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Real estate can be confusing. We’re here to clear the air. Whether you’re buying, selling, or downsizing, we simplify what’s complicated so you can achieve more, easily.

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Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

February 8, 2024 | Market Update

January 2024 Market Update

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What's Happening with Durham Region Real Estate?

The Real Estate industry, along with the buying/selling public, anxiously anticipate interest rate relief sometime this year. I’ll be the first to admit frustration at the cost of financing a mortgage and how “locked out” the younger generation is, when it comes to the housing market. I’m a proponent of using amortization rates as a tool to help first time home buyers put a roof over their heads but there is, to my knowledge, no discussion at any level of government on this. Meanwhile…

 

The 2024 market is off to a decent start out of the gate. Sales were up 38% over January of 2023 in the Region, from 392 units to 539. While sales were up, new listings declined by 5% over the same time period. This will keep selling prices steady.

The Average Selling Price in Durham Region came in at $894,825, up slightly from $883,790 a year ago. If you think this is a minor accomplishment, think again. In January of last year, the Average Selling Price had dropped 24% from the previous year. We’ve seen the bottom and it’s in the rear view mirror, in this writer’s opinion.

 

Months of Inventory across the Region stood at 1.4 months. When you drill down to certain types of homes and certain neighbourhoods, that number can drop dramatically. Days on Market stood at 33 days, up from 6 days in the peak. I’ll take it. A month gives us marketers time to run ads, knock on doors, make calls and really dig for buyers the way we did in prior, balanced markets.

The Sale Price to List Price came in at 99%, very healthy. That means when Sellers finally figure out what that true market value of their home is, the market is giving it!

 

And drum roll finally; the Sales to New Listings Ratio clocked in at 65.1%, gently tipping into Seller territory. That figure is the one to watch as we head into the Spring market.

 

I’m confident this is going to be a good year in real estate in Durham Region. The market is complicated but that’s where our experience counts. If you’d like to know the value of your home, reach out to us for aFREE equity checkup!

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February 2024 Market Update

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To get started, you can call us at 1.866.447.4434, email us at team@willowsgroup.ca, or complete the form.

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Keith Williams

Broker

Lisa C. Follows

Broker

We want to hear from you!

1.866.447.4434

team@willowsgroup.ca

Royal LePage Frank Real Estate - Independently owned & operated, Brokerage

268 Queen St.
Port Perry, ON L9L 1B9

Follow Us @WillowsRealtyGroup

🌊 Most people don't realize a property like this e 🌊 Most people don't realize a property like this exists... until it's already sold.

At the end of a quiet cul-de-sac, where the pace slows down and the lake becomes part of your everyday view, you'll find 24 Pettet Dr., Scugog. With 5 bedrooms, 3 bathrooms, approximately 2,500–3,000 sq. ft. of living space, and direct waterfront on beautiful Lake Scugog, this is the kind of home that gives you room to live, gather, and make every season count.

Vaulted ceilings fill the great room with natural light, while the updated kitchen features stone countertops, porcelain tile flooring, and in-floor heating. Step outside to your private dock, boat lift, sandy shoreline, fenced yard, and patio where mornings begin with coffee by the water and evenings end with unforgettable sunsets.

📍24 Pettet Dr., Scugog, ON
💲 Offered at $980,000
🛏️ 5 Bedrooms
🛁 3 Bathrooms
🚗 Parking for 6 Vehicles
🚤 Private Dock • Boat Lift • Direct Lake Views • Fully Winterized

Selling a property like this takes more than placing it on MLS®.

Keith Williams and Lisa C. Follows are Certified Agents who use advance marketing strategies—a marketing approach that combines advanced online exposure with genuine human relationships. Your property is promoted where today's buyers are searching while you continue to receive personal guidance from experienced REALTORS® who understand your goals.

Could this be the waterfront property you've been searching for?

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

📧 team@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #LakeScugog #WaterfrontHome #OntarioWaterfront #PortPerreyRealEstate #ScugogHomes #DurhamRegionRealEstate #LuxuryBungalow #LakefrontLiving #OntarioHomesForSale #CottageLifestyle #MoveToScugog #WillowsRealtyGroup #HouseForSaleOntario #WaterfrontProperty
🚨 Think every real estate agent knows Port Perry? 🚨 Think every real estate agent knows Port Perry?

