ Can you walk to parks, shops, and community spaces?
✔ What will your daily commute really feel like?
✔ Will this neighborhood still fit your family five years from now?

These are the conversations we have with every client because buying a home is about creating the lifestyle that works for you—not simply purchasing a property.

As Certified Agents, we combine local expertise with the power of the Modern Marketing. While advance tools helps us expand your home's online visibility, create strategic digital marketing, and reach more qualified buyers across multiple platforms, it never replaces what matters most—real relationships, honest advice, and personalized guidance every step of the way.

Technology gets your property noticed.
People build trust.
That's where we make the difference.

Thinking about buying or selling in Durham Region? Let's create a strategy that works for your goals.

📲Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

Office: (888) 926-2066

Willows Realty Group
Where Dreams Take Root!

#DurhamRegionRealEstate #DurhamRegionHomes #MovingToDurhamRegion #OshawaRealEstate  #OntarioRealEstate #HomeBuyingTips #NeighborhoodGuide #FamilyHomes #RealEstateExpert #DigitalMarketing #RealEstateMarketing #HomesForSaleOntario #WillowsRealtyGroup #PublicTransit #RealEstateCanada #HouseHunting #RealEstateAdvice #LocalExpert #ExploreDurhamRegion
🏡 Some homes check boxes. This one changes the con 🏡 Some homes check boxes. This one changes the conversation.

At the very end of a quiet cul-de-sac sits a waterfront bungalow where every day begins with panoramic views across Lake Scugog. The question isn't "Can you picture yourself here?" The question is... how long will this opportunity last?

Welcome to 24 Pettet Dr., Scugog.

With approximately 2,500-3,000 sq. ft., 5 bedrooms, 3 bathrooms, parking for 6 vehicles, and direct waterfront access, this property offers the space you've been searching for without giving up the lifestyle you've been dreaming about.

Vaulted ceilings fill the great room with natural light while the updated kitchen features stone countertops, porcelain tile flooring with in-floor heating, modern cabinetry, and finishes designed for everyday living. Step outside and the lake becomes part of your routine with a private dock, boat lift, sandy shoreline, shallow hard-bottom waterfront, and direct views across Lake Scugog.

Whether you're boating at sunrise, entertaining on the patio, or unwinding beside the water after a busy day, this home delivers the kind of waterfront lifestyle that buyers throughout Scugog, Port Perry, Durham Region, Kawartha Lakes, and the Greater Toronto Area continue searching for.

💲 Offered at $980,000

As Certified Agents, Keith and Lisa bring their expertise to every listing—combining advanced online marketing strategies, search-focused digital exposure, and authentic human relationships to connect your property with qualified buyers where they're already searching. It's technology working alongside experienced real estate professionals to give your home exceptional online visibility while never losing the personal guidance that matters most.

📲 Ready to book your private showing or curious how modern tools can help sell your home?

Keith Williams, Broker
📞 (905) 903-9250
📧 keith@willowsgroup.ca

Lisa C. Follows, Broker
📞 (905) 442-5847
📧 lisa@willowsgroup.ca

Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group
Where Dreams Take Root!

#ScugogRealEstate #PortPerryRealEstate #DurhamRegionRealEstate #OntarioRealEstate #WillowsRealtyGroup #HomeForSale #RealEstateCanada
🚨 Think buyers are still shopping the way they did 🚨 Think buyers are still shopping the way they did a year ago? Think again.

The buyers winning homes in Oshawa and Whitby are looking for something very different today... and if you're selling based on yesterday's market, you could be leaving serious opportunities behind.

What are buyers searching for right now?
🏡 Functional layouts that work for today's lifestyle.
💻 Flexible spaces for working from home.
🌳 Outdoor living that adds everyday enjoyment.
🚗 Convenient commuting options.
💰 Homes that offer long-term value instead of simply more square footage.

Here's the question...

Does your home already have what today's buyers want... or are you marketing it the wrong way?

That's where experience makes all the difference.

Keith Williams and Lisa C. Follows don't rely on guesswork. As Certified Agents, they combine local market knowledge, buyer behavior insights, advanced strategies, targeted social media marketing, and genuine human relationships to position every listing in front of the right audience.

Technology can identify trends.

People create trust.

The combination helps sellers make informed decisions and helps buyers understand where the best opportunities exist.

If you're wondering what buyers are really looking for in Oshawa or Whitby, or you're thinking about buying or selling in today's market, let's have a conversation before you make your next move.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

📧 team@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#OshawaRealEstate #WhitbyRealEstate #DurhamRegionRealEstate #OshawaHomes #WhitbyHomes #OntarioRealEstate #HomeBuyingTips #HomeSellingTips #RealEstateAdvice #MarketUpdate #WillowsRealtyGroup #RealEstateExperts
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