If you are thinking about selling your home in Durham Region, you are not alone. We speak with homeowners every week who are unsure what still works, what has changed, and how to move forward without added stress.
The truth is this: homes are still selling. The approach just needs to be more thoughtful than it used to be.
Here is what we are seeing work right now.
1. Pricing It Right From Day OneThis matters more than anything else.
Buyers today compare homes carefully. If a home is priced too high, most buyers will not wait to see what happens. They simply move on to the next option.
Homes that are priced correctly from the start tend to:
- Get more showings
- Attract serious buyers
- Sell closer to the asking price
When a home starts high and later drops in price, buyers often assume there is a problem. That is why we focus on setting the right price early, based on real market data and current buyer behavior.
2. Presentation Matters More Than Ever
Buyers scroll through listings quickly. If a home does not feel welcoming right away, they move on.
Simple steps make a big difference:
- Clean, clutter-free rooms
- Neutral paint and bright lighting
- Professional photos
- Light staging that helps buyers see the space
Your home does not need to be perfect. It needs to feel well cared for and easy to picture living in.
This is especially important for sellers who are right-sizing, helping a parent transition, or preparing a home they have lived in for many years. Small updates often go a long way.
3. Strong Marketing Is Essential
A sign on the lawn is not enough anymore.
In a slower market, your home needs proper exposure. That includes:
- Clear online listings that stand out
- Well-written descriptions that explain the value of the home
- Targeted online promotion
- A clear plan, not guesswork
Our focus is always on getting your home in front of the right buyers, not just more buyers.
4. Flexibility Helps Deals Come Together
Buyers today are careful. Many are asking for:
- Closing dates that fit their plans
- Minor repairs or credits
- Conditions that help them feel comfortable
Sellers who stay open to reasonable requests often see smoother transactions and fewer delays.
5. A Smart Plan Matters More Than Timing
We are often asked, “Should we wait?”
Sometimes waiting makes sense. Sometimes it does not. What matters more is:
- Your price range
- The homes you are competing with
- Your next move
If you are selling and buying in the same market, things often balance out. While buyers may have more options, you do too when it comes time to purchase.
The Bottom Line
Homes are still selling in Durham Region.
They just are not selling on autopilot anymore.
In today’s market:
- Strategy matters
- Pricing matters
- Preparation matters
If you are thinking about selling, the smartest first step is not listing your home. It is understanding how your home fits into the current market and what approach makes the most sense for your situation.
That starts with a conversation.
If you would like clear advice, honest feedback, and a plan that fits your goals, we are always happy to talk.
Keith Williams, Broker and Lisa C. Follows, Broker
Royal LePage Frank Real Estate
Willows Realty Group
📞 1-866-447-4434
🌐 https://willowsrealtygroup.com
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