Think again.

A sign on your lawn doesn't sell a home. Local knowledge does.

The difference between an average sale and an outstanding result often comes down to understanding what today's buyers are searching for, how they're searching, and why they're choosing one Port Perry home over another.

Keith Williams and Lisa C. Follows don't rely on guesswork. They combine years of local market knowledge with the power of their advance marketing to position homes where today's buyers are already looking—across social media, digital platforms, and search-driven marketing. As Certified Agents, they pair advanced technology with something no algorithm can replace: genuine human connection, skilled negotiation, and personal guidance from start to finish.

If you're wondering:
🏡 Is now the right time to sell in Port Perry?
📈 What's my home really worth in today's market?
🤖 How advacned marketing attract more qualified buyers?

You're asking the right questions—and Keith and Lisa have the answers.

The market is changing. Buyer behaviour is changing. Marketing should change too.

If you're thinking about selling in Port Perry—even if it's months away—let's have a conversation about what your home could achieve with a strategy built around local expertise, data, and marketing that reaches buyers where they spend their time.

📲 Keith Williams, Broker
Direct: (905) 903-9250

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066

📧 team@willowsgroup.ca

🌐 willowsrealtygroup.com

💼 Willows Realty Group – Where Dreams Take Root!

#PortPerry #PortPerryRealEstate #PortPerryHomes #Scugog #ScugogRealEstate #DurhamRegion #DurhamRegionRealEstate #OntarioRealEstate #HomeSellingTips #SellYourHome #HomeValue #LocalRealEstateExpert #WillowsRealtyGroup #KeithWilliams #LisaCFollows #RealEstateMarketing #DigitalMarketing #RealEstateCanada #MovingToPortPerry #PortPerryLiving #RealEstateExperts #HomesForSale
The answer isn't just about price. It's about get The answer isn't just about price.

It's about getting more space, stronger long-term value, growing communities, better lifestyle options, and the opportunity to buy before the next wave of demand changes the market.

The buyers making informed decisions today aren't following headlines—they're following local market knowledge.

That's where Keith Williams and Lisa C. Follows make the difference.

As Certified Agents™, they combine advanced data analysis with genuine one-on-one guidance to help buyers understand what the numbers actually mean. Through their Advance Marketing, they don't rely on guesswork. They use advanced marketing, local market intelligence, and real conversations to help clients make confident real estate decisions.

Whether you're buying your first home, moving up, relocating, or simply wondering if Durham Region is the right fit, having the right information before everyone else can make all the difference.

💬 Curious why buyers are making the move?

Send us a DM with the word "DURHAM" and Keith or Lisa will personally share what's happening in today's market and answer your questions—without pressure.

📲 Keith Williams, Broker
Direct: (905) 903-9250
Email: keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
Email: lisa@willowsgroup.ca

🏢 Willows Realty Group
Brokerage Office: (888) 926-2066
📧 team@willowsgroup.ca
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#DurhamRegion #DurhamRegionRealEstate #DurhamHomes #HomesForSaleOntario #OntarioRealEstate #MovingToDurhamRegion #DurhamRegionHomes #PortPerry #Whitby #Oshawa #AjaxOntario #PickeringOntario #Clarington #Bowmanville #FirstTimeHomeBuyer #MoveUpBuyer #HomeBuyingTips #WillowsRealtyGroup #OntarioHomes #RealEstateCanada #HouseHunting #CanadianRealEstate #BuyAHome #RealEstateExpert
🌊 Some homes check boxes. This one changes your we 🌊 Some homes check boxes. This one changes your weekends... and your weekdays.

📍 24 Pettet Dr., Scugog | Offered at $980,000

Wake up to direct views of Lake Scugog, launch your boat from your private dock, and enjoy over 2,500 sq. ft. of living space with 5 bedrooms, 3 bathrooms, vaulted ceilings, an updated kitchen with heated floors, and a quiet cul-de-sac setting just minutes from Port Perry.

Thinking about selling instead? Keith Williams and Lisa C. Follows are  Certified Agents™. Their advacne marketing combines advanced online marketing with genuine human connection to help your property reach more qualified buyers where they spend their time online.

Ready to see what waterfront living could look like? Contact us to book your private showing.

📲 Keith Williams, Broker – (905) 903-9250
📲 Lisa C. Follows, Broker – (905) 442-5847
📧 team@willowsgroup.ca
☎️ Office: (888) 926-2066
🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#ScugogRealEstate #LakeScugog #WaterfrontHome #WaterfrontLiving #PortPerryRealEstate #DurhamRegionRealEstate #OntarioRealEstate #LuxuryLivingOntario #LakeHouse #ForSaleOntario #HomeForSale #WillowsRealtyGroup
Many homeowners think they need to make a move bef Many homeowners think they need to make a move before the market changes. Right now, the Durham Region market is showing steady, sustainable growth, which means you have time to make a decision that fits your goals instead of reacting to headlines.

A well-planned kitchen update, a more functional layout, or stronger curb appeal may add value. In other situations, selling now could be the better financial choice. Every property and every homeowner has a different story.

That is where we come in.

As Certified Agents, we combine advanced artificial intelligence with real local knowledge and genuine personal service. Our proven strategies helps your property reach more qualified buyers by increasing online visibility across digital platforms, while we provide the guidance, strategy, negotiation, and human connection that technology simply cannot replace.

Advance Marketing helps us market your home smarter. People help people make confident decisions.

If you are wondering whether renovating, selling, or holding onto your home makes the most sense, let's have a conversation based on your goals and today's Durham Region market.

📞 Keith Williams, Broker
Direct: (905) 903-9250

📞 Lisa C. Follows, Broker
Direct: (905) 442-5847

☎️ Office: (888) 926-2066
📧 team@willowsgroup.ca

Willows Realty Group

#DurhamRegionRealEstate #DurhamRegionHomes #DurhamRealEstate #OntarioRealEstate #HomeSellingTips #HomeRenovation #SellYourHome #RealEstateAdvice #HousingMarket #DigitalMarketing #HomeValue #RealEstateExpert #PortPerry #Whitby #Oshawa #Ajax #Pickering #Clarington #Uxbridge #Scugog #Brooklin #WillowsRealtyGroup #RealEstateOntario #HouseSelling
What if the biggest mistake people make in real es What if the biggest mistake people make in real estate... isn't choosing the wrong house?

It's choosing the wrong REALTOR®.

Every property has a story.
Every family has different goals.
Every move comes with questions that deserve real conversations—not scripted sales pitches.

At Willows Realty Group, Keith Williams and Lisa C. Follows believe buying or selling a home should never feel like a transaction. It should feel personal.

That's why they combine decades of local knowledge throughout Durham Region and Greater Toronto Area with something very few REALTORS® offer...

They are Certified Agents.

Their Advance Marketing helps your property gain exceptional online exposure through advanced digital marketing, intelligent audience targeting, and compelling social media strategies. But technology alone doesn't sell homes.

People do.

That's where Keith and Lisa make the difference.

They take the time to understand your goals, answer your questions, create a strategy built around your situation, negotiate with your best interests in mind, and guide you every step of the way.

The result?

A smarter marketing strategy backed by genuine human relationships.

If you're wondering...

❓"How do I sell my home for today's market?"

❓"Is now the right time to buy in Durham Region?"

❓"How can Advance Marketing help attract more qualified buyers?"

Let's have a conversation.

No pressure.

Just honest advice, local expertise, and a marketing approach built around you.

📲 Keith Williams, Broker
Direct: (905) 903-9250
✉️ keith@willowsgroup.ca

📲 Lisa C. Follows, Broker
Direct: (905) 442-5847
✉️ lisa@willowsgroup.ca

☎️ Office: (888) 926-2066

🌐 WillowsRealtyGroup.com

Willows Realty Group – Where Dreams Take Root!

#WillowsRealtyGroup #DurhamRegionRealEstate #ScugogRealEstate #OntarioRealEstate #SellMyHomeOntario #BuyAHomeOntario #RealEstateExpert #HomeSellingTips #HomeBuyingTips #RealEstateMarketing #ListingMarketing #PortPerryRealEstate #WhitbyRealEstate #OshawaRealEstate #AjaxRealEstate #PickeringRealEstate #ClaringtonRealEstate #ScugogHomes #CanadianRealEstate #TopRealtor #RealEstateAdvice #MoveWithConfidence #HomeSellingStrategy #RealEstateSuccess
